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Subvertising
Subvertising (a portmanteau of ''subvert'' and ''advertising'') is the practice of making spoofs or parodies of corporate and political advertisements. The cultural critic Mark Dery coined the term in 1991. Subvertisements are anti-ads that deflect advertising's attempts to turn the people's attention in a given direction. According to author Naomi Klein, subvertising offers a way of speaking back to advertising, ‘forcing a dialogue where before there was only a declaration.’ They may take the form of a new image or an alteration to an existing image or icon, often in a satirical manner. A subvertisement can also be referred to as a meme hack and can be a part of social hacking, billboard hacking or culture jamming. According to ''Adbusters'', a Canadian magazine and a proponent of counter-culture and subvertising, "A well-produced 'subvert' mimics the look and feel of the targeted ad, promoting the classic ' double-take' as viewers suddenly realize they have been duped. Su ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Billboard Hacking
Billboard hacking or billboard hijacking is the illegal practice of altering a billboard without the consent of the owner. It may involve physically pasting new media over the existing image, or hacking into the system used to control electronic billboard displays. The aim is to replace the programmed video with a different video or image. The replaced media may be displayed for various reasons, including culture jamming, shock value, promotion, activism, political propaganda, or simply to amuse viewers. History Billboard hacking started when commercial messages appeared in public space. In the first centuries BC, inscriptions promoting gladiatorial battles on the houses of the wealthiest in Pompeii commonly encountered passers-by who would inscribe their own humorous or insulting responses. The commercialisation of paint markers and spray paint in the 1960s helped popularise the practice. During May 1968 protests in Paris, protesters wrote over billboards to give voice to thei ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Adbusters
The Adbusters Media Foundation is a Canadian-based not-for-profit, pro-environment organization founded in 1989 by Kalle Lasn and Bill Schmalz in Vancouver, British Columbia. Adbusters describes itself as "a global network of artists, activists, writers, pranksters, students, educators and entrepreneurs who want to advance the new social activist movement of the information age." As anti-capitalist or opposed to capitalism, it publishes the reader-supported, advertising-free ''Adbusters'', an activist magazine devoted to challenging consumerism. The magazine has an international circulation peaking at 120,000 in the late 2000s with circulation of 60,000 in 2022. Past and present contributors to the magazine include Jonathan Barnbrook, Morris Berman, Brendan Connell, Simon Critchley, David Graeber, Michael Hardt, Chris Hedges, Bill McKibben, Jim Munroe, David Orrell, Douglas Rushkoff, Matt Taibbi, Slavoj Žižek, and others. Adbusters has launched numerous international campaig ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Culture Jamming
Culture jamming (sometimes also guerrilla communication) is a form of protest used by many anti-consumerist social movements to disrupt or subvert media culture and its mainstream cultural institutions, including corporate advertising. It attempts to "expose the methods of domination" of mass society. Culture jamming employs techniques originally associated with Letterist International, and later Situationist International known as ''détournement.'' It uses the language and rhetoric of mainstream culture to subversively critique the social institutions that produce that culture. Tactics include editing company logos to critique the respective companies, products, or concepts they represent, or wearing fashion statements that criticize the current fashion trends by deliberately clashing with them.Boden, Sharon and Williams, Simon J. (2002) "Consumption and Emotion: The Romantic Ethic Revisited", Sociology 36(3):493–512 Culture jamming often entails using mass media to ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Billboard Utilising Graffitists Against Unhealthy Promotions
Billboard Utilising Graffitists Against Unhealthy Promotions, or B.U.G.A.U.P. (" bugger up") is an Australian subvertising artistic movement. It practices billboard hijacking using détournement or modification with graffiti of such billboard advertising that promotes something that is deemed unhealthy. History The movement started in inner-city Sydney in October 1979, later spreading to Melbourne, Hobart, Adelaide and Perth. It has been active ever since, although its peak of activity was in the late 1970s and early-mid 1980s. Many of the members came from professional and university-educated backgrounds. A founding member was Bill Snow, who first started to alter tobacco billboards with graffiti, and continued to be active in anti- smoking and littering campaigns. Together, Bill Snow, Ric Bolzan and Geoff Coleman coined the acronym BUGAUP and began adding it to the altered billboards, to link the graffiti to a movement rather than the random activity of individuals. The ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Meme Hack
A meme hack is changing a meme to express a point of view not intended or inherent in the original image, or even opposite to the original. The meme can be thoughts, concepts, ideas, theories, opinions, beliefs, practices, habits, songs, or icons. Distortions of corporate logos are also referred to as subvertising. Another definition is: "Intentionally altering a concept or phrase, or using it in a different context, so as to subvert the meaning." from Samizdata See also Notes Culture jamming techniques Hack Hack may refer to: Arts, entertainment, and media Games * ''Hack'' (Unix video game), a 1984 roguelike video game * ''.hack'' (video game series), a series of video games by the multimedia franchise ''.hack'' Music * ''Hack'' (album), a 199 ... Internet manipulation and propaganda {{poli-stub ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Détournement
