1990s In Japan
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The 1990s in Japan was the beginning of economic turmoil and recession for that particular nation, resulting in their '' Lost Decade''. While the Lost Decade would finally end in 2000 for Japan, this would become the era where young Japanese salarymen were forced to find different lines of work.


Technology


General trends

Technology began to outpace North American standards with Japanese vehicles often getting more
miles per gallon The fuel economy of an Car, automobile relates distance traveled by a vehicle and the amount of fuel consumption, fuel consumed. Consumption can be expressed in terms of volume of fuel to travel a distance, or the distance traveled per unit volu ...
than their North American rivals. People in Japan as well as the other oil-dependent nations of the world began to be dependent on
high-speed rail High-speed rail (HSR) is a type of rail system that runs significantly faster than traditional rail, using an integrated system of specialised rolling stock and dedicated tracks. While there is no single standard that applies worldwide, lines ...
networks (and other forms of
mass transit Public transport (also known as public transportation, public transit, mass transit, or simply transit) is a system of transport for passengers by group travel systems available for use by the general public unlike private transport, typical ...
like
bus A bus (contracted from omnibus, with variants multibus, motorbus, autobus, etc.) is a road vehicle that carries significantly more passengers than an average car or van. It is most commonly used in public transport, but is also in use for cha ...
es) as the price of gasoline began to skyrocket. The average price of gasoline at the end of the next decade would rise to $8/gallon on a national level; making it unaffordable for most Japanese people to drive long distances unless necessary. Since gasoline prices have risen significantly since the 1990s worldwide, it will be inevitable for gasoline prices to go up to $20/gallon within the course of the 21st century.When Gas Hits $20 Per Gallon
/ref> After the 1990s ended and the 21st century began, Japanese residents (in addition to other people) will experience a return to local produce (through local farmers' markets instead of expensive grocery stores), increased use of
renewable energy Renewable energy is energy that is collected from renewable resources that are naturally replenished on a human timescale. It includes sources such as sunlight, wind, the movement of water, and geothermal heat. Although most renewable energy ...
like wind energy and
solar energy Solar energy is radiant light and heat from the Sun that is harnessed using a range of technologies such as solar power to generate electricity, solar thermal energy (including solar water heating), and solar architecture. It is an essenti ...
, the exodus from the
exurbs An exurb (or alternately: exurban area) is an area outside the typically denser inner suburban area, at the edge of a metropolitan area, which has some economic and commuting connection to the metro area, low housing density, and growth. It sh ...
to urban centers, more
electric car An electric car, battery electric car, or all-electric car is an automobile that is propelled by one or more electric motors, using only energy stored in batteries. Compared to internal combustion engine (ICE) vehicles, electric cars are quie ...
sales, and a major shakeup of the airline industry.


