The 1967 UCLA vs. USC football game was an American
college football
College football (french: Football universitaire) refers to gridiron football played by teams of student athletes. It was through college football play that American football rules first gained popularity in the United States.
Unlike most ...
game played during the
1967 NCAA University Division football season
The 1967 NCAA University Division football season was the last one in which college football's champion was crowned before the bowl games. During the 20th century, the NCAA had no playoff for the major college football teams in the University Div ...
on November 18, 1967. The
UCLA Bruins
The UCLA Bruins are the athletic teams that represent the University of California, Los Angeles. The Bruin men's and women's teams participate in NCAA Division I as part of the Pac-12 Conference and the Mountain Pacific Sports Federation (MPSF). ...
, 7–0–1 and ranked No. 1, with senior
quarterback
The quarterback (commonly abbreviated "QB"), colloquially known as the "signal caller", is a position in gridiron football. Quarterbacks are members of the offensive platoon and mostly line up directly behind the offensive line. In modern Ame ...
Gary Beban
Gary Joseph Beban (born August 5, 1946) is an American former professional football player. Beban won the 1967 Heisman Trophy, narrowly beating out O.J. Simpson, and the Maxwell Award while playing quarterback for the UCLA Bruins. He played ...
as a
Heisman Trophy
The Heisman Memorial Trophy (usually known colloquially as the Heisman Trophy or The Heisman) is awarded annually to the most outstanding player in college football. Winners epitomize great ability combined with diligence, perseverance, and hard ...
candidate, played the
USC Trojans
The USC Trojans are the College athletics in the United States, intercollegiate athletic teams that represent the University of Southern California (USC), located in Los Angeles, Los Angeles, California. While the men's teams are nicknamed the ' ...
, 8–1 and ranked No. 4, with junior
running back
A running back (RB) is a member of the offensive backfield in gridiron football. The primary roles of a running back are to receive American football plays#Offensive terminology, handoffs from the quarterback to Rush (American football)#Offen ...
O. J. Simpson also as a Heisman candidate. This game is widely regarded as the signature game in the
UCLA–USC rivalry
The UCLA–USC rivalry is the American collegiate athletics rivalry between the UCLA Bruins sports teams of the University of California, Los Angeles (UCLA) and USC Trojans teams of the University of Southern California (USC).
Both universit ...
as well as one of the 20th-century
Games of the Century.
[Coach of the Year (2007) – hosted by Keith Jackson](_blank)
"Keith Jackson has been broadcasting college football since 1952 and has reported games like the "Game of the Century" between UCLA and USC in 1967." The 64-yard run by Simpson for the winning touchdown is regarded as one of the greatest run plays in college football.
[Guiremand, Steve ]
Knight-Ridder Newspapers Deseret News. November 21, 1992. Quote:" It is arguably the biggest play in the storied 104-year history of Southern Cal (sic) football."
Introduction
1965–66
In 1965, 6th ranked USC (led by
Mike Garrett
Michael Lockett Garrett (born April 12, 1944) is a former American football player who won the Heisman Trophy in 1965 as a halfback for the USC Trojans. Garrett played professional football for eight seasons with the Kansas City Chiefs and San ...
) met 7th ranked UCLA (led by All-Conference sophomore quarterback Gary Beban), with a berth in the
1966 Rose Bowl
The 1966 Rose Bowl was the 52nd edition of the college football bowl game, played at the Rose Bowl in Pasadena, California, on Saturday, January 1. The fifth-ranked UCLA Bruins of the AAWU (Pac-8) upset the undefeated and top-ranked Michiga ...
on the line. The scoring opened with All-American Tailback
Mel Farr
Melvin Farr (November 3, 1944 – August 3, 2015) was an American professional football player and businessman.
A native of Beaumont, Texas, Farr played college football as a halfback on the 1965 and 1966 UCLA Bruins football teams that w ...
running 49 yards for a Bruin touchdown. The extra point was blocked, Despite dominating in the statistics, USC led only 16–6 with less than 4 minutes left in the game (In the first 3 1/2 quarters, USC had penetrated inside the UCLA 25 yard line 7 times; 3 times they fumbled, threw one interception in the end zone, settled for a short field goal, and scored 2 touchdowns, missing the extra point on one). On 3rd and 23, UCLA linebacker Dallas Grider hit USC quarterback Troy Winslow and caused a fumble. UCLA scored on a Beban touchdown pass to
Dick Witcher
Dick Vernon Witcher (October 10, 1944February 22, 2021) was an American professional football player who was a wide receiver in the National Football League (NFL). Witcher was drafted by the San Francisco 49ers in the eighth round (119th overa ...
