Pro-war Rhetoric
Pro-war rhetoric is rhetoric or propaganda designed to convince its audience that war is necessary. The two main analytical approaches to pro-war rhetoric were founded by Ronald Reid, a Professor of Communication Studies at the University of Massachusetts Amherst, and Robert Ivie, a Professor of Rhetoric and Public Communication and Culture at Indiana University Bloomington, Indiana University (Bloomington). Reid's framework originated from inductively studying propaganda. Ivