Viral Email
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Viral Email
A viral email (also known as a "pass-along email") is an email which rapidly propagates from person to person, generally in a word-of-mouth manner. It is an example of a viral phenomenon, which is used for profit in viral marketing, but can also contribute to the propagation of Internet memes like viral videos. Overview A viral emails spreads when a person receives an email, often of a political or humorous nature, and forwards it to people they know. These people do the same, and thus they spread the email, potentially worldwide. In this sense, the process is similar to that of an email chain letter, but typically without the explicit requirement to pass it along that is a common part of the chain letter model. A common commercial application for viral emails is that of the viral advertising campaigns: promotional emails are specifically created so that they follow a viral propagation. Another form of viral email offers life-saving advice, such as Triangle of Life, which is pas ...
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E-mail
Electronic mail (email or e-mail) is a method of exchanging messages ("mail") between people using electronic devices. Email was thus conceived as the electronic ( digital) version of, or counterpart to, mail, at a time when "mail" meant only physical mail (hence '' e- + mail''). Email later became a ubiquitous (very widely used) communication medium, to the point that in current use, an email address is often treated as a basic and necessary part of many processes in business, commerce, government, education, entertainment, and other spheres of daily life in most countries. ''Email'' is the medium, and each message sent therewith is also called an ''email.'' The term is a mass noun. Email operates across computer networks, primarily the Internet, and also local area networks. Today's email systems are based on a store-and-forward model. Email servers accept, forward, deliver, and store messages. Neither the users nor their computers are required to be online simult ...
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Social Networking
A social network is a social structure made up of a set of social actors (such as individuals or organizations), sets of dyadic ties, and other social interactions between actors. The social network perspective provides a set of methods for analyzing the structure of whole social entities as well as a variety of theories explaining the patterns observed in these structures. The study of these structures uses social network analysis to identify local and global patterns, locate influential entities, and examine network dynamics. Social networks and the analysis of them is an inherently interdisciplinary academic field which emerged from social psychology, sociology, statistics, and graph theory. Georg Simmel authored early structural theories in sociology emphasizing the dynamics of triads and "web of group affiliations". Jacob Moreno is credited with developing the first sociograms in the 1930s to study interpersonal relationships. These approaches were mathematically formalize ...
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The Guardian
''The Guardian'' is a British daily newspaper. It was founded in 1821 as ''The Manchester Guardian'', and changed its name in 1959. Along with its sister papers ''The Observer'' and ''The Guardian Weekly'', ''The Guardian'' is part of the Guardian Media Group, owned by the Scott Trust. The trust was created in 1936 to "secure the financial and editorial independence of ''The Guardian'' in perpetuity and to safeguard the journalistic freedom and liberal values of ''The Guardian'' free from commercial or political interference". The trust was converted into a limited company in 2008, with a constitution written so as to maintain for ''The Guardian'' the same protections as were built into the structure of the Scott Trust by its creators. Profits are reinvested in journalism rather than distributed to owners or shareholders. It is considered a newspaper of record in the UK. The editor-in-chief Katharine Viner succeeded Alan Rusbridger in 2015. Since 2018, the paper's main news ...
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Ferrari
Ferrari S.p.A. (; ) is an Italian luxury sports car manufacturer based in Maranello, Italy. Founded by Enzo Ferrari (1898–1988) in 1939 from the Alfa Romeo racing division as ''Auto Avio Costruzioni'', the company built its first car in 1940, and produced its first Ferrari-badged car in 1947. Fiat S.p.A. acquired 50% of Ferrari in 1969 and expanded its stake to 90% in 1988. In October 2014, Fiat Chrysler Automobiles (FCA) announced its intentions to separate Ferrari S.p.A. from FCA; as of the announcement FCA owned 90% of Ferrari. The separation began in October 2015 with a restructuring that established Ferrari N.V. (a company incorporated in the Netherlands) as the new holding company of the Ferrari S.p.A. group, and the subsequent sale by FCA of 10% of the shares in an IPO and concurrent listing of common shares on the New York Stock Exchange. Through the remaining steps of the separation, FCA's interest in Ferrari's business was distributed to shareholders of FCA, ...
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The Independent
''The Independent'' is a British online newspaper. It was established in 1986 as a national morning printed paper. Nicknamed the ''Indy'', it began as a broadsheet and changed to tabloid format in 2003. The last printed edition was published on Saturday 26 March 2016, leaving only the online edition. The newspaper was controlled by Tony O'Reilly's Irish Independent News & Media from 1997 until it was sold to the Russian oligarch and former KGB Officer Alexander Lebedev in 2010. In 2017, Sultan Muhammad Abuljadayel bought a 30% stake in it. The daily edition was named National Newspaper of the Year at the 2004 British Press Awards. The website and mobile app had a combined monthly reach of 19,826,000 in 2021. History 1986 to 1990 Launched in 1986, the first issue of ''The Independent'' was published on 7 October in broadsheet format.Dennis Griffiths (ed.) ''The Encyclopedia of the British Press, 1422–1992'', London & Basingstoke: Macmillan, 1992, p. 330 It was produc ...
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Marketing Campaign
Marketing is the process of exploring, creating, and delivering value to meet the needs of a target market in terms of goods and services; potentially including selection of a target audience; selection of certain attributes or themes to emphasize in advertising; operation of advertising campaigns; attendance at trade shows and public events; design of products and packaging attractive to buyers; defining the terms of sale, such as price, discounts, warranty, and return policy; product placement in media or with people believed to influence the buying habits of others; agreements with retailers, wholesale distributors, or resellers; and attempts to create awareness of, loyalty to, and positive feelings about a brand. Marketing is typically done by the seller, typically a retailer or manufacturer. Sometimes tasks are contracted to a dedicated marketing firm or advertising agency. More rarely, a trade association or government agency (such as the Agricultural Marketing Service) ...
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Thresher Group
First Quench Retailing was the largest independent off-licence retail chain in the UK, with around 1,300 shops operating under several retail brands, though all have now been closed. At the time of First Quench's closure, these included the Threshers, Haddows, The Local and Wine Rack chains. Its head office was based in Welwyn Garden City, Hertfordshire. On 29 October 2009 it was announced that the company had gone into administration. History The company was originally formed as First Quench Retailing by the merger of the Whitbread owned Threshers and the Allied Domecq owned Victoria Wine in August 1998. This brought together the 1,470 ''Thresher Wine Shop'', ''Drinks Cabin'', ''Wine Rack'', "Bottoms Up" and ''Huttons'' brands with around 1,500 ''Victoria Wine, Wine Cellar'', ''Haddows'', ''Martha's Vineyard'', and ''The Firkin''. Allied Domecq later sold their 50% of the company to Punch Taverns in September 1999. In November 1991, Threshers, then owned by Whitbread alone, h ...
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Off-licence
A liquor store is a retail shop that predominantly sells prepackaged liquors – typically in bottles – usually intended to be consumed off the store's premises. Depending on region and local idiom, they may also be called an off-licence (in the UK and Ireland), off-sale (in parts of Canada and the US), bottle shop, bottle store or, colloquially, bottle-o (in Australia, New Zealand and parts of Canada), liquor store (in Canada, the US, Australia and New Zealand) or other similar terms. Very limited number of jurisdictions have an alcohol monopoly. In US states that are alcoholic beverage control (ABC) states, the term ABC store may be used. Although a liquor store is designated to sell liquor, some shops may sell wine, beer and tobacco products. Asia India Alcohol laws of India vary greatly from state to state, ranging from total prohibition (e.g. Gujarat) to state monopolies (e.g. Kerala, Tamil Nadu) to commercial licensing (e.g. Delhi, Karnataka). Licensed alcohol r ...
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United Kingdom
The United Kingdom of Great Britain and Northern Ireland, commonly known as the United Kingdom (UK) or Britain, is a country in Europe, off the north-western coast of the continental mainland. It comprises England, Scotland, Wales and Northern Ireland. The United Kingdom includes the island of Great Britain, the north-eastern part of the island of Ireland, and many smaller islands within the British Isles. Northern Ireland shares a land border with the Republic of Ireland; otherwise, the United Kingdom is surrounded by the Atlantic Ocean, the North Sea, the English Channel, the Celtic Sea and the Irish Sea. The total area of the United Kingdom is , with an estimated 2020 population of more than 67 million people. The United Kingdom has evolved from a series of annexations, unions and separations of constituent countries over several hundred years. The Treaty of Union between the Kingdom of England (which included Wales, annexed in 1542) and the Kingdom of Scotland in 170 ...
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First Quench Retailing
First Quench Retailing was the largest independent off-licence retail chain in the UK, with around 1,300 shops operating under several retail brands, though all have now been closed. At the time of First Quench's closure, these included the Threshers, Haddows, The Local and Wine Rack chains. Its head office was based in Welwyn Garden City, Hertfordshire. On 29 October 2009 it was announced that the company had gone into administration. History The company was originally formed as First Quench Retailing by the merger of the Whitbread owned Threshers and the Allied Domecq owned Victoria Wine in August 1998. This brought together the 1,470 ''Thresher Wine Shop'', ''Drinks Cabin'', ''Wine Rack'', "Bottoms Up" and ''Huttons'' brands with around 1,500 ''Victoria Wine, Wine Cellar'', ''Haddows'', ''Martha's Vineyard'', and ''The Firkin''. Allied Domecq later sold their 50% of the company to Punch Taverns in September 1999. In November 1991, Threshers, then owned by Whitbread alone, h ...
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The Daily Telegraph
''The Daily Telegraph'', known online and elsewhere as ''The Telegraph'', is a national British daily broadsheet newspaper published in London by Telegraph Media Group and distributed across the United Kingdom and internationally. It was founded by Arthur B. Sleigh in 1855 as ''The Daily Telegraph & Courier''. Considered a newspaper of record over ''The Times'' in the UK in the years up to 1997, ''The Telegraph'' generally has a reputation for high-quality journalism, and has been described as being "one of the world's great titles". The paper's motto, "Was, is, and will be", appears in the editorial pages and has featured in every edition of the newspaper since 19 April 1858. The paper had a circulation of 363,183 in December 2018, descending further until it withdrew from newspaper circulation audits in 2019, having declined almost 80%, from 1.4 million in 1980.United Newspapers PLC and Fleet Holdings PLC', Monopolies and Mergers Commission (1985), pp. 5–16. Its si ...
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Routledge
Routledge () is a British multinational publisher. It was founded in 1836 by George Routledge, and specialises in providing academic books, journals and online resources in the fields of the humanities, behavioural science, education, law, and social science. The company publishes approximately 1,800 journals and 5,000 new books each year and their backlist encompasses over 70,000 titles. Routledge is claimed to be the largest global academic publisher within humanities and social sciences. In 1998, Routledge became a subdivision and imprint of its former rival, Taylor & Francis Group (T&F), as a result of a £90-million acquisition deal from Cinven, a venture capital group which had purchased it two years previously for £25 million. Following the merger of Informa and T&F in 2004, Routledge became a publishing unit and major imprint within the Informa "academic publishing" division. Routledge is headquartered in the main T&F office in Milton Park, Abingdon, Oxfordshire and ...
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