3G Capital is a Brazilian-American multibillion-dollar

investment firm An investment company is a financial institution principally engaged in holding, managing and investing securities. These companies in the United States are regulated by the U.S. Securities and Exchange Commission and must be registered under t ...

, founded in 2004 by Alex Behring,

Jorge Paulo Lemann Jorge Paulo Lemann (born August 26, 1939) is a Brazilian billionaire investment banker and businessman with dual Brazilian and Swiss citizenship. Early life In 1939, Lemann was born in Rio de Janeiro to Paul Lemann, a Swiss immigrant who founde ...

Carlos Alberto Sicupira Carlos Alberto Sicupira (born 1948) is a Brazilian billionaire businessman, a partner in 3G Capital, which owns or has major stakes in Burger King, H.J. Heinz Company, Anheuser-Busch InBev and Lojas Americanas. He lives in Switzerland. Early ...

, Marcel Herrmann Telles and Roberto Thompson Motta. The firm is best known for implementing

zero-based budgeting Zero-based budgeting (ZBB) is a budgeting method that requires all expenses to be justified and approved in each new budget period. It was developed by Peter Pyhrr in the 1970s. This budgeting method analyzes an organization's needs and costs by ...

at its portfolio companies:

Anheuser-Busch InBev Anheuser-Busch InBev SA/NV, commonly known as AB InBev, is an American-Belgian multinational drink and brewing company based in Leuven, Belgium. AB InBev has a global functional management office in New York City, and regional headquarters ...

Restaurant Brands International Restaurant Brands International Inc. (RBI) is a Canadian-based multinational fast food holding company. It was formed in 2014 by the $12.5 billion merger between American fast food restaurant chain Burger King and Canadian coffee shop and res ...

(

Burger King Burger King (BK) is an American-based multinational chain store, chain of hamburger fast food restaurants. Headquartered in Miami-Dade County, Florida, the company was founded in 1953 as Insta-Burger King, a Jacksonville, Florida–based res ...

Tim Hortons Tim Hortons Inc., commonly nicknamed Tim's, or Timmie's is a Canadian multinational coffeehouse and restaurant chain. Based in Toronto, Tim Hortons serves coffee, doughnuts, and other fast-food items. It is Canada's largest quick-service rest ...

, and

Popeyes Louisiana Kitchen Popeyes Louisiana Kitchen, Inc., also known as Popeyes and formerly named Popeyes Chicken & Biscuits and Popeyes Famous Fried Chicken & Biscuits, is an American multinational chain of fried chicken fast food restaurants that was formed in 1972 ...

Kraft Heinz The Kraft Heinz Company (KHC), commonly known as Kraft Heinz, is an American multinational food company formed by the merger of Kraft Foods and Heinz co-headquartered in Chicago and Pittsburgh. Kraft Heinz is the third-largest food and beverage ...

as well as partnering with

Berkshire Hathaway Berkshire Hathaway Inc. () is an American Multinational corporation, multinational conglomerate (company), conglomerate holding company headquartered in Omaha, Nebraska, United States. Its main business and source of capital is insurance, from ...

for its acquisitions.

Notable deals

In 2010, the company acquired

for $3.3 billion, and subsequently took the company private. The deal was announced in September 2010, and was finalized in November. Shareholders received $24.00 per share in cash. Under new management, Burger King introduced a reworked menu and marketing strategies. In June 2012, Burger King was once again listed as a publicly traded company through a $1.4 billion deal with

Justice Holdings Justice, in its broadest sense, is the principle that people receive that which they deserve, with the interpretation of what then constitutes "deserving" being impacted upon by numerous fields, with many differing viewpoints and perspective ...

