Lambo Xtra (formerly 9janimi Channel) is a Nigerian Lagos-based platform for youth culture, launched in 2010 by Nigerian

startup A startup or start-up is a company or project undertaken by an entrepreneur to seek, develop, and validate a scalable business model. While entrepreneurship refers to all new businesses, including self-employment and businesses that never intend t ...

theMedia 360 Company Ltd. Its primary content is

Afro pop music African popular music (also styled Afropop, Afro-pop or Afro pop), like African traditional music, is vast and varied. Most contemporary genres of African popular music build on cross-pollination with western popular music. Many genres of po ...

History

The main services are music and movie streaming. There are two subscription tiers: The

Freemium Freemium, a portmanteau of the words "free" and "premium," is a pricing strategy by which a basic product or service is provided free of charge, but money (a premium) is charged for additional features, services, or virtual (online) or physical (o ...

(free) and Premium (paid) offerings. The service is available on Web and via mobile apps. The channel pays royalties to artists. The service allows artists keep 75% of their songs proceeds through its Fair Trade Streaming agreement. 9janimi is a

Yoruba The Yoruba people (, , ) are a West African ethnic group that mainly inhabit parts of Nigeria, Benin, and Togo. The areas of these countries primarily inhabited by Yoruba are often collectively referred to as Yorubaland. The Yoruba constitute ...

phrase, which means "I’m a Nigerian". 9janimi Channel was established in 2010 in Lagos, Nigeria by Soltesh Iyere. To further assist in the expansion of the streaming service in Africa, they've also partnered with Bashro Beats in the United Kingdom to deliver services to Nigerians there. The Channel was formerly an online compendium of hip hop news, gossip and top-ten music charts. With singer-songwriter Halle Mordu and model

Idia Aisien Idia Aisien is a Nigerian-American model, TV presenter, and actress. Early life Aisien is of Nigerian and Cameroonian descent. She was born on 4 July 1991, in Lagos to champagne magnate Joe Aisien, and jeweler Emmanuella Aisien. As a teenager, ...

are its brand ambassadors.

Awards and nominations

Nominated – New Media Broad Awards 2014

References

External links

* {{Official website, https://lamboxtra.com/, Official website 2010 establishments in Nigeria IOS software Mass media companies established in 2010 West African music Android (operating system) software Online music stores of Nigeria Internet properties established in 2010 Universal Windows Platform apps Mass media in Lagos Companies based in Lagos