|
Pubmatic
PubMatic, Inc. is a company that develops and implements online advertising software and strategies for the digital publishing and advertising industry. PubMatic's advertising software puts publishers of websites, videos, and mobile apps into contact with ad buyers by using automated systems, while allowing users to opt-out of having their personal information collected on internet searches. PubMatic has a number of offices in countries around the world. History PubMatic was founded in 2006 by Rajeev and Amar Goel with Anand Das and Mukul Kumar. The PubMatic software was developed in Pune, India. In 2011 the company hired Steve Pantelick as CFO, and in 2012 PubMatic raised $45 million from investors. In 2014 PubMatic acquired mobile ad server Mocean Mobile, formerly knows as Mojiva, for $15.5 million. In 2015, PubMatic opened an office in Latin America. By 2016, the firm was operating by storing most of its data on OpenStack private cloud servers. In January 2020, PubMatic la ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Mojiva
Mojiva was a mobile advertising network for smartphones and tablet devices. The company was known for introducing an ad network tailored specifically for tablets, known as Mojiva Tab. It rebranded to "mOcean Mobile" before being acquired by Pubmatic. Mojiva raised a total of $42.3 million in venture funding before being bought. Company history Mojiva launched in May 2008. The company was founded by Krish Arvapally, Dan Goikhman, and Miles Spencer. Dave Gwozdz, also a founding member of the ad network DoubleClick, was Mojiva's CEO from Aug 2008 - Dec 2013. In 2011, Mojiva created the “Mobile Creative Alliance”, a loose partnership of media companies that held nationwide presentations to spread the word about mobile advertising. Mojiva's company headquarters are in New York City. Branch offices are located in San Francisco, Los Angeles, Seattle, Detroit, Chicago and London. The company claims to represent 8,000 digital publishers and app developers. Mojiva Tab was antic ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Redwood City, California
Redwood City is a city on the San Francisco Peninsula in Northern California's Bay Area, approximately south of San Francisco, and northwest of San Jose. Redwood City's history spans its earliest inhabitation by the Ohlone people to being a port for lumber and other goods. The county seat of San Mateo County in the heart of Silicon Valley, Redwood City is home to several global technology companies including Oracle, Electronic Arts, Evernote, Box, and Informatica. The city's population was 84,292 according to the 2020 census. The Port of Redwood City is the only deepwater port on San Francisco Bay south of San Francisco. According to the United States Census Bureau, the city has an area of , of which is land and (44.34%) is water. A major watercourse draining much of Redwood City is Redwood Creek, to which several significant river deltas connect, the largest of which is Westpoint Slough. History The earliest known inhabitants of the area which was to become Redwoo ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Online Advertising
Online advertising, also known as online marketing, Internet advertising, digital advertising or web advertising, is a form of marketing and advertising which uses the Internet to promote products and services to audiences and platform users. Online advertising includes email marketing, search engine marketing (SEM), social media marketing, many types of display advertising (including web banner advertising), and mobile advertising. Advertisements are increasingly being delivered via automated software systems operating across multiple websites, media services and platforms, known as programmatic advertising. Like other advertising media, online advertising frequently involves a publisher, who integrates advertisements into its online content, and an advertiser, who provides the advertisements to be displayed on the publisher's content. Other potential participants include advertising agencies who help generate and place the ad copy, an ad server which technologically deliver ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Pune, India
Pune (; ; also known as Poona, ( the official name from 1818 until 1978) is one of the most important industrial and educational hubs of India, with an estimated population of 7.4 million As of 2021, Pune Metropolitan Region is the largest in Maharashtra by area, with a geographical area of 7,256 sq km. It has been ranked "the most liveable city in India" several times. Pune is also considered to be the cultural and educational capital of Maharashtra. Along with the municipal corporation area of PCMC, PMC and the three cantonment towns of Camp, Khadki, and Dehu Road, Pune forms the urban core of the eponymous Pune Metropolitan Region (PMR). Situated {{convert, 560, m, 0, abbr=off above sea level on the Deccan plateau, on the right bank of the Mutha river,{{cite web , last=Nalawade , first=S.B. , url=http://www.ranwa.org/punealive/pageog.htm , title=Geography of Pune Urban Area , publisher=Ranwa , access-date=4 April 2008 , archive-url=https://web.archive.org/web/2007122208 ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Cloud Server
A virtual private server (VPS) is a virtual machine sold as a service by an Internet hosting service. The virtual dedicated server (VDS) also has a similar meaning. A virtual private server runs its own copy of an operating system (OS), and customers may have superuser-level access to that operating system instance, so they can install almost any software that runs on that OS. For many purposes it is functionally equivalent to a dedicated physical server and, being software-defined, can be created and configured much more easily. A virtual server costs much less than an equivalent physical server. However, as virtual servers share the underlying physical hardware with other VPSes, performance may be lower, depending on the workload of any other executing virtual machines. Virtualization The force driving server virtualization is similar to that which led to the development of time-sharing and multiprogramming in the past. Although the resources are still shared, as under the ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
The Trade Desk
