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''11'' is the eleventh studio album by Canadian singer-songwriter
Bryan Adams
Bryan Guy Adams (born 5 November 1959) is a Canadian musician, singer, songwriter, composer, and photographer. He has been cited as one of the best-selling music artists of all time, and is estimated to have sold between 75 million and mor ...
. The album was released by
Polydor Records
Polydor Records Ltd. is a German-British record label that operates as part of Universal Music Group. It has a close relationship with Universal's Interscope Geffen A&M Records label, which distributes Polydor's releases in the United States. ...
on March 17, 2008. ''11'' was the first release of new Adams material since ''
Colour Me Kubrick'' in 2005 and the first studio album in four years since ''
Room Service
Room service or in-room dining is a hotel service enabling guests to choose items of food and drink for delivery to their hotel room for consumption. Room service is organized as a subdivision within the food and beverage department of high-end ...
''. Adams,
Jim Vallance
James Douglas Vallance (born May 31, 1952) is a Canadian songwriter, arranger and producer. He is best known as the songwriting partner of Canadian musician Bryan Adams. Vallance began his professional career as the original drummer and main song ...
,
Eliot Kennedy
Eliot Kennedy (born 29 March 1969) is an English songwriter and record producer based in Sheffield. He has worked with artists such as Billie Piper, The Spice Girls, Mary J. Blige, Donny Osmond, Bryan Adams, Lulu, S Club 7, Five, Gary Barlow, D ...
,
Gretchen Peters
Gretchen Peters (born November 14, 1957) is an American singer and songwriter. She was born in New York, where she wrote her first song with her sister at the age of 5. In 1970, her parents broke up, and Peters moved with her mother to Boulder, ...
,
Trevor Rabin
Trevor Charles Rabin (; born ) is a South African rock musician and composer. Born into a musical family and raised in Johannesburg, Rabin took up the piano and guitar at an early age and became a session musician, playing and producing with a va ...
and
Robert John "Mutt" Lange
Robert John "Mutt" Lange (born 11 November 1948) is a South African record producer and songwriter, mainly known for his work in rock music as well as his previous marriage to Canadian singer Shania Twain, for whom he wrote and produced several ...
received producing and writing credits. Similar to Adams' previous material, the themes in ''11'' are mainly based on love, romance, and relationships. ''11'' received generally mixed reviews from contemporary music critics.
Three songs were released from the album in various forms: "
I Thought I'd Seen Everything", "
Tonight We Have the Stars" and "
She's Got a Way", of which all were released internationally. "
I Thought I'd Seen Everything" was the only one to have any lasting effects on the music chart, reaching mostly the Top 50, Top 100 and Top 200 in Europe and Canada. Adams was nominated for a
Juno Award in the category "Best Artist" in 2009 for this record.
The album peaked within the top ten in eleven territories worldwide, including Canada (with sales just below 10,000 units in its first week), the United Kingdom, Germany, Denmark and Switzerland. ''11'' charted within the top twenty in three other territories.
Conception
In an interview on
Canada AM
''Canada AM'' was a Canadian morning television news show that aired on CTV from 1972 to 2016. Its final hosts were Beverly Thomson and Marci Ien, with Jeff Hutcheson presenting the weather forecast and sports. The program aired on weekdays, an ...
, Adams said the title ''11'' was picked because it was his 11th studio album, when soundtrack album ''
Spirit: Stallion of the Cimarron'' is included. In addition, Adams mentioned there was no hidden meaning behind the title,
["] it was his eleventh studio release and contained eleven tracks, "there are no secondary meanings" as Adams later mentioned in an interview with the
BBC #REDIRECT BBC #REDIRECT BBC
Here i going to introduce about the best teacher of my life b BALAJI sir. He is the precious gift that I got befor 2yrs . How has helped and thought all the concept and made my success in the 10th board exam. ...
...
. The album's cover was taken during a
photo shoot
A photo shoot is the process taken by creatives and models that results in a visual objective being obtained. An example is a model posing for a photographer at a studio or an outdoor location.
A photo shoot is a series of images that are taken ...
in a hotel in Switzerland, while Adams was doing a self-photo story for an Italian men's magazine. Adams ended up liking the photo so much that he ended up using it as the album's cover
As with the previous album, ''
Room Service
Room service or in-room dining is a hotel service enabling guests to choose items of food and drink for delivery to their hotel room for consumption. Room service is organized as a subdivision within the food and beverage department of high-end ...
'', significant portions of the album were produced while on tour. According to co-writer
Jim Vallance
James Douglas Vallance (born May 31, 1952) is a Canadian songwriter, arranger and producer. He is best known as the songwriting partner of Canadian musician Bryan Adams. Vallance began his professional career as the original drummer and main song ...
modern technology and equipment made it a lot easier to record the album.
Adams recorded the album while on tour, making use of the time between playing on stage and readying himself for the next gig. Vallance and Adams recorded the album normally while sitting backstage or in a hotel room with small devices which they usually carried along on tours, but especially during their off days.
Adams, in an interview, mentioned that when recording a song, they needed to set up mattresses against the windows, and having
microphones
A microphone, colloquially called a mic or mike (), is a transducer that converts sound into an electrical signal. Microphones are used in many applications such as telephones, hearing aids, public address systems for concert halls and public ...
run through the toilet.
''11'' was originally going to be an acoustic record, aiming for the "soft-hard approach" perfected by the British rock group,
The Who
The Who are an English rock band formed in London in 1964. Their classic lineup consisted of lead singer Roger Daltrey, guitarist and singer Pete Townshend, bass guitarist and singer John Entwistle, and drummer Keith Moon. They are considered ...
