Égoïste
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Égoïste
Égoïste is a men's perfume produced by French fashion house Chanel. It was created by perfumer Jacques Polge. The perfume was released in 1990. The word is French for "egoist" and "egotistic" (both noun and adjective), which means selfish or self-centered (person). Commercials for the perfume have been directed by Jean-Paul Goude. Product history Based on Bois des Îles, Égoïste is the first male perfume with sandalwood oil as its main note. Another of its components is ambrette seed. The fragrance's name when it was introduced domestically in the 1980s was Bois Noir, French for "Black Wood", a name that was originally used in the working stage. Prior to its 1990 international launch, the product was rebranded because Chanel's marketing department did not like the Bois Noir name. The company had to purchase the rights to use the Égoïste name from photography magazine publisher Nicole Wisniak.
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Jacques Polge
Jacques Polge (born 14 June 1943) is a French perfumer, best known for his role as Head Perfumer at Les Parfums Chanel from 1978 to 2015. Early life Jacques Polge grew up near Avignon, France, where he says he was inspired as a child by the scent of air in the surroundings of Grasse, which was redolent with the scent of jasmine. After university, Jacques Polge began a traditional apprenticeship in Grasse under the guidance of Jean Carles. Works * 1970 - ''Rive Gauche'', Yves Saint Laurent * 1982 - ''Diva'', Emanuel Ungaro * 1987 - ''Senso'', Emanuel Ungaro * 1990 - Ungaro, Emanuel Ungaro * 1989 - ''Tiffany for Men'', Tiffany Polge's perfumes at Chanel include: * 1982 - ''Antaeus'' * 1984 - ''Coco'' :inspired by the Parisian home of Coco Chanel * 1990 - ''Égoïste'' :originally launched as a limited edition scent named "Bois Noir"' in 1987, the fragrance was eventually relaunched to the general market under the name ''Égoïste''. Jacques Polge has said Égoïste ...
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Chanel
Chanel ( , ) is a French high-end luxury fashion house founded in 1910 by Coco Chanel in Paris. Chanel specializes in women's ready-to-wear, luxury goods, and accessories and licenses its name and branding to Luxottica for eyewear. Chanel is well known for its Chanel No. 5, No. 5 perfume and "Chanel Suit". Chanel is credited for revolutionizing ''haute couture'' and ready-to-wear by replacing structured, Corset, corseted silhouettes with more functional garments that women still found flattering. History Coco Chanel Era ;Establishment and recognition (1909–1920s) The House of Chanel originated in 1909 when Gabrielle Chanel opened a millinery shop at 160 Boulevard Malesherbes, the ground floor of the Parisian flat of the socialite and textile businessman Étienne Balsan, of whom she was the mistress. Because the Balsan flat also was a Salon (gathering), salon for the French hunting and sporting élite, Chanel had the opportunity to meet their ''Demimonde, demi-mondaine'' ...
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Chanel Perfumes
Chanel ( , ) is a French high-end luxury fashion house founded in 1910 by Coco Chanel in Paris. Chanel specializes in women's ready-to-wear, luxury goods, and accessories and licenses its name and branding to Luxottica for eyewear. Chanel is well known for its No. 5 perfume and "Chanel Suit". Chanel is credited for revolutionizing ''haute couture'' and ready-to-wear by replacing structured, corseted silhouettes with more functional garments that women still found flattering. History Coco Chanel Era ;Establishment and recognition (1909–1920s) The House of Chanel originated in 1909 when Gabrielle Chanel opened a millinery shop at 160 Boulevard Malesherbes, the ground floor of the Parisian flat of the socialite and textile businessman Étienne Balsan, of whom she was the mistress. Because the Balsan flat also was a salon for the French hunting and sporting élite, Chanel had the opportunity to meet their ''demi-mondaine'' mistresses who, as such, were women of fashion, u ...