and successfully converted a two-point conversion to make the score 16–14 (A tie would have sent USC to the Rose Bowl, hence the reason UCLA went for two). Then Grider then recovered an on-side kick and two plays later, Beban hit Kurt Altenberg, a decoy for Mel Farr, on a 49-yard touchdown bomb to win the game, 20–16. In the final Poll, UCLA was ranked 4th in the AP and 5th in the UPI. UCLA went on to upset #1 ranked Michigan State in the 1966 Rose Bowl, 14–12. USC finished ranked #9 in the AP poll. Mike Garrett would go on to win the Heisman Trophy, but would not ever get to play in the Rose Bowl.
In 1966, due to uneven scheduling that left out new AAWU members Oregon and Oregon State, UCLA was 3–1 in conference games and 8-1 overall. The Bruins lost only one game, at Washington 16–3. USC was 5–0, but lost out of conference to Miami (Florida). It was widely assumed that the winner of the 1966 game between 8th ranked UCLA and 7th ranked USC would go to the
1967 Rose Bowl
The 1967 Rose Bowl was the 53rd Rose Bowl Game, edition of the college football bowl game, played at the Rose Bowl (stadium), Rose Bowl in Pasadena, California, on Monday, January 2. The game matched the #7 1966 Purdue Boilermakers football t ...
. UCLA star QB Gary Beban was out with a broken ankle, but backup Norman Dow, making his first and only start at QB, led UCLA to a 14–7 win. A vote the next Monday among the AAWU conference athletic directors put USC in the Rose Bowl. It was speculated that this was to make up for 1964 when Oregon State (8-2 overall, 4-1 in conference) was voted in ahead of USC (7-3 overall, 4-1 in conference) despite USC's 20-17 upset of #1 Notre Dame in the season's final game; the Oregon State coach at the time was
Tommy Prothro
James Thompson "Tommy" Prothro Jr. (July 20, 1920 – May 14, 1995) was an American football coach. He was the head coach at Oregon State University from 1955 to 1964 and the University of California, Los Angeles (UCLA) from 1965 to 1970, compili ...
, who became UCLA's coach in 1965. In addition, the directors believed Beban could not play for UCLA in the Rose Bowl due to the broken ankle, thereby giving the Big 10 representative (Purdue) a better chance to win. UCLA students protested by blocking the Northbound lanes of
I-405 at Wilshire Boulevard. A week after the vote, USC made the voters look really bad as they lost to Notre Dame 51–0. This still stands as the worst defeat in USC Trojan football history. USC entered the Rose Bowl unranked and lost to Purdue, 14–13. Ironically, Beban's ankle had healed and he could have played. UCLA finished fifth in both polls.
1967 season
USC and UCLA began the season ranked seventh and eighth respectively. USC had been ranked #1 for six weeks since beating #5 Texas and later Michigan State. USC notched a 24–7 victory over #5 Notre Dame on October 14, 1967. UCLA opened its season with a last minute 20-16 win over #7 Tennessee (the Vols only loss that regular season), and reached #2 before tying Oregon State 16–16 on November 4. A week later in a downpour in
Corvallis, Oregon
Corvallis ( ) is a city and the county seat of Benton County in central western Oregon, United States. It is the principal city of the Corvallis, Oregon Metropolitan Statistical Area, which encompasses all of Benton County. As of the 2020 United ...
, Oregon State would beat top-ranked USC 3–0, as O.J. Simpson could not get going on the muddy field. USC dropped to #2 in the UPI and #4 in the AP, while UCLA ascended to the top ranking after their 48–0 win over Washington. It was the first time since the 1955 season that UCLA was ranked #1, and only the fourth AP weekly poll in the history of the school. UCLA's tie and USC's loss were both inflicted by the
Oregon State Beavers
The Oregon State Beavers are the athletic teams that represent Oregon State University, located in Corvallis, Oregon. The Beavers compete at the National Collegiate Athletic Association (NCAA) Division I ( Football Bowl Subdivision (FBS) for c ...
and their famed
"Giant Killers" team. This same Oregon State team had defeated #2 ranked Purdue. But a 13–6 loss to Washington earlier in the season ultimately cost the Beavers the conference title and Rose Bowl berth.
