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The 2010
MTV Europe Music Awards The MTV Europe Music Awards (originally named MTV European Music Awards, commonly abbreviated as MTV EMA) are awards presented by Paramount International Networks to honour artists and music in pop culture. It was originally conceived as an a ...
took place on 7 November 2010 at
Caja Mágica La Caja Mágica ''( es, The Magic Box)'' (also known as the Manzanares Park Tennis Center) is a multi-purpose stadium located in Madrid, Spain. Since 2009, it has been the home of the Madrid Open tennis event, and as of 2019, the home of the Dav ...
in
Madrid Madrid ( , ) is the capital and most populous city of Spain. The city has almost 3.4 million inhabitants and a Madrid metropolitan area, metropolitan area population of approximately 6.7 million. It is the Largest cities of the Europ ...
,
Spain , image_flag = Bandera de España.svg , image_coat = Escudo de España (mazonado).svg , national_motto = ''Plus ultra'' (Latin)(English: "Further Beyond") , national_anthem = (English: "Royal March") , i ...
. The awards ceremony was presented by
Eva Longoria Eva Jacqueline Longoria Bastón ( Longoria; March 15, 1975) is an American actress, producer, and director. After a number of guest roles on several television series, she was recognized for her portrayal of Isabella Braña on the CBS daytim ...
and
Justin Bieber Justin Drew Bieber ( ; born March 1, 1994) is a Canadian singer. Bieber is recognized for his genre-melding musicianship and has played an influential role in modern-day popular music. He was discovered by American record executive Scooter ...
was the official MTV EMA 2010 digital host. Nominations were announced on 20 September.
Lady Gaga Stefani Joanne Angelina Germanotta ( ; born March 28, 1986), known professionally as Lady Gaga, is an American singer, songwriter, and actress. She is known for her image reinventions and musical versatility. Gaga began performing as a teenag ...
topped the list of nominations with ten, followed by Katy Perry with five, Eminem with four and
Thirty Seconds to Mars Thirty Seconds to Mars (commonly stylized as 30 Seconds to Mars) is an American rock band from Los Angeles, California, formed in 1998. The band consists of brothers Jared Leto (lead vocals, guitar, bass, keyboards) and Shannon Leto (drums, ...
&
Muse In ancient Greek religion and mythology, the Muses ( grc, Μοῦσαι, Moûsai, el, Μούσες, Múses) are the inspirational goddesses of literature, science, and the arts. They were considered the source of the knowledge embodied in the ...
with three apiece.
Thirty Seconds to Mars Thirty Seconds to Mars (commonly stylized as 30 Seconds to Mars) is an American rock band from Los Angeles, California, formed in 1998. The band consists of brothers Jared Leto (lead vocals, guitar, bass, keyboards) and Shannon Leto (drums, ...
took the stage at the pre-show featuring surprise guest
Kanye West Ye ( ; born Kanye Omari West ; June 8, 1977) is an American rapper, singer, songwriter, record producer, and fashion designer. Born in Atlanta and raised in Chicago, West gained recognition as a producer for Roc-A-Fella Records in the ea ...
at the
Puerta de Alcalá The Puerta de Alcalá is a Neo-classical gate in the Plaza de la Independencia in Madrid, Spain. It was a gate of the former Walls of Philip IV. It stands near the city center and several meters away from the main entrance to the Parque del ...
.
Shakira Shakira Isabel Mebarak Ripoll ( , ; born 2 February 1977), professionally known by the mononym Shakira, is a Colombian singer and songwriter. Born and raised in Barranquilla, she has been referred to as the " Queen of Latin Music" and is n ...
opened the show with " Loca", featuring
Dizzee Rascal Dylan Kwabena Mills (born 18 September 1984), better known by his stage name Dizzee Rascal, is a British MC and rapper. A pioneer of grime music, his work has also incorporated elements of UK garage, bassline, British hip hop, and R&B. D ...
, and the official song of the
2010 FIFA World Cup , image = 2010 FIFA World Cup.svg , size = 200px , caption = ''Ke Nako. (Tswana and Sotho for "It's time") Celebrate Africa's Humanity'It's time. Celebrate Africa's Humanity'' (English)''Dis tyd. Vier Afrika se mensd ...
, " Waka Waka". Performances by Katy Perry and Linkin Park were featured live from outdoor stage at Madrid's Puerta de Alcalá.


Nominations

Winners are in bold text.


Regional nominations

Winners are in bold text.