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History Of Cosmetics
The history of cosmetics spans at least 7,000 years and is present in almost every society on earth. Cosmetic body art is argued to have been the earliest form of a ritual in human culture. The evidence for this comes in the form of utilised red mineral pigments (red ochre) including crayons associated with the emergence of ''Homo sapiens'' in Africa. Cosmetics are mentioned in the Old Testament—2 Kings 9:30 where Jezebel painted her eyelids—approximately 840 BC—and the book of Esther describes various beauty treatments as well. Cosmetics were also used in ancient Rome, although much of Roman literature suggests that it was frowned upon. It is known that some women in ancient Rome invented make up including lead-based formulas, to whiten the skin, and kohl to line the eyes. Across the globe North Africa Egypt One of the earliest cultures to use cosmetics was ancient Egypt, where both Egyptian men and women used makeup to enhance their appearance. The first cosmetics app ...
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Perfumes
Perfume (, ; french: parfum) is a mixture of fragrance, fragrant essential oils or aroma compounds (fragrances), Fixative (perfumery), fixatives and solvents, usually in liquid form, used to give the human body, animals, food, objects, and living-spaces an agreeable scent. The 1939 List of Nobel laureates, Nobel Laureate for Chemistry, Leopold Ružička stated in 1945 that "right from the earliest days of scientific chemistry up to the present time, perfumes have substantially contributed to the development of organic chemistry as regards methods, systematic classification, and theory." Ancient texts and archaeological excavations show the use of perfumes in some of the earliest human civilizations. Modern perfumery began in the late 19th century with the commercial synthesis of aroma compounds such as vanillin or coumarin, which allowed for the composition of perfumes with smells previously unattainable solely from natural aromatics. History The word ''perfume'' derives from ...
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International Advertising Festival
The Cannes Lions International Festival of Creativity (formerly the International Advertising Festival) is a global event for those working in creative communications, advertising, and related fields. It is considered the largest gathering of the advertising and creative communications industry. The five-day festival, incorporating the awarding of the Lions awards, is held yearly at the Palais des Festivals et des Congrès in Cannes, France. During the last week of June, around 15,000 registered delegates from 90 countries visit the Festival to celebrate the best of creativity in brand communication, discuss industry issues, and network with one another. The week's activities include multiple award ceremonies as well as an opening and closing gala. History Inspired by the Cannes Film Festival, staged in Cannes since the late 1940s, a group of cinema screen advertising contractors belonging to the Screen Advertising World Association (Sawa) felt the makers of advertising films ...
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Le Cid
''Le Cid'' is a five-act French tragicomedy written by Pierre Corneille, first performed in December 1636 at the Théâtre du Marais in Paris and published the same year. It is based on Guillén de Castro's play ''Las Mocedades del Cid''. Castro's play in turn is based on the legend of El Cid. An enormous popular success, Corneille's ''Le Cid'' was the subject of a heated polemic over the norms of dramatic practice known as the '' Querelle du Cid'' (Quarrel of ''The Cid''). Cardinal Richelieu's ''Académie française'' acknowledged the play's success, but determined that it was defective, in part because it did not respect the classical unities. Today, ''Le Cid'' is widely regarded as Corneille's finest work, and is considered one of the greatest plays of the seventeenth century. Background The stories of the Cid are based on the life of the Spanish warrior Rodrigo Díaz de Vivar, who lived approximately from 1043 until 1099. The real "Cid" seems to have fought for both Muslim ...
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Sergei Prokofiev
Sergei Sergeyevich Prokofiev; alternative transliterations of his name include ''Sergey'' or ''Serge'', and ''Prokofief'', ''Prokofieff'', or ''Prokofyev''., group=n (27 April .S. 15 April1891 – 5 March 1953) was a Russian composer, pianist, and conductor who later worked in the Soviet Union. As the creator of acknowledged masterpieces across numerous music genres, he is regarded as one of the major composers of the 20th century. His works include such widely heard pieces as the March from ''The Love for Three Oranges,'' the suite ''Lieutenant Kijé'', the ballet ''Romeo and Juliet''—from which "Dance of the Knights" is taken—and ''Peter and the Wolf.'' Of the established forms and genres in which he worked, he created—excluding juvenilia—seven completed operas, seven symphonies, eight ballets, five piano concertos, two violin concertos, a cello concerto, a symphony-concerto for cello and orchestra, and nine completed piano sonatas. A graduate of the ...