. Despite the relisting, 3G Capital retained a 71% stake of the company. In December 2014, the Canadian government approved the purchase of

by 3G Capital for $12.5 billion. The acquisition merged Burger King with Tim Hortons as

. On 25 March 2015, it was announced that 3G Capital was in "advanced talks" to buy

Kraft Foods The second incarnation of Kraft Foods is an American food manufacturing and processing conglomerate, split from Kraft Foods Inc. in 2012 and headquartered in Chicago, Illinois. It became part of Kraft Heinz in 2015. A merger with Heinz, arra ...

for $40 billion, and merge it with

Heinz The H. J. Heinz Company is an American food processing company headquartered at One PPG Place in Pittsburgh, Pennsylvania. The company was founded by Henry J. Heinz in 1869. Heinz manufactures thousands of food products in plants on six conti ...

to form the world's fifth largest food company. Heinz was being advised in the transaction by

Lazard Lazard Ltd (formerly known as Lazard Frères & Co.) is a financial advisory and asset management firm that engages in investment banking, asset management and other financial services, primarily with institutional clients. It is the world's lar ...

and Kraft by

Centerview Partners Centerview Partners is an American independent investment banking firm. Centerview operates primarily as an investment banking advisory firm. Centerview has 60 partners and 300 professionals with expertise across a wide range of industries, ge ...

. In 2019 the firm submitted bids for

ThyssenKrupp AG ThyssenKrupp AG (, ; stylized as thyssenkrupp) is a German industrial engineering and steel production multinational conglomerate. It is the result of the 1999 merger of Thyssen AG and Krupp and has its operational headquarters in Duisburg a ...

, but stepped out the negotiations, ThyssenKrupp Elevator Technology unit was bought by a consortium for €17.2 billion. In September 2021,

announced that

Hemmer Hemmer is a surname. Notable people with the surname include: *Bill Hemmer (born 1964), American television news anchor *Frank Hemmer (born 1963), West German-German slalom canoeist *Hans Ritter von Hemmer, (1869–1931), officer in the Royal Bava ...

, a Brazilian company focused on condiments and sauces, was being acquired for an undisclosed amount. This acquisition follows the recent agreement with

Assan Foods Assan may refer to: *Asan Barrage, India *Asan (people), an extinct ethnic group of Russia *Assan language, an extinct language once spoken by those people *Assan (surname), a family name See also *Assam, where Assan may be a misspelling or a mispr ...

– a Turkey company focused on sauces – belonging to

Kibar Holding Kibar is a Turkish name. Notable people with this name include: * Kibar Khalvashi (born 1963), Georgian businessman * Kibar Tatar (born 1968), Turkish boxer * Melih Kibar Melih Kibar (6 September 1951 – 7 April 2005) was a Turkish composer ...

, for approximately $100 million. On December 30, 2021, 3G Capital entered into a definitive agreement to acquire 75% of interest in

Hunter Douglas Hunter Douglas N.V. is a Dutch multinational corporation. Its principal business is making window blinds and coverings. The company is publicly listed. The head office is in Rotterdam, the Netherlands, and a management office in Lucerne, Swit ...

, a global market leader in window coverings and a major manufacturer of architectural products. The deal was completed on February 25, 2022, for approximately US$ 7.1 billion.

3G Capital portfolio

Beverage A drink or beverage is a liquid intended for human consumption. In addition to their basic function of satisfying thirst, drinks play important roles in human culture. Common types of drinks include plain drinking water, milk, juice, smoothies a ...

AB InBev Anheuser-Busch InBev SA/NV, commonly known as AB InBev, is an American-Belgian multinational drink and brewing company based in Leuven, Belgium. AB InBev has a global functional management office in New York City, and regional headquarters ...

(which owns

Budweiser Budweiser () is an American-style pale lager, part of AB InBev. Introduced in 1876 by Carl Conrad & Co. of St. Louis, Missouri, Budweiser has become a large selling beer company in the United States. ''Budweiser'' may also refer to an unrela ...

Corona Corona (from the Latin for 'crown') most commonly refers to: * Stellar corona, the outer atmosphere of the Sun or another star * Corona (beer), a Mexican beer * Corona, informal term for the coronavirus SARS-CoV-2, which causes the COVID-19 di ...

Stella Artois Stella Artois ( ) is a pilsner beer, first brewed in 1926 by Brouwerij Artois in Leuven, Belgium. In its original form, the beer is 5.2 per cent ABV, the country's standard for pilsners. The beer is also sold in other countries like the UK, Ire ...

and

Guaraná Antarctica Guaraná Antarctica is a guaraná-flavoured soft drink, originating in Brazil. It was created in 1921 by Pedro Baptista de Andrade for Companhia Antarctica Paulista. The drink is produced in four countries: Portugal, Brazil, Argentina and Jap ...

