Mojiva was a

mobile advertising Mobile advertising is a form of advertising via mobile (wireless) phones or other mobile devices. It is a subset of mobile marketing, mobile advertising can take place as text ads via SMS, or banner advertisements that appear embedded in a mo ...

network for smartphones and tablet devices. The company was known for introducing an ad network tailored specifically for tablets, known as Mojiva Tab. It rebranded to "mOcean Mobile" before being acquired by Pubmatic. Mojiva raised a total of $42.3 million in

venture funding Venture capital financing is a type of funding by venture capital. It is private equity capital that can be provided at various stages or funding rounds. Common funding rounds include early-stage seed funding in high-potential, growth companies ( ...

before being bought.

Company history

Mojiva launched in May 2008. The company was founded by Krish Arvapally, Dan Goikhman, and Miles Spencer. Dave Gwozdz, also a founding member of the ad network

DoubleClick DoubleClick Inc. was an advertisement company that developed and provided Internet ad serving services from 1995 until its acquisition by Google in March 2008. DoubleClick offered technology products and services that were sold primarily to adv ...

, was Mojiva's CEO from Aug 2008 - Dec 2013. In 2011, Mojiva created the “Mobile Creative Alliance”, a loose partnership of media companies that held nationwide presentations to spread the word about mobile advertising. Mojiva's company headquarters are in

New York City New York, often called New York City or NYC, is the most populous city in the United States. With a 2020 population of 8,804,190 distributed over , New York City is also the most densely populated major city in the Un ...

. Branch offices are located in

San Francisco San Francisco (; Spanish for " Saint Francis"), officially the City and County of San Francisco, is the commercial, financial, and cultural center of Northern California. The city proper is the fourth most populous in California and 17th ...

Los Angeles Los Angeles ( ; es, Los Ángeles, link=no , ), often referred to by its initials L.A., is the List of municipalities in California, largest city in the U.S. state, state of California and the List of United States cities by population, sec ...

Seattle Seattle ( ) is a seaport city on the West Coast of the United States. It is the seat of King County, Washington. With a 2020 population of 737,015, it is the largest city in both the state of Washington and the Pacific Northwest regio ...

Detroit Detroit ( , ; , ) is the largest city in the U.S. state of Michigan. It is also the largest U.S. city on the United States–Canada border, and the seat of government of Wayne County. The City of Detroit had a population of 639,111 at t ...

Chicago (''City in a Garden''); I Will , image_map = , map_caption = Interactive Map of Chicago , coordinates = , coordinates_footnotes = , subdivision_type = Country , subdivision_name ...

and

London London is the capital and List of urban areas in the United Kingdom, largest city of England and the United Kingdom, with a population of just under 9 million. It stands on the River Thames in south-east England at the head of a estuary dow ...

. The company claims to represent 8,000 digital publishers and app developers. Mojiva Tab was anticipated to reach 40 million tablet devices. As of late 2012, Mojiva had raised a total of $42.3 million in funding from a variety of sources. A funding round in July 2011 raised $25 million, while another round in late 2012 raised an additional $7 million. Mojiva's ad network served both banner advertisements and interstitial (full screen). Analysts expect healthy growth of the mobile ad marketplace, with rich media mobile advertising to rise by 365% between 2012 and 2016. Mojiva was renamed Mocean Mobile in January 2014. Mocean Mobile was acquired by Pubmatic in May 2014.

Awards and recognition

Prior to the

2012 Presidential Election This national electoral calendar for 2012 lists the national/ federal elections held in 2012 in all sovereign states and their dependent territories. By-elections are excluded, though national referendums are included. January *3–4 January ...

, Mojiva conducted an informal study of smartphone users' political orientations. The results of the study were made public on Mashable as an

infographic Infographics (a clipped compound of "information" and "graphics") are graphic visual representations of information, data, or knowledge intended to present information quickly and clearly.Doug Newsom and Jim Haynes (2004). ''Public Relations Wr ...

. In another study published on Mashable, Mojiva learned the smartphone users were more likely to text than phone family and friends on New Year's Eve.

References

{{reflist, 2

External links

Official Website
Marketing companies established in 2008 Digital marketing companies of the United States 2008 establishments in New York City Software companies established in 2008 Business services companies disestablished in 2014 2014 disestablishments in New York (state) Software companies disestablished in 2014 Defunct marketing companies of the United States Defunct software companies of the United States 2014 mergers and acquisitions