What was at stake
This game was for the championship of the AAWU (then informally known as the Pac-8 and now the
Pac-12
The Pac-12 Conference is a collegiate List of NCAA conferences, athletic conference, that operates in the Western United States, participating in 24 sports at the NCAA Division I level. Its College football, football teams compete in the NCAA D ...
), a berth in the
Rose Bowl game
The Rose Bowl Game is an annual American college football bowl game, usually played on January 1 (New Year's Day) at the Rose Bowl in Pasadena, California. When New Year's Day falls on a Sunday, the game is played on Monday, January 2. The Rose ...
, and for the likelihood that the winner of the game would be the
AP Poll
The Associated Press poll (AP poll) provides weekly rankings of the top 25 NCAA teams in one of three Division I college sports: football, men's basketball and women's basketball. The rankings are compiled by polling 62 sportswriters and broadca ...
National Champion, as the final poll was published at the end of the regular season. The next year, the final poll would be published after the bowl games.
Aside from conference standings, the top Heisman vote getter from the previous season, Beban, would meet Simpson, one of the most explosive running backs of that season. And as with all USC-UCLA games, the "championship" of Los Angeles and bragging rights within the city were also at stake. USC was the established football power with seven national championships, the most recent in 1962. UCLA was regarded as an upstart, but had one national championship in 1954.
"Home" game
Both teams played their home games at the
Los Angeles Memorial Coliseum
The Los Angeles Memorial Coliseum (also known as the L.A. Coliseum) is a multi-purpose stadium in the Exposition Park neighborhood of Los Angeles, California. Conceived as a hallmark of civic pride, the Coliseum was commissioned in 1921 as a mem ...
until
1982
Events January
* January 1 – In Malaysia and Singapore, clocks are adjusted to the same time zone, UTC+8 (GMT+8.00).
* January 13 – Air Florida Flight 90 crashes shortly after takeoff into the 14th Street bridges, 14th Street Bridge in ...
, when UCLA first went outside the city of
Los Angeles
Los Angeles ( ; es, Los Ángeles, link=no , ), often referred to by its initials L.A., is the largest city in the state of California and the second most populous city in the United States after New York City, as well as one of the world' ...
to play at the
Rose Bowl in
Pasadena
Pasadena ( ) is a city in Los Angeles County, California, northeast of downtown Los Angeles. It is the most populous city and the primary cultural center of the San Gabriel Valley. Old Pasadena is the city's original commercial district.
Its ...
. The 1967 game would be a USC "home" game, which meant that USC fans sat on the North side of the Coliseum, while the UCLA fans sat on the South (press box) side of the Coliseum. Both teams also wore their home uniforms when meeting at the Coliseum, UCLA in Powderkeg blue and USC in Cardinal.
National television coverage
The
American Broadcasting Company
The American Broadcasting Company (ABC) is an American commercial broadcast television network. It is the flagship property of the ABC Entertainment Group division of The Walt Disney Company. The network is headquartered in Burbank, Cali ...
began showing
college football on television
College football on television includes the broad- and cablecasting of college football games, as well as pre- and post-game reports, analysis, and human-interest stories. Within the United States, the college version of American football annually ...
in color the previous season. By the NCAA rules, only 8 national and 5 regional telecasts were allowed during the season. This game would be the ABC-TV game of the week and would be presented live in color and feature the ABC sports "Slo Mo replay". ABC's No. 1 broadcast team of
Chris Schenkel
Christopher Eugene Schenkel (August 21, 1923 – September 11, 2005) was an American sportscaster. Over the course of five decades he called play-by-play for numerous sports on television and radio, becoming known for his smooth delivery and bar ...
and
Bud Wilkinson
Charles Burnham "Bud" Wilkinson (April 23, 1916 – February 9, 1994) was an American football player, coach, broadcaster, and politician. He served as the head football coach at the University of Oklahoma from 1947 to 1963, compiling a record of ...
called the action.
Scoring
UCLA opened the scoring when running back Greg Jones scored on a 12-yard run. Sophomore
Zenon Andrusyshyn
Zenon Andrusyshyn (born February 25, 1947) is a German-Canadian former Canadian Football League punter (football position), punter and Placekicker, kicker from –, –, primarily for the Toronto Argonauts. He also was a member of the Kansas City ...
kicked the extra point to make it 7–0. After a USC punt, Beban had the Bruins on the move again at the USC 41-yard line. The next play, Beban took a one step drop, rolled to the right, and faked a sideline pass to the right, then wheeled around and blindly threw a pass in the left flat intended for running back Greg Jones. However, USC linebacker Pat Cashman was not fooled by the fake to the right and jumped in front of Jones to take an interception return 55 yards for a USC touchdown. Rikki Aldridge kicked the extra point to tie the game. While O.J. Simpson's 64-yard run became famous, this play by Cashman turned the game around.
