Schema.org
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Schema.org
Schema.org is a reference website that publishes documentation and guidelines for using structured data mark-up on web-pages (called microdata). Its main objective is to standardize HTML tags to be used by webmasters for creating rich results (displayed as visual data or infographic tables on search engine results) about a certain topic of interest. It is a part of the semantic web project, which aims to make document mark-up codes more readable and meaningful to both humans and machines. History Schema.org is an initiative launched on June 2, 2011, by Bing, Google and Yahoo! (operators of the world's largest search engines at that time) to create and support a common set of schemas for structured data markup on web pages. In November 2011, Yandex (whose search engine is the largest in Russia) joined the initiative. They propose using the schema.org vocabulary along with the Microdata, RDFa, or JSON-LD formats to mark up website content with metadata about itself. Such markup ...
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Microdata (HTML)
Microdata is a WHATWG HTML specification used to nest metadata within existing content on web pages. Search engines, web crawlers, and browsers can extract and process Microdata from a web page and use it to provide a richer browsing experience for users. Search engines benefit greatly from direct access to this structured data because it allows them to understand the information on web pages and provide more relevant results to users. Microdata uses a supporting vocabulary to describe an item and name-value pairs to assign values to its properties. Microdata is an attempt to provide a simpler way of annotating HTML elements with machine-readable tags than the similar approaches of using RDFa and microformats. In 2013, because the W3C HTML Working Group failed to find someone to serve as an editor for the Microdata HTML specification, its development was terminated with a 'Note'. However, since that time, two new editors were selected, and five newer versions of the working draft ...
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JSON
JSON (JavaScript Object Notation, pronounced ; also ) is an open standard file format and data interchange format that uses human-readable text to store and transmit data objects consisting of attribute–value pairs and arrays (or other serializable values). It is a common data format with diverse uses in electronic data interchange, including that of web applications with servers. JSON is a language-independent data format. It was derived from JavaScript, but many modern programming languages include code to generate and parse JSON-format data. JSON filenames use the extension .json. Any valid JSON file is a valid JavaScript (.js) file, even though it makes no changes to a web page on its own. Douglas Crockford originally specified the JSON format in the early 2000s. He and Chip Morningstar sent the first JSON message in April 2001. Naming and pronunciation The 2017 international standard (ECMA-404 and ISO/IEC 21778:2017) specifies "Pronounced , as in 'Jason and The ...
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RDFS
RDF Schema (Resource Description Framework Schema, variously abbreviated as RDFS, , RDF-S, or RDF/S) is a set of classes with certain properties using the RDF extensible knowledge representation data model, providing basic elements for the description of ontologies. It uses various forms of RDF vocabularies, intended to structure RDF resources. RDF and RDFS can be saved in a triplestore, then one can extract some knowledge from them using a query language, like SPARQL. The first version was published by the World-Wide Web Consortium (W3C) in April 1998, and the final W3C recommendation was released in February 2014. Many RDFS components are included in the more expressive Web Ontology Language (OWL). Terminology RDFS constructs are the RDFS classes, associated properties and utility properties built on the vocabulary of RDF. Classes ; : Represents the class of everything. All things described by RDF are resources. ; : An ''rdfs:Class'' declares a resource as a class for ot ...
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Microformat
Microformats (μF) are a set of defined HTML classes created to serve as consistent and descriptive metadata about an element, designating it as representing a certain type of data (such as contact information, geographic coordinates, events, blog posts, products, recipes, etc.). They allow software to process the information reliably by having set classes refer to a specific type of data rather than being arbitrary. Microformats emerged around 2005 and were predominantly designed for use by search engines, web syndication and aggregators such as RSS. Although the content of web pages has been capable of some "automated processing" since the inception of the web, such processing is difficult because the markup elements used to display information on the web do not describe what the information means. Microformats can bridge this gap by attaching semantics, and thereby obviating other, more complicated, methods of automated processing, such as natural language processing or ...
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Microformat
Microformats (μF) are a set of defined HTML classes created to serve as consistent and descriptive metadata about an element, designating it as representing a certain type of data (such as contact information, geographic coordinates, events, blog posts, products, recipes, etc.). They allow software to process the information reliably by having set classes refer to a specific type of data rather than being arbitrary. Microformats emerged around 2005 and were predominantly designed for use by search engines, web syndication and aggregators such as RSS. Although the content of web pages has been capable of some "automated processing" since the inception of the web, such processing is difficult because the markup elements used to display information on the web do not describe what the information means. Microformats can bridge this gap by attaching semantics, and thereby obviating other, more complicated, methods of automated processing, such as natural language processing or ...