A détournement (), meaning "rerouting, hijacking" in French, is a technique developed in the 1950s by the Letterist International, and later adapted by the Situationist International (SI),'' Report on the Construction of Situations'' (1957) that was defined in the SI's inaugural 1958 journal as " e integration of present or past artistic productions into a superior construction of a milieu. In this sense there can be no situationist painting or music, but only a situationist use of those means. In a more elementary sense, ''détournement'' within the old cultural spheres is a method of propaganda, a method which reveals the wearing out and loss of importance of those spheres." It has been defined elsewhere as "turning expressions of the capitalist system and its media culture against itself"—as when slogans and logos are turned against their advertisers or the political status quo. Détournement was prominently used to set up subversive political pranks, an influential ta ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Letterist International
The Letterist International (LI) was a Paris-based collective of radical artists and cultural theorists between 1952 and 1957. It was created by Guy Debord and Gil J. Wolman rejoined by Jean-Louis Brau and Serge Berna as a schism from Isidore Isou's Lettrist group. The group went on to join others in forming the Situationist International, taking some key techniques and ideas with it.Kaufmann, Vincent (2011''Guy Debord'' for the '' Institut français''. English translation Guy Debord' by Martin Richet 'Letterist' was the form the group themselves used, as in their 1955 sticker: 'If you believe you have genius, or if you think you have only a brilliant intelligence, write the letterist internationale.' Though the spelling 'Lettrist' is also common in English, authors and translators such as Donald Nicholson-Smith, Simon Ford, Sadie Plant and Andrew Hussey use the 'Letterist International' spelling. The group was a motley assortment of novelists, sound poets, painters, fi ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Exxon
ExxonMobil Corporation (commonly shortened to Exxon) is an American multinational oil and gas corporation headquartered in Irving, Texas. It is the largest direct descendant of John D. Rockefeller's Standard Oil, and was formed on November 30, 1999, by the merger of Exxon and Mobil, both of which are used as retail brands, alongside Esso, for fueling stations and downstream products today. The company is vertically integrated across the entire oil and gas industry, and within it is also a chemicals division which produces plastic, synthetic rubber, and other chemical products. ExxonMobil is incorporated in New Jersey. ExxonMobil's earliest corporate ancestor was Vacuum Oil Company, though Standard Oil is its largest ancestor prior to its breakup. The entity today known as ExxonMobil grew out of the Standard Oil Company of New Jersey (or Jersey Standard for short), the corporate entity which effectively controlled all of Standard Oil prior to its breakup. Jersey Standard gr ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Situationist International
The Situationist International (SI) was an international organization of social revolutionaries made up of avant-garde artists, intellectuals, and political theorists. It was prominent in Europe from its formation in 1957 to its dissolution in 1972. The intellectual foundations of the Situationist International were derived primarily from libertarian Marxism and the avant-garde art movements of the early 20th century, particularly Dada and Surrealism. Overall, situationist theory represented an attempt to synthesize this diverse field of theoretical disciplines into a modern and comprehensive critique of mid-20th century advanced capitalism. Essential to situationist theory was the concept of the spectacle, a unified critique of advanced capitalism of which a primary concern was the progressively increasing tendency towards the expression and mediation of social relations through objects. The situationists believed that the shift from individual expression through di ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Double-take (comedy)
A double-take is a nonverbal communication in which a second look is taken at something with a marked physical reaction such as shock, astonishment, or amazement. In theatrical terms, a 'take' is a physical reaction to seeing something. Comic characters often perform a double take because of the absurd world in which they are performing, and their audiences are often in a similar position when they have had an instant to reflect on a comic performance. With correct timing a double-take seldom fails to get a laugh. The double-take has probably been in the comedians A comedian or comic is a person who seeks to entertain an audience by making them laugh. This might be through jokes or amusing situations, or acting foolish (as in slapstick), or employing prop comedy. A comedian who addresses an audience dir ... repertoire for centuries and the term has been in general use since at least the 1940s. References Comedy Nonverbal communication {{theat-stub ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Mad (magazine)
''Mad'' (stylized as ''MAD'') is an American humor magazine first published in 1952. It was founded by editor Harvey Kurtzman and publisher William Gaines, launched as a comic book series before it became a magazine. It was widely imitated and influential, affecting satirical media, as well as the cultural landscape of the 20th century, with editor Al Feldstein increasing readership to more than two million during its 1973–74 circulation peak. The magazine, which was the last surviving title from the EC Comics line, publishes satire on all aspects of life and popular culture, politics, entertainment, and public figures. Its format included TV and movie parodies, and satire articles about everyday occurrences that are changed to seem humorous. ''Mad''s mascot, Alfred E. Neuman, was often on the cover, with his face replacing that of a celebrity or character who was being lampooned. From 1952 to 2018, ''Mad'' published 550 regular magazine issues, as well as scores of reprin ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
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