10 Shake

10 Shake is an Australian free-to-air digital television multichannel owned by Network 10. It launched on 27 September 2020 at 6am.

The channel includes a mix of shows for people aged forty and under. It broadcasts programming for children from 6am to 6pm, and from 6pm to 6am shows for young teens to adults.

History

In May 2020, ViacomCBS Australia and New Zealand Chief Content Officer and Executive Vice President, Beverley McGarvey, announced that Network 10 would unveil a fourth digital channel later in the year. Complementing Channel 10, 10 Peach and 10 Bold, the fourth channel would appeal to the under 50s audience. Further announcements about the channel would be made in the coming months.

On 13 July 2020, it was announced that Network 10 would launch a third digital channel, 10 Shake, in September, with the name partially inspired by British sister network Channel 5, whose youth block is branded as ''Milkshake!''. The network carries children's programmes (drawing primarily television series from Nickelodeon brands), while evening and prime time hours feature "edgy" series and films targeting young adults under 40, including programmes from Comedy Central and MTV, and other imported programmes such as ''The Late Late Show with James Corden''. 10 Shake also share their Paramount Global television programmes (including CBS, MTV, Nickelodeon, and Comedy Central) with 9Go!, 9Gem, SBS Viceland, ABC Kids, and ABC ME and carry movies from Warner Bros, Village Roadshow, DC Films, and New Line Cinema.

It was confirmed on 13 September 2020 that the new multi channel would launch on Sunday 27 September on Channel 13 in metropolitan markets in time for children's school holidays in many states. Regional viewers via WIN Television were required to access streaming platform 10 Play to find the new content, since WIN did not plan to launch 10 Shake in the near future. But with WIN re-affiliating with the Nine Network in 2021, 10 immediately signed for a re-affiliation deal with SCA that would include carriage of that channel.

On 14 September 2022, 10 Shake launched on Foxtel.

Programming

10 Shake features a mix of repeated shows from their slate of output deals, and shows that make their debut on Australian free-to-air television. Most of its programming is sourced from the library of Network 10's parent company Paramount and its television brands from CBS, MTV, Nickelodeon, Comedy Central, and other television shows that are not Paramount shows. Also the film brands from Paramount, DreamWorks, Warner Bros., Village Roadshow, DC Films, New Line Cinema, and Lionsgate, but the movies come from various distributors and it won't be all from Paramount anymore. Furthermore, a number of Paramount programmes (including television brands from Viacom, CBS, MTV, Comedy Central, and Nickelodeon) is provided to other channels, 9Go!, 9Gem, SBS Viceland, ABC Kids, and ABC ME by contractual agreements already in place, following by the same Nickelodeon television programmes with different seasons for 9Go! and 10 Shake will be upcoming in sometime in 2022 or in 2023.

However, Nickelodeon, MTV and Comedy Central television programmes has been also taken over on 10 due to COVID-19 from 2020 to the present.

10 Shake airs local Australian children's programming, including ''Totally Wild'', '' Crocamole'' and other C-classified dramas. Also locally produced for the network is short-form series ''Shake Takes'' which is inspired by social media influencers and supported by integration from sponsors such as VTech, Toyworld, Spin Master and The Accent Group.

Original programming

Current programming

Adult animation

* ''BoJack Horseman''
* ''South Park''

Children's

* ''Breadwinners'' (2020–present)
* ''Bunsen Is a Beast'' (2021–present)
* ''The Bureau of Magical Things'' (2021–present)
* ''Dive Club'' (2021–present)
* ''Game Shakers'' (2021–present)
* ''The Haunted Hathaways'' (2021–present)
* ''Henry Danger'' (2020–present)
* ''How to Rock'' (2021–present)
* ''iCarly'' (2020–present)
* ''The Loud House'' (2020–present)
* ''Nick News'' (2022–present)
* ''Nicky, Ricky, Dicky & Dawn'' (2020–present)
* '' Rock Island Mysteries'' (2022–present)
* ''Sam & Cat'' (2020–present)
* ''Sanjay and Craig'' (2020–present)
* ''Shake Takes'' (2020–present)
* ''SpongeBob SquarePants'' (2020–present)
* '' Star Trek: Prodigy'' (2022–present)
* ''The Thundermans'' (2020–present)
* ''T.U.F.F. Puppy'' (2022–present)
* ''Victorious'' (2020–present)
* ''WITS Academy'' (2021–present)

Preschool

* ''Abby Hatcher'' (2021–present)
* ''Baby Shark's Big Show!'' (2022–present)
* ''Blaze and the Monster Machines'' (2020–present)
* '' Blue's Clues & You!'' (2020–present)
* ''Bubble Guppies'' (2020–present)
* ''Butterbean's Café'' (2020–present)
* ''Calvin & Kaison's Play Power!'' (2022–present)
* '' Corn & Peg'' (2021–present)
* '' Dora and Friends: Into the City!'' (2021–present)
* ''Dora the Explorer'' (2020–present)
* ''PAW Patrol'' (2020–present)
* ''Ready Set Dance'' (2020–present)
* ''Ryan's Mystery Playdate'' (2021–present)
* ''Santiago of the Seas'' (2022–present)
* ''Shimmer and Shine'' (2020–present)
* ''Team Umizoomi'' (2020–present)
* ''Top Wing'' (2020–present)
* '' Transformers: Rescue Bots'' (2021–present)

Comedy

* ''Comedy Central Roast''
* '' Drunk History USA''
* ''Inside Amy Schumer''
* '' The Middle''
* ''The Office''
* '' Ridiculousness''
* ''Roast Battle''
* ''Tosh.0''

Light entertainment

* ''The Daily Show with Trevor Noah''
* ''Gogglebox Australia''
* '' Gogglebox UK''
* ''Have You Been Paying Attention?''
* ''Hughesy, We Have a Problem''
* ''Shaun Micallef's Brian Eisteddfod''
* ''The Late Late Show with James Corden''
* ''The Graham Norton Show ''

Award shows

* ''MTV Video Music Awards'' (same-day encore)
* ''MTV Europe Music Awards'' (same-day encore)

Reality

* ''The Bachelorette Australia''
* '' Catfish: The TV Show''
* ''The Charlotte Show''
* '' Ex on the Beach UK''
* ''Fear Factor''
* '' Hunted Australia''
* ''Junior MasterChef Australia''
* ''Just Tattoo of Us''
* ''Lip Sync Battle''
* '' The Masked Singer USA''
* ''Pimp My Ride''
* '' Teen Mom USA''
* '' Teen Mom Australia'' (simulcast with MTV)
* ''Total Wipeout'' (includes ''Winter Wipeout'' and ''Total Wipeout: Freddie and Paddy Takeover'')

Upcoming programming

Children's

* ''The Casagrandes''
* ''Danger Force''
* ''Monster High''
* '' Transformers: EarthSpark''
* ''Tyler Perry's Young Dylan''

Preschool

* ''Deer Squad''
* ''Ricky Zoom''

Former programming

Adult animation

* ''The Cleveland Show'' (2020–21, Now on 7mate)

Children's

* ''Big Time Rush'' (2020–21)
* '' For Real!'' (2020)
* ''Harvey Beaks'' (2020–21)
* '' Hunter Street'' (2020)
* ''I Am Frankie'' (2021)
* ''Teenage Mutant Ninja Turtles'' (1987 series) (2020–21)
* ''Totally Wild'' (2020–21)

Preschool

* '' Crocamole'' (2020–21)
* ''Fresh Beat Band of Spies'' (2020–21)

Comedy

* ''Sabrina the Teenage Witch'' (2020–21, now on 10 Peach)

Availability

10 Shake is available on channel 13 in 576i standard definition from the network's five metropolitan owned-and-operated stations, TEN Sydney, ATV Melbourne, TVQ Brisbane, ADS Adelaide, and NEW Perth, and other stations CTC Southern NSW/ACT, TNQ Regional QLD, GLV/BCV Regional VIC and TDT Tasmania.

Identity History

*2020-present: ''Shake It Up!''

Notes

References

External links

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{{Free-to-air television channels in Australia

Network 10
Digital terrestrial television in Australia
English-language television stations in Australia
Television channels and stations established in 2020
2020 establishments in Australia
Children's television channels in Australia