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Subvertising
Subvertising (a portmanteau of ''subvert'' and ''advertising'') is the practice of making spoofs or parodies of corporate and political advertisements. The cultural critic Mark Dery coined the term in 1991. Subvertisements are anti-ads that deflect advertising's attempts to turn the people's attention in a given direction. According to author Naomi Klein, subvertising offers a way of speaking back to advertising, ‘forcing a dialogue where before there was only a declaration.’ They may take the form of a new image or an alteration to an existing image or icon, often in a satirical manner. A subvertisement can also be referred to as a meme hack and can be a part of social hacking, billboard hacking or culture jamming. According to ''Adbusters'', a Canadian magazine and a proponent of counter-culture and subvertising, "A well-produced 'subvert' mimics the look and feel of the targeted ad, promoting the classic ' double-take' as viewers suddenly realize they have been duped. Su ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Billboard Hacking
Billboard hacking or billboard hijacking is the illegal practice of altering a billboard without the consent of the owner. It may involve physically pasting new media over the existing image, or hacking into the system used to control electronic billboard displays. The aim is to replace the programmed video with a different video or image. The replaced media may be displayed for various reasons, including culture jamming, shock value, promotion, activism, political propaganda, or simply to amuse viewers. History Billboard hacking started when commercial messages appeared in public space. In the first centuries BC, inscriptions promoting gladiatorial battles on the houses of the wealthiest in Pompeii commonly encountered passers-by who would inscribe their own humorous or insulting responses. The commercialisation of paint markers and spray paint in the 1960s helped popularise the practice. During May 1968 protests in Paris, protesters wrote over billboards to give voice to thei ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Détournement
A détournement (), meaning "rerouting, hijacking" in French, is a technique developed in the 1950s by the Letterist International, and later adapted by the Situationist International (SI),''Report on the Construction of Situations'' (1957) that was defined in the SI's inaugural 1958 journal as " e integration of present or past artistic productions into a superior construction of a milieu. In this sense there can be no situationist painting or music, but only a situationist use of those means. In a more elementary sense, ''détournement'' within the old cultural spheres is a method of propaganda, a method which reveals the wearing out and loss of importance of those spheres." It has been defined elsewhere as "turning expressions of the capitalist system and its media culture against itself"—as when slogans and logos are turned against their advertisers or the political status quo. Détournement was prominently used to set up subversive political pranks, an influential tact ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Subversion (political)
Subversion () refers to a process by which the values and principles of a system in place are contradicted or reversed in an attempt to transform the established social order and its structures of power, authority, hierarchy, and social norms. Subversion can be described as an attack on the public morale and, "the will to resist intervention are the products of combined political and social or class loyalties which are usually attached to national symbols. Following penetration, and parallel with the forced disintegration of political and social institutions of the state, these tendencies may be detached and transferred to the political or ideological cause of the aggressor". Subversion is used as a tool to achieve political goals because it generally carries less risk, cost, and difficulty as opposed to open belligerency. Furthermore, it is a relatively cheap form of warfare that does not require large amounts of training. A subversive is something or someone carrying the potential ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Parody
A parody, also known as a spoof, a satire, a send-up, a take-off, a lampoon, a play on (something), or a caricature, is a creative work designed to imitate, comment on, and/or mock its subject by means of satiric or ironic imitation. Often its subject is an original work or some aspect of it (theme/content, author, style, etc), but a parody can also be about a real-life person (e.g. a politician), event, or movement (e.g. the French Revolution or 1960s counterculture). Literary scholar Professor Simon Dentith defines parody as "any cultural practice which provides a relatively polemical allusive imitation of another cultural production or practice". The literary theorist Linda Hutcheon said "parody ... is imitation, not always at the expense of the parodied text." Parody may be found in art or culture, including literature, music, theater, television and film, animation, and gaming. Some parody is practiced in theater. The writer and critic John Gross observes in his ''Oxford Boo ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Culture Jamming
Culture jamming (sometimes also guerrilla communication) is a form of protest used by many anti-consumerist social movements to disrupt or subvert media culture and its mainstream cultural institutions, including corporate advertising. It attempts to "expose the methods of domination" of mass society. Culture jamming employs techniques originally associated with Letterist International, and later Situationist International known as '' détournement.'' It uses the language and rhetoric of mainstream culture to subversively critique the social institutions that produce that culture. Tactics include editing company logos to critique the respective companies, products, or concepts they represent, or wearing fashion statements that criticize the current fashion trends by deliberately clashing with them.Boden, Sharon and Williams, Simon J. (2002) "Consumption and Emotion: The Romantic Ethic Revisited", Sociology 36(3):493–512 Culture jamming often entails using mass media to pro ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
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