9Now is a
video on demand
Video on demand (VOD) is a media distribution system that allows users to access videos without a traditional video playback device and the constraints of a typical static broadcasting schedule. In the 20th century, broadcasting in the form of o ...
,
catch-up TV
Video on demand (VOD) is a media distribution system that allows users to access videos without a traditional video playback device and the constraints of a typical static broadcasting schedule. In the 20th century, broadcasting in the form of o ...
service run by the
Nine Network
The Nine Network (stylised 9Network, commonly known as Channel Nine or simply Nine) is an Australian commercial free-to-air television network. It is owned by parent company Nine Entertainment and is one of five main free-to-air television netw ...
in Australia. The service launched on 27 January 2016, replacing Nine's previous service 9Jumpin. 9Now offers online live streaming of
Channel 9,
9Gem
9Gem is an Australian free-to-air digital television multichannel, launched by the Nine Network in September 2010. The channel provides general entertainment and movie programming, from which the original name "GEM" is derived.
History
Nine N ...
,
9Go!
9Go! is an Australian free-to-air digital television multichannel, which was launched by the Nine Network on 9 August 2009, replacing Nine Guide. It is a youthful channel that offers a mix of comedy, reality, general entertainment, movies, anim ...
,
9Life
9Life is an Australian free-to-air digital television multichannel owned by Nine Entertainment. The channel airs mostly foreign lifestyle and reality programs, with the channel having a licensing agreement with Discovery Inc. (previously Scrip ...
and
9Rush
9Rush is an Australian free-to-air digital television multichannel, launched by the Nine Network on 5 April 2020. The channel is a joint venture with Warner Bros. Discovery Networks Asia-Pacific Pte. Ltd (which also supplies its programming) and ...
, as well as live news via
nine.com.au.
In 2016, 9Now was at the centre of a legal challenge by then Nine regional television partner
WIN Television
WIN Television is an Australian television network owned by WIN Corporation that is based in Wollongong, New South Wales. WIN commenced transmissions on 18 March 1962 as a single television station covering the Wollongong region. The WIN Netwo ...
, which helped contribute to an affiliation swaps for Nine and competitor
Network 10
Network 10 (commonly known as Ten Network, Channel 10 or simply 10) is an Australian commercial television network owned by Ten Network Holdings, a division of the Paramount Networks UK & Australia subsidiary of Paramount Global. One of five ...
.
As of January 2019, Nine claims to have more than 7m signups to its platform.
History
2010–2013: FIXPlay
On 12 April 2010, as a part of its online entertainment brand ''TheFIX'', the
Ninemsn Company released FIXPlay, an online video on demand catch-up TV service for the Nine Network, incorporating locally produced programs from Nine and GO! along with back-catalogue content from local and international distributors. FIXPlay became the second catch-up TV service released by a commercial Australian network, the first being
PLUS7
7plus (stylised as 7+) is a video on demand, catch-up TV service run by the Seven Network. The service became available on 27 November 2017. 7plus also offers online live streaming of Seven Network, Channel 7, 7two, 7mate, 7flix, Racing.com and ...
from
Yahoo7
Yahoo! Australia (formerly Yahoo7 between 2006 and 2018) is the Australian subsidiary of global internet company Yahoo! Originally a 50/50 joint venture between Yahoo! and Seven West Media, it has been a 100% subsidiary of Verizon Media since M ...
and the
Seven Network
The Seven Network (commonly known as Channel Seven or simply Seven) is a major Australian commercial free-to-air Television broadcasting in Australia, television network. It is owned by Seven West Media, Seven West Media Limited, and is one of ...
.
2012–2013: Jump-in
On 26 July 2012, Nine released Jump-in, a trial
social television
Social television is the union of television and social media. Millions of people now share their TV experience with other viewers on social media such as Twitter and Facebook using smartphones and tablets. TV networks and rights holders are increa ...
app on iPhone and iPad for its coverage of the
2012 Summer Olympic Games
The 2012 Summer Olympics (officially the Games of the XXX Olympiad and also known as London 2012) was an international multi-sport event held from 27 July to 12 August 2012 in London, England, United Kingdom. The first event, the ...
. The app allowed users to view information on the television broadcast, set reminders and comment on events, view the full Olympic schedule, latest medal tally, event results, news coverage and other video highlights. After its success throughout the Olympics, Jump-in was commercially launched on 4 February 2013 as an interactive television app that allowed viewers a behind-the-scenes insight into select television series, voting and posting live comments on select television series (that would appear on-screen), and entering competitions.
2013–2016: 9Jumpin
On 8 November 2013, FIXPlay was merged into Jump-in, later renamed to 9Jumpin in May 2014, integrating catch-up TV with interactive social media. The app's original interactive TV features were integrated into its new website, while new catch-up content was now available on mobile devices. The 9Jumpin website was closed on 28 January 2016, one day after the silent launch of 9Now.
