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Zero-click Result
A zero-click result is the successful resolution of a web query when the user gets their desired result immediately on the search engine results page without having to navigate to any followup source of information. Conventional pageview tracking does not detect zero-click results, and consequently, conventional digital marketing strategies which rely on pageview analysis do not apply. There are adaptive marketing strategies which can take into account zero-click results. Scholarly research at the intersection of neuroscience and human–computer interaction has methods of using neuroimaging Neuroimaging is the use of quantitative (computational) techniques to study the neuroanatomy, structure and function of the central nervous system, developed as an objective way of scientifically studying the healthy human brain in a non-invasive ... on users while they use their devices to detect satisfaction with zero-click results. Such measures are necessary to observe natural behavio ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Google Knowledge Panel
The Google Knowledge Graph is a knowledge base from which Google serves relevant information in an infobox beside its search results. This allows the user to see the answer in a glance, as an instant answer. The data is generated automatically from a variety of sources, covering places, people, businesses, and more. The information covered by Google's Knowledge Graph grew quickly after launch, tripling its data size within seven months (covering 570 million entities and 18 billion facts). By mid-2016, Google reported that it held 70 billion facts and answered "roughly one-third" of the 100 billion monthly searches they handled. By May 2020, this had grown to 500 billion facts on 5 billion entities. There is no official documentation of how the Google Knowledge Graph is implemented. According to Google, its information is retrieved from many sources, including the ''CIA World Factbook'' and Wikipedia. It is used to answer direct spoken questions in Google Assistant and Goog ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Animal
Animals are multicellular, eukaryotic organisms in the Biology, biological Kingdom (biology), kingdom Animalia (). With few exceptions, animals heterotroph, consume organic material, Cellular respiration#Aerobic respiration, breathe oxygen, have myocytes and are motility, able to move, can reproduce sexually, and grow from a hollow sphere of Cell (biology), cells, the blastula, during embryonic development. Animals form a clade, meaning that they arose from a single common ancestor. Over 1.5 million extant taxon, living animal species have been species description, described, of which around 1.05 million are insects, over 85,000 are molluscs, and around 65,000 are vertebrates. It has been estimated there are as many as 7.77 million animal species on Earth. Animal body lengths range from to . They have complex ecologies and biological interaction, interactions with each other and their environments, forming intricate food webs. The scientific study of animals is known as ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Web Query
A web query or web search query is a query that a user enters into a web search engine to satisfy their information needs. Web search queries are distinctive in that they are often plain text and Boolean algebra#Boolean searches, boolean search directives are rarely used. They vary greatly from standard query languages, which are governed by strict syntax rules as command languages with keyword or positional Parameter (computer science), parameters. Types There are three broad categories that cover most web search queries: informational, navigational, and transactional. These are also called "do, know, go." Although this model of searching was not theoretically derived, the classification has been empirically validated with actual search engine queries. * Informational queries – Queries that cover a broad topic (e.g., ''colorado'' or ''trucks'') for which there may be thousands of relevant results. * Navigational queries – Queries that seek a single website or web p ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Search Engine Results Page
A search engine results page (SERP) is a webpage that is displayed by a search engine in response to a query by a user. The main component of a SERP is the listing of results that are returned by the search engine in response to a Keyword (Internet search), keyword Web search query, query. The results are of two general types: * Organic search results, organic search: retrieved by the search engine's algorithm; * Sponsored Search, sponsored search: advertisements. The results are normally ranked by relevance (information retrieval), relevance to the query. Each result displayed on the ''SERP'' normally includes a title, a link that points to the actual page on the World Wide Web, Web, and a short Meta element#The description attribute, description, known as a snippet, showing where the Meta element#The keywords attribute, keywords have matched content within the page for organic results. For sponsored results, the advertiser chooses what to display. A single search query can yi ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Pageview
In web analytics and Website governance, website management, a pageview or page view, abbreviated in business to PV and occasionally called page impression, is a request to load a single HTML file (web page) of an Internet site. On the World Wide Web, a page request would result from a web surfer clicking on a Hyperlink, link on another page pointing to the page in question. In contrast, a hit refers to a request for any computer file, file from a web server. Therefore, there may be many hits per page view since an HTML page can contain multiple files such as images, videos, JavaScripts, CSS, cascading style sheets (CSS), etc. On balance, page views refer to a number of pages viewed or clicked on the site during the given time. Page views may be counted as part of web analytics. For the owner of the site, this information can be useful to see if any change in the "page" (such as the information or the way it is presented) results in more visits. If there are any advertisements ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Digital Marketing
Digital marketing is the component of marketing that uses the Internet and online-based Information technology, digital technologies such as desktop computers, mobile phones, and other digital media and platforms to promote products and services. It has significantly transformed the way brands and businesses utilize technology for marketing since the 1990s and 2000s. As Digital platform (infrastructure), digital platforms became increasingly incorporated into marketing plans and everyday life, and as people increasingly used digital devices instead of visiting physical shops, digital marketing campaigns have become prevalent, employing combinations of methods. Some of these methods include: search engine optimization (SEO), search engine marketing (SEM), content marketing, influencer marketing, content automation, campaign marketing, data-driven marketing, e-commerce marketing, social media marketing, social media optimization, Email marketing, e-mail direct marketing, display a ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
TNW (website)
TNW (The Next Web) is a website and annual series of conferences focused on new technology and start-up companies in Europe. The Next Web company was established in 2006 by co-founders Boris Veldhuijzen van Zanten and Patrick de Laive in Amsterdam, Netherlands, and a technology news website of the same name was started in 2009. TNW's reporting has been sourced by ''Wired'', ''Mashable'', and the ''Huffington Post'', among others. On 5 March 2019, the Financial Times purchased a majority stake in TNW. On September 6, 2021, former CEO, Boris stepped down and handed the position to Myrthe van de Erve who was the former COO. According to de Laive, it took one year for thenextweb.com to reach 100,000 monthly visitors, and at June 2016 it was getting 8 million to 10 million monthly visitors. Conferences Speakers at TNW Conferences have included Gary Vaynerchuk, Prince Constantijn of the Netherlands, and Robert Cailliau. In 2017, The Next Web's Amsterdam conference ca ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Neuroscience
Neuroscience is the scientific study of the nervous system (the brain, spinal cord, and peripheral nervous system), its functions, and its disorders. It is a multidisciplinary science that combines physiology, anatomy, molecular biology, developmental biology, cytology, psychology, physics, computer science, chemistry, medicine, statistics, and mathematical modeling to understand the fundamental and emergent properties of neurons, glia and neural circuits. The understanding of the biological basis of learning, memory, behavior, perception, and consciousness has been described by Eric Kandel as the "epic challenge" of the biological sciences. The scope of neuroscience has broadened over time to include different approaches used to study the nervous system at different scales. The techniques used by neuroscientists have expanded enormously, from molecular and cellular studies of individual neurons to imaging of sensory, motor and cognitive tasks in the brain. Hist ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Human–computer Interaction
Human–computer interaction (HCI) is the process through which people operate and engage with computer systems. Research in HCI covers the design and the use of computer technology, which focuses on the interfaces between people (users) and computers. HCI researchers observe the ways humans interact with computers and design technologies that allow humans to interact with computers in novel ways. These include visual, auditory, and tactile (haptic) feedback systems, which serve as channels for interaction in both traditional interfaces and mobile computing contexts. A device that allows interaction between human being and a computer is known as a "human–computer interface". As a field of research, human–computer interaction is situated at the intersection of computer science, behavioral sciences, design, media studies, and several other fields of study. The term was popularized by Stuart K. Card, Allen Newell, and Thomas P. Moran in their 1983 book, ''The Psychology of Hum ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Neuroimaging
Neuroimaging is the use of quantitative (computational) techniques to study the neuroanatomy, structure and function of the central nervous system, developed as an objective way of scientifically studying the healthy human brain in a non-invasive manner. Increasingly it is also being used for quantitative research studies of brain disease and psychiatric illness. Neuroimaging is highly multidisciplinary involving neuroscience, computer science, psychology and statistics, and is not a medical specialty. Neuroimaging is sometimes confused with neuroradiology. Neuroradiology is a medical specialty that uses non-statistical brain imaging in a clinical setting, practiced by radiologists who are medical practitioners. Neuroradiology primarily focuses on recognizing brain lesions, such as vascular diseases, strokes, tumors, and inflammatory diseases. In contrast to neuroimaging, neuroradiology is qualitative (based on subjective impressions and extensive clinical training) but sometime ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Search Engine Optimization
Search engine optimization (SEO) is the process of improving the quality and quantity of Web traffic, website traffic to a website or a web page from web search engine, search engines. SEO targets unpaid search traffic (usually referred to as "Organic search, organic" results) rather than direct traffic, referral traffic, social media traffic, or Online advertising, paid traffic. Unpaid search engine traffic may originate from a variety of kinds of searches, including image search, video search, academic databases and search engines, academic search, news search, and industry-specific vertical search engines. As an Internet marketing strategy, SEO considers how search engines work, the computer-programmed algorithms that dictate search engine results, what people search for, the actual search queries or Keyword research, keywords typed into search engines, and which search engines are preferred by a target audience. SEO is performed because a website will receive more visito ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
