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Promotional Apparel
Promotional apparel is clothing imprinted with a company's name, logo or message. They include shirts, gloves, hats, jackets and any piece of clothing that can be incorporated in marketing and communication campaigns. Promotional clothing is used to endorse a product, service or company agenda. The importance of promotional apparel lies in the relationship that is generated between businesses and the public. Businesses require promotional items to help reach potential customers and clients. With promotional apparel, businesses are able to obtain exposure and brand recognition. Promotional apparel is usually distributed as handouts or shipped as bonus items to accompany a purchase. History The history of promotional products dates back to 1789, the first product being a commemorative button made for George Washington and his campaign. Due to the success of the commemorative button, other items such as wood specialties, almanacs, and calendars slowly became available as promotion ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Clothing
Clothing (also known as clothes, apparel, and attire) are items worn on the body. Typically, clothing is made of fabrics or textiles, but over time it has included garments made from animal skin and other thin sheets of materials and natural products found in the environment, put together. The wearing of clothing is mostly restricted to human beings and is a feature of all human societies. The amount and type of clothing worn depends on gender, body type, social factors, and geographic considerations. Garments cover the body, footwear covers the feet, gloves cover the hands, while hats and headgear cover the head. Eyewear and jewelry are not generally considered items of clothing, but play an important role in fashion and clothing as costume. Clothing serves many purposes: it can serve as protection from the elements, rough surfaces, sharp stones, rash-causing plants, insect bites, by providing a barrier between the skin and the environment. Clothing can insulate against ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Polo Shirts
A polo shirt, tennis shirt, golf shirt, or chukker shirt is a form of shirt with a collar. Polo shirts are usually short sleeved but can be long; they were used by polo players originally in India in 1859 and in Great Britain during the 1920s. Polo shirts are usually made of knitted cotton (rather than woven cloth), usually a piqué knit, or less commonly an interlock knit (the latter used frequently, though not exclusively, with pima cotton polos), or using other fibers such as silk, wool, synthetic fibers, or blends of natural and synthetic fibers. A dress-length version of the shirt is called a polo dress. History of the tennis shirt In the 19th and early 20th centuries, tennis players ordinarily wore "tennis whites" consisting of long-sleeved white button-up shirts (worn with the sleeves rolled up), flannel trousers, and ties.The Story of Lacoste. Retrieved from .Style & Design: Lacoste''Time'' Magazine, Winter 2004. This attire presented problems for ease of play and c ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Brand Awareness
Brand awareness is the extent to which customers are able to recall or recognize a brand under different conditions. Brand awareness is one of two dimensions from brand knowledge, an associative network memory model. Brand awareness is a key consideration in consumer behavior, advertising management, and brand management. The consumer's ability to recognize or recall a brand is central to purchasing decision-making. Purchasing cannot proceed unless a consumer is first aware of a product category and a brand within that category. Awareness does not necessarily mean that the consumer must be able to recall a specific brand name, but they must be able to recall enough distinguishing features for purchasing to proceed. Creating brand awareness is the main step in advertising a new product or bringing back the older brand in light. Brand awareness consists of two components: brand recall and brand recognition. Several studies have shown that these two components operate in fundamentall ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Brand Management
In marketing, brand management begins with an analysis on how a brand is currently perceived in the market, proceeds to planning how the brand should be perceived if it is to achieve its objectives and continues with ensuring that the brand is perceived as planned and secures its objectives. Developing a good relationship with target markets is essential for brand management. Tangible elements of brand management include the product itself; its look, price, and packaging, etc. The intangible elements are the experiences that the target markets share with the brand, and also the relationships they have with the brand. A brand manager would oversee all aspects of the consumer's brand association as well as relationships with members of the supply chain. Definitions In 2001, Hislop defined branding as "the process of creating a relationship or a connection between a company's product and emotional perception of the customer for the purpose of generating segregation among competiti ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Promotional Merchandise
Promotional merchandise are products branded with a logo or slogan and distributed at little or no cost to promote a brand, corporate identity, or event. Such products, which are often informally called promo products, swag (mass nouns), tchotchkes, or freebies (count nouns), are used in marketing and sales. They are given away or sold at a loss to promote a company, corporate image, brand, or event. They are often distributed as handouts at trade shows, at conferences, on sales calls (that is, visits to companies that are purchasing or might purchase), and as bonus items in shipped orders. They are often used in guerrilla marketing campaigns. History The first known promotional products in the United States were commemorative buttons dating back to the election of George Washington in 1789. During the early 19th century, there were some advertising calendars, rulers, and wooden specialties, but there was no organized industry for the creation and distribution of promotion ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Screen Printing
