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Self-brand
Throughout the long history of consumer research, there has been much interest regarding how consumers choose which brand to buy and why they continue to purchase these brands. Self-branding describes the process in which consumers match their own self-concept with the images of a certain brand. People engaged in consumption do not merely buy certain products to satisfy basic needs. In fact, consumer buying habits are at a much deeper level. Owning a certain brand can help consumers to express and build their own self-concept. Specifically, consumers will often only purchase certain trademarks when he/she finds a match between the brand image (communicated through advertisement, design of retail shop, or even package design) and his/her own self-concept. Thereby, the value of a brand also depends on its ability to help consumer to build and create self-concept. Formation of connections Based on self-congruity theory The above explanation for self-branding can be summarized by Sir ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Consumer Behaviour
Consumer behavior is the study of individuals, groups, or organizations and all the activities associated with the purchase, use and disposal of goods and services. Consumer behaviour consists of how the consumer's emotions, attitudes, and preferences affect buying behaviour. Consumer behaviour emerged in the 1940–1950s as a distinct sub-discipline of marketing, but has become an interdisciplinary social science that blends elements from psychology, sociology, social anthropology, anthropology, ethnography, ethnology, marketing, and economics (especially behavioural economics). The study of consumer behaviour formally investigates individual qualities such as demographics, personality lifestyles, and behavioural variables (such as usage rates, usage occasion, loyalty, brand advocacy, and willingness to provide referrals), in an attempt to understand people's wants and consumption patterns. Consumer behaviour also investigates on the influences on the consumer, from social g ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Association (psychology)
Association in psychology refers to a mental connection between concepts, events, or mental states that usually stems from specific experiences.Klein, Stephen (2012). ''Learning: Principles and Applications'' (6 ed.). SAGE Publications. . Associations are seen throughout several schools of thought in psychology including behaviorism, associationism, psychoanalysis, social psychology, and structuralism. The idea stems from Plato and Aristotle, especially with regard to the succession of memories, and it was carried on by philosophers such as John Locke, David Hume, David Hartley, and James Mill.Boring, E. G. (1950) It finds its place in modern psychology in such areas as memory, learning, and the study of neural pathways. Learned associations Associative learning is when a subject creates a relationship between stimuli (e.g. auditory or visual) or behavior and the original stimulus. The higher the concreteness of stimulus items, the more likely are they to evoke sensor ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Consumer Socialization
Consumer socialization is the process by which young people acquire skills, knowledge and attitudes relevant to their functioning as consumers in the marketplace. It has been argued, however, that consumer socialization occurs in the adult years as well. This field of study is a subdivision of consumer behavior as its main focus is on how childhood and adolescent experiences affect future consumer behavior. It attempts to understand how factors such as peers, mass media, family, gender, race, and culture play an influence in developing customer behavior. This field of study has increasingly interested policy makers, marketers, consumer educators and students of socialization. Influences George Moschis and Gilbert A. Churchill Jr posit that mass media, parents, school and peers are all agents of consumer socialization. According to this theory children and young adults learn the rational aspects of consumption from their parents while the mass media teaches them to give social m ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Michelle Phan
Michelle Phan (born April 11, 1987) is an American beauty YouTuber. She is the founder and owner of the multimillion-dollar cosmetics line EM Cosmetics. Early life Michelle Phan was born on April 11, 1987, in Boston, Massachusetts. Both her parents were of Vietnamese origin. Phan has an elder brother and younger half-sister. According to Phan, her biological father left the family when she was young. Her mother remarried but eventually left Phan's step-father after years of abuse. Phan, her brother, and her half-sister followed their mother to Tampa, Florida, where she attended Tampa Bay Technical High School. Phan attended Ringling College of Art and Design but dropped out due to financial issues. In March 2014, Phan received her Honorary Doctorate of Arts degree from Ringling. Career In 2005, Phan had a personal blog in which she discussed different makeup tutorials and received requests for further instruction. She began posting tutorial vlogs on Xanga under the username ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
YouTube
YouTube is a global online video platform, online video sharing and social media, social media platform headquartered in San Bruno, California. It was launched on February 14, 2005, by Steve Chen, Chad Hurley, and Jawed Karim. It is owned by Google, and is the List of most visited websites, second most visited website, after Google Search. YouTube has more than 2.5 billion monthly users who collectively watch more than one billion hours of videos each day. , videos were being uploaded at a rate of more than 500 hours of content per minute. In October 2006, YouTube was bought by Google for $1.65 billion. Google's ownership of YouTube expanded the site's business model, expanding from generating revenue from advertisements alone, to offering paid content such as movies and exclusive content produced by YouTube. It also offers YouTube Premium, a paid subscription option for watching content without ads. YouTube also approved creators to participate in Google's Google AdSens ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Personality Type
