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10 Corso Como is a shopping and dining complex in
Milan Milan ( , , Lombard: ; it, Milano ) is a city in northern Italy, capital of Lombardy, and the second-most populous city proper in Italy after Rome. The city proper has a population of about 1.4 million, while its metropolitan city h ...
, Italy. It combines outlets that show and sell works of art, fashion, music, design, cuisine and culture. It was founded in 1990 by gallerist and publisher Carla Sozzani.


History

The complex began with an art gallery and a bookshop. Other spaces soon followed: a design and fashion store in 1991, the 10 Corso Como Cafè in 1998, a small hotel (with only three rooms) in 2003, and the Roof Garden in 2009. ''10 Corso Como'' and the 10 Corso Como logo are designed by American artist Kris Ruhs. In 2002, ''10 Corso Como'' opened in Tokyo in partnership with
Comme des Garçons Comme des Garçons (also known as CDG) is a Japanese fashion label based in Paris that was created and led by Rei Kawakubo. Its French flagship store is located in Paris. This label owns a world-wide store chain featuring various lines of prod ...
, designed by
Rei Kawakubo (b. 1942) is a Japanese fashion designer based in Tokyo and Paris. She is the founder of Comme des Garçons and Dover Street Market. In recognition of the notable design contributions of Kawakubo, an exhibition of her designs entitled '' Rei K ...
and Kris Ruhs. In 2008, ''10 Corso Como'' opened in Seoul in partnership with Samsung Cheil,
Samsung The Samsung Group (or simply Samsung) ( ko, 삼성 ) is a South Korean multinational manufacturing conglomerate headquartered in Samsung Town, Seoul, South Korea. It comprises numerous affiliated businesses, most of them united under the ...
Group, designed by Kris Ruhs. On 9 September 2011, ''10 Corso Como'' celebrated its 20-year anniversary. On 31 March 2012, ''10 Corso Como'' opened its second location in Seoul - 10 Corso Como at Avenue L, also designed by Kris Ruhs. 10 Corso Como Shanghai, designed by kris Ruhs, opened on 14 September 2013 at 1717
Nanjing West Road Nanjing Road (; Shanghainese: ''Noecin Lu'') is a road in Shanghai, the eastern part of which is the main shopping district of Shanghai. It is one of the world's busiest shopping streets, along with Fifth Avenue, Oxford Street, Orchard Road, ...
at Wheelock Square.


Recent history

In July 2017 it was announced that the original building in Milan, which houses an exhibition space, a library, a garden cafe and a research boutique in 3,000 square meters, was sold for just under €30 million to the founders and former owners of TwinSet, entrepreneur Tiziano Sgarbi and designer Simona Barbieri. MARGHERITA CALABI
Colette e 10 Corso Como: la fine di un’epoca?
12 luglio 2017 In September 2020 entrepreneur and high-profile retailer Tiziana Fausti announced the acquisition of ''10 Corso Como'', to expand and reinforce the presence of ''10 Corso Como'' in the global market. In details: through Holding Exor, she took over 100% of the company KCS, the holding that owned Carla Sozzani Editore company, renamed TFC. As the owner of the trademark ''10 Corso Como'', TFC manages its licenses and the rental agreement of the prestigious property in Corso Como, 10 in Milan. Through a newco named 10CC Global Shop, Holding Exor also signed a business branch rental agreement with Dieci srl for the management of the structure and the team of the concept store in all its activities, and with C TRE srl for the food services operations of 10 Corso Como Café . Tiziana Fausti is President of TFC and 10CC Global Shop; Carla Sozzani continues the artistic direction of ''10 Corso Como'' through photography and art exhibitions.


In popular culture

The
Cheongdam-dong Cheongdam-dong () is a ward of Gangnam District in Seoul, South Korea. The area is best known in South Korea as an affluent neighborhood populated by a disproportionately high number of high-income individuals and for having some of the most expen ...
store was used as a filming location for the music video of
Psy Park Jae-sang (, ; born December 31, 1977), known professionally as Psy (stylized in all caps as PSY) (; ; ), is a South Korean singer, rapper, songwriter, and record producer. Psy is known domestically for his humorous videos and stage per ...
's 2013 single "
Gentleman A gentleman (Old French: ''gentilz hom'', gentle + man) is any man of good and courteous conduct. Originally, ''gentleman'' was the lowest rank of the landed gentry of England, ranking below an esquire and above a yeoman; by definition, the ra ...
".


References

{{Reflist


External links


10 Corso Como10 Corso Como - The shop on line3 Rooms hotel
at 10 corso como
Galleria Carla Sozzani


See also

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Dover Street Market Dover Street Market is a multi-brand retailer originally located on Dover Street, in Mayfair, London. It has stores in New York City, Tokyo, Singapore, Beijing and Los Angeles. Dover Street Market was created by Rei Kawakubo of Japanese fashion ...
*
Colette Sidonie-Gabrielle Colette (; 28 January 1873 – 3 August 1954), known mononymously as Colette, was a French author and woman of letters. She was also a mime, actress, and journalist. Colette is best known in the English-speaking world for her ...
*
Bergdorf Goodman Bergdorf Goodman Inc. is a luxury department store based on Fifth Avenue in Midtown Manhattan, New York. The company was founded in 1899 by Herman Bergdorf and was later owned and managed by Edwin Goodman, and later his son, Andrew Goodman. To ...
*
Barneys New York Barneys New York Inc. is an American luxury brand founded in New York City in 1923. It has introduced major designers including Armani, Azzedine Alaïa, Comme des Garçons, Christian Louboutin, and Ermenegildo Zegna to the US market. Barneys N ...
Companies based in Milan Luxury brands Contemporary art galleries in Italy Shopping centres in Italy