Evian ( , ; , stylized as evian) is a French company that bottles and commercialises

mineral water Mineral water is water from a mineral spring that contains various minerals, such as salts and sulfur compounds. Mineral water may usually be still or sparkling (carbonated/effervescent) according to the presence or absence of added gases. T ...

from several sources near

Évian-les-Bains Évian-les-Bains (), or simply Évian ( frp, Èvian, , or ), is a commune in the northern part of the Haute-Savoie department in the Auvergne-Rhône-Alpes region, Southeastern France. In 2018, it had a population of 9,100. A high-market holid ...

, on the south shore of

Lake Geneva , image = Lake Geneva by Sentinel-2.jpg , caption = Satellite image , image_bathymetry = , caption_bathymetry = , location = Switzerland, France , coords = , lake_type = Glacial la ...

. It produces over 2 billion plastic bottles per year. Today, Evian is owned by

Danone Danone S.A. () is a French multinational food-products corporation based in Paris. It was founded in Barcelona, Spain. It is listed on Euronext Paris where it is a component of the CAC 40 stock market index. Some of the company's products are ...

, a French

multinational corporation A multinational company (MNC), also referred to as a multinational enterprise (MNE), a transnational enterprise (TNE), a transnational corporation (TNC), an international corporation or a stateless corporation with subtle but contrasting senses, i ...

. In addition to the mineral water, Danone Group uses the Evian name for a line of organic

skin care Skin care is a range of practices that support skin integrity, enhance its appearance, and relieve skin conditions. They can include nutrition, avoidance of excessive sun exposure, and appropriate use of emollients. Practices that enhance appea ...

products as well as a luxury resort in France.

History

The water at Evian was first claimed to as benefit health by Jean-Charles de Laizer, Count of Laizer, during 1789. Evian first became a public company in 1859 as the "Société anonyme des eaux minérales de Cachat" and a year later it became French when Savoy was incorporated into France under the Treaty of Turin. The French Ministry of Health reauthorized the bottling of Cachat water on the recommendation of the Medicine Academy in 1878. In 1908 Evian water began to be sold in glass bottles manufactured by the glass factory Souchon-Neuvesel, which today is a part of Owens-Illinois. The first PVC bottle was launched in 1969. During the following year, the BSN Group, which eventually became the Danone Group, took 100% control of the Évian brand. 1978 marked an entrance into the U.S. market. In 1995 Evian switched to collapsible

PET A pet, or companion animal, is an animal kept primarily for a person's company or entertainment rather than as a working animal, livestock, or a laboratory animal. Popular pets are often considered to have attractive appearances, intelligence ...

bottles.

Production

Evian's site in the

French alps The French Alps are the portions of the Alps mountain range that stand within France, located in the Auvergne-Rhône-Alpes and Provence-Alpes-Côte d'Azur regions. While some of the ranges of the French Alps are entirely in France, others, such as ...

was, during 2015, the largest production facility operating within the French borders. The company produces 6 million plastic bottles per day, over 2 billion per year.

Public perception, marketing, & advertising

In popular culture, Evian is portrayed as a luxury and expensive bottled water. It was named in Agatha Christie's ''

Murder on the Orient Express ''Murder on the Orient Express'' is a work of detective fiction by English writer Agatha Christie featuring the Belgian detective Hercule Poirot. It was first published in the United Kingdom by the Collins Crime Club on 1 January 1934. In the U ...

''. It is popular among Hollywood celebrities.

David LaChapelle David LaChapelle (born March 11, 1963) is an American photographer, music video director and film director. He is best known for his work in fashion, photography, which often references art history and sometimes conveys social messages. His pho ...

photographed an evian campaign juxtaposing a supermodel next to an Evian fountain formed from a Greek statue, which was painted to look like stone by

Joanne Gair Joanne Gair (born c. 1958), nicknamed Kiwi Jo (alternatively Kiwi Joe), is a New Zealand-born and -raised make-up artist and body painting, body painter whose body paintings have been featured in the ''Sports Illustrated Swimsuit Issue'' from 19 ...

