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Tumblr.com
Tumblr (stylized as tumblr; pronounced "tumbler") is an American microblogging and social networking website founded by David Karp in 2007 and currently owned by Automattic. The service allows users to post multimedia and other content to a short-form blog. Users can follow other users' blogs. Bloggers can also make their blogs private. For bloggers, many of the website's features are accessed from a "dashboard" interface. , Tumblr hosts more than 529 million blogs. History Development of Tumblr began in 2006 during a two-week gap between contracts at David Karp's software consulting company, Davidville. Karp had been interested in tumblelogs (short-form blogs, hence the name Tumblr) for some time and was waiting for one of the established blogging platforms to introduce their own tumblelogging platform. As none had done so after a year of waiting, Karp and developer Marco Arment began working on their own platform. Tumblr was launched in February 2007, and within two w ...
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David Karp
David Karp (born July 6, 1986) is an American webmaster, entrepreneur, and blogger, best known as the founder and former CEO of the short-form blogging platform Tumblr. Karp began his career, without having received a high school diploma, as an intern under Fred Seibert at the animation company Frederator Studios, where he built the studio's first blogging platform and conceived, wrote, and edited their first internet video network, Channel Frederator. Karp went on to work for online parenting forum UrbanBaby until it was sold to CNET in 2006. Karp then started his own software consulting company, Davidville, where he worked with computer engineer Marco Arment on projects for clients. During a gap between contracts in 2006, the two began work on a microblogging website, which was launched as Tumblr in February 2007. As of November 1, 2017, Tumblr hosts over 375.4 million blogs. In August 2009, Karp was named Best Young Tech Entrepreneur 2009 by ''BusinessWeek'' and in 2010, he ...
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Marco Arment
Marco Arment (born June 11, 1982) is an American iOS developer and web developer, podcaster, technology writer and former magazine editor. As a developer, he is best known for being chief technology officer for Tumblr and creating Instapaper and Overcast. Early life and education Arment was born in Columbus, Ohio. He attended Allegheny College in Meadville, Pennsylvania and graduated in 2004 with a Bachelor of Science degree in computer science. Career Arment worked as lead developer and chief technology officer (CTO) of the Tumblr microblogging platform and social networking website from its inception in February 2007 until September 2010, when he left to concentrate fully on Instapaper, a tool for saving web pages to read later. Arment announced on April 25, 2013, that he had sold the controlling interest in Instapaper to Betaworks. In December 2006, he launched a blog at Marco.org. As of July 2014, the blog received more than 500,000 page views per month. Between November ...
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Blog
A blog (a truncation of "weblog") is a discussion or informational website published on the World Wide Web consisting of discrete, often informal diary-style text entries (posts). Posts are typically displayed in reverse chronological order so that the most recent post appears first, at the top of the web page. Until 2009, blogs were usually the work of a single individual, occasionally of a small group, and often covered a single subject or topic. In the 2010s, "multi-author blogs" (MABs) emerged, featuring the writing of multiple authors and sometimes professionally edited. MABs from newspapers, other media outlets, universities, think tanks, advocacy groups, and similar institutions account for an increasing quantity of blog traffic. The rise of Twitter and other "microblogging" systems helps integrate MABs and single-author blogs into the news media. ''Blog'' can also be used as a verb, meaning ''to maintain or add content to a blog''. The emergence and growth of blogs i ...
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Subsidiary
A subsidiary, subsidiary company or daughter company is a company owned or controlled by another company, which is called the parent company or holding company. Two or more subsidiaries that either belong to the same parent company or having a same management being substantially controlled by same entity/group are called sister companies. The subsidiary can be a company (usually with limited liability) and may be a government- or state-owned enterprise. They are a common feature of modern business life, and most multinational corporations organize their operations in this way. Examples of holding companies are Berkshire Hathaway, Jefferies Financial Group, The Walt Disney Company, Warner Bros. Discovery, or Citigroup; as well as more focused companies such as IBM, Xerox, and Microsoft. These, and others, organize their businesses into national and functional subsidiaries, often with multiple levels of subsidiaries. Details Subsidiaries are separate, distinct legal entities f ...
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Advertising Age
''Ad Age'' (known as ''Advertising Age'' until 2017) is a global media brand that publishes news, analysis, and data on marketing and media. Its namesake magazine was started as a broadsheet newspaper in Chicago in 1930. ''Ad Age'' appears in multiple formats, including its website, daily email newsletters, social channels, events and a bimonthly print magazine. ''Ad Age'' is based in New York City. Its parent company, the Detroit-based Crain Communications, is a privately held publishing company with more than 30 magazines, including ''Autoweek'', ''Crain's New York Business'', ''Crain's Chicago Business'', ''Crain's Detroit Business'', and ''Automotive News''. History ''Advertising Age'' launched as a broadsheet newspaper in Chicago in 1930. Its first editor was Sid Bernstein. The site AdCritic.com was acquired by The Ad Age Group in March 2002. An industry trade magazine, ''BtoB'', was folded into ''Advertising Age'' in January 2014. In 2017, the magazine shortened its na ...
