Stealth Starbucks
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Stealth Starbucks
A stealth Starbucks is a Starbucks coffeehouse that does not advertise the Starbucks brand. These stores are operated in metropolitan areas to do market research on how customers react to experiments in coffee service and coffeehouse design. Appearance These stores do not exhibit the traditional icons of the Starbucks brand, including the siren logo, the green aprons for baristas, and the Starbucks-specific "tall, grande, venti" coffee size terminology. The door of the coffeehouse says, "Inspired by Starbucks". Locations The first Stealth Starbucks opened in 2009. In that year, at least three stores in Seattle were de-branded to remove the logo and brand name, and remodel the stores as local coffee houses "inspired by Starbucks." CEO Howard Schultz says the unbranded stores are a "laboratory for Starbucks". The first, 15th Avenue Coffee and Tea, opened in July 2009 on Capitol Hill. It served wine and beer, and hosted live music and poetry readings. It was remodeled and reopened ...
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Roy Street Coffee & Tea, Seattle - 01
Roy is a masculine given name and a family surname with varied origin. In Anglo-Norman language, Anglo-Norman England, the name derived from the Norman language, Norman ''roy'', meaning "king", while its Old French cognate, ''rey'' or ''roy'' (modern ''roi''), likewise gave rise to Roy as a variant in the Francophone world. In India, Roy is a variant of the surname ''Rai (surname), Rai'',. likewise meaning "king".. It also arose independently in Scotland, an Anglicisation of names, anglicisation from the Scottish Gaelic nickname ''ruadh'', meaning "red". Given name * Roy Acuff (1903–1992), American country music singer and fiddler * Roy Andersen (born 1955), runner * Roy Andersen (South Africa) (born 1948), South African businessman and military officer * Roy Anderson (American football) (born 1980), American football coach * Sir Roy M. Anderson (born 1947), British scientific adviser * Roy Andersson (born 1943), Swedish film director * Roy Andersson (footballer) (born 19 ...
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