The 2009–10 season was

West Bromwich Albion West Bromwich Albion Football Club () is an English professional football club based in West Bromwich, West Midlands, England. They compete in the EFL Championship, the second tier of English football. The club was formed in 1878 and has pla ...

's 107th season in the

Football League The English Football League (EFL) is a league of professional football clubs from England and Wales. Founded in 1888 as the Football League, the league is the oldest such competition in the world. It was the top-level football league in Engla ...

. West Bromwich returned to the

Championship In sport, a championship is a competition in which the aim is to decide which individual or team is the champion. Championship systems Various forms of competition can be referred to by the term championship. Title match system In this system ...

after being relegated from the

Premier League The Premier League (legal name: The Football Association Premier League Limited) is the highest level of the men's English football league system. Contested by 20 clubs, it operates on a system of promotion and relegation with the English Foo ...

Background

West Bromwich continued with English company

Umbro Umbro is an English sports equipment manufacturer founded in 1924 in Wilmslow, Cheshire and based in Manchester. They specialise in football and rugby sportswear featuring their ''Double Diamond'' logo. Umbro products are marketed in over 100 c ...

as the shirt designers. For the second season running, West Bromwich were unable to find a kit sponsor. On 16 June 2009,

Tony Mowbray Anthony Mark Mowbray (born 22 November 1963) is an English former professional footballer who is currently the manager of Sunderland. Mowbray played for Middlesbrough, Celtic and Ipswich Town as a defender. He began his coaching career with Ip ...

left West Bromwich Albion to join Scottish club

Celtic Celtic, Celtics or Keltic may refer to: Language and ethnicity *pertaining to Celts, a collection of Indo-European peoples in Europe and Anatolia **Celts (modern) *Celtic languages **Proto-Celtic language * Celtic music *Celtic nations Sports Fo ...

as their new manager. He was replaced two weeks later by former

Chelsea Chelsea or Chelsey may refer to: Places Australia * Chelsea, Victoria Canada * Chelsea, Nova Scotia * Chelsea, Quebec United Kingdom * Chelsea, London, an area of London, bounded to the south by the River Thames ** Chelsea (UK Parliament consti ...

player

Roberto Di Matteo Roberto Di Matteo (; born 29 May 1970) is an Italian professional football manager and former player. During his playing career as a midfielder, he played for Swiss clubs Schaffhausen, Zürich and Aarau before joining Lazio of Italy and Chelse ...

, with the job title changed to head coach. As part of ongoing ground refurbishments at

The Hawthorns The Hawthorns is an all-seater association football, football stadium in West Bromwich, West Midlands (county), West Midlands, England, with a capacity of 26,688. It has been the home of EFL Championship, Championship club West Bromwich Albion F ...

, Albion replaced all of the seating in both the Birmingham Road End and Smethwick End with navy blue seats, matching those already fitted in the East and West Stands. The stadium's "iconic" large-scale seat patterns, dating back to the mid-1990s—an italic "Albion" at the Smethwick End and "WBAFC" below a blue and white scarf at the Birmingham Road End—were removed as a result of the work.

Football League Championship

West Bromwich began their season with a 1–1 draw against

Newcastle United Newcastle United Football Club is an English professional football club, based in Newcastle upon Tyne, that plays in the Premier League – the top flight of English football. The club was founded in 1892 by the merger of Newcastle East End ...

. They then travelled to

City Ground The City Ground is a football stadium in West Bridgford, Nottinghamshire, England, on the banks of the River Trent. It has been home to Nottingham Forest Football Club since 1898 and has a capacity of 30,445. The stadium was a venue when E ...

to play

Nottingham Forest Nottingham Forest Football Club is an association football club based in West Bridgford, Nottinghamshire, England. Nottingham Forest was founded in 1865 and have been playing their home games at the City Ground, on the banks of the River Tren ...

, whom they beat, followed by another away win. West Bromwich's second home game was against

Ipswich Town Ipswich Town Football Club is a professional association football club based in Ipswich, Suffolk, England. They play in League One, the third tier of the English football league system. The club was founded in 1878 but did not turn profession ...

, whom they defeated 2–0. This was followed by a draw at

Sheffield United Sheffield United Football Club is a professional football club in Sheffield, South Yorkshire, England, which compete in the . They are nicknamed "the Blades" due to Sheffield's history of cutlery production. The team have played home games at ...

. They then came back from against

Plymouth Argyle Plymouth Argyle Football Club is a professional football club based in the city of Plymouth, Devon, England. As of the 2021–22 season, the team are competing in League One, the third tier of English football. They have played at Home Park, ...

, then beat

Doncaster Rovers Doncaster Rovers Football Club is a professional association football club based in Doncaster, South Yorkshire, England. The team compete in League Two, the fourth tier of the English football league system. The club play their home games at ...

