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Brand Ambassadors
A brand ambassador (sometimes also called a corporate ambassador) is a person engaged by an organization or company to represent its brand in a positive light, helping to increase brand awareness and sales. The brand ambassador is meant to embody the corporate identity in appearance, demeanor, values and ethics. The key element of brand ambassadors is their ability to use promotional strategies that will strengthen the customer-product-service relationship, influence a large audience to buy and consume more. Predominantly, a brand ambassador is known as a positive spokesperson, an opinion leader or a community influencer, appointed as an internal or external agent to boost product or service sales and create brand awareness. Today, "brand ambassador" as a term has expanded beyond celebrity branding to self-branding or personal brand management. Professional figures, such as good-will and non-profit ambassadors, promotional models, testimonials and brand advocates have form ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Jens Lehmann Als Markenbotschafter Testimonial Von SCHUNK
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Jens may refer to: * Jens (given name), a list of people with the name * Jens (surname), a list of people * Jens, Switzerland, a municipality * 1719 Jens, an asteroid See also * Jensen (other) * Jenssi Joensuu (; krl, Jovensuu; ) is a city and municipality in North Karelia, Finland, located on the northern shore of Lake Pyhäselkä (northern part of Lake Saimaa) at the mouth of the Pielinen River (''Pielisjoki''). It was founded in 1848. The ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Social Media Marketing
Social media marketing is the use of social media platforms and websites to promote a product or service. Although the terms e-marketing and digital marketing are still dominant in academia, social media marketing is becoming more popular for both practitioners and researchers. Most social media platforms have built-in data analytics tools, enabling companies to track the progress, success, and engagement of ad campaigns. Companies address a range of stakeholders through social media marketing, including current and potential customers, current and potential employees, journalists, bloggers, and the general public. On a strategic level, social media marketing includes the management of a marketing campaign, governance, setting the scope (e.g. more active or passive use) and the establishment of a firm's desired social media "culture" and "tone." When using social media marketing, firms can allow customers and Internet users to post user-generated content (e.g., online comments ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Bill Cosby
William Henry Cosby Jr. ( ; born July 12, 1937) is an American stand-up comedian, actor, and media personality. He made significant contributions to American and African-American culture, and is well known in the United States for his eccentric image, and gained a reputation as "America's Dad" for his portrayal of Cliff Huxtable on ''The Cosby Show'' (1984–1992). He has received numerous awards and honorary degrees throughout his career. Cosby began his career as a stand-up comic at the hungry i nightclub in San Francisco during the 1960s. Throughout the decade, he released several standup comedy records which consecutively earned him the Grammy Award for Best Comedy Album from 1965 to 1970. He also had a starring role in the television crime show ''I Spy'' (1965–1968) opposite Robert Culp. Cosby made history when he won the Primetime Emmy Award for Outstanding Lead Actor in a Drama Series in 1966, making him the first African American to earn an Emmy Award for acting. ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Hanes
Hanes (founded in 1900) and Hanes Her Way (founded in 1985) is a brand of clothing. History Hanes was founded in 1900 by John Wesley Hanes (one of Winston-Salem's wealthiest and most influential business men) at Winston, North Carolina under the name Shamrock Knitting Mills. He died of heart trouble in 1903. In 1911, Shamrock Knitting Mills built a new plant at 3rd and Marshall Streets; it was sold in 1926 and occupied by a Cadillac dealership after a larger plant was built on West 14th Street. Known as Shamrock Mills, the original building was listed on the National Register of Historic Places in 1978. Shamrock Knitting Mills was named Hanes Hosiery Mills Company in 1914. John Wesley Hanes' brother Pleasant H. Hanes founded the P.H. Hanes Knitting Company in 1901. The brothers previously operated a tobacco manufacturing business, that they sold to R. J. Reynolds Tobacco Company in 1900. The P.H. Hanes Knitting Company merged with Hanes Hosiery in 1965. The P.H. Hanes K ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Joe Namath
Joseph William Namath (; ; born May 31, 1943) is a former American football quarterback who played in the American Football League (AFL) and National Football League (NFL) for 13 seasons, primarily with the New York Jets. He played college football at Alabama, where he won the national championship as a senior, and was selected by the Jets first overall in the 1965 AFL Draft. During his five AFL seasons, he was a two-time MVP and twice led the league in passing yards, while leading the Jets to win one AFL championship and one Super Bowl. Both victories remain the Jets' only championships. Following the 1970 AFL–NFL merger, Namath joined the NFL with the Jets, where he was the league's passing yards and touchdowns leader during the 1972 season. He played in New York for seven more seasons, with his final year spent as a member of the Los Angeles Rams. Namath cemented his legacy in 1969 when he guaranteed his heavy underdog Jets would win Super Bowl III before defeating ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
American Express
American Express Company (Amex) is an American multinational corporation, multinational corporation specialized in payment card industry, payment card services headquartered at 200 Vesey Street in the Battery Park City neighborhood of Lower Manhattan in New York City. The company was founded in 1850 and is one of the 30 components of the Dow Jones Industrial Average. The company's logo, adopted in 1958, is a gladiator or centurion whose image appears on the company's well-known traveler's cheques, charge cards, and credit cards. During the 1980s, Amex invested in the brokerage industry, acquiring what became, in increments, Shearson Lehman Hutton and then divesting these into what became Smith Barney Shearson (owned by Primerica) and a revived Lehman Brothers. By 2008 neither the Shearson nor the Lehman name existed. In 2016, credit cards using the American Express network accounted for 22.9% of the total dollar volume of credit card transactions in the United States. , the com ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Bob Hope
