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Secret Ingredient
A secret ingredient is a component of a product that is closely guarded from public disclosure for competitive advantage. Sometimes the ingredient makes a noticeable difference in the way a product performs, looks or tastes; other times it is used for advertising puffery. Companies can go to elaborate lengths to maintain secrecy, repackaging ingredients in one location, partially mixing them in another and relabeling them for shipment to a third, and so on. Secret ingredients are normally not patented because that would result in publication, but they are protected by trade secret laws. Employees who need access to the secret are usually required to sign non-disclosure agreements. Notable secret ingredients * Merchandise 7X, the "secret ingredient" or "secret formula" in Coca-Cola. The ingredient has remained a secret since its invention in 1886 by John Pemberton. The description of the ingredient is kept in a vault at the World of Coca-Cola in Atlanta. *KFC's "Colonel's secre ...
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Competitive Advantage
In business, a competitive advantage is an attribute that allows an organization to outperform its competitors. A competitive advantage may include access to natural resources, such as high-grade ores or a low-cost power source, highly skilled labor, geographic location, high entry barriers, and access to new technology and to proprietary information. Overview The term ''competitive advantage'' refers to the ability gained through attributes and resources to perform at a higher level than others in the same industry or market (Christensen and Fahey 1984, Kay 1994, Porter 1980 cited by Chacarbaghi and Lynch 1999, p. 45). The study of this advantage has attracted profound research interest due to contemporary issues regarding superior performance levels of firms in today's competitive market. "A firm is said to have a competitive advantage when it is implementing a value creating strategy not simultaneously being implemented by any current or potential player" (Barney 1991 cited b ...
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Spice
A spice is a seed, fruit, root, bark, or other plant substance primarily used for flavoring or coloring food. Spices are distinguished from herbs, which are the leaves, flowers, or stems of plants used for flavoring or as a garnish. Spices are sometimes used in medicine, religious rituals, cosmetics or perfume production. For example, vanilla is commonly used as an ingredient in fragrance manufacturing. A spice may be available in several forms: fresh, whole dried, or pre-ground dried. Generally, spices are dried. Spices may be ground into a powder for convenience. A whole dried spice has the longest shelf life, so it can be purchased and stored in larger amounts, making it cheaper on a per-serving basis. A fresh spice, such as ginger, is usually more flavorful than its dried form, but fresh spices are more expensive and have a much shorter shelf life. Some spices are not always available either fresh or whole, for example turmeric, and often must be purchased in ground form. ...
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Business Terms
Business is the practice of making one's living or making money by producing or buying and selling products (such as goods and services). It is also "any activity or enterprise entered into for profit." Having a business name does not separate the business entity from the owner, which means that the owner of the business is responsible and liable for debts incurred by the business. If the business acquires debts, the creditors can go after the owner's personal possessions. A business structure does not allow for corporate tax rates. The proprietor is personally taxed on all income from the business. The term is also often used colloquially (but not by lawyers or by public officials) to refer to a company, such as a corporation or cooperative. Corporations, in contrast with sole proprietors and partnerships, are a separate legal entity and provide limited liability for their owners/members, as well as being subject to corporate tax rates. A corporation is more complicated an ...
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Kräuterlikör
Kräuterlikör (herbal liqueur or spiced liqueur, also called "half-bitters") is a type of liqueur that is flavored with herbs or spices and traditionally drunk neat as a digestif, very close to the concept of an italian '' amaro''. The history of Kräuterlikör recipes dates back to medieval authors like Hildegard of Bingen. Mixtures of alcohol and bitter substances were used as medicine to increase bile and gastric acid secretion; however, the higher proportion of alcohol and sugar is not conducive to digestion. Nowadays, Kräuterlikör is also served as an ingredient of different cocktails and long drinks. Widely sold liqueur brands are Riga Black Balsam, Jägermeister, Killepitsch, Kuemmerling, Schierker Feuerstein, Schwartzhog, Wurzelpeter, and Underberg (Germany), Altvater (Austria), Becherovka (Czech Republic), Unicum (Hungary), as well as Bénédictine and Chartreuse (France). In Italy, '' amaro'' ("bitter") liqueurs include Cynar and Ramazzotti. See also *Fernet * Go ...
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Becherovka
Becherovka (), formerly Karlsbader Becherbitter, is a herbal bitters, often drunk as a digestif. It is produced in Karlovy Vary, Czech Republic by the Jan Becher company. The brand is owned by Pernod Ricard. It is made from a secret recipe based on more than twenty types of herbs and spices. Becherovka is often described as having a gingery or cinnamon flavor. Its alcohol content is 38% ABV (76 proof), and it is usually served chilled. History The inventor of Becher Bitter was Josef Vitus Becher (1769–1840) from the city then known as Carlsbad, later spelled Karlsbad. Apart from trading in spices and colonial goods in his shop, "Dům U Tří skřivanů" ("House of the Three Woodlarks"), he also produced alcoholic beverages. In 1794, he rented a still-house and began to experiment with spirits. In 1805 Prince Maxmillian Friedrich von Plettenberg arrived in Carlsbad for medical treatment, accompanied by his personal physician, Dr. Christian Frobrig from England. Frobri ...
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France
France (), officially the French Republic ( ), is a country primarily located in Western Europe. It also comprises of Overseas France, overseas regions and territories in the Americas and the Atlantic Ocean, Atlantic, Pacific Ocean, Pacific and Indian Oceans. Its Metropolitan France, metropolitan area extends from the Rhine to the Atlantic Ocean and from the Mediterranean Sea to the English Channel and the North Sea; overseas territories include French Guiana in South America, Saint Pierre and Miquelon in the North Atlantic, the French West Indies, and many islands in Oceania and the Indian Ocean. Due to its several coastal territories, France has the largest exclusive economic zone in the world. France borders Belgium, Luxembourg, Germany, Switzerland, Monaco, Italy, Andorra, and Spain in continental Europe, as well as the Kingdom of the Netherlands, Netherlands, Suriname, and Brazil in the Americas via its overseas territories in French Guiana and Saint Martin (island), ...
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Chartreuse Liqueur
Chartreuse (, , ) is a French herbal liqueur available in green and yellow versions that differ in taste and alcohol content. The liqueur has been made by the Carthusian monks since 1737 according to the instructions set out in a manuscript given to them by François Annibal d'Estrées in 1605. It was named after the monks' Grande Chartreuse monastery, located in the Chartreuse Mountains north of Grenoble. Today the liqueur is produced in their distillery in nearby Aiguenoire. It is composed of distilled alcohol aged with 130 herbs, plants and flowers. History According to tradition, a marshal of artillery to French king Henry IV, François Hannibal d'Estrées, presented the Carthusian monks at Vauvert, near Paris, with an alchemical manuscript that contained a recipe for an "elixir of long life" in 1605. The recipe eventually reached the religious order's headquarters at the Grande Chartreuse monastery, north of Grenoble. The formula is said to include 130 herbs, plants ...
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Irn-Bru
Irn-Bru ( "iron brew", ) is a Scottish carbonated soft drink, often described as "Scotland's other national drink" (after whisky). Introduced in 1901, the drink is produced in Westfield, Cumbernauld, North Lanarkshire, by A.G. Barr of Glasgow. As well as being sold throughout the United Kingdom, Irn-Bru is available throughout the world and can usually be bought where there is a significant community of people from Scotland. The brand also has its own tartan. It has been the top-selling soft drink in Scotland for over a century, competing directly with global brands such as Coca-Cola. Overview Irn-Bru is known for its bright orange colour and unique flavour. As of 1999 it contained 0.002% of ammonium ferric citrate, sugar, 32 flavouring agents including caffeine and quinine (but not in Australia), and two controversial colourings (Sunset Yellow FCF E110 and Ponceau 4R E124). On 27 January 2010, soft-drink manufacturer A.G. Barr agreed to a Food Standards Agency voluntary ...
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The Huffington Post
''HuffPost'' (formerly ''The Huffington Post'' until 2017 and sometimes abbreviated ''HuffPo'') is an American progressive news website, with localized and international editions. The site offers news, satire, blogs, and original content, and covers politics, business, entertainment, environment, technology, popular media, lifestyle, culture, comedy, healthy living, women's interests, and local news featuring columnists. It was created to provide a progressive alternative to the conservative news websites such as the Drudge Report. The site offers content posted directly on the site as well as user-generated content via video blogging, audio, and photo. In 2012, the website became the first commercially run United States digital media enterprise to win a Pulitzer Prize. Founded by Andrew Breitbart, Arianna Huffington, Kenneth Lerer, and Jonah Peretti, the site was launched on May 9, 2005 as a counterpart to the Drudge Report. In March 2011, it was acquired by AOL for US$315& ...
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Big Secrets
''Big Secrets'' is a series of books written by William Poundstone, and also the title of the series' first book. History In each book, Poundstone seeks to explore a number of mysteries, and reveal "the uncensored truth about all sorts of stuff you are never supposed to know" (the series' tagline and the first book's subtitle). Some of the mysteries Poundstone explores are urban legends (such as what happened to Walt Disney after his death), while others are day-to-day matters which many people may not think to contemplate, such as what barcodes mean, the Coca-Cola formula, secret air frequencies, or what makes up KFC's 11 herbs and spices recipe. Other mysteries explored in the series include Mount Weather, the number stations, backmasking on records, the secrets of Scientology, the true identities of The Residents, the initiation rites of the Freemasons and of college fraternities, anti-counterfeiting devices on money and documents, and the magic of David Copperfield ' ...
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Hamburger
A hamburger, or simply burger, is a food consisting of fillings—usually a patty of ground meat, typically Ground beef, beef—placed inside a sliced bun or bread roll. Hamburgers are often served with cheese, lettuce, tomato, onion, pickles, bacon, or chilis; condiments such as ketchup, mustard, mayonnaise, relish, or a "special sauce," often a variation of Thousand Island dressing; and are frequently placed on Bun, sesame seed buns. A hamburger patty topped with cheese is called a cheeseburger. The term ''burger'' can also be applied to the meat patty on its own, especially in the United Kingdom, where the term ''patty'' is rarely used or can even refer to ground beef. Since the term ''hamburger'' usually implies beef, for clarity ''burger'' may be prefixed with the type of meat or meat substitute used, as in beef burger, Turkey as food, turkey burger, bison burger, Portobello mushroom, portobello burger, or veggie burger. In Australia and New Zealand, a piece of chicken b ...
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McDonald's Corporation
McDonald's Corporation is an American multinational fast food chain, founded in 1940 as a restaurant operated by Richard and Maurice McDonald, in San Bernardino, California, United States. They rechristened their business as a hamburger stand, and later turned the company into a franchise, with the Golden Arches logo being introduced in 1953 at a location in Phoenix, Arizona. In 1955, Ray Kroc, a businessman, joined the company as a franchise agent and proceeded to purchase the chain from the McDonald brothers. McDonald's had its previous headquarters in Oak Brook, Illinois, but moved its global headquarters to Chicago in June 2018. McDonald's is the world's largest restaurant chain by revenue, serving over 69 million customers daily in over 100 countries in more than 40,000 outlets as of 2021. McDonald's is best known for its hamburgers, cheeseburgers and french fries, although their menus include other items like chicken, fish, fruit, and salads. Their most well-know ...
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