. West Bromwich then won one of their most remarkable games in a 5–0 win over

Middlesbrough Middlesbrough ( ) is a town on the southern bank of the River Tees in North Yorkshire, England. It is near the North York Moors national park. It is the namesake and main town of its local borough council area. Until the early 1800s, the a ...

, before losing their next two games to

Crystal Palace Crystal Palace may refer to: Places Canada * Crystal Palace Complex (Dieppe), a former amusement park now a shopping complex in Dieppe, New Brunswick * Crystal Palace Barracks, London, Ontario * Crystal Palace (Montreal), an exhibition building * ...

and

Barnsley Barnsley () is a market town in South Yorkshire, England. As the main settlement of the Metropolitan Borough of Barnsley and the fourth largest settlement in South Yorkshire. In Barnsley, the population was 96,888 while the wider Borough has ...

. The first game of October saw West Brom draw against

Preston North End Preston North End Football Club, commonly referred to as Preston, North End or PNE, is a professional football club in Preston, Lancashire, England, who currently play in the EFL Championship, the second tier of the English football league syste ...

. This was followed by a 3–1 win over

Reading Reading is the process of taking in the sense or meaning of Letter (alphabet), letters, symbols, etc., especially by Visual perception, sight or Somatosensory system, touch. For educators and researchers, reading is a multifaceted process invo ...

. Former Baggie

Craig Beattie Craig Beattie (born 16 January 1984) is a Scottish former professional footballer who played as a striker. He started his career with Celtic before moving on to West Bromwich Albion and Swansea City, where he had loan spells with several Fo ...

scored the only goal in a 1–0 loss to

Swansea City Swansea City Association Football Club (; cy, Clwb Pêl-droed Cymdeithas Dinas Abertawe) is a professional football club based in Swansea, Wales that plays in the Championship, the second tier of English football. Swansea have played their ho ...

. This was followed with a 0–0 draw with

Coventry City Coventry City Football Club is a professional association football club based in Coventry, West Midlands (county), West Midlands, England. The team currently compete in the EFL Championship, Championship, the second tier of the English footbal ...

. The Baggies bounced back by thrashing

Watford Watford () is a town and borough in Hertfordshire, England, 15 miles northwest of Central London, on the River Colne. Initially a small market town, the Grand Junction Canal encouraged the construction of paper-making mills, print works, a ...

5–0. A 2–1 win over

Leicester City Leicester ( ) is a city, unitary authority and the county town of Leicestershire in the East Midlands of England. It is the largest settlement in the East Midlands. The city lies on the River Soar and close to the eastern end of the National ...

kept the Baggies second. The Baggies trashed

Bristol City Bristol City Football Club is a professional football club based in Bristol, England, which compete in the , the second tier of English football. They have played their home games at Ashton Gate since moving from St John's Lane in 1904. The ...

4–1, and then became the top goalscorers in the Football League when they humiliated

Sheffield Wednesday Sheffield Wednesday Football Club is a professional association football club based in Sheffield, South Yorkshire, England. The team competes in League One, the third tier of the English football league system. Formed in 1867 as an offshoot of ...

4–0, scoring 15 goals in 4 games. December began with a draw against

Derby County Derby County Football Club () is a professional association football club based in Derby, Derbyshire, England. In 2022, it was announced that DCFC was acquired by Clowes Developments (UK) Ltd, a Derbyshire-based property group. Founded in 1884 ...

, following this with a defeat to promotion rivals

Cardiff City Cardiff City Football Club ( cy, Clwb Pêl-droed Dinas Caerdydd) is a professional association football club based in Cardiff, Wales. It competes in the Championship, the second tier of the English football league system. Founded in 1899 as R ...

and a late draw against

QPR Queens Park Rangers Football Club, commonly abbreviated to QPR, is a professional football club based in Shepherd's Bush, West London, England, which compete in the . After a nomadic early existence, they have played home matches at Loftus R ...

. The following two games ended in wins against strugglers

Peterborough United Peterborough United Football Club is an English professional football club based in Peterborough, Cambridgeshire, England. The team compete in League One, the third tier of the English football league system. Peterborough have a long-standing ...

and

Scunthorpe United Scunthorpe United Football Club is a professional association football club based in the town of Scunthorpe, Lincolnshire, England. The side currently competes in the National League, the fifth tier of the English football league system. The tea ...

. The Baggies then lost to

, causing the Baggies to drop to third. This was followed by draws to

and

. Wins against

Blackpool Blackpool is a seaside resort in Lancashire, England. Located on the North West England, northwest coast of England, it is the main settlement within the Borough of Blackpool, borough also called Blackpool. The town is by the Irish Sea, betw ...

