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Product Displacement
Product displacement is the removing of trademarked products from primarily visual media in order to avoid the payment of licensing fees, if the trademark owner objects, or if the broadcaster would prefer not to publicise a product for free, if the owners have not paid for it to be included in a programme. Product displacement can also refer to brands/companies deliberately modifying their name or logo in an attempt to make people see the logo and realize that the logo/name is not correct. This extra thinking time forces people to register the real brand. This method can be more effective than product placement.Hungry Beast: Product DISplacement Method Product displacement is usually achieved via digital pixelation, though prior to the widespread availab ...[...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Trademark
A trademark (also written trade mark or trade-mark) is a type of intellectual property consisting of a recognizable sign, design, or expression that identifies products or services from a particular source and distinguishes them from others. The trademark owner can be an individual, business organization, or any legal entity. A trademark may be located on a package, a label, a voucher, or on the product itself. Trademarks used to identify services are sometimes called service marks. The first legislative act concerning trademarks was passed in 1266 under the reign of Henry III of England, requiring all bakers to use a distinctive mark for the bread they sold. The first modern trademark laws emerged in the late 19th century. In France, the first comprehensive trademark system in the world was passed into law in 1857. The Trade Marks Act 1938 of the United Kingdom changed the system, permitting registration based on "intent-to-use", creating an examination based process, an ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
The Real World (TV Series)
''The Real World'' (known as ''Real World'' from 2014 to 2017) is an American reality television series produced through MTV and Bunim/Murray Productions that most recently aired on Facebook Watch after airing on MTV from 1992 to 2017 and was originally produced by Mary-Ellis Bunim and Jonathan Murray. It is in development for future seasons on Paramount+. First broadcast in 1992, the show, which was inspired by the 1973 PBS documentary series ''An American Family'', is the longest-running program in MTV history, one of the longest-running reality series in history, and is credited with launching the modern reality TV genre. Seven to eight young adults are picked to temporarily live in a new city together in one residence while being filmed non-stop. The series was hailed in its early years for depicting issues of contemporary young-adulthood relevant to its core audience, such as sex, prejudice, religion, abortion, illness, sexuality, AIDS, death, politics, and substance ab ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Film And Video Terminology
A film also called a movie, motion picture, moving picture, picture, photoplay or (slang) flick is a work of visual art that simulates experiences and otherwise communicates ideas, stories, perceptions, feelings, beauty, or atmosphere through the use of moving images. These images are generally accompanied by sound and, more rarely, other sensory stimulations. The word "cinema", short for cinematography, is often used to refer to filmmaking and the film industry, and to the art form that is the result of it. Recording and transmission of film The moving images of a film are created by photographing actual scenes with a motion-picture camera, by photographing drawings or miniature models using traditional animation techniques, by means of CGI and computer animation, or by a combination of some or all of these techniques, and other visual effects. Before the introduction of digital production, series of still images were recorded on a strip of chemically sensitize ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Product Placement
Product placement, also known as embedded marketing, is a marketing technique where references to specific brands or products are incorporated into another work, such as a film or television program, with specific promotional intent. Much of this is done by loaning products, especially when expensive items, such as vehicles, are involved. In 2021, the agreements between brand owners and films and television programs were worth more than US$20 billion. While references to brands (real or fictional) may be voluntarily incorporated into works to maintain a feeling of realism or be a subject of commentary, product placement is the deliberate incorporation of references to a brand or product in exchange for compensation. Product placements may range from unobtrusive appearances within an environment, to prominent integration and acknowledgement of the product within the work. Common categories of products used for placements include automobiles and consumer electronics. Works produ ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Variety (magazine)
''Variety'' is an American media company owned by Penske Media Corporation. The company was founded by Sime Silverman in New York City in 1905 as a weekly newspaper reporting on theater and vaudeville. In 1933 it added ''Daily Variety'', based in Los Angeles, to cover the motion-picture industry. ''Variety.com'' features entertainment news, reviews, box office results, cover stories, videos, photo galleries and features, plus a credits database, production charts and calendar, with archive content dating back to 1905. History Foundation ''Variety'' has been published since December 16, 1905, when it was launched by Sime Silverman as a weekly periodical covering theater and vaudeville with its headquarters in New York City. Silverman had been fired by ''The Morning Telegraph'' in 1905 for panning an act which had taken out an advert for $50. As a result, he decided to start his own publication "that ouldnot be influenced by advertising." With a loan of $1,500 from his father- ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Live
Live may refer to: Arts, entertainment, and media Films * ''Live!'' (2007 film), 2007 American film * ''Live'' (2014 film), a 2014 Japanese film *'' ''Live'' (Apocalyptica DVD) Music * Live (band), American alternative rock band * List of albums titled ''Live'' Extended plays * ''Live EP'' (Anal Cunt album) * ''Live EP'' (Breaking Benjamin EP) * ''Live'' (Roxus EP) * ''Live'' (The Smithereens EP) *''CeCe Peniston (EP Live)'' *'' Ozzy Osbourne Live E.P.'', 1980 *'' Live EP (Live at Fashion Rocks)'', by David Bowie * ''Live EP'' (The Jam EP) Songs * "Live" (Russian song) * "Live" (Superfly song) * "Live" (The Merry-Go-Round song) Radio *BBC Radio 5 Live *CILV-FM, branded LiVE 88.5, a radio station in Ottawa, Canada Television * ''Live'' (South Korean TV series), a 2018 South Korean television series * ''Live'' (Danish TV series) * Live! (TV channel), Italy *''Live! with Kelly'', US TV talk show Types of media *Live action (cinematography), a motion picture not produced using ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Randal Kleiser
