Bay 93.9 (stylised as bay 93.9, call sign: 3BAY) is a commercial FM radio station based in
Geelong, Victoria, Australia. Commencing broadcasting in 1989, the station broadcasts an
adult contemporary
Adult contemporary music (AC) is a form of radio-played popular music, ranging from 1960s vocal and 1970s soft rock music to predominantly ballad-heavy music of the present day, with varying degrees of easy listening, pop, soul, R&B, quie ...
format.
History
Initially known as Bay FM, the station was originally licensed as part of a Commonwealth Government plan to increase the diversity of radio services in regional centres. The station's launch date is disputed - the
Australian Communications and Media Authority, which oversees licensing of radio services in Australia, list the station's launch date as 10 December 1989, but some listeners suggest that broadcasts began two days earlier on 8 December 1989.
Just before the official launch of the station, the parent company of Bay FM purchased the flagging
3XY in nearby Melbourne, from the then owners of
2SM Sydney. Once Bay FM commenced broadcasting, 3XY briefly simulcasted the station overnight, retaining its
soft rock format during the day. However, once new studios in Corio Bay were completed, Bay FM and 3XY began full-time simulcasting, 3XY breaking only for coverage of AFL (
Australian Football League) games. After a period of 12 months, the then-
Australian Broadcasting Authority
The Australian Broadcasting Authority (ABA) was an Australian government agency whose main roles were to regulate broadcasting, radiocommunications and telecommunications. The Authority took over the functions of the Australian Broadcasting Trib ...
demanded the two stations begin separate programming. While the two stations remained in their Corio studios, Bay FM relaunched with an
easy listening
Easy listening (including mood music) is a popular music genre and radio format that was most popular during the 1950s to 1970s. It is related to middle-of-the-road (MOR) music and encompasses instrumental recordings of standards, hit songs, n ...
format. In 1991, 3XY was sold to
AWA Limited, owners of
2CH Sydney and other stations, who immediately shut the station down and re-opened it later that year as
3EE.
Bay FM was purchased by
Grant Broadcasters
Grant Broadcasters is an Australian regional radio network. Founded in 1942, by 2019 it owned 53 radio stations. In 2022 it sold 46 to Here, There & Everywhere retaining shareholdings in seven in Canberra, Geelong, Goulburn and Perth.
History
...
, owners of rival
95.5 K-Rock, and the station relocated to the K-Rock building in the center of Geelong. In 1999, Bay FM adopted the adult contemporary format it broadcasts today. In December 2015 the station changed its on-air name from "BayFM" to "bay 93.9" looking to a future when broadcasting in the digital DAB+ format and following the trend of stations to drop reference to the "FM".
In April 2018 bay 93.9 relocated from 30-year-old studios to new, more spacious, state-of-the-art digital broadcast facilities located on Level 1 of the same building as their previous (Level 3) Moorabool Street studios.
Announcers
Current Announcers
* Lisa (Milly) Millard - The Morning Crew 06:00 – 10:00 (6–10 am) weekdays
* Mark Hyland - The Morning Crew - 06:00 - 10:00 (6-10am) weekdays
* Craig Meddings (ex 3BA, 3GL, Krock) - 10:00 – 15:00 (10 am – 3pm) weekdays including "The FlashBack Lunch" from midday to 1pm
* 15:00 – 19:00 (3–7 pm) Weekdays The Catch Up with Daryl Reader & Roxie Bennett.
* Dave Ferguson - Bay Property Guide 8AM – 10AM Saturday
News Team
* Rob McLennan (News Director)
* Rebecca McDonald
* Cheandre Llewellyn
* Adam Spencer
* Lui Zacher
Bay 93.9's newsroom is shared with sister stations
95.5 K-Rock and
Kix Country 89.3 and is staffed 7 days a week. The newsroom also supplies a 7-day news service to sister station River 1467 in Mildura and weekend news services to 3BA and Power FM Ballarat, Gold Central Victoria in Bendigo, and South Australian stations 5RM, Magic 93.1, 5MU, Power FM Murray Bridge, 5AU, 5CS. Magic 105.9, 5CC, and Magic 89.9.
Former announcers
*
Denis Walter
Denis Walter OAM, (born 3 January 1955) is an Australian radio presenter, baritone singer, recording artist and media personality who also presented television news for 16 years.
Career
Walter's music career has lasted over forty years and he ...
- Afternoons at
3AW Melbourne
* Laurie Atlas - The Daily Agenda at
4CA Cairns
* Paula Kontelj
* Ken Lane
* Frank McKay
* Roger Kent
* Geoff Mason
* Mark Girdwood
* John Hood
* Ronnie Swintek
* Phil Baildon
* Richard Millis
* Rob Elliott
* Gary Collins
* Peter Mobbs
* Hayden Miller
* Dave Gibney
References
{{DEFAULTSORT:Bay FM
Radio stations in Geelong
Radio stations established in 1989
Adult contemporary radio stations in Australia
Grant Broadcasters