Video games

While new gaming consoles like the Super Famicom and the Sony PlayStation flooded the market, most young people began to move in with their parents, and read
manga Manga (Japanese: 漫画 ) are comics or graphic novels originating from Japan. Most manga conform to a style developed in Japan in the late 19th century, and the form has a long prehistory in earlier Japanese art. The term ''manga'' is u ...
. This is because they could not acquire a
job Work or labor (or labour in British English) is intentional activity people perform to support the needs and wants of themselves, others, or a wider community. In the context of economics, work can be viewed as the human activity that contr ...
that would permit them to live independently and have all the amenities that they are accustomed to. Many video games were released during this decade (especially for the Super Famicom). Popular American titles like '' SimCity'' and '' SimEarth'' gained popularity for Japanese video gamers. The 1990s was also the era for '' Chrono Trigger'', '' Final Fantasy IV'', '' Final Fantasy VI'', and ''
Final Fantasy VII is a 1997 role-playing video game developed by Square for the PlayStation console. It is the seventh main installment in the ''Final Fantasy'' series. Published in Japan by Square, it was released in other regions by Sony Computer Entertai ...
''. These games became multimillion-dollar blockbusters in Japan, Europe, and
North America North America is a continent in the Northern Hemisphere and almost entirely within the Western Hemisphere. It is bordered to the north by the Arctic Ocean, to the east by the Atlantic Ocean, to the southeast by South America and the Car ...
. However, the Famicom went into decline and most game companies halved their production of new 8-bit games by 1994. Even the Nintendo Game Boy acquired popularity in Japan (spawning a lineup of Japan-exclusive video games) and eventually the Japanese release of the Nintendo Game Boy Advance. Nintendo Power wrote an exposé about Japanese video games (using one of its first 50 issues). The exposé stated that Japanese video games were less censored than their North American counterparts. Video games that were released in Japan employed some form of sexual content, brought forth the invocation of religious symbols, utilized a level of violence never seen in North American games (until the release of '' Doom'' in the mid-1990s), and mentioning tobacco in addition to
alcohol Alcohol most commonly refers to: * Alcohol (chemistry), an organic compound in which a hydroxyl group is bound to a carbon atom * Alcohol (drug), an intoxicant found in alcoholic drinks Alcohol may also refer to: Chemicals * Ethanol, one of sev ...
so that the story could have more flavor. These uncensored Japanese games even used vulgar language. The Sega CD (known as the ''Sega Mega CD'' in Japan) first started to offer
full motion video Full-motion video (FMV) is a video game narration technique that relies upon pre-recorded video files (rather than sprites, vectors, or 3D models) to display action in the game. While many games feature FMVs as a way to present information duri ...
outside of the personal computer scene. It became trendy in the 1990s (and in the 2000s) for players to create their own
role-playing video game A role-playing video game (commonly referred to as simply a role-playing game or RPG, as well as a computer role-playing game or CRPG) is a video game genre where the player controls the actions of a character (or several party members) immers ...
s. Game creation software like '' RPG Tsukūru: Super Dante'' and ''
RPG Tsukūru 2 RPG Maker, known in Japan as , is a series of programs for the development of role-playing video games (RPGs) with story-driven elements, created by the Japanese group ASCII, succeeded by Enterbrain. The Japanese name, ''Tsukūru'', is a pun mi ...
'' made it possible for players to create role-playing games on their Super Famicom systems. While these games were not as graphically enhanced as ''Chrono Trigger'' or ''Final Fantasy VI'' which dominated this decade for role-playing video games, these "game creation tools" would allow the gamers of the 1990s to become the game designers of the 2000s and beyond. Sequels like ''
RPG Maker 2000 RPG Maker, known in Japan as , is a series of programs for the development of role-playing video games (RPGs) with story-driven elements, created by the Japanese group ASCII, succeeded by Enterbrain. The Japanese name, ''Tsukūru'', is a pun mi ...
'' and ''
RPG Maker XP RPG Maker, known in Japan as , is a series of programs for the development of role-playing video games (RPGs) with story-driven elements, created by the Japanese group ASCII, succeeded by Enterbrain. The Japanese name, ''Tsukūru'', is a pun mi ...
'' provided that the original two software in the series were highly successful.


Entertainment


Sports

Professional wrestling continued to decline well into the 1990s like it did in the 1980s. Races often took place at either Suzuka Circuit or at
Fuji Speedway is a motorsport race track standing in the foothills of Mount Fuji, in Oyama, Suntō District, Shizuoka Prefecture, Japan. It was built in the early 1960s. In the 1980s, Fuji Speedway was used for the FIA World Sportscar Championship and nati ...
. A NASCAR exhibition race was held in Motegi, Japan during the late 1990s in the hopes of getting people interested in stock car racing. During the 1990s, it became increasingly rare for Japanese businessmen to be able to play golf alongside their
employer Employment is a relationship between two parties regulating the provision of paid labour services. Usually based on a contract, one party, the employer, which might be a corporation, a not-for-profit organization, a co-operative, or any othe ...
s. Golf courses began closing up by the bundles and many young men (who would otherwise enter the workforce under a more ideal economy) began only to have golf experience from their years as a student. Besides the sporting aspect, golf was used in Japan in order to adapt to corporate culture. The 1990s was also the decade that the American film ''
Mr. Baseball ''Mr. Baseball'' is a 1992 American and British sports comedy film directed by Fred Schepisi, starring Tom Selleck, Ken Takakura, Dennis Haysbert, and Aya Takanashi. It depicts a tumultuous season in the career of veteran New York Yankees first ...
'' was released; introducing an
American American(s) may refer to: * American, something of, from, or related to the United States of America, commonly known as the "United States" or "America" ** Americans, citizens and nationals of the United States of America ** American ancestry, pe ...
audience to Japanese baseball. The Chunichi Dragons and the Yomiuri Giants became popular teams after the Mr. Baseball movie made mention of them. Nippon Professional Baseball was one of the sports to watch in Japan in addition to Formula One (featuring Japan's Satoru Nakajima who retired early in the 1990s but gained respect worldwide). The only perfect game of the 1990s for the Nippon Professional Baseball league came on May 18, 1994, with the Yomiuri Giants shutting out the Hiroshima Toyo Carp by a score of 6–0.