In the second quarter, after a UCLA missed field goal,
Earl McCullouch
Earl R. McCullouch (born January 10, 1946) is a retired American football wide receiver. McCullouch was the world record holder for the 110 meter men's high hurdle sprint from July 1967 to July 1969. When attending the University of So ...
would run 52 yards on a flanker reverse; he fumbled near the end of the play but USC recovered. He then caught another 13-yard pass. This set up O. J. Simpson for a weaving 12-yard touchdown run through most of the UCLA defensive unit in which he dragged two tacklers to the end zone. USC led at halftime 14-7.
In the third quarter Gary Beban hit George Farmer for a touchdown pass for 53 yards to tie the score. UCLA continued to dominate in the second half, despite the fact Beban had to be helped off the field numerous times after getting hit on his injured ribs (Beban had a bad bruise and a piece of detached cartilage). Twice he drove the Bruins into field goal range. However, USC head coach John McKay had noticed that UCLA kicker Andrusyshyn kicked with a low trajectory, so he put 6'8"
Bill Hayhoe
William J. Hayhoe II (born September 6, 1946) is a former American football offensive tackle in the National Football League (NFL) who played for the Green Bay Packers. Hayhoe played collegiate ball for Los Angeles Valley College and the Unive ...
in the middle of the line on the Trojans field goal defense unit; Hayhoe blocked two field goals to keep the game tied.
With the game tied 14–14 early in the fourth quarter, an injured Beban gamely threw a touchdown pass to Dave Nuttall. The extra point attempt by Andrusyshyn was tipped by Hayhoe and went wide, resulting in a 20–14 UCLA lead.
The big play
With 10:38 left in the game, USC faced a 3rd and 7 from its own 36-yard line. Trojan quarterback
Toby Page, who had replaced an ineffective
Steve Sogge
Steven Sogge (born April 20, 1947) is a former American football and baseball player.
Sogge played at the quarterback position for Gardena High School. He passed for 2,361 yards as a senior and was selected as a ''Parade'' All-American. In 2021, ...
, called a pass play, then saw the Bruin linebackers drop back into pass coverage. He changed the signals before the snap, calling an audible ("23 blast"), and handed off to Simpson. Simpson would later recall standing in his halfback position, hearing the audible and thinking to himself "Toby, it's 3rd and 7; this is a terrible call."
Simpson veered to the left sideline, got a key block from fullback Dan Scott, and then cut back to the middle to run 64 yards for a touchdown. Rikki Aldridge kicked the extra point, and the Trojans led, 21–20. John McKay stated, "I believe it was the most exciting college run I've ever seen." By now Beban could barely move or breathe, and UCLA never crossed midfield again as USC won.
Other key players were
Ron Yary
Anthony Ronald Yary (born July 16, 1946) is an American former professional football player who played as an offensive tackle primarily for the Minnesota Vikings and also for the Los Angeles Rams in the National Football League (NFL). He was ...
,
Tim Rossovich
Timothy John Rossovich (March 14, 1946 – December 6, 2018) was an American football linebacker and a television and movie actor, active from 1977 to 1998. He was the brother of actor Rick Rossovich.
Biography
Rossovich was born in Palo Alt ...
, and
Adrian Young
Adrian Samuel Young (born August 26, 1969) is an American drummer and member of the rock bands No Doubt and Dreamcar.
Biography
When not performing, in the studio or touring, Young likes to spend his time out on the golf course, as he is an ...
for the Trojans.
Aftermath
Playing with badly bruised ribs and the cartilage injury, Beban passed for 301 yards. Simpson had a phenomenal run and finished with two touchdowns, 177 yards and 30 carries. Commenting on Beban's heroic effort playing through injury, ''
Los Angeles Times
The ''Los Angeles Times'' (abbreviated as ''LA Times'') is a daily newspaper that started publishing in Los Angeles in 1881. Based in the LA-adjacent suburb of El Segundo since 2018, it is the sixth-largest newspaper by circulation in the Un ...