In psychology, personality type refers to the psychological classification of different types of individuals. Personality types are sometimes distinguished from personality traits, with the latter embodying a smaller grouping of behavioral tendencies. Types are sometimes said to involve ''qualitative'' differences between people, whereas traits might be construed as ''quantitative'' differences. According to type theories, for example, introverts and extraverts are two fundamentally different categories of people. According to trait theories, introversion and extraversion are part of a continuous dimension, with many people in the middle. In contrast to personality traits, the existence of personality types remains extremely controversial. Clinically effective personality typologies Effective personality typologies reveal and increase knowledge and understanding of individuals, as opposed to diminishing knowledge and understanding as occurs in the case of stereotyping. Effective ty ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Social Psychology
Social psychology is the scientific study of how thoughts, feelings, and behaviors are influenced by the real or imagined presence of other people or by social norms. Social psychologists typically explain human behavior as a result of the relationship between mental states and social situations, studying the social conditions under which thoughts, feelings, and behaviors occur, and how these variables influence social interactions. History Although issues in social psychology have been discussed in philosophy for much of human history, the scientific discipline of social psychology formally began in the late 19th to early 20th century. 19th century In the 19th century, social psychology began to emerge from the larger field of psychology. At the time, many psychologists were concerned with developing concrete explanations for the different aspects of human nature. They attempted to discover concrete cause-and-effect relationships that explained social interactions. In ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Prototypical
A prototype is an early sample, model, or release of a product built to test a concept or process. It is a term used in a variety of contexts, including semantics, design, electronics, and software programming. A prototype is generally used to evaluate a new design to enhance precision by system analysts and users. Prototyping serves to provide specifications for a real, working system rather than a theoretical one. In some design workflow models, creating a prototype (a process sometimes called materialization) is the step between the formalization and the evaluation of an idea. A prototype can also mean a typical example of something such as in the use of the derivation 'prototypical'. This is a useful term in identifying objects, behaviours and concepts which are considered the accepted norm and is analogous with terms such as stereotypes and archetypes. The word '' prototype'' derives from the Greek , "primitive form", neutral of , "original, primitive", from πρῶτ ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Impression Management
Impression management is a conscious or subconscious process in which people attempt to influence the perceptions of other people about a person, object or event by regulating and controlling information in social interaction.Sanaria, A. D. (2016). A conceptual framework for understanding the impression management strategies used by women in indian organizations. South Asian Journal of Human Resources Management, 3(1), 25-39. https://doi.org/10.1177/2322093716631118 https://www.researchgate.net/publication/299373178_A_Conceptual_Framework_for_Understanding_the_Impression_Management_Strategies_Used_by_Women_in_Indian_Organizations It was first conceptualized by Erving Goffman in 1959 in ''The Presentation of Self in Everyday Life,'' and then was expanded upon in 1967. Impression management behaviors include accounts (providing "explanations for a negative event to escape disapproval"), excuses (denying "responsibility for negative outcomes"), and opinion conformity ("speak(ing) or be ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Social Interaction
A social relation or also described as a social interaction or social experience is the fundamental unit of analysis within the social sciences, and describes any voluntary or involuntary interpersonal relationship between two or more individuals within and/or between groups. The group can be a language or kinship group, a social institution or organization, an economic class, a nation, or gender. Social relations are derived from human behavioral ecology, and, as an aggregate, form a coherent social structure whose constituent parts are best understood relative to each other and to the ecosystem as a whole. Fundamental inquiries into the nature of social relations feature in the work of sociologists such as Max Weber in his theory of social action. Social relationships are composed of both positive (affiliative) and negative (agonistic) interactions, representing opposing effects. Categorizing social interactions enables observational and other social research, such as Gemeinsc ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Impression Formation
Impression formation in social psychology refers to the processes by which different pieces of knowledge about another are combined into a global or summary impression. Social psychologist Solomon Asch is credited with the seminal research on impression formation and conducted research on how individuals integrate information about personality traits. Two major theories have been proposed to explain how this process of integration takes place. The Gestalt approach views the formation of a general impression as the sum of several interrelated impressions. As an individual seeks to form a coherent and meaningful impression of another individual, previous impressions significantly influence the interpretation of subsequent information. In contrast to the Gestalt approach, the cognitive algebra approach asserts that individuals' experiences are combined with previous evaluations to form a constantly changing impression of a person. A related area to impression formation is the study of ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Self-verification
Self-verification is a social psychological theory that asserts people want to be known and understood by others according to their firmly held beliefs and feelings about themselves, that is ''self-views'' (including self-concepts and self-esteem). It is one of the motives that drive self-evaluation, along with ''self-enhancement'' and self-assessment. Because chronic self-concepts and self-esteem play an important role in understanding the world, providing a sense of coherence, and guiding action, people become motivated to maintain them through self-verification. Such strivings provide stability to people’s lives, making their experiences more coherent, orderly, and comprehensible than they would be otherwise. Self-verification processes are also adaptive for groups, groups of diverse backgrounds, and the larger society, in that they make people predictable to one another thus serve to facilitate social interaction. To this end, people engage in a variety of activities that ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
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