Television and movies

Anime like ''
Dragon Ball Z ''Dragon Ball Z'' is a Japanese anime television series produced by Toei Animation. Part of the ''Dragon Ball'' media franchise, it is the sequel to the 1986 '' Dragon Ball'' anime series and adapts the latter 325 chapters of the original ...
'' (shōnen) and ''
Pokémon (an abbreviation for in Japan) is a Japanese media franchise managed by The Pokémon Company, founded by Nintendo, Game Freak, and Creatures (company), Creatures, the owners of the trademark and copyright of the franchise. In terms of ...
'' (shōnen) developed an international audience after being created in Japan. Girl-oriented (shōjo) anime like ''
Sailor Moon is a Japanese manga series written and illustrated by Naoko Takeuchi. It was originally serialized in Kodansha's ''shōjo'' manga magazine ''Nakayoshi'' from 1991 to 1997; the 52 individual chapters were published in 18 volumes. The seri ...
'' also became of age during the 1990s. This show would be the inspiration for the 2000s anime '' Tokyo Mew Mew'' (known in North America as ''Mew Mew Power''). J-Pop continued to be popular among Japanese female teenagers.


Social


Employment

While people were losing their jobs, technology still was advancing at an exponential rate—making more jobs obsolete as new technologies replaced the old. Manufacturing jobs were being replaced with
service sector The tertiary sector of the economy, generally known as the service sector, is the third of the three economic sectors in the three-sector model (also known as the economic cycle). The others are the primary sector (raw materials) and the second ...
jobs just like they were doing in the Western countries—leading to people being underemployed in either
minimum wage A minimum wage is the lowest remuneration that employers can legally pay their employees—the price floor below which employees may not sell their labor. Most countries had introduced minimum wage legislation by the end of the 20th century. Bec ...
or near-minimum wage jobs. There was some economic recovery after this decade, but the spending on cars and whiskey had not returned to the levels that were reached during the Japanese economic boom of the 1980s. Japan made up for the labor shortages in the 1990s by hiring temporary workers without security or job benefits. As of March 2010, the unemployment rate in Japan was 4.9%; a very low number compared to the unemployment rate during the height of the Lost Decade.


Population decline

The 1990s would be the final decade where the birth rate in Japan would exceed the death rate. This is despite consistent attempts of government agencies throughout this decade to encourage procreation through targeted seductive advertising and media campaigns. However, the rest of the world's population will increase slowly until 2040 reaching 9 billion people.World Population Clock — Worldometers
/ref> The population of the world will eventually reach 9,202,458,484 people by the year 2050.Data fro
U.S. Census Bureau, International Data Base
Estimates updated December 2009. Retrieved on January 21, 2010
This would become the world's highest population ever in recorded history; It has been suggested that the population of Japan will fall from over 100 million in the 1990s to a mere 50 million by the year 2090. However, the most recent rise in the national birth rate of Japan happened in February 2007. Japan will see a 0.9% decline of their population after the year 2025—lowering its labor force while countries like Canada will see a rise in their labor force by that same year.


Terrorism

The Tokyo subway
sarin Sarin (NATO designation GB G-series, "B"">Nerve_agent#G-series.html" ;"title="hort for Nerve agent#G-series">G-series, "B" is an extremely toxic synthetic organophosphorus compound.Aum Shinrikyo cult. In five coordinated attacks, the perpetrators released sarin on several lines of the Tokyo subway, killing 13 people, severely injuring 50 and causing temporary vision problems for nearly 1,000 others. The attack was directed against trains passing through Kasumigaseki and Nagatachō, home to the Japanese government. It was the most serious attack to occur in Japan since the end of World War II.


See also

*
2000s in Japan The 2000s in Japan began with hope and optimism for the 21st century and ended with the Late-2000s recession. Gaming systems like the PlayStation 3, the Nintendo Wii, and the Nintendo DS continued to help generate the profits of Japan-based ele ...


References

{{Reflist 1990s decade overviews