Samsung Ativ (stylized as ATIV) is the

brand name A brand is a name, term, design, symbol or any other feature that distinguishes one seller's good or service from those of other sellers. Brands are used in business, marketing, and advertising for recognition and, importantly, to create an ...

used for a series of

Microsoft Windows Windows is a group of several proprietary graphical operating system families developed and marketed by Microsoft. Each family caters to a certain sector of the computing industry. For example, Windows NT for consumers, Windows Server for serv ...

-based

personal computer A personal computer (PC) is a multi-purpose microcomputer whose size, capabilities, and price make it feasible for individual use. Personal computers are intended to be operated directly by an end user, rather than by a computer expert or tec ...

s and

mobile computing Mobile computing is human–computer interaction in which a computer is expected to be transported during normal usage, which allows for the transmission of data, voice, and video. Mobile computing involves mobile communication, mobile hardware ...

devices produced by

Samsung Electronics Samsung Electronics Co., Ltd. (, sometimes shortened to SEC and stylized as SΛMSUNG) is a South Korean multinational corporation, multinational electronics corporation headquartered in Yeongtong-gu, Suwon, South Korea. It is the pinnacle of ...

. The word ''Ativ'' is the word ''vita'', meaning "life", written backwards. The brand was originally used for Samsung's

Windows 8 Windows 8 is a major release of the Windows NT operating system developed by Microsoft. It was Software release life cycle#Release to manufacturing (RTM), released to manufacturing on August 1, 2012; it was subsequently made available for downl ...

and

Windows Phone 8 Windows Phone 8 is the second generation of the Windows Phone mobile operating system from Microsoft. It was released on October 29, 2012, and, like its predecessor, it features a flat user interface based on the Metro design language. It was su ...

-based

tablet Tablet may refer to: Medicine * Tablet (pharmacy), a mixture of pharmacological substances pressed into a small cake or bar, colloquially called a "pill" Computing * Tablet computer, a mobile computer that is primarily operated by touching the s ...

s and smartphones, including one device running

Windows RT Windows RT is a mobile operating system developed by Microsoft. It is a version of Windows 8 or Windows 8.1 built for the 32-bit ARM architecture (ARMv7). First unveiled in January 2011 at Consumer Electronics Show, the Windows RT 8 operat ...

. In April 2013, Samsung announced that it would extend the brand to all of its future PC products (including conventional laptops and desktop computers, such as its newly introduced Ativ Book 5 and Ativ Book 6), and re-branded some of its existing product lines and models under the Ativ name, including "Ativ Book" (for laptops), and "Ativ One" (for

all-in-one computer An all-in-one computer or all-in-one PC (AIO) is a personal computer that integrates the system's internal components into the same case as the display, thus occupying a smaller footprint (with fewer cables) than desktops that incorporate a tower ...

s). Although all of Samsung's Windows products had been branded under the Ativ name, this changed in January 2016 when Samsung released the Galaxy TabPro S, its first

Windows 10 Windows 10 is a major release of Microsoft's Windows NT operating system. It is the direct successor to Windows 8.1, which was released nearly two years earlier. It was released to manufacturing on July 15, 2015, and later to retail on J ...

device under the

Galaxy A galaxy is a system of stars, stellar remnants, interstellar gas, dust, dark matter, bound together by gravity. The word is derived from the Greek ' (), literally 'milky', a reference to the Milky Way galaxy that contains the Solar System. ...

brand, which had traditionally been reserved only for Samsung devices running the rival

Android Android may refer to: Science and technology * Android (robot), a humanoid robot or synthetic organism designed to imitate a human * Android (operating system), Google's mobile operating system ** Bugdroid, a Google mascot sometimes referred to ...

operating system.

Smartphones

Samsung Ativ S The Samsung ATIV S was a touchscreen, slate smartphone manufactured by Samsung Electronics running the Windows Phone 8 operating system, upgradeable to Windows Phone 8.1. The ATIV S was Samsung's first Windows Phone 8 device, and one of the first ...

* Samsung Ativ Odyssey * Samsung Ativ SE *

Samsung ATIV S Neo The Samsung ATIV S was a touchscreen, slate smartphone manufactured by Samsung Electronics running the Windows Phone 8 operating system, upgradeable to Windows Phone 8.1. The ATIV S was Samsung's first Windows Phone 8 device, and one of the first ...

Tablets and convertibles

Samsung Ativ Tab The Samsung Ativ Tab is a tablet manufactured by Samsung. The Ativ Tab was announced on August 29, 2012 at IFA 2012, incorporates a dual-core 1.2 GHz Qualcomm Snapdragon S4 processor, and runs the Windows RT operating system. Despite the ...

(Windows RT) * Samsung Ativ Tab 5 ''(Smart PC)'' (Windows 8) * Samsung Ativ Tab 7 ''(Smart PC Pro)'' (Windows 8) * Samsung Ativ Tab 3 (Windows 8) *

Samsung Ativ Q The Samsung Ativ Q was a 13.3-inch convertible laptop to be manufactured by Samsung. Unveiled at a ''Samsung Premiere'' event on June 20, 2013, the tablet was to run Windows 8, but also shipped with software that also allowed it to run the Android ...

(Windows 8 and Android 4.2.2 Jellybean)

Personal computers

Laptops

*Samsung Ativ Book 2 *Samsung Ativ Book 4 370 *Samsung Ativ Book 4 510 *Samsung Ativ Book 5 *Samsung Ativ Book 6 *Samsung Ativ Book 7 *Samsung Ativ Book 8 * Samsung Ativ Book 9 Plus (Black) (Windows 8) * Samsung Ativ Book 9 Lite (White) (Windows 8/ Pro)

Desktops

*Samsung Ativ One 3 *Samsung Ativ One 5 *Samsung Ativ One 7 *Samsung Ativ One 7 Curved

References