'' columnist
Jim Murray wrote, among other things, that he was "glad he didn't go to the opera after all", and if "Gary Beban wins the
Heisman Trophy
The Heisman Memorial Trophy (usually known colloquially as the Heisman Trophy or The Heisman) is awarded annually to the most outstanding player in college football. Winners epitomize great ability combined with diligence, perseverance, and hard ...
, they ought to fill it with
aspirin
Aspirin, also known as acetylsalicylic acid (ASA), is a nonsteroidal anti-inflammatory drug (NSAID) used to reduce pain, fever, and/or inflammation, and as an antithrombotic. Specific inflammatory conditions which aspirin is used to treat inc ...
."
Keith Jackson
Keith Max Jackson (October 18, 1928 – January 12, 2018) was an American sports commentator, journalist, author, and radio personality, known for his career with ABC Sports (1966–2006). While he covered a variety of sports over his career ...
, who was in his second year of ABC football broadcasting, narrating the taped highlights of the game, declared it many years later to be the greatest game he has ever seen.
So did
Giles Pellerin
Giles L. (Bud) Pellerin (December 23, 1906 – November 21, 1998), nicknamed the Superfan or Super Fan, was an American telephone company executive, USC alumnus, and a fan of the University of Southern California Trojans (USC) college football ...
, a USC graduate who attended every game USC played from 1926 until his death at the 1998 USC-UCLA game at the Rose Bowl (797 straight games over 72 years).
Both Beban and Simpson were featured on the cover of the November 20 issue of ''
Sports Illustrated
''Sports Illustrated'' (''SI'') is an American sports magazine first published in August 1954. Founded by Stuart Scheftel, it was the first magazine with circulation over one million to win the National Magazine Award for General Excellence twic ...
'' magazine.
UCLA had still beat the
point spread
Spread betting is any of various types of wagering on the outcome of an event where the pay-off is based on the accuracy of the wager, rather than a simple "win or lose" outcome, such as fixed-odds (or money-line) betting or parimutuel betting.
...
, as they were a three-point underdog despite being ranked No. 1.
UCLA vs. Syracuse
With Beban out due to the rib injury, a disheartened UCLA would lose the next week at
Larry Csonka
Larry Richard Csonka (; born December 25, 1946) is a former professional American football fullback who played for the Miami Dolphins for the majority of his career, along with the New York Giants for three years, and a short stint with the Mem ...
-led Syracuse 32–14. UCLA would not be invited to any bowl games due to the exclusive Big Ten/AAWU Rose Bowl agreement – only the conference champions could go to a bowl game until 1975. UCLA finished second in the AAWU tied with Oregon State at 4–1–1, ranked 10th in the Coaches' poll.
Heisman trophy
Despite the losses, Beban would win the Heisman Trophy. Simpson would win the Heisman trophy the next season. The most common reason given is that Simpson was a junior, and would have a chance the next year. At the time, the Heisman trophy was rarely given to an underclassman.
UCLA became the first school to have a top winner in both basketball and football in the same year with Beban winning the Heisman Trophy and
Lew Alcindor
Lew or LEW may refer to:
People
* Lew (given name)
* Lew (surname)
Places
* Lew, Oxfordshire, England
* River Lew, in Devon, England
Transport
* LEW Hennigsdorf, a rail vehicle factory in Hennigsdorf, Germany
* Lew (locomotive), a British narro ...
(now Kareem Abdul-Jabbar) winning the
U.S. Basketball Writers Association player of the year award in 1968.
Rose Bowl
USC would go on to the
1968 Rose Bowl ranked #1 and defeat the #4 ranked
Big Ten
The Big Ten Conference (stylized B1G, formerly the Western Conference and the Big Nine Conference) is the oldest Division I collegiate athletic conference in the United States. Founded as the Intercollegiate Conference of Faculty Representati ...
champion
Indiana
Indiana () is a U.S. state in the Midwestern United States. It is the 38th-largest by area and the 17th-most populous of the 50 States. Its capital and largest city is Indianapolis. Indiana was admitted to the United States as the 19th s ...
, 14–3.
National championship
USC would finish ranked #1 and win the national championship for 1967. This was the last year the Associated Press conducted its final poll prior to bowl games. The coaches' poll, then administered by United Press International, did not follow suit until 1974, when, ironically, USC was voted #1 (Oklahoma was voted #1 by the AP, but was ineligible to be ranked by UPI due to NCAA probation).
