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Test Marketing
A test market, in the field of business and marketing, is a geographic region or demographic group used to gauge the viability of a product or service in the mass market prior to a wide scale roll-out. The criteria used to judge the acceptability of a test market region or group include: #a population that is demographically similar to the proposed target market; and #relative isolation from densely populated media markets so that advertising to the test audience can be efficient and economical. Practical use The test market ideally aims to duplicate "everything" - promotion and distribution as well as "product" - on a smaller scale. The technique replicates, typically in one area, what is planned to occur in a national launch; and the results are very carefully monitored, so that they can be extrapolated to projected national results. The area may be any one of the following: *Television area *Internet online test *Test town *Residential neighborhood *Test site A number of de ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Demographic
Demography () is the statistical study of populations, especially human beings. Demographic analysis examines and measures the dimensions and dynamics of populations; it can cover whole societies or groups defined by criteria such as education, nationality, religion, and ethnicity. Educational institutions usually treat demography as a field of sociology, though there are a number of independent demography departments. These methods have primarily been developed to study human populations, but are extended to a variety of areas where researchers want to know how populations of social actors can change across time through processes of birth, death, and migration. In the context of human biological populations, demographic analysis uses administrative records to develop an independent estimate of the population. Demographic analysis estimates are often considered a reliable standard for judging the accuracy of the census information gathered at any time. In the labor ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Peoria, Illinois
Peoria ( ) is the county seat of Peoria County, Illinois, United States, and the largest city on the Illinois River. As of the United States Census, 2020, 2020 census, the city had a population of 113,150. It is the principal city of the Peoria Metropolitan Area in Central Illinois, consisting of the counties of Fulton County, Illinois, Fulton, Marshall County, Illinois, Marshall, Peoria County, Illinois, Peoria, Stark County, Illinois, Stark, Tazewell County, Illinois, Tazewell, and Woodford County, Illinois, Woodford, which had a population of 402,391 in 2020. Established in 1691 by the French explorer Henri de Tonti, Peoria is the oldest permanent European settlement in Illinois according to the Illinois State Archaeological Survey. Originally known as Fort Clark, it received its current name when the Peoria County, County of Peoria organized in 1825. The city was named after the Peoria tribe, a member of the Illinois Confederation. On October 16, 1854, Abraham Lincoln made A ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Market Research
Market research is an organized effort to gather information about target markets and customers: know about them, starting with who they are. It is an important component of business strategy and a major factor in maintaining competitiveness. Market research helps to identify and analyze the needs of the market, the market size and the competition. Its techniques encompass both qualitative techniques such as focus groups, in-depth interviews, and ethnography, as well as quantitative techniques such as customer surveys, and analysis of secondary data. It includes social and opinion research, and is the systematic gathering and interpretation of information about individuals or organizations using statistical and analytical methods and techniques of the applied social sciences to gain insight or support decision making. Market research, marketing research, and marketing are a sequence of business activities; sometimes these are handled informally. The field of ''marketing researc ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Aptitude
An aptitude is a component of a competence to do a certain kind of work at a certain level. Outstanding aptitude can be considered "talent". Aptitude is inborn potential to perform certain kinds of activities, whether physical or mental, and whether developed or undeveloped. Aptitude is often contrasted with skills and abilities, which are developed through learning. The mass term ability refers to components of competence acquired through a combination of both aptitude and skills. According to Gladwell (2008) and Colvin (2008), it is often difficult to set apart the influence of talent from the influence of hard training in the case of outstanding performances. Howe, Davidson, and Sloboda argue that talents are acquired rather than innate. Talented individuals generally show high levels of competence immediately in only a narrow range of activities, often comprising only a single direction or genre. Intelligence and aptitude Aptitude and IQ are different but related conce ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Spam
Spam may refer to: * Spam (food), a canned pork meat product * Spamming, unsolicited or undesired electronic messages ** Email spam, unsolicited, undesired, or illegal email messages ** Messaging spam, spam targeting users of instant messaging (IM) services, SMS or private messages within websites Art and entertainment * Spam (gaming), the repetition of an in-game action * "Spam" (Monty Python), a comedy sketch * "Spam", a song on the album ''It Means Everything'' (1997), by Save Ferris * "Spam", a song by "Weird Al" Yankovic on the album ''UHF – Original Motion Picture Soundtrack and Other Stuff'' * Spam Museum, a museum in Austin, Minnesota, US dedicated to the canned pork meat product Other uses * Smooth-particle applied mechanics, the use of smoothed-particle hydrodynamics Smoothed-particle hydrodynamics (SPH) is a computational method used for simulating the mechanics of continuum media, such as solid mechanics and fluid flows. It was developed by Gingold and ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
External Links
