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Total Market Coverage
A total market coverage, or TMC, is a piece of advertising that reaches all households in a market. Traditionally in most of North America newspapers provided total market coverage, as almost all households would subscribe to the main local paper. As subscription rates have fallen total market coverage products have emerged as a separate project, sometimes administered by newspapers, and sometimes separate businesses known as pennysavers or shoppers.Joseph Turow. ''Media Today: 5th Edition.'' Routledge, Oct 31, 2013 pg. 237 Today many newspapers will distribute a supplement to free of charge to all households in the paper's market or a specific portion or portions of the market. Total Market Coverage products are meant to attract readers to subscribe or purchase copies of the main newspaper and also provide an additional outlet for advertisers. First appeared with the Dallas Morning News after long time employee Donald Ray Balser came up with the concept and led a large sales team ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Advertising
Advertising is the practice and techniques employed to bring attention to a product or service. Advertising aims to put a product or service in the spotlight in hopes of drawing it attention from consumers. It is typically used to promote a specific good or service, but there are wide range of uses, the most common being the commercial advertisement. Commercial advertisements often seek to generate increased consumption of their products or services through "branding", which associates a product name or image with certain qualities in the minds of consumers. On the other hand, ads that intend to elicit an immediate sale are known as direct-response advertising. Non-commercial entities that advertise more than consumer products or services include political parties, interest groups, religious organizations and governmental agencies. Non-profit organizations may use free modes of persuasion, such as a public service announcement. Advertising may also help to reassure employees ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Pennysaver
A pennysaver (or free ads paper, Friday Ad or shopper) is a free community periodical available in North America (typically weekly or monthly publications) that advertises items for sale. Frequently pennysavers are actually called ''The Pennysaver'' (variants include ''Penny Saver'', ''Penny-saver'', ''PennySaver''). It usually contains classified ads grouped into categories. Many pennysavers also offer local news and entertainment, as well as generic advice information, various syndicated or locally written columns on various topics of interest, limited comics and primetime TV listings. The term is widely used in eastern North America from Ontario through New York, Pennsylvania, and Maryland, though there are pennysavers elsewhere. Pennysavers are sometimes published by a locally dominant daily newspaper as a brand extension of their publication and featuring advertisements published in the same style as the parent newspaper. ''The PennySaver'' was a publication distributed in C ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Market (economics)
In economics, a market is a composition of systems, institutions, procedures, social relations or infrastructures whereby parties engage in exchange. While parties may exchange goods and services by barter, most markets rely on sellers offering their goods or services (including labour power) to buyers in exchange for money. It can be said that a market is the process by which the prices of goods and services are established. Markets facilitate trade and enable the distribution and allocation of resources in a society. Markets allow any tradeable item to be evaluated and priced. A market emerges more or less spontaneously or may be constructed deliberately by human interaction in order to enable the exchange of rights (cf. ownership) of services and goods. Markets generally supplant gift economies and are often held in place through rules and customs, such as a booth fee, competitive pricing, and source of goods for sale (local produce or stock registration). Markets can dif ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Subscribe
The subscription business model is a business model in which a customer must pay a recurring price at regular intervals for access to a product or service. The model was pioneered by publishers of books and periodicals in the 17th century, and is now used by many businesses, websites and even pharmaceutical companies in partnership with the government. Subscriptions Rather than selling products individually, a subscription offers periodic (daily, weekly, bi-weekly, monthly, semi-annual, yearly/annual, or seasonal) use or access to a product or service, or, in the case of performance-oriented organizations such as opera companies, tickets to the entire run of some set number of (e.g., five to fifteen) scheduled performances for an entire season. Thus, a one-time sale of a product can become a recurring sale and can build brand loyalty. Industries that use this model include mail order book sales clubs and music sales clubs, private web mail providers, cable television, sate ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Advertisers
Advertising is the practice and techniques employed to bring attention to a product or service. Advertising aims to put a product or service in the spotlight in hopes of drawing it attention from consumers. It is typically used to promote a specific good or service, but there are wide range of uses, the most common being the commercial advertisement. Commercial advertisements often seek to generate increased consumption of their products or services through "branding", which associates a product name or image with certain qualities in the minds of consumers. On the other hand, ads that intend to elicit an immediate sale are known as direct-response advertising. Non-commercial entities that advertise more than consumer products or services include political parties, interest groups, religious organizations and governmental agencies. Non-profit organizations may use free modes of persuasion, such as a public service announcement. Advertising may also help to reassure employees ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Software