Screen printing is a printing technique where a mesh is used to transfer ink (or dye) onto a substrate, except in areas made impermeable to the ink by a blocking stencil. A blade or squeegee is moved across the screen to fill the open mesh apertures with ink, and a reverse stroke then causes the screen to touch the substrate momentarily along a line of contact. This causes the ink to wet the substrate and be pulled out of the mesh apertures as the screen springs back after the blade has passed. One colour is printed at a time, so several screens can be used to produce a multi-coloured image or design. Traditionally, silk was used in the process. Currently, synthetic threads are commonly used in the screen printing process. The most popular mesh in general use is made of polyester. There are special-use mesh materials of nylon and stainless steel available to the screen-printer. There are also different types of mesh size which will determine the outcome and look of the fi ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Uniforms
A uniform is a variety of clothing worn by members of an organization while participating in that organization's activity. Modern uniforms are most often worn by armed forces and paramilitary organizations such as police, emergency services, security guards, in some workplaces and schools and by inmates in prisons. In some countries, some other officials also wear uniforms in their duties; such is the case of the Public Health Service Commissioned Corps, Commissioned Corps of the United States Public Health Service or the France, French préfet, prefects. For some organizations, such as police, it may be illegal for non members to wear the uniform. Etymology From the Latin ''unus'', one, and ''forma'', form. Corporate and work uniforms Workers sometimes wear uniforms or corporate clothing of one nature or another. Workers dress code, required to wear a uniform may include retail workers, bank and post-office workers, public security, public-security and health-care workers, ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Outerwear
Outerwear is clothing and accessories worn outdoors, or clothing designed to be worn outside other garments, as opposed to underwear. It can be worn for formal or casual occasions, or as warm clothing during winter. List of outerwear *Academic gown *Anorak *Apron *Blazer *Cagoule *Cloak *Coat *Duffle coat * Duster *Frock coat *Gilet *Goggle jacket *Greatcoat *Hat *Hoodie *Jacket *Leather jacket *Matchcoat *Mess jacket *Mino (straw cape) *Opera coat *Overcoat *Pea coat *Poncho *Raincoat *Rain pants *Redingote *Robe *Shawl * Shirt *Shrug *Ski suit *Sleeved blanket *Sport coat *Sunglasses *Sweater * Sweatshirt * Top coat * Touque *Trench coat *Windbreaker See also * Fashion accessory In fashion, an accessory is an item used to contribute, in a secondary manner, to an individual's outfit. Accessories are often chosen to complete an outfit and complement the wearer's look. They have the capacity to further express an individua ..., including outerwear items such as hats, gloves, ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Flip Flops
Flip-flops are a type of light sandal, typically worn as a form of casual footwear. They consist of a flat sole held loosely on the foot by a Y-shaped strap known as a toe thong that passes between the first and second toes and around both sides of the foot or can be a rigid base with a strap across all the toes. This style of footwear has been worn by the people of many cultures throughout the world, originating as early as the ancient Egyptians in 1,500 B.C. In the United States the flip-flop has been popularized from the Japanese ''zōri'', after World War II as soldiers brought them back from Japan. They became a prominent unisex summer footwear starting in the 1960s. Etymology Although the Beach Boys 1964 song All Summer Long (The Beach Boys song), All Summer Long mentions "T-shirts, cut-offs, and a pair of thongs", the term ''flip-flop'' has been used in American English, American and British English since the 1960s to describe the thong or no-heel-strap sandal. This typ ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Scarves
A scarf, plural ''scarves'', is a piece of fabric worn around the neck or head for warmth, sun protection, cleanliness, fashion, religious reasons, or used to show the support for a sports club or team. They can be made in a variety of different materials such as wool, linen, silk or cotton. It is a common type of neckwear. History Scarves have been worn since ancient times. In 1350BC Ancient Egypt, Queen Nefertiti is said to have worn a tightly-woven headscarf, and the Statue of Ashurnasirpal II from the 9th century BC features the emperor wearing a shawl. In Ancient Rome, the garment was used to keep clean rather than warm. It was called a focale or ''sudarium'' (sudarium from the Latin for "sweat cloth"), and was used to wipe the sweat from the neck and face in hot weather. They were originally worn by men around their neck or tied to their belt. Historians believe that during the reign of the Chinese Emperor Cheng, scarves made of cloth were used to identify officers or ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Aprons
An apron is a garment that is worn over other clothing to cover the front of the body. The word comes from old French ''napron'' meaning a small piece of cloth, however over time "a napron" became "an apron", through a linguistics process called rebracketing. It may have several purposes, typically as a functional accessory that protects clothes and skin from stains and marks. However, other types of aprons may be worn as a decoration, for hygienic reasons, as part of a uniform, or as protection from certain dangers such as acid, allergens or excessive heat. It can also be used at work stations to hold extra tools and pieces or protect from dust and unwanted materials. As a top layer that covers the front body, the apron is also worn as a uniform, adornment, ceremonial garb (e.g. Masonic apron) or fashion statement. Apron styles can be practical, fashionable, and sentimental. Apron styles There are many different apron forms depending on the purpose of the apron. A basic dist ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Headwear
Headgear, headwear, or headdress is the name given to any element of clothing which is worn on one's head, including hats, helmets, turbans and many other types. Headgear is worn for many purposes, including protection against the elements, decoration, or for religious or cultural reasons, including social conventions. Purposes Protection or defence Headgear may be worn for protection against cold (such as the Canadian tuque), heat, rain and other precipitation, glare, sunburn, sunstroke, dust, contaminants, etc. Helmets are worn for protection in battle or against impact, for instance when riding bicycles or motor vehicles. There are also hats that are worn for protection from the cold. Fashion Headgear can be an article of fashion, usually hats, caps or hoods. The formal man's black silk top hat was formerly an indispensable portion of the suit, and women's hats have, over the years, attained a fantastic number of shapes ranging from immense confections to no more than a f ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
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