The 27th ''Billboard'' Latin Music Awards ceremony, presented by ''Billboard'' magazine, honored the best performing

Latin Latin (, or , ) is a classical language belonging to the Italic branch of the Indo-European languages. Latin was originally a dialect spoken in the lower Tiber area (then known as Latium) around present-day Rome, but through the power of the ...

recordings, charting from February 2, 2019, to January 25, 2020. The ceremony was held on October 21, 2020, at the

BB&T Center 200 South College (formerly BB&T Center) is a high-rise in Charlotte, North Carolina. Completed in 1975, it consists of 22 floors, a 11-story parking garage, and on the second floor it is connected to neighboring buildings via skybridges, as ...

Sunrise Sunrise (or sunup) is the moment when the upper rim of the Sun appears on the horizon in the morning. The term can also refer to the entire process of the solar disk crossing the horizon and its accompanying atmospheric effects. Terminology Al ...

, in the periphery of

Miami Miami ( ), officially the City of Miami, known as "the 305", "The Magic City", and "Gateway to the Americas", is a East Coast of the United States, coastal metropolis and the County seat, county seat of Miami-Dade County, Florida, Miami-Dade C ...

. The ceremony was televised in the United States by

Telemundo Telemundo (; formerly NetSpan) is an American Spanish-language Terrestrial television, terrestrial television network owned by NBCUniversal Television and Streaming#NBCUniversal Telemundo Enterprises, NBCUniversal Telemundo Enterprises, a divi ...

for the 22nd time. The ''Billboard'' Latin Music Awards closed out LatinFest+, presented by ''Billboard'' and Telemundo, a three-day immersive experience dedicated to Latin music, culture and entertainment. Celebrating its 30th anniversary, the formerly known as ''Billboard'' Latin Music Week, included virtual superstar conversations and workshops with, among others,

Ozuna Juan Carlos Ozuna Rosado (; born March 13, 1992), known simply by his surname Ozuna, is a Puerto Rican singer. Five of his studio albums have topped the Billboard Top Latin Albums, ''Billboard'' Top Latin Albums chart, with ''Aura (Ozuna al ...

Rosalía Rosalia Vila Tobella (born 25 September 1992), known mononymously as Rosalía (, ), is a Spanish singer. Born and raised in the outskirts of Barcelona, she has been described as an "atypical pop star" due to her genre-bending musical styles. ...

Maluma Juan Luis Londoño Arias (born 28 January 1994), known professionally as Maluma, is a Colombian singer, songwriter, and actor. Born and raised in Medellín, he developed an interest in music at a young age, recording songs since age sixteen. ...

Black Eyed Peas Black Eyed Peas (also known as The Black Eyed Peas) is an American musical group consisting of rappers will.i.am, apl.de.ap, Taboo (rapper), Taboo. The group's line-up during the height of their popularity in the 2000s featured Fergie (singer ...

Carlos Vives Carlos Alberto Vives Restrepo (born 7 August 1961) is a Colombian singer, songwriter and actor. He is known for his interpretation of traditional music styles of Colombia such as vallenato, cumbia, champeta, bambuco and porro as well as genres ...

and

Los Tigres del Norte Los Tigres del Norte (English: ''The Tigers of the North'') are a norteño band from San Jose, California. Originally founded in Mocorito, Sinaloa, Mexico, with sales of 60 million albums, the band is one of the most recognized groups in the g ...

between October 20 and 23. The awards recognize the most popular Latin performers, songs, albums, labels, songwriters and producers in the United States. Recipients are based on

sales Sales are activities related to selling or the number of goods sold in a given targeted time period. The delivery of a service for a cost is also considered a sale. The seller, or the provider of the goods or services, completes a sale in r ...

radio airplay Airplay is how frequently a song is being played through broadcasting on radio stations. A song which is being played several times every day (spins) would have a significant amount of airplay. Music which became very popular on jukeboxes, in n ...

online streaming Streaming media is multimedia that is delivered and consumed in a continuous manner from a source, with little or no intermediate storage in network elements. ''Streaming'' refers to the delivery method of content, rather than the content it ...

and social data during a one-year period.

Background

Despite many producers being in talks to hold the gala at the Fibes Auditorium in

Seville Seville (; es, Sevilla, ) is the capital and largest city of the Spanish autonomous community of Andalusia and the province of Seville. It is situated on the lower reaches of the River Guadalquivir, in the southwest of the Iberian Peninsula ...

in May following the success of the

MTV Europe Music Awards The MTV Europe Music Awards (originally named MTV European Music Awards, commonly abbreviated as MTV EMA) are awards presented by Paramount International Networks to honour artists and music in pop culture. It was originally conceived as an al ...

and the excitement of many artists to play there, on February 5, 2020, ''Billboard'' announced the nominations for the award ceremony and revealed that it would take place on April 23 at

Mandalay Bay Events Center The Michelob Ultra Arena, formerly the Mandalay Bay Events Center, is a 12,000-seat multi-purpose indoor arena at the Mandalay Bay Resort and Casino, located on the Las Vegas Strip in Paradise, Nevada. It is owned and operated by MGM Resorts In ...

Las Vegas Las Vegas (; Spanish for "The Meadows"), often known simply as Vegas, is the 25th-most populous city in the United States, the most populous city in the state of Nevada, and the county seat of Clark County. The city anchors the Las Vegas ...

while LatinFest + was scheduled to be held at The Venetian featuring speeches, debates and live performances. On March 17, ''Billboard'' agreed to postpone the gala following the Nevada Governor's recommendations to limit the size of public gatherings for the prevention and containment of

COVID-19 in the United States Coronavirus disease 2019 (COVID-19) is a contagious disease caused by a virus, the severe acute respiratory syndrome coronavirus 2 (SARS-CoV-2). The first known case was COVID-19 pandemic in Hubei, identified in Wuhan, China, in December ...

. On August 24, ''Billboard'' announced that the Latin Music Awards would be taking place in Miami on October 21. Nominations were not changed.

Performers

Nominees

The nominees for the 27th ''Billboard'' Latin Music Awards were announced on February 5, 2020.

and

Bad Bunny Benito Antonio Martínez Ocasio (born March 10, 1994), known professionally as Bad Bunny, is a Puerto Rican rapper and singer. His musical style is defined as Latin trap and reggaeton. He rose to prominence in 2016 with his song "Diles", wh ...

led the nominations with 14 each.

Daddy Yankee Ramón Luis Ayala Rodríguez (born February 3, 1976), known professionally as Daddy Yankee, is a Puerto Rican rapper, singer, composer, and actor. Known as the " King of Reggaetón" by music critics and fans alike, he is the artist who coined ...

and

J Balvin José Álvaro Osorio Balvín (born 7 May 1985), known professionally as J Balvin, is a Colombian singer and songwriter. He has been referred to as the " Prince of Reggaeton" (from Spanish: "Príncipe del Reggaetón"), and is one of the best-sell ...

both received 12 nominations;

Anuel AA Emmanuel Gazmey Santiago (born November 26, 1992), known professionally as Anuel AA, is a Puerto Rican rapper and singer. His music often contains samples and interpolations of songs that were popular during his youth. He is seen as a controv ...

received 11; and

Farruko Carlos Efrén Reyes Rosado (born May 2, 1991), better known by his stage name Farruko, is a retired Puerto Rican singer and rapper. He rose to fame collaborating with Daddy Yankee, J Balvin, Don Omar, and J Álvarez. He came to prominence in 201 ...

10. Complete list of nominees.

Awards

References

{{Billboard Latin Music Awards Billboard Latin Music Awards 2020 in Latin music

Billboard Latin Music Awards The ''Billboard'' Latin Music Awards grew out of the ''Billboard'' Music Awards program from ''Billboard'' magazine, an industry publication charting the sales and radio airplay success of musical recordings. The ''Billboard'' awards are the La ...

2020 music awards 2020 in Florida