Simpson and Beban in the NFL
Simpson would go on to have one of the greatest professional careers any running back has ever had, rushing for over 11,000 yards, mostly for the
Buffalo Bills
The Buffalo Bills are a professional American football team based in the Buffalo metropolitan area. The Bills compete in the National Football League (NFL) as a member club of the league's American Football Conference (AFC) East division. ...
, at a time when an
NFL
The National Football League (NFL) is a professional American football league that consists of 32 teams, divided equally between the American Football Conference (AFC) and the National Football Conference (NFC). The NFL is one of the major ...
season was still 14 games. Simpson played nine seasons with the Bills and his final two with the
San Francisco 49ers
The San Francisco 49ers (also written as the San Francisco Forty-Niners) are a professional American football team based in the San Francisco Bay Area. The 49ers compete in the National Football League (NFL) as a member of the league's National ...
. He was inducted into the
Pro Football Hall of Fame
The Pro Football Hall of Fame is the hall of fame for professional American football, located in Canton, Ohio. Opened on September 7, , the Hall of Fame enshrines exceptional figures in the sport of professional football, including players, coach ...
in 1985.
Beban was a bust as a pro. He was drafted by the
Los Angeles Rams
The Los Angeles Rams are a professional American football team based in the Los Angeles metropolitan area. The Rams compete in the National Football League (NFL) as a member of the National Football Conference (NFC) West division. The Rams play ...
, who already had an established starting quarterback,
Roman Gabriel
Roman Ildonzo Gabriel Jr. (born August 5, 1940) is a former American football quarterback who played in the National Football League (NFL). He was the second overall pick in the 1962 NFL Draft and played for the Los Angeles Rams for eleven seaso ...
. Beban was then traded to the
Washington Redskins
The Washington Commanders are a professional American football team based in the Washington metropolitan area. The Commanders compete in the National Football League (NFL) as a member club of the league's National Football Conference (NFC) N ...
, who already had a future
Hall of Fame
A hall, wall, or walk of fame is a list of individuals, achievements, or other entities, usually chosen by a group of electors, to mark their excellence or Wiktionary:fame, fame in their field. In some cases, these halls of fame consist of actu ...
quarterback in
Sonny Jurgensen
Christian Adolph "Sonny" Jurgensen III (born August 23, 1934) is an American former professional football player who was a quarterback in the National Football League (NFL) for the Philadelphia Eagles and Washington Redskins. He was inducted int ...
. The Redskins, coached in 1968 by former Hall of Fame quarterback
Otto Graham
Otto Everett Graham Jr. (December 6, 1921 – December 17, 2003) was an American professional football player who was a quarterback for the Cleveland Browns in the All-America Football Conference (AAFC) and National Football League (NFL). Graha ...
, moved Beban to wide receiver. Beban lasted only two seasons with the Redskins, playing in 1969 for
Vince Lombardi
Vincent Thomas Lombardi (June 11, 1913 – September 3, 1970) was an American football coach and executive in the National Football League (NFL). Lombardi is considered by many to be the greatest coach in football history, and he is recognized a ...
. After failing to catch on with any team in 1970, Beban retired in August 1971.
Arnold Friberg paintings
Artist
Arnold Friberg
Arnold Friberg (December 21, 1913 – July 1, 2010) was an American illustrator and painter noted for his religious and patriotic works. He is perhaps best known for his 1975 painting ''The Prayer at Valley Forge'', a depiction of George W ...
was commissioned by
Chevrolet
Chevrolet ( ), colloquially referred to as Chevy and formally the Chevrolet Motor Division of General Motors Company, is an American automobile division of the American manufacturer General Motors (GM). Louis Chevrolet (1878–1941) and ous ...
to paint a series commemorating the 100th anniversary of American intercollegiate football in 1969. He created four paintings, each representing major turning points in the intercollegiate game. Painting #4 was titled ''O.J. Simpson Breaks for Daylight'' and captures a moment in this famous Game of the Century. These paintings were used during the 1969 Chevrolet
advertising campaign
An advertising campaign is a series of advertisement messages that share a single idea and theme which make up an integrated marketing communication (IMC). An IMC is a platform in which a group of people can group their ideas, beliefs, and conc ...
and were among the most demanding and exciting pieces Friberg had done. These paintings were such a success that they were taken on tour and shown at universities throughout the country.
Legacy
The 1967 USC Trojan football team has been named one of the best teams of the 20th century by the Sporting News and college football historian Richard Whittingham.