. However, after a long tour, some of the acoustic songs started growing on him, which led to changes. Adams would record for a few hours, until he wheeled the whole recording kit back onstage. "It makes me a little more interested in going on tour," he said in retrospect. Adams who was never fully committed to the idea of creating a full-fledged acoustic album, decided not to after seeing an acoustic band opening for him during one of his concerts. What he saw made him certain that he was not able to create such an album.
["]
Writing and themes
When the writing season for ''11'' had ended, Adams and his companions had written 30 songs. After a selection process, 19 of these songs were removed, however some of them made it to the deluxe edition released later in 2008. The first single, "
I Thought I'd Seen Everything" was written in 2007, and went through two or three changes before Adams made the finishing touches. Originally, it had another title, and a different melody, and as Adams later put it; "in the course of listening to the music and spending time with it, you do end up changing it.
Adams hadn't worked together on an album with Vallance since the late-1980s.
They teamed up after, as Adams said, "throwing ideas back and forth"
from 2003 until the album was released. Vallance would send
MP3
MP3 (formally MPEG-1 Audio Layer III or MPEG-2 Audio Layer III) is a coding format for digital audio developed largely by the Fraunhofer Society in Germany, with support from other digital scientists in the United States and elsewhere. Origin ...
audio files by e-mail to Adams during the recording seasons. Adams would then add some elements to them and send them back. They continued doing this until a song was completed; Vallance claimed it took longer for them to write songs than during their previous collaborations, but felt the end product was just as good.
["]
The main themes in the album, in Adams words are; "searching for something". The lyrical meaning behind track number four, "Oxygen" is what a person needs to survive. In other words, "The person you are with is giving you the air you breathe", and that people in general "need each other 100%."
The album's first single, "I Thought I'd Seen Everything" is about keeping an open mind."
The theme of "Broken Wings" is about "somebody who taught me how to fly", a
metaphor
A metaphor is a figure of speech that, for rhetorical effect, directly refers to one thing by mentioning another. It may provide (or obscure) clarity or identify hidden similarities between two different ideas. Metaphors are often compared wi ...
which for "putting your trust in somebody who can give you faith and the belief that you can succeed." "Something to Believe In" is based upon the affirmation of life and faith, while "Walk on By" warns the listener of distrustfulness. As with other albums, according to Adams, he likes to end the album with a
melancholic song, such as "Something to Believe In" in ''11'', it's not the last track however.
["] "Flowers Gone Wild" touches on the same theme as two songs he wrote in the early 1980s, "Cover Girl" and "The Best Is Yet To Come", are based upon the murdered
playboy bunny
A Playboy Bunny is a waitress who works at a Playboy Club and selected through standardized training. Their costumes were made up of lingerie, inspired by the tuxedo-wearing Playboy rabbit mascot. This costume consisted of a strapless corset te ...
Dorothy Stratten
Dorothy Ruth Hoogstraten (February 28, 1960 – August 14, 1980), known professionally as Dorothy Stratten, was a Playboy Playmate and actress, originally from Canada. Stratten was the ''Playboy'' Playmate of the Month for August 1979 and Playm ...
. But also people with misplaced emotions and their unfulfilled needs, which are pushed forth by the media, which Adams says, leads people to lose their "sense of decency". Adams explained further; "It's a sort of new love affair with an old story, devouring our celebrities and leaving them when we are done."
Release
The finishing touches to the album were done in September 2007, but the European release of the album was delayed until March 2008.
The album was released independently in the United States exclusively through
Wal-Mart
Walmart Inc. (; formerly Wal-Mart Stores, Inc.) is an American multinational retail corporation that operates a chain of hypermarkets (also called supercenters), discount department stores, and grocery stores from the United States, headquarter ...
and
Sam's Club
Sam's West, Inc. (doing business as Sam's Club) is an American chain of membership-only retail warehouse clubs owned and operated by Walmart Inc., founded in 1983 and named after Walmart founder Sam Walton as Sam’s Wholesale Club. , Sam's C ...
retail stores on May 13, 2008. The deal was brokered one month after the albums international release. On October 5, 2008, a Deluxe Edition of ''11'' was announced on Adams website. The album featured new tracks and contained a DVD. The Deluxe Edition was released on November 10, 2008, in the UK, and November 11, in Canada.
The new CD featured the original ''11'' tracks, a new song "Saved" and the inclusion of two
B-sides
The A-side and B-side are the two sides of phonograph records and cassettes; these terms have often been printed on the labels of two-sided music recordings. The A-side usually features a recording that its artist, producer, or record company ...
, "Way of the World" and "Miss America". The remix of "She's Got a Way" replaces the original version, but includes another remix done by
Chicane
A chicane () is a serpentine curve in a road, added by design rather than dictated by geography. Chicanes add extra turns and are used both in motor racing and on roads and streets to slow traffic for safety. For example, one form of chicane is ...
.
The DVD features Adams, and his
backing band
A backup band or backing band is a musical ensemble that typically accompanies a single artist who is the featured performer. The situation may be a live performance or in a recording session, and the group may or may not have its own name, such ...
, rehearsing the material from the album. It also contains behind the scenes footages.
Critical response
''11'' overall received mixed, but mostly unflattering reviews from critics. Music reviewer Chris Jones from the
BBC #REDIRECT BBC #REDIRECT BBC
Here i going to introduce about the best teacher of my life b BALAJI sir. He is the precious gift that I got befor 2yrs . How has helped and thought all the concept and made my success in the 10th board exam. ...
...
wrote generally positively about ''11'' in his review. He concluded that it was another strong album, even if Adams voice sounded dispassionate on some tracks.