Leslie Townes "Bob" Hope (May 29, 1903 – July 27, 2003) was a British-American comedian, vaudevillian, actor, singer and dancer. With a career that spanned nearly 80 years, Hope appeared in Bob Hope filmography, more than 70 short and feature films, with 54 feature films with Hope as star, including a series of seven ''Road to ...'' musical comedy films with Bing Crosby as Hope's Billing (performing arts), top-billed partner. In addition to hosting the Academy Awards show 19 times, List of Academy Awards ceremonies#Multiple ceremonies hosted, more than any other host, Hope appeared in many stage productions and television roles and wrote 14 books. The song "Thanks for the Memory" was his signature tune. Hope was born in the Eltham, London, Eltham district of southeast London, he arrived in the United States with his family at the age of four, and grew up near Cleveland, Ohio. After a brief career as a Boxer (boxing), boxer in the late 1910s, Hope began his career in sh ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
El País
''El País'' (; ) is a Spanish-language daily newspaper in Spain. ''El País'' is based in the capital city of Madrid and it is owned by the Spanish media conglomerate PRISA. It is the second most circulated daily newspaper in Spain . ''El País'' is the most read newspaper in Spanish online and one of the Madrid dailies considered to be a national newspaper of record for Spain (along with '' El Mundo'' and '' ABC)''. In 2018, its number of daily sales were 138,000. Its headquarters and central editorial staff are located in Madrid, although there are regional offices in the principal Spanish cities (Barcelona, Seville, Valencia, Bilbao, and Santiago de Compostela) where regional editions were produced until 2015. ''El País'' also produces a world edition in Madrid that is available online in English and in Spanish (Latin America). History ''El País'' was founded in May 1976 by a team at PRISA which included Jesus de Polanco, José Ortega Spottorno and Carlos Mendo. ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Profit Margin
Profit margin is a measure of profitability. It is calculated by finding the profit as a percentage of the revenue. \text = = There are 3 types of profit margins: gross profit margin, operating profit margin and net profit margin. * Gross Profit Margin is calculated as gross profit divided by net sales (percentage). Gross Profit is calculated by deducting the cost of goods sold (COGS) from the revenue, that is all the direct costs. This margin compares revenue to variable cost. It is calculated as: \text = \text - (\text + \text + \text) \text = \text - \text - \text \text = * Operating Profit Margin includes the cost of goods sold and is the earning before interest and taxes (EBIT) known as operating income divided by revenue. It is calculated as: \text = * Net profit margin is net profit divided by revenue. Net profit is calculated as revenue minus all expenses from total sales. \text = Overview Profit margin is calculated with selling price (or revenue) taken as base ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Brand Management
In marketing, brand management begins with an analysis on how a brand is currently perceived in the market, proceeds to planning how the brand should be perceived if it is to achieve its objectives and continues with ensuring that the brand is perceived as planned and secures its objectives. Developing a good relationship with target markets is essential for brand management. Tangible elements of brand management include the product itself; its look, price, and packaging, etc. The intangible elements are the experiences that the target markets share with the brand, and also the relationships they have with the brand. A brand manager would oversee all aspects of the consumer's brand association as well as relationships with members of the supply chain. Definitions In 2001, Hislop defined branding as "the process of creating a relationship or a connection between a company's product and emotional perception of the customer for the purpose of generating segregation among competit ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Unilever
Unilever plc is a British multinational consumer goods company with headquarters in London, England. Unilever products include food, condiments, bottled water, baby food, soft drink, ice cream, instant coffee, cleaning agents, energy drink, toothpaste, pet food, pharmaceutical and consumer healthcare products, tea, breakfast cereals, beauty products, and personal care. Unilever is the largest producer of soap in the world and its products are available in around 190 countries. Unilever's largest brands include Lifebuoy, Dove, Sunsilk, Knorr, Lux, Sunlight, Rexona/Degree, Axe/Lynx, Ben & Jerry's, Omo/Persil, Heartbrand (Wall's) ice creams, Hellmann's and Magnum. Unilever is organised into three main divisions: Foods and Refreshments, Home Care, and Beauty & Personal Care. It has research and development facilities in China, India, the Netherlands, the United Kingdom, and the United States. Unilever was founded on 2 September 1929, by the merger of the B ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
General Foods
General Foods Corporation was a company whose direct predecessor was established in the United States by Charles William Post as the Postum Cereal Company in 1895. The company changed its name to "General Foods" in 1929, after several corporate acquisitions, by Marjorie Post after she inherited the established cereal business from her father C. W. Post. In November 1985, General Foods was acquired by Philip Morris Companies (now Altria Group, Inc.) for $5.6 billion, the largest non-oil acquisition to that time. In December 1988, Philip Morris acquired Kraft Foods Inc., and, in 1990, combined the two food companies as Kraft Foods. "General Foods" was dropped from the corporate name in 1995; a line of caffeinated hot beverage mixes continued to carry the General Foods International name until 2010. History Background General Foods background can be traced to the Post Cereal Company, founded by C. W. Post in 1895 in Battle Creek, Michigan. Post was a patient at the Battle ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
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