No. 1 ranked USC would be heavily favored over a rebuilding 3–6 UCLA team again in 1968. UCLA took an early lead and trailed only 21–16 midway through the 4th quarter and, led by sophomore quarterback Jim Nader, would drive inside the USC 5-yard line. But UCLA was repelled on downs and USC, led by Simpson who would win the Heisman Trophy, scored a clinching touchdown to win 28–16. One week later USC would drop to #2 in the polls after being tied by Notre Dame, 21–21. The Trojans then lost to Ohio State 27–16 in a 1 vs. 2 matchup in the Rose Bowl. In 1969 both teams would be undefeated with the Rose Bowl on the line again. USC would prevail 14–12. The loss in 1969 reportedly affected UCLA coach
Tommy Prothro
James Thompson "Tommy" Prothro Jr. (July 20, 1920 – May 14, 1995) was an American football coach. He was the head coach at Oregon State University from 1955 to 1964 and the University of California, Los Angeles (UCLA) from 1965 to 1970, compili ...
more than the 1967 loss. USC would get a 10–2–1 record against UCLA through the 1970s, and would win all six matchups in that period where the Rose Bowl was on the line for both teams. The Trojans would win three more National championships in 1972, 1974, and 1978. The 1972 Trojan team also was named one of the best teams of the 20th century. The Trojans would regain the top position again in college football in the 21st century.
Since that meeting UCLA would come close to a national championship in 1976, 1980, 1988 with a two-week #1 ranking, and 1998, with a season-ending loss in Miami keeping them out of the first BCS championship. They did beat top ranked Ohio State in the 1976 Rose Bowl, and later won 3 Rose Bowls in 4 years in the mid-1980s.
In a 1995 vote of the greatest moments in Los Angeles sports history, O.J. Simpson's touchdown run ranked #5. The 1965 UCLA defeat of USC in the
UCLA–USC rivalry
The UCLA–USC rivalry is the American collegiate athletics rivalry between the UCLA Bruins sports teams of the University of California, Los Angeles (UCLA) and USC Trojans teams of the University of Southern California (USC).
Both universit ...
game to get to the Rose Bowl ranked #35. Bob Stiles stop of Bob Apisa on the goal line to defeat Michigan State in the 1966 Rose Bowl ranked #26.
L.A.'s greatest moments 100 greatest
#5 1967: O.J. Simpson's 64-yard touchdown run helps USC edge top-ranked UCLA, 21–20, propelling the Trojans to No. 1 on the way to the national championship. #26 1966: Heavy underdog UCLA outlasts Michigan State in the Rose Bowl, 14–12, as 175-pound Bruin defensive back Bob Stiles stops 212-pound MSU fullback Bob Apisa on the goal line on a last-minute two-point conversion try. #35 1965: Bruin sophomore Gary Beban heaves fourth-quarter touchdown passes to Dick Witcher and Kurt Altenberg to stun USC and Heisman Trophy winner Mike Garrett, 20–16.
See also
*List of historically significant college football games
The following is a list of historically significant college football games. Games included on this list are single college football games that have historical impact to the sport of college football.
Inclusion on this list requires games of signi ...
Books
*Peters, Nick. (1988) ''College Football's Twenty-Five Greatest Teams'': The Sporting News
The ''Sporting News'' is a website and former magazine publication owned by Sporting News Holdings, which is a U.S.-based sports media company formed in December 2020 by a private investor consortium. It was originally established in 1886 as a pr ...
. No. 9 Southern California Trojans 1967
*White, Lonnie. (August 2004). ''UCLA vs. USC: 75 Years of the Greatest Rivalry in Sports'': Los Angeles Times Books.
*Whittingham, Richard. (December 1985). ''Saturday Afternoon: College Football and the Men Who Made the Day'': Workman Pub Co. (Whittingham names the 1967 USC Trojans football team as the team of the decade for the 1960s)
Articles
*''The Great One Confronts O.J.'' Sports Illustrated, November 20, 1967, Volume 27, Issue 21
*Florence, Mal – ''The Great Rivalries USC vs. UCLA.'' Athlon College Football Preview, Autumn 1990
References
{{DEFAULTSORT:UCLA vs. USC football game 1967
1967 Athletic Association of Western Universities football season
vs. USC 1967
vs. UCLA 1967
1967 in sports in California
1967 in Los Angeles
November 1967 sports events in the United States
Nicknamed sporting events