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Dance Of The Knights
''Romeo and Juliet'' (russian: Ромео и Джульетта, Romeo i Dzhulyetta), Op. 64, is a ballet by Sergei Prokofiev based on William Shakespeare's play ''Romeo and Juliet''. First composed in 1935, it was substantially revised for its Soviet premiere in early 1940. Prokofiev reused music from the ballet in three suites for orchestra and a solo piano work. Background and premiere Based on a synopsis created by Adrian Piotrovsky (who first suggested the subject to Prokofiev) and Sergey Radlov, the ballet was composed by Prokofiev in September 1935 to their scenario which followed the precepts of "drambalet" (dramatised ballet, officially promoted at the Kirov Ballet to replace works based primarily on choreographic display and innovation). Following Radlov's acrimonious resignation from the Kirov in June 1934, a new agreement was signed with the Bolshoi Theatre in Moscow on the understanding that Piotrovsky would remain involved. However, the ballet's original happy en ...
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Balcony
A balcony (from it, balcone, "scaffold") is a platform projecting from the wall of a building, supported by columns or console brackets, and enclosed with a balustrade, usually above the ground floor. Types The traditional Maltese balcony is a wooden closed balcony projecting from a wall. By contrast, a Juliet balcony does not protrude out of the building. It is usually part of an upper floor, with a balustrade only at the front, like a small loggia. A modern Juliet balcony often involves a metal barrier placed in front of a high window that can be opened. In the UK, the technical name for one of these was officially changed in August 2020 to a ''Juliet guarding''. Juliet balconies are named after William Shakespeare's Juliet, who, in traditional stagings of the play ''Romeo and Juliet'', is courted by Romeo while she is on her balcony—though the play itself, as written, makes no mention of a balcony, but only of a window at which Juliet appears. Various types of balcony ha ...
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InterContinental Carlton Cannes Hotel
The Carlton Cannes is a historic 332-room luxury hotel opened in 1911, located at 58 La Croisette in Cannes on the French Riviera. It is famous for hosting movie stars from around the world during the annual Film Festival. After operating as an InterContinental since 1982, it is currently closed for major renovations and will reopen in spring 2023 as Carlton Cannes, a Regent Hotel. History The Carlton Hotel was constructed from 1909 to 1910 by Swiss hotelier Henry Ruhl, and designed by architects Charles Dalmas and Marcellin Mayère. Grand Duke Michael contributed to the financing of the hotel. The hotel opened on 30 January 1911. It was such a huge success that the hotel acquired the adjoining Hotel de la Plage, on its western side, and demolished it for construction of a new wing from 1912 to 1913, which doubled the hotel's size and gave it its present form. In the late 1960s, the hotel was acquired by UK-based Maxwell Joseph's Grand Metropolitan hotel group. In September 1 ...
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Rebranding
Rebranding is a marketing strategy in which a new name, term, symbol, design, concept or combination thereof is created for an established brand with the intention of developing a new, differentiated identity in the minds of consumers, investors, competitors, and other stakeholders. Often, this involves radical changes to a brand's logo, name, legal names, image, marketing strategy, and advertising themes. Such changes typically aim to reposition the brand/company, occasionally to distance itself from negative connotations of the previous branding, or to move the brand upmarket; they may also communicate a new message a new board of directors wishes to communicate. Rebranding can be applied to new products, mature products, or even products still in development. The process can occur through a change in marketing strategy or in various other situations such as Chapter 11 corporate restructuring, union busting, or bankruptcy. Rebranding can also refer to a change in a company ...
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