John Randal Kleiser (born July 20, 1946) is an American film and television director, producer, screenwriter and actor, best known for directing the 1978 musical romantic-comedy film '' Grease''. Biography John Randal Kleiser was born in Lebanon, Pennsylvania, the son of Harriet Kelly ( Means) and Dr. John Raymond Kleiser. He has two brothers. Kleiser attended Radnor High School. As a freshman at the University of Southern California, he appeared in George Lucas' student film ''Freiheit''. (Kleiser also lived in the house that Lucas was renting at the time.) Kleiser graduated in 1968. His award-winning Master's thesis film ''Peege'' launched his career and was selected for preservation by the United States Library of Congress National Film Registry in 2007. Kleiser directed several television movies in the mid-1970s, including '' Dawn: Portrait of a Teenage Runaway'' (1975) and ''The Boy in the Plastic Bubble'' (1975), which starred John Travolta. Kleiser was tapped to direct ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Pepsi
Pepsi is a carbonated soft drink manufactured by PepsiCo. Originally created and developed in 1893 by Caleb Bradham and introduced as Brad's Drink, it was renamed as Pepsi-Cola in 1898, and then shortened to Pepsi in 1961. History Pepsi was first invented in 1893 as "Brad's Drink" by Caleb Bradham, who sold the drink at his drugstore in New Bern, North Carolina. It was renamed Pepsi-Cola in 1898, "Pepsi" because it was advertised to relieve dyspepsia (indigestion) and "Cola" referring to the cola flavor. Some have also suggested that "Pepsi" may have been a reference to the drink aiding digestion like the digestive enzyme pepsin, but pepsin itself was never used as an ingredient to Pepsi-Cola. The original recipe also included sugar and vanilla. Bradham sought to create a fountain drink that was appealing and would aid in digestion and boost energy. In 1903, Bradham moved the bottling of Pepsi from his drugstore to a rented warehouse. That year, Bradham sold 7,968 gallons ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Cola Wars
The cola wars are the long-time rivalry between cola producers The Coca-Cola Company and PepsiCo, who have engaged in mutually-targeted marketing campaigns for the direct competition between each company's product lines, especially their flagship products: Coca-Cola and Pepsi. Beginning in the late 1970s and into the 1980s, the competition escalated until it became known as the cola wars. History In 1886, John Stith Pemberton, a pharmacist from Atlanta, Georgia, developed the original recipe for Coca-Cola. By 1888, control of the recipe was acquired by Asa Griggs Candler, who in 1896, founded The Coca-Cola Company. Two years later, in 1898, Caleb Bradham renamed his "Brad’s Drink" to "Pepsi-Cola," and formed the Pepsi-Cola Company in 1902, prompting the beginning of the cola wars. The two companies continued to introduce new and contemporary advertising techniques, such as Coke's first celebrity endorsement and 1915 contour bottle, until market instability following World W ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Allan Carr
Allan Carr (born Allan Solomon; May 27, 1937 – June 29, 1999) was an American producer and manager of stage for the screen. Carr was nominated for numerous awards, winning a Tony Award and two People's Choice Awards, and was named Producer of the Year by the National Association of Theatre Owners. Early career Carr was born Allan Solomon to an American Jewish family in Chicago, Illinois. He attended Lake Forest College and Northwestern University, but his interest was always in show business. While at Northwestern, he invested $750 in the Broadway musical ''Ziegfeld Follies'' starring Tallulah Bankhead. Though the show was not a hit, he had also invested $1,250 in 1967's ''The Happiest Millionaire,'' which gave him the success he needed to leave school and embark upon a career in entertainment. In Chicago in the 1960s, he opened the Civic Theater and financed '' The World of Carl Sandburg'' starring Bette Davis and Gary Merrill, as well as Eva Le Gallienne in '' Mary Stuart,' ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Coca-Cola
Coca-Cola, or Coke, is a carbonated soft drink manufactured by the Coca-Cola Company. Originally marketed as a temperance drink and intended as a patent medicine, it was invented in the late 19th century by John Stith Pemberton in Atlanta, Georgia. In 1888, Pemberton sold Coca-Cola's ownership rights to Asa Griggs Candler, a businessman, whose marketing tactics led Coca-Cola to its dominance of the global soft-drink market throughout the 20th and 21st century. The drink's name refers to two of its original ingredients: coca leaves and kola nuts (a source of caffeine). The current formula of Coca-Cola remains a closely guarded trade secret; however, a variety of reported recipes and experimental recreations have been published. The secrecy around the formula has been used by Coca-Cola in its marketing as only a handful of anonymous employees know the formula. The drink has inspired imitators and created a whole classification of soft drink: colas. The Coca-Cola Company p ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Grease (film)
''Grease'' is a 1978 American musical romantic comedy film based on the 1971 musical of the same name by Jim Jacobs and Warren Casey. Written by Bronte Woodard (adaptation by Allan Carr) and directed by Randal Kleiser in his theatrical feature film debut, the film depicts the lives of greaser Danny Zuko and Australian transfer student Sandy Olsson, who develop an attraction for each other during a summer romance. The film stars John Travolta and Olivia Newton-John as Danny and Sandy. Released on June 16, 1978, ''Grease'' was successful both critically and commercially, becoming the highest-grossing musical film ever at the time. Its soundtrack album ended 1978 as the second-best-selling album of the year in the United States, behind the soundtrack of the 1977 blockbuster ''Saturday Night Fever'' (which also starred Travolta) and earned an Oscar nomination for " Hopelessly Devoted to You" at the 51st Academy Awards. In 2020, the film was selected for preservation in the United ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