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JSON-LD
JSON-LD (JavaScript Object Notation for Linked Data) is a method of encoding linked data using JSON. One goal for JSON-LD was to require as little effort as possible from developers to transform their existing JSON to JSON-LD. JSON-LD allows data to be serialized in a way that is similar to traditional JSON. It was initially developed by the JSON for Linking Data Community Group before being transferred to the RDF Working Group for review, improvement, and standardization, and is currently maintained by the JSON-LD Working Group. JSON-LD is a World Wide Web Consortium Recommendation. Design JSON-LD is designed around the concept of a "context" to provide additional mappings from JSON to an RDF model. The context links object properties in a JSON document to concepts in an ontology. In order to map the JSON-LD syntax to RDF, JSON-LD allows values to be coerced to a specified type or to be tagged with a language. A context can be embedded directly in a JSON-LD document or put in ...
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Bing (search Engine)
Microsoft Bing (commonly known as Bing) is a web search engine owned and operated by Microsoft. The service has its origins in Microsoft's previous search engines: MSN Search, Windows Live Search and later Live Search. Bing provides a variety of search services, including web, video, image and map search products. It is developed using ASP.NET. Bing, Microsoft's replacement for Live Search, was unveiled by Microsoft CEO Steve Ballmer on May 28, 2009, at the '' All Things Digital'' conference in San Diego, California, for release on June 3, 2009. Notable new features at the time included the listing of search suggestions while queries are entered and a list of related searches (called "Explore pane") based on semantic technology from Powerset, which Microsoft had acquired in 2008. In July 2009, Microsoft and Yahoo! announced a deal in which Bing would power Yahoo! Search. Yahoo! finished the transition in 2012. In October 2011, Microsoft stated that they were working on new ...
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Search Engine
A search engine is a software system designed to carry out web searches. They search the World Wide Web in a systematic way for particular information specified in a textual web search query. The search results are generally presented in a line of results, often referred to as search engine results pages (SERPs). When a user enters a query into a search engine, the engine scans its index of web pages to find those that are relevant to the user's query. The results are then ranked by relevancy and displayed to the user. The information may be a mix of links to web pages, images, videos, infographics, articles, research papers, and other types of files. Some search engines also mine data available in databases or open directories. Unlike web directories and social bookmarking sites, which are maintained by human editors, search engines also maintain real-time information by running an algorithm on a web crawler. Any internet-based content that can't be indexed and searched ...
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Russia
Russia (, , ), or the Russian Federation, is a List of transcontinental countries, transcontinental country spanning Eastern Europe and North Asia, Northern Asia. It is the List of countries and dependencies by area, largest country in the world, with its internationally recognised territory covering , and encompassing one-eighth of Earth's inhabitable landmass. Russia extends across Time in Russia, eleven time zones and shares Borders of Russia, land boundaries with fourteen countries, more than List of countries and territories by land borders, any other country but China. It is the List of countries and dependencies by population, world's ninth-most populous country and List of European countries by population, Europe's most populous country, with a population of 146 million people. The country's capital and List of cities and towns in Russia by population, largest city is Moscow, the List of European cities by population within city limits, largest city entirely within E ...
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Search Engine Spider
A Web crawler, sometimes called a spider or spiderbot and often shortened to crawler, is an Internet bot that systematically browses the World Wide Web and that is typically operated by search engines for the purpose of Web indexing (''web spidering''). Web search engines and some other websites use Web crawling or spidering software to update their web content or indices of other sites' web content. Web crawlers copy pages for processing by a search engine, which indexes the downloaded pages so that users can search more efficiently. Crawlers consume resources on visited systems and often visit sites unprompted. Issues of schedule, load, and "politeness" come into play when large collections of pages are accessed. Mechanisms exist for public sites not wishing to be crawled to make this known to the crawling agent. For example, including a robots.txt file can request bots to index only parts of a website, or nothing at all. The number of Internet pages is extremely large; even ...
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Google
Google LLC () is an American multinational technology company focusing on search engine technology, online advertising, cloud computing, computer software, quantum computing, e-commerce, artificial intelligence, and consumer electronics. It has been referred to as "the most powerful company in the world" and one of the world's most valuable brands due to its market dominance, data collection, and technological advantages in the area of artificial intelligence. Its parent company Alphabet is considered one of the Big Five American information technology companies, alongside Amazon, Apple, Meta, and Microsoft. Google was founded on September 4, 1998, by Larry Page and Sergey Brin while they were PhD students at Stanford University in California. Together they own about 14% of its publicly listed shares and control 56% of its stockholder voting power through super-voting stock. The company went public via an initial public offering (IPO) in 2004. In 2015, Google was reor ...
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Structured Data
A data model is an abstract model that organizes elements of data and standardizes how they relate to one another and to the properties of real-world entities. For instance, a data model may specify that the data element representing a car be composed of a number of other elements which, in turn, represent the color and size of the car and define its owner. The term data model can refer to two distinct but closely related concepts. Sometimes it refers to an abstract formalization of the objects and relationships found in a particular application domain: for example the customers, products, and orders found in a manufacturing organization. At other times it refers to the set of concepts used in defining such formalizations: for example concepts such as entities, attributes, relations, or tables. So the "data model" of a banking application may be defined using the entity-relationship "data model". This article uses the term in both senses. A data model explicitly determines the ...
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