Plymouth Plymouth () is a port city and unitary authority in South West England. It is located on the south coast of Devon, approximately south-west of Exeter and south-west of London. It is bordered by Cornwall to the west and south-west. Plymouth ...

and

Scunthorpe Scunthorpe () is an industrial town and unparished area in the unitary authority of North Lincolnshire in Lincolnshire, England of which it is the main administrative centre. Scunthorpe had an estimated total population of 82,334 in 2016. A pre ...

put them top of the table.

held West Brom to a 1–1 draw, with

Gianni Zuiverloon Gianni Michel Eugene Zuiverloon (; born 30 December 1986) is a Dutch former footballer who plays as a centre back. Club career Early career Zuiverloon was born in Rotterdam, Netherlands. He started his football career at the age of six at Feye ...

scoring the equaliser.

beat them 2–1 but they quickly bounced back with a 3–1 win over

. West Brom started March badly with a 3–1 loss to

, but wins against

Swansea Swansea (; cy, Abertawe ) is a coastal city and the second-largest city of Wales. It forms a principal area, officially known as the City and County of Swansea ( cy, links=no, Dinas a Sir Abertawe). The city is the twenty-fifth largest in ...

, Preston and

Coventry Coventry ( or ) is a City status in the United Kingdom, city in the West Midlands (county), West Midlands, England. It is on the River Sherbourne. Coventry has been a large settlement for centuries, although it was not founded and given its ...

widened the gap between the play-offs and the automatic spots. On-form

held the Albion to a 1–1 draw. Playoff hopefuls

were the next to fall at

the Hawthorns The Hawthorns is an all-seater association football, football stadium in West Bromwich, West Midlands (county), West Midlands, England, with a capacity of 26,688. It has been the home of EFL Championship, Championship club West Bromwich Albion F ...

, where West Brom won 3–0.

Chris Brunt Christopher Colin Brunt (born 14 December 1984) is a Northern Irish former professional footballer who played as a midfielder and is the current West Bromwich Albion loan player manager. He is widely regarded as one of the greatest midfielders ...

then saved a point for West Brom after

Danny Graham Daniel Graham (born 1978) is an American football player. Daniel Graham may also refer to: * Bob Graham (born 1936), Daniel Robert Graham, American politician *Daniel O. Graham (1926–1995), American general and political activist *Danny Graham ( ...

put Watford ahead. West Brom secured promotion back to the

after a 3–2 win against

on 10 April 2010.

FA Cup

The third round saw West Brom beat

League One The English Football League One (often referred to as League One for short or Sky Bet League One for sponsorship purposes, and known as the Football League One from 2004 until 2016) is the second-highest division of the English Football Leag ...

side

Huddersfield Town Huddersfield Town Association Football Club is a professional football club based in Huddersfield, West Yorkshire, England, which compete in the . The team have played home games at the Kirklees Stadium since moving from Leeds Road in 1994. The ...

. West Brom then beat fellow

side

Newcastle Newcastle usually refers to: *Newcastle upon Tyne, a city and metropolitan borough in Tyne and Wear, England *Newcastle-under-Lyme, a town in Staffordshire, England *Newcastle, New South Wales, a metropolitan area in Australia, named after Newcastle ...

4–2 in the fourth round to proceed to the fifth round. They drew with Reading in the fifth round but lost the subsequent replay.

League Cup

In the first round West Bromwich faced

League Two The English Football League Two (often referred to as League Two for short or Sky Bet League Two for sponsorship purposes, and known as the Football League Two from 2004 until 2016) is the third and lowest division of the English Football Lea ...

side

Bury Bury may refer to: *The burial of human remains *-bury, a suffix in English placenames Places England * Bury, Cambridgeshire, a village * Bury, Greater Manchester, a town, historically in Lancashire ** Bury (UK Parliament constituency) (1832–19 ...

, whom they beat 2–0. In the second round they were taken to extra time by another

side,

Rotherham United Rotherham United Football Club, nicknamed The Millers, is a professional football club based in Rotherham, South Yorkshire, England, which compete in the . The club's colours were initially yellow and black, but changed to red and white around 1 ...

, where Simon Cox scored his first goal for the club. The final score was 4–3. They were knocked out in the third round as they lost 2–0 against

Arsenal An arsenal is a place where arms and ammunition are made, maintained and repaired, stored, or issued, in any combination, whether privately or publicly owned. Arsenal and armoury (British English) or armory (American English) are mostly ...

Players

:''Squad at end of season''

First-team squad

Left club during season

Player statistics

Transfers

Summer

In

Out

Winter

In

Out

Loans in

Loans out

Fixtures and results

Pre-season friendlies

Championship

FA Cup

League Cup

Notes

References

{{DEFAULTSORT:2009-10 West Bromwich Albion F.C. season West Bromwich Albion F.C. seasons

Background

Football League Championship

FA Cup

League Cup

Players

First-team squad

Left club during season

Player statistics

Transfers

Summer

In

Out

Winter

In

Out

Loans in

Loans out

Fixtures and results

Pre-season friendlies

Championship

FA Cup

League Cup

See also

Notes

References