2016–present: 9Now
In October 2015, with the upcoming launch of
9Life
9Life is an Australian free-to-air digital television multichannel owned by Nine Entertainment. The channel airs mostly foreign lifestyle and reality programs, with the channel having a licensing agreement with Discovery Inc. (previously Scrip ...
and relaunch of
9HD
9HD is an Australian television channel owned by Nine Entertainment, originally launched on 17 March 2008 featuring unique "breakaway" programming until 2009 and a high-definition simulcast of the Nine Network from 2009 to 2010 and again sin ...
and looming network-wide rebrand, Nine announced that 9Jumpin would be replaced with an entirely new service called 9Now. Pete Wiltshire, chief revenue officer of Nine Entertainment Co., stated that "
Jumpin
Jumping is a form of locomotion or movement in which an organism or non-living (e.g., robotic) mechanical system propels itself through the air along a ballistic trajectory.
Jump or Jumping also may refer to:
Places
* Jump, Kentucky or Jump S ...
was never designed to be streaming product and it isn't" and announced that the purpose-built 9Now service will replace 9Jumpin as Nine's on-demand catch-up TV service with a wider range of content, while also delivering live streaming of Channel 9, 9Gem, 9Go! and 9Life. 9Now was described as "a premium destination for live streaming, catch-up and on-demand content for all of the Nine Network's linear channels".
The 9Now website and app were launched on 27 January 2016 along with live streaming for Nine, with live streaming for the multichannels to launch on a later date.
However, unlike competitors
7plus
7plus (stylised as 7+) is a video on demand, catch-up TV service run by the Seven Network. The service became available on 27 November 2017. 7plus also offers online live streaming of Channel 7, 7two, 7mate, 7flix, Racing.com and 7Sport.
7p ...
,
ABC iview
ABC iview is a video on demand and catch-up TV service run by the Australian Broadcasting Corporation. Currently iview video content can only be viewed by users in Australia. As of 2016, ABC iview attracts around 50 million plays monthly and ac ...
,
SBS on Demand
SBS is a national public television network in Australia. Launched on 24 October 1980, it is the responsibility of SBS's television division, and is available nationally. In 2018, SBS had a 7.7% audience share.
As of 2022, SBS is the lowest ...
, and
10play
Network 10 (commonly known as Ten Network, Channel 10 or simply 10) is an Australian commercial television network owned by Ten Network Holdings, a division of the Paramount Networks UK & Australia subsidiary of Paramount Global. One of five ...
, 9Now requires users to create an account before allowing access to catch-up content and live streaming.
Livestreams for 9Go!, 9Gem and 9Life were launched on 17 May 2016.
Following the launch of 9Now, Nine's main regional affiliate
WIN Television
WIN Television is an Australian television network owned by WIN Corporation that is based in Wollongong, New South Wales. WIN commenced transmissions on 18 March 1962 as a single television station covering the Wollongong region. The WIN Netwo ...
sued Nine Entertainment Co., alleging that the service violated its
program supply agreement by broadcasting Nine programming into territories where it held exclusive rights. Justice Hammerschlag of the NSW Supreme Court dismissed the case on 28 April 2016, ruling that Nine had the right to stream its programming nationally because the affiliation agreement's definition of "broadcasting" did not cover live internet streaming. Nine's victory prompted network executives to revoke WIN's affiliation with the network beyond June 2016, and enter into a new regional affiliation with
Southern Cross Austereo
Southern Cross Media Group Limited, doing business as Southern Cross Austereo, is an Australian media company which operates broadcast radio and television stations. It is the largest radio broadcaster in Australia, operating 86 radio station ...
(WIN would concurrently switch to
Network 10
Network 10 (commonly known as Ten Network, Channel 10 or simply 10) is an Australian commercial television network owned by Ten Network Holdings, a division of the Paramount Networks UK & Australia subsidiary of Paramount Global. One of five ...
).
See also
*
Stan
Stan or STAN may refer to:
People
* Stan (given name), a list of people with the given name
** Stan Laurel (1890–1965), English comic actor, part of duo Laurel and Hardy
* Stan (surname), a Romanian surname
* Stan! (born 1964), American author ...
*
Internet television in Australia
Internet television in Australia is the digital distribution of movies and television content via the Internet. In Australia, internet television is provided by a number of generalist, subscription-based Streaming media, streaming service provide ...
*
List of Internet television providers
This article lists Internet television providers – broadcasters of Internet television using digital distribution – by region and by country. Internet TV is typically transmitted wirelessly, or through hard-wired devices, via an over-the-top ...
References
External links
*
*
*
{{Video digital distribution platforms
Nine Network
Video on demand services
Australian streaming companies
2016 establishments in Australia
Internet properties established in 2016