The Trade Desk (stylized as theTradeDesk) is an American multinational technology company that specializes in real-time programmatic marketing automation technologies, products, and services, designed to personalize digital content delivery to users. The Trade Desk is headquartered in Ventura, California. It is the largest independent demand-side platform in the world, competing against DoubleClick by Google, Facebook Ads, and others. Unlike traditional marketing, programmatic marketing is operated by real-time, split-second decisions based on user identity, device information, and other data points. It enables highly personalized consumer experiences, and improves return-on-investment for companies and advertisers. Demand-side platforms, like The Trade Desk, work with ad exchanges to deliver such tailored digital experiences. The company continued to grow since its founding in 2009. As of 2021, it offers a self-service publishing platform for brands & advertisers, a data manag ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Header Bidding
Header bidding is a programmatic advertising technique in which publishers bid on multiple advertising exchanges in real time. Google Google LLC () is an American multinational technology company focusing on search engine technology, online advertising, cloud computing, computer software, quantum computing, e-commerce, artificial intelligence, and consumer electronics. ... has been reported to have referred internally to header bidding as an "existential threat". Wednesday, 21 December 2022 References Online advertising methods {{Internet-stub ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Digiday
''Digiday'' is an online trade magazine for online media founded in 2008 by Nick Friese. It is headquartered in New York City, with offices in London and Tokyo. Description ''Digiday'' provides daily online news about advertising, publishing, and media, and also produces events such as industry summits and awards galas.Kelli S. Burns, ''Social Media: A Reference Handbook'' (2017), p. 344.Kristy Sammis, Cat Lincoln, Stefania Pomponi, ''Influencer Marketing For Dummies'' (2015), p. 238. Founder Nick Friese created the publication in April 2008. With support Doug Carlson, managing director of Zinio, Friese put together a Digital Publishing and Advertising Conference in a New York City hotel. Originally called DM2 Events (an abbreviation of Digital Media and Marketing Events), a colleague came up with "Digiday" as a shorter version of Friese's proposed "Digital-Day". The company depends on a variety of offerings to generate revenue, claiming that half of its revenue comes from adverti ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Marketing Companies Established In 2006
Marketing is the process of exploring, creating, and delivering value to meet the needs of a target market in terms of goods and services; potentially including selection of a target audience; selection of certain attributes or themes to emphasize in advertising; operation of advertising campaigns; attendance at trade shows and public events; design of products and packaging attractive to buyers; defining the terms of sale, such as price, discounts, warranty, and return policy; product placement in media or with people believed to influence the buying habits of others; agreements with retailers, wholesale distributors, or resellers; and attempts to create awareness of, loyalty to, and positive feelings about a brand. Marketing is typically done by the seller, typically a retailer or manufacturer. Sometimes tasks are contracted to a dedicated marketing firm or advertising agency. More rarely, a trade association or government agency (such as the Agricultural Marketing Service) ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Indian Companies Established In 2006
Indian or Indians may refer to: Peoples South Asia * Indian people, people of Indian nationality, or people who have an Indian ancestor ** Non-resident Indian, a citizen of India who has temporarily emigrated to another country * South Asian ethnic groups, referring to people of the Indian subcontinent, as well as the greater South Asia region prior to the 1947 partition of India * Anglo-Indians, people with mixed Indian and British ancestry, or people of British descent born or living in the Indian subcontinent * East Indians, a Christian community in India Europe * British Indians, British people of Indian origin The Americas * Indo-Canadians, Canadian people of Indian origin * Indian Americans, American people of Indian origin * Indigenous peoples of the Americas, the pre-Columbian inhabitants of the Americas and their descendants ** Plains Indians, the common name for the Native Americans who lived on the Great Plains of North America ** Native Americans in the Uni ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Digital Marketing Companies Of India
Digital usually refers to something using discrete digits, often binary digits. Technology and computing Hardware *Digital electronics, electronic circuits which operate using digital signals **Digital camera, which captures and stores digital images ***Digital versus film photography **Digital computer, a computer that handles information represented by discrete values **Digital recording, information recorded using a digital signal Socioeconomic phenomena *Digital culture, the anthropological dimension of the digital social changes *Digital divide, a form of economic and social inequality in access to or use of information and communication technologies *Digital economy, an economy based on computing and telecommunications resources Other uses in technology and computing *Digital data, discrete data, usually represented using binary numbers *Digital marketing, search engine & social media presence booster, usually represented using online visibility. *Digital media, media sto ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Online Advertising Services And Affiliate Networks
In computer technology and telecommunications, online indicates a state of connectivity and offline indicates a disconnected state. In modern terminology, this usually refers to an Internet connection, but (especially when expressed "on line" or "on the line") could refer to any piece of equipment or functional unit that is connected to a larger system. Being online means that the equipment or subsystem is connected, or that it is ready for use. "Online" has come to describe activities performed on and data available on the Internet, for example: "online identity", "online predator", "online gambling", "online game", "online shopping", "online banking", and "online learning". Similar meaning is also given by the prefixes "cyber" and "e", as in the words "cyberspace", "cybercrime", "email", and "ecommerce". In contrast, "offline" can refer to either computing activities performed while disconnected from the Internet, or alternatives to Internet activities (such as shopping in bri ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
.svg "Click for more on -> Online Advertising")
.png "Click for more on -> Header Bidding")