An internal link is a type of hyperlink on a web page to another page or resource, such as an image or document, on the same website or domain. Hyperlinks are considered either "external" or "internal" depending on their target or destination. Generally, a link to a page outside the same domain or website is considered external, whereas one that points at another section of the same web page or to another page of the same website or domain is considered internal. These definitions become clouded, however, when the same organization operates multiple domains functioning as a single web experience, e.g. when a secure commerce website is used for purchasing things displayed on a non-secure website. In these cases, links that are "external" by the above definition can conceivably be classified as "internal" for some purposes. Ultimately, an internal link points to a web page or resource in the same root directory. Similarly, seemingly "internal" links are in fact "external" for ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Mondex
Mondex was a smart card electronic cash system, implemented as a stored-value card and owned by Mastercard. Pioneered by two bankers from NatWest in 1990, it was spun-off to a separate consortium later on, then sold again to Mastercard. Mondex allowed users to use its electronic card as they would with cash, enabling peer-to-peer offline transfers between cards, which did not need any authorization, via Mondex ATMs, computer card readers, personal 'wallets' and specialized telephones. This offline nature of the system and other unique features made Mondex stand out from leading competitors at the time, such as Visa Cash, which was a closed system and was much closer in concept to a traditional payment cards' transactional operation. Mondex also allowed for a full-card locking mechanism, usage with multiple currencies within a single card, and a certain degree of user anonymity. Mondex cards were at some point common place in many universities at a certain point as they were m ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Swindon
Swindon () is a town and unitary authority with Borough status in the United Kingdom, borough status in Wiltshire, England. As of the 2021 Census, the population of Swindon was 201,669, making it the largest town in the county. The Swindon unitary authority area had a population of 233,410 as of 2021. Located in South West England, the town lies between Bristol, 35 miles (56 kilometres) to its west, and Reading, Berkshire, Reading, equidistant to its east. Recorded in the 1086 Domesday Book as ''Suindune'', it was a small market town until the mid-19th century, when it was selected as the principal site for the Great Western Railway's repair and maintenance Swindon Works, works, leading to a marked increase in its population. The new town constructed for the railway workers produced forward-looking amenities such as the UK’s first lending library and a ‘cradle-to-grave' health care centre that was later used as a blueprint for the National Health Service, NHS. After the W ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Haßloch
Haßloch (or Hassloch) is a municipality in the Bad Dürkheim district in Rhineland-Palatinate, Germany. Unlike most municipalities in the district, it does not belong to any ''Verbandsgemeinde'' – a type of collective municipality. It lies near the Mannheim/ Ludwigshafen built-up area. The municipality has grown out of a single centre and is thus sometimes styled “Germany’s biggest village”. Haßloch is the Bad Dürkheim district's biggest municipality, exceeding even the namesake district seat. The village has at its disposal well developed infrastructure with educational and shopping facilities; the region's surrounding centres can in the main be reached within 20 minutes. Geography Location Haßloch lies east of Neustadt an der Weinstraße and is part of the Rhine-Neckar urban agglomeration southwest of Mannheim and Ludwigshafen. It also lies on the Mannheim–Kaiserslautern line. At the municipality's northern limit runs Autobahn A 65, and from there it ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Albany, New York
Albany ( ) is the capital of the U.S. state of New York, also the seat and largest city of Albany County. Albany is on the west bank of the Hudson River, about south of its confluence with the Mohawk River, and about north of New York City. The city is known for its architecture, commerce, culture, institutions of higher education, and rich history. It is the economic and cultural core of the Capital District of the State of New York, which comprises the Albany–Schenectady–Troy Metropolitan Statistical Area, including the nearby cities and suburbs of Troy, Schenectady, and Saratoga Springs. With an estimated population of 1.1 million in 2013, the Capital District is the third most populous metropolitan region in the state. As of 2020, Albany's population was 99,224. The Hudson River area was originally inhabited by Algonquian-speaking Mohican (Mahican), who called it ''Pempotowwuthut-Muhhcanneuw''. The area was settled by Dutch colonists who, in 1614, built Fort ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Mass Market
The term "mass market" refers to a market for goods produced on a large scale for a significant number of end consumers. The mass market differs from the niche market in that the former focuses on consumers with a wide variety of backgrounds with no identifiable preferences and expectations in a large market segment.“Niche Market.” ''Business: The ultimate resource''. (2002). Cambridge, Massachusetts: Perseus Publications:1294. Traditionally, businesses reach out to the mass market with advertising messages through a variety of media including radio, TV, newspapers and the Web. Definition Scholars have noted that defining the precise nature of the mass market is problematic. This difficulty arises, at least in part, from scholarly attention being given to the process of mass marketing rather than the mass market, per se. In addition, the concept of a mass market means different things in different contexts and has evolved over time, adding yet another layer of complexity. The ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Artificial Intelligence
Artificial intelligence (AI) is intelligence—perceiving, synthesizing, and inferring information—demonstrated by machines, as opposed to intelligence displayed by animals and humans. Example tasks in which this is done include speech recognition, computer vision, translation between (natural) languages, as well as other mappings of inputs. The ''Oxford English Dictionary'' of Oxford University Press defines artificial intelligence as: the theory and development of computer systems able to perform tasks that normally require human intelligence, such as visual perception, speech recognition, decision-making, and translation between languages. AI applications include advanced web search engines (e.g., Google), recommendation systems (used by YouTube, Amazon and Netflix), understanding human speech (such as Siri and Alexa), self-driving cars (e.g., Tesla), automated decision-making and competing at the highest level in strategic game systems (such as chess and Go). ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
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