Software is a set of computer programs and associated documentation and data. This is in contrast to hardware, from which the system is built and which actually performs the work. At the lowest programming level, executable code consists of machine language instructions supported by an individual processor—typically a central processing unit (CPU) or a graphics processing unit (GPU). Machine language consists of groups of binary values signifying processor instructions that change the state of the computer from its preceding state. For example, an instruction may change the value stored in a particular storage location in the computer—an effect that is not directly observable to the user. An instruction may also invoke one of many input or output operations, for example displaying some text on a computer screen; causing state changes which should be visible to the user. The processor executes the instructions in the order they are provided, unless it is instructed ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Newsstands
A newsagent's shop or simply newsagent's or paper shop (British English), newsagency (Australian English) or newsstand (American and Canadian English) is a business that sells newspapers, magazines, cigarettes, snacks and often items of local interest. In Great Britain, Ireland and Australia, these businesses are termed ''newsagents'' (or ''newsagency'' in Australia). Newsagents typically operate in busy public places like city streets, railway stations and airports. Racks for newspapers and magazines can also be found in convenience stores, bookstores and supermarkets. The physical establishment can be either freestanding or part of a larger structure (e.g. a shopping mall or a railway station). In Canada and the United States, newsstands are often open stalls in public locations such as streets, or in a transit terminal or station ( subway, rail, or airport). By country Brazil In Brazil, newsagents' shops are known as "bancas de jornal" or "bancas de revistas" and are usua ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Print Syndication
Print syndication distributes news articles, columns, political cartoons, comic strips and other features to newspapers, magazines and websites. The syndicates offer reprint rights and grant permissions to other parties for republishing content of which they own and/or represent copyrights. Other terms for the service include a newspaper syndicate, a press syndicate, and a feature syndicate. The syndicate is an agency that offers features from notable journalists and authorities as well as reliable and established cartoonists. It fills a need among smaller weekly and daily newspapers for material that helps them compete with large urban papers, at a much lesser cost than if the client were to purchase the material themselves. Generally, syndicates sell their material to one client in each territory. News agencies differ in that they distribute news articles to all interested parties. Typical syndicated features are advice columns (parenting, health, finance, gardening, cooking, e ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Promotion (marketing)
In marketing, promotion refers to any type of marketing communication used to inform target audiences of the relative merits of a product, service, brand or issue, most of the time persuasive in nature. It helps marketers to create a distinctive place in customers' mind, it can be either a cognitive or emotional route. The aim of promotion is to increase brand awareness, create interest, generate sales or create brand loyalty. It is one of the basic elements of the market mix, which includes the four Ps, i.e., product, price, place, and promotion. Promotion is also one of the elements in the promotional mix or promotional plan. These are personal selling, advertising, sales promotion, direct marketing, publicity, word of mouth and may also include event marketing, exhibitions and trade shows. A promotional plan specifies how much attention to pay to each of the elements in the promotional mix, and what proportion of the budget should be allocated to each element. Promotion c ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Column Inch
A column inch was the standard measurement of the amount of content in published works that use multiple columns per page. A column inch is a unit of space one column wide by high. A newspaper page Newspaper A newspaper is a periodical publication containing written information about current events and is often typed in black ink with a white or gray background. Newspapers can cover a wide variety of fields such as politics, business, sports a ... pages are laid out on a grid that consists of a margin on 4 sides, a number of vertical columns and space in between columns, called gutters. Broadsheet newspaper pages in the United States usually have 6-9 columns, while tabloid (newspaper format), tabloid sized publications have 5 columns. Column width In the United States, a common newspaper column measurement is about 11 Pica (typography), picas wide —about —though this measure varies from paper to paper and in other countries. The examples in this article follow this ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Litter
Litter consists of waste products that have been discarded incorrectly, without consent, at an unsuitable location. Litter can also be used as a verb; to litter means to drop and leave objects, often man-made, such as aluminum cans, paper cups, food wrappers, cardboard boxes or plastic bottles on the ground, and leave them there indefinitely or for other people to dispose of as opposed to disposing of them correctly. Large and hazardous items of rubbish such as tires, electrical appliances, electronics, batteries and large industrial containers are sometimes dumped in isolated locations, such as national forests and other public lands. It is a human impact on the environment and remains a serious environmental problem in many countries. Litter can exist in the environment for long periods of time before decomposition and be transported over large distances into the world's oceans. Litter can affect the quality of life. Cigarette butts are the most littered item in the world, ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Advertising
Advertising is the practice and techniques employed to bring attention to a product or service. Advertising aims to put a product or service in the spotlight in hopes of drawing it attention from consumers. It is typically used to promote a specific good or service, but there are wide range of uses, the most common being the commercial advertisement. Commercial advertisements often seek to generate increased consumption of their products or services through "branding", which associates a product name or image with certain qualities in the minds of consumers. On the other hand, ads that intend to elicit an immediate sale are known as direct-response advertising. Non-commercial entities that advertise more than consumer products or services include political parties, interest groups, religious organizations and governmental agencies. Non-profit organizations may use free modes of persuasion, such as a public service announcement. Advertising may also help to reassure employees ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
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