) **

Anheuser-Busch Anheuser-Busch Companies, LLC is an American brewing company headquartered in St. Louis, Missouri. Since 2008, it has been wholly owned by Anheuser-Busch InBev SA/NV (AB InBev), now the world's largest brewing company, which owns multiple glo ...

InBev InBev () is a brewing company that resulted from the merger between Belgium-based company Interbrew and Brazilian brewer AmBev which took place in 2004. It existed independently until the acquisition of Anheuser-Busch in 2008, which formed Anheu ...

** AmBev **

Grupo Modelo Grupo Modelo is a large brewery in Mexico that exports beer to most countries of the world. Its export brands include ''Corona'', ''Modelo'', and '' Pacífico''. Grupo Modelo also brews brands that are intended solely for the domestic Mexican m ...

SABMiller SABMiller plc was a South African multinational brewing and beverage company headquartered in Woking, England on the outskirts of London until 10 October 2016 when it was acquired by Anheuser-Busch InBev. Prior to that date, it was the world's ...

Food Food is any substance consumed by an organism for nutritional support. Food is usually of plant, animal, or fungal origin, and contains essential nutrients, such as carbohydrates, fats, proteins, vitamins, or minerals. The substance is inge ...

(which owns ''

Oscar Mayer Oscar Mayer is an American meat and cold cut producer known for its hot dogs, bologna, bacon, ham, and Lunchables products. The company is a subsidiary of the Kraft Heinz Company and based in Chicago, Illinois. History Early years German immigr ...

,''

Philadelphia Philadelphia, often called Philly, is the largest city in the Commonwealth of Pennsylvania, the sixth-largest city in the U.S., the second-largest city in both the Northeast megalopolis and Mid-Atlantic regions after New York City. Sinc ...

and Quero) **

Restaurants A restaurant is a business that prepares and serves food and drinks to customers. Meals are generally served and eaten on the premises, but many restaurants also offer take-out and food delivery services. Restaurants vary greatly in appearanc ...

Firehouse Subs Firehouse Subs is an American restaurant chain based in Jacksonville, Florida. It was founded in 1994 by former firefighter brothers Chris and Robin Sorensen. Firehouse Subs has over 1,210 restaurants in 46 states, Puerto Rico, and Canada. Hi ...

Retailing Retail is the sale of goods and services to consumers, in contrast to wholesaling, which is sale to business or institutional customers. A retailer purchases goods in large quantities from manufacturers, directly or through a wholesaler, and t ...

* Americanas (which owns Skoob, and retained Blockbusters rights) ** Americanas Express ** Americanas Local

Manufacturing Manufacturing is the creation or production of goods with the help of equipment, labor, machines, tools, and chemical or biological processing or formulation. It is the essence of secondary sector of the economy. The term may refer to a r ...

E-commerce E-commerce (electronic commerce) is the activity of electronically buying or selling of products on online services or over the Internet. E-commerce draws on technologies such as mobile commerce, electronic funds transfer, supply chain manageme ...

* B2W Digital (which owns Americanas, Submarino and Shoptime)

Offices and management

3G Capital has offices in

Rio de Janeiro Rio de Janeiro ( , , ; literally 'River of January'), or simply Rio, is the capital of the state of the same name, Brazil's third-most populous state, and the second-most populous city in Brazil, after São Paulo. Listed by the GaWC as a b ...

and

New York City New York, often called New York City or NYC, is the List of United States cities by population, most populous city in the United States. With a 2020 population of 8,804,190 distributed over , New York City is also the L ...

and the firm is run by managing partner Alex Behring in New York. The state of incorporation is the

Cayman Islands The Cayman Islands () is a self-governing British Overseas Territory—the largest by population in the western Caribbean Sea. The territory comprises the three islands of Grand Cayman, Cayman Brac and Little Cayman, which are located to the ...

References

External links

* {{Hedge funds Financial services companies established in 2004 American companies established in 2004 Brazilian companies established in 2004 2004 establishments in New York City Hedge fund firms in New York City Companies based in Rio de Janeiro (city) Private equity firms of Brazil Investment companies based in New York City