Performances


Digital show

* Katy Perry — "
California Gurls "California Gurls" is a song recorded by American singer Katy Perry. It served as the lead single for her third studio album, '' Teenage Dream'' (2010). The song features verses from rapper Snoop Dogg. The artists co-wrote the song with Bonni ...
" / "
I Kissed a Girl "I Kissed a Girl" is the debut single of American singer Katy Perry from her second studio album, '' One of the Boys'' (2008). It was released on April 28, 2008, by Capitol Records as the lead single from the record. Perry co-wrote the song wit ...
" / "
Peacock Peafowl is a common name for three bird species in the genera '' Pavo'' and '' Afropavo'' within the tribe Pavonini of the family Phasianidae, the pheasants and their allies. Male peafowl are referred to as peacocks, and female peafowl are r ...
" / "
Hot n Cold "Hot n Cold" is a song by American singer Katy Perry. The song was written by Perry, Dr. Luke, and Max Martin and produced by Luke and Benny Blanco for her second studio album, '' One of the Boys'' (2008). It was released as the album's second ...
" / " Teenage Dream" *
Thirty Seconds to Mars Thirty Seconds to Mars (commonly stylized as 30 Seconds to Mars) is an American rock band from Los Angeles, California, formed in 1998. The band consists of brothers Jared Leto (lead vocals, guitar, bass, keyboards) and Shannon Leto (drums, ...
— "
Closer to the Edge "Closer to the Edge" is a song written by Jared Leto and performed by American rock band Thirty Seconds to Mars. Produced by the band, co-produced by Flood, the track is the seventh track and the third single from their third studio album ''This I ...
"


Pre show

*
Thirty Seconds to Mars Thirty Seconds to Mars (commonly stylized as 30 Seconds to Mars) is an American rock band from Los Angeles, California, formed in 1998. The band consists of brothers Jared Leto (lead vocals, guitar, bass, keyboards) and Shannon Leto (drums, ...
(featuring
Kanye West Ye ( ; born Kanye Omari West ; June 8, 1977) is an American rapper, singer, songwriter, record producer, and fashion designer. Born in Atlanta and raised in Chicago, West gained recognition as a producer for Roc-A-Fella Records in the ea ...
) — "
Hurricane A tropical cyclone is a rapidly rotating storm system characterized by a low-pressure center, a closed low-level atmospheric circulation, strong winds, and a spiral arrangement of thunderstorms that produce heavy rain and squalls. Depend ...
/
Power Power most often refers to: * Power (physics), meaning "rate of doing work" ** Engine power, the power put out by an engine ** Electric power * Power (social and political), the ability to influence people or events ** Abusive power Power may a ...
"


Main show

*
Shakira Shakira Isabel Mebarak Ripoll ( , ; born 2 February 1977), professionally known by the mononym Shakira, is a Colombian singer and songwriter. Born and raised in Barranquilla, she has been referred to as the " Queen of Latin Music" and is n ...
(featuring
Dizzee Rascal Dylan Kwabena Mills (born 18 September 1984), better known by his stage name Dizzee Rascal, is a British MC and rapper. A pioneer of grime music, his work has also incorporated elements of UK garage, bassline, British hip hop, and R&B. D ...
) — " Loca" / "
Waka Waka (This Time for Africa) "Waka Waka (This Time for Africa)", also known as "Waka Waka (Esto es África)" in Spanish, is a song by Colombian singer Shakira, featuring the South African band Freshlyground. Written, composed, and produced by Shakira and John Hill, it was ...
" *
Kings of Leon Kings of Leon is an American rock band formed in Nashville, Tennessee, in 1999. The band is composed of brothers Caleb, Nathan and Jared Followill, and their cousin Matthew Followill. The band's early music was a blend of Southern rock and ga ...
— "
Radioactive Radioactive decay (also known as nuclear decay, radioactivity, radioactive disintegration, or nuclear disintegration) is the process by which an unstable atomic nucleus loses energy by radiation. A material containing unstable nuclei is consi ...
" * Katy Perry — "
Firework Fireworks are a class of low explosive pyrotechnic devices used for aesthetic and entertainment purposes. They are most commonly used in fireworks displays (also called a fireworks show or pyrotechnics), combining a large number of devices in ...
" * Rihanna — "
Only Girl (In the World) "Only Girl (In the World)" is a song by Barbadian singer Rihanna from her fifth album, ''Loud (Rihanna album), Loud'' (2010). Serving as the album's lead single, it was released on September 10, 2010. Crystal Nicole, Crystal Johnson wrote the so ...
" * Kid Rock — "
Born Free ''Born Free'' is a 1966 British drama film starring the real-life couple Virginia McKenna and Bill Travers as Joy and George Adamson, another real-life couple who raised Elsa the Lioness, an orphaned lion cub, to adulthood, and released her in ...
" * Linkin Park — " Waiting for the End" *
B.o.B Bobby Ray Simmons Jr. (born November 15, 1988), known professionally as B.o.B, is an American rapper and record producer. Raised in Decatur, Georgia, Simmons was signed to Jim Jonsin's Rebel Rock Entertainment imprint in 2006. Two years late ...
(featuring Hayley Williams) — "
Airplanes An airplane or aeroplane (informally plane) is a fixed-wing aircraft that is propelled forward by thrust from a jet engine, propeller, or rocket engine. Airplanes come in a variety of sizes, shapes, and wing configurations. The broad spectr ...
" *
Miley Cyrus Miley Ray Cyrus ( ; born Destiny Hope Cyrus on November 23, 1992) is an American singer, songwriter, and actress. Known for her distinctive raspy voice, her music spans across varied styles and genres, including pop, country, rock, hip ho ...
— " Who Owns My Heart" * Plan B — " She Said" * Kesha — " Tik Tok" * Bon Jovi — " What Do You Got?" / "
You Give Love a Bad Name "You Give Love a Bad Name" is a song by American rock band Bon Jovi, released as the first single from their 1986 album ''Slippery When Wet''. Written by Jon Bon Jovi, Richie Sambora, and Desmond Child about a woman who has jilted her lover, ...
" / " It's My Life"


Appearances

* Tim Kash — Red carpet host *
Taylor Momsen Taylor Michel Momsen (born July 26, 1993) is an American musician, singer, model, and former actress. Prior to her retirement from acting, she portrayed the character of Cindy Lou Who in the film '' How the Grinch Stole Christmas'' (2000) and Je ...
— presented Best New Act *
DJ Pauly D Paul Michael DelVecchio Jr. (born July 5, 1980), known as Pauly D and DJ Pauly D, is an American television personality and DJ. He is best known for being a cast member of MTV's reality show ''Jersey Shore''. In 2011, he made a three-album dea ...
and
Snooki Nicole Elizabeth LaValle (née Polizzi; born November 23, 1987), best known by her nickname Snooki, is an American reality television personality. She is best known for being a cast member of the MTV reality show ''Jersey Shore'' and starring ...
— presented Best Pop *
Johnny Knoxville Philip John Clapp (born March 11, 1971), best known professionally as Johnny Knoxville, is an American stunt performer, actor, writer, producer, and professional wrestler. He is best known as a co-creator and star of the MTV reality stunt show ...
— presented Best Alternative *
Kelly Brook Kelly Ann Parsons (born 23 November 1979), known professionally as Kelly Brook, is an English model, actress, and media personality. She is known for her modelling work in the UK, and in the US for her role as Prudence on the NBC sitcom '' On ...
and
David Bisbal David Bisbal Ferre (born 5 June 1979) is a Spanish singer, songwriter, and actor. He gained his initial fame as a runner-up on the interactive reality television show ''Operación Triunfo''. He has since released five studio albums, all of whi ...
— presented Best Video *
Emily Osment Emily Jordan Osment (born March 10, 1992) is an American actress, singer and songwriter. Born and raised in Los Angeles, Osment began her career as a child actress, appearing in numerous television shows and films, before co-starring as Gerti ...
— presented Best Male * Slash — presented Best Live Act * The Dudesons — presented Best Hip-Hop *
Alaska Alaska ( ; russian: Аляска, Alyaska; ale, Alax̂sxax̂; ; ems, Alas'kaaq; Yup'ik: ''Alaskaq''; tli, Anáaski) is a state located in the Western United States on the northwest extremity of North America. A semi-exclave of the U.S. ...
and Joaquín Reyes — presented Best Spanish Act *
Thirty Seconds to Mars Thirty Seconds to Mars (commonly stylized as 30 Seconds to Mars) is an American rock band from Los Angeles, California, formed in 1998. The band consists of brothers Jared Leto (lead vocals, guitar, bass, keyboards) and Shannon Leto (drums, ...
— presented
Free Your Mind Free Your Mind may refer to: * ''Free Your Mind'' (Cut Copy album), 2013 * ''Free Your Mind'' (Maliq & D'Essentials album), 2007 * Free Your Mind (MTV award) Free Your Mind is an award granted by MTV during its shows in order to award actions or ...
*
Miley Cyrus Miley Ray Cyrus ( ; born Destiny Hope Cyrus on November 23, 1992) is an American singer, songwriter, and actress. Known for her distinctive raspy voice, her music spans across varied styles and genres, including pop, country, rock, hip ho ...
— presented Best Rock *
Dizzee Rascal Dylan Kwabena Mills (born 18 September 1984), better known by his stage name Dizzee Rascal, is a British MC and rapper. A pioneer of grime music, his work has also incorporated elements of UK garage, bassline, British hip hop, and R&B. D ...
— presented Best Female * The Jackass Cast — presented Best Song


Notable incidents

*During her acceptance speech for Best New Artist, Kesha directly addressed her fans, saying: "Hopefully I can inspire you to give your finger to the cynics and fucking be yourself!" *Further controversy was raised by the cast of Jackass; when presenting the award, Jason "Wee-Man" Acuña removed his trousers to expose his fully nude lower body, displaying his genitals. It was not censored.


See also

* 2010 MTV Video Music Awards


References


External links


MTV Europe Music Awards Official show site
{{DEFAULTSORT:Mtv Europe Music Awards 2010 2010 2010 music awards 2010 in Spanish music Culture in Madrid 2010 in Madrid November 2010 events in Europe