. The brand frequently collaborates with high-fashion designers for a series of limited edition bottles. Diane von Fürstenberg designed the limited edition bottle for 2013,

Elie Saab Elie Saab ( ar, إيلي صعب; born 4 July 1964) is a Lebanese fashion designer. His main workshop is in Lebanon, with additional workshops in Milan and Paris. He started his business in the early 1980s and specialized in bridal couture (ex ...

for 2014,

Kenzo is a common masculine Japanese given name. Possible writings Kenzō can be written using different kanji characters and can mean: *賢三, "wise, three" *健三, "healthy, three" *謙三, "humble, three" *健想, "healthy, concept" *建造, "bu ...

for 2015, Alexander Wang for 2016, Christian Lacroix for 2017, and

Chiara Ferragni Chiara Ferragni () (born May 7, 1987) is an Italian blogger, businesswoman, fashion designer and model who has collaborated with fashion and beauty brands through her blog ''The Blonde Salad''. Biography Ferragni was born in Cremona in 1987. ...

for 2018. Evian worked with

Virgin Records Virgin Records is a record label owned by Universal Music Group. It originally founded as a British independent record label in 1972 by entrepreneurs Richard Branson, Simon Draper, Nik Powell, and musician Tom Newman (musician), Tom Newman. It ...

and

EMI EMI Group Limited (originally an initialism for Electric and Musical Industries, also referred to as EMI Records Ltd. or simply EMI) was a British Transnational corporation, transnational Conglomerate (company), conglomerate founded in March 1 ...

in 1998 for the mix album '' Club Nation''. The album featured many advertisements for Évian, including a logo on the cover, six full pages in the booklet, the image of a bottle of Évian on CD1 and a crushed bottle of Évian on CD2. In 2009, Evian launched the advertisement campaign, "Evian Roller Babies". The campaign won a Gold Award at the London International Awards 2009 for Best Visual Effects. Evian

brand ambassadors A brand ambassador (sometimes also called a corporate ambassador) is a person engaged by an organization or company to represent its brand in a positive light, helping to increase brand awareness and sales. The brand ambassador is meant to embod ...

include singer Dua Lipa and tennis player

Emma Raducanu Emma Raducanu (born 13 November 2002) is a British professional tennis player. She reached a career-high ranking of No. 10 by the Women's Tennis Association (WTA) on 11 July 2022, and is the current British No. 1. Raducanu is the first British ...

. In 2014, Evian collaborated with

The Amazing Spider-Man 2 ''The Amazing Spider-Man 2'' (internationally titled ''The Amazing Spider-Man 2: Rise of Electro'') is a 2014 American superhero film based on the Marvel Comics character Spider-Man. The film was directed by Marc Webb and produced by Avi A ...

to create an advertisement, gaining 150+ million views on

YouTube YouTube is a global online video sharing and social media platform headquartered in San Bruno, California. It was launched on February 14, 2005, by Steve Chen, Chad Hurley, and Jawed Karim. It is owned by Google, and is the second mo ...

Environmentalism

In April 2008, Evian created the ''Evian Water Protection Institute'' to work on three water and wetlands management projects with the

Ramsar Convention The Ramsar Convention on Wetlands of International Importance Especially as Waterfowl Habitat is an international treaty for the conservation and sustainable use of Ramsar site, Ramsar sites (wetlands). It is also known as the Convention on W ...

. The three areas where the projects will take place are Thailand's Bung Khong, the

La Plata Basin LA most frequently refers to Los Angeles, the second largest city in the United States. La, LA, or L.A. may also refer to: Arts and entertainment Music * La (musical note), or A, the sixth note * "L.A.", a song by Elliott Smith on ''Figure ...

in Argentina, and the Jagdishpur Reservoir in

Nepal Nepal (; ne, :ne:नेपाल, नेपाल ), formerly the Federal Democratic Republic of Nepal ( ne, सङ्घीय लोकतान्त्रिक गणतन्त्र नेपाल ), is a landlocked country in S ...

. Evian has also taken the initiative to cut their own energy and water use by incorporating post-consumer recycled

plastic into the bottle sizes that receive the most sales. The company has joined with

RecycleBank Recyclebank is a company based in New York City that promotes recycling and environmental awareness. It provides a rewards program for various goods. A Certified B Corporation, Recyclebank is headquartered in New York City. History In 2001, N ...

in an effort to get consumers to recycle. Recyclebank is an award-based company that gives participating households redeemable points according to the amount of materials they recycle. During 2018, Evian announced that it will make all of its plastic bottles from 100% recycled plastic by 2025, a move that will see the natural spring water brand adopt a ‘circular approach’ to its plastic usage, where plastic is kept within the economy and out of nature. In order to achieve its 2025 ambition, Evian is partnering with breakthrough technology companies, one of which is Loop Industries. Loop Industries has developed a technology that enables a continuous loop for recycling at large scale, transforming all types of PET plastic waste into the high-quality plastic required by Evian. During April 2020, Evian became the first Danone brand to achieve

carbon neutrality Carbon neutrality is a state of net-zero carbon dioxide emissions. This can be achieved by balancing emissions of carbon dioxide with its removal (often through carbon offsetting) or by eliminating emissions from society (the transition to the "p ...

References

External links