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Instapaper
Instapaper is a social bookmarking service that allows web content to be saved so it can be "read later" on a different device, such as an e-reader, smartphone, or tablet. The service was founded in 2008 by Marco Arment. In April 2013, Arment sold a majority stake to Betaworks and by mid 2016 Pinterest acquired the company. In July 2018, ownership of Instapaper was transferred from Pinterest to a newly formed company Instant Paper, Inc. The transition was completed on August 6, 2018. History Instapaper started out as a simple web service in late 2007 with a "Read Later" bookmarklet and stripped-down "Text" view for articles. When Marco Arment launched the service publicly on January 28, 2008, its simplicity rapidly earned accolades from the press, including Daring Fireball and TechCrunch. In April 2013, Arment sold a majority stake in Instapaper to Betaworks. Afterward, the service's web interface was redesigned. On August 23, 2016, Instapaper was acquired by social networking ...
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Advertising Campaign
An advertising campaign is a series of advertisement messages that share a single idea and theme which make up an integrated marketing communication (IMC). An IMC is a platform in which a group of people can group their ideas, beliefs, and concepts into one large media base. Advertising campaigns utilize diverse media channels over a particular time frame and target identified audiences. The campaign theme is the central message that will be received in the promotional activities and is the prime focus of the advertising campaign, as it sets the motif for the series of individual advertisements and other marketing communications that will be used. The campaign themes are usually produced with the objective of being used for a significant period but many of them are temporal due to factors like being not effective or market conditions, competition and marketing mix. Advertising campaigns are built to accomplish a particular objective or a set of objectives. Such objectives usua ...
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Adidas
Adidas AG (; stylized as adidas since 1949) is a German multinational corporation, founded and headquartered in Herzogenaurach, Bavaria, that designs and manufactures shoes, clothing and accessories. It is the largest sportswear manufacturer in Europe, and the second largest in the world, after Nike. It is the holding company for the Adidas Group, which consists 8.33% stake of the football club Bayern München, and Runtastic, an Austrian fitness technology company. Adidas's revenue for 2018 was listed at €21.915 billion. The company was started by Adolf Dassler in his mother's house; he was joined by his elder brother Rudolf in 1924 under the name ''Gebrüder Dassler Schuhfabrik'' ("Dassler Brothers Shoe Factory"). Dassler assisted in the development of spiked running shoes (spikes) for multiple athletic events. To enhance the quality of spiked athletic footwear, he transitioned from a previous model of heavy metal spikes to utilising canvas and rubber. Dassler persuade ...
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Crain Communications
Crain Communications Inc is an American multi-industry publishing conglomerate based in Detroit, Michigan, United States, with 13 non-US subsidiaries. History Gustavus Dedman (G.D.) Crain, Jr. ( Gustavus Demetrious Crain, Jr.; 1885–1973), previously the city editor of the ''Louisville Herald'' newspaper, founded Crain Communications in Louisville, Kentucky, in 1916, publishing two papers: ''Class'' (which later became ''BtoB'') and ''Hospital Management'' (sold in 1952)."G.D. Crain Jr. Dies at 88; Published Advertising Age"
'''', December 17, 1973.
The staff moved to Chicago later in 1916.
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Fast Company (magazine)
''Fast Company'' is a monthly American business magazine published in print and online that focuses on technology, business, and design. It publishes six print issues per year. History ''Fast Company'' was launched in November 1995 by Alan Webber and Bill Taylor, two former ''Harvard Business Review'' editors, and publisher Mortimer Zuckerman. The publication's early competitors included '' Red Herring'', ''Business 2.0'' and ''The Industry Standard''. In 1997, ''Fast Company'' created an online social network, the "Company of Friends" which spawned a number of groups that began meeting. At one point the Company of Friends had over 40,000 members in 120 cities, although by 2003 that number had declined to 8,000. In 2000, Zuckerman sold ''Fast Company'' to Gruner + Jahr, majority owned by media giant Bertelsmann, for $550 million. Just as the sale was completed, the dot-com bubble burst, leading to significant losses and a decline in circulation. Webber and Taylor left the mag ...
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Yahoo!
Yahoo! (, styled yahoo''!'' in its logo) is an American web services provider. It is headquartered in Sunnyvale, California and operated by the namesake company Yahoo Inc., which is 90% owned by investment funds managed by Apollo Global Management and 10% by Verizon Communications. It provides a web portal, search engine Yahoo Search, and related services, including My Yahoo!, Yahoo Mail, Yahoo News, Yahoo Finance, Yahoo Sports and its advertising platform, Yahoo! Native. Yahoo was established by Jerry Yang and David Filo in January 1994 and was one of the pioneers of the early Internet era in the 1990s. However, usage declined in the late 2000s as some services discontinued and it lost market share to Facebook and Google. History Founding In January 1994, Yang and Filo were electrical engineering graduate students at Stanford University, when they created a website named "Jerry and David's guide to the World Wide Web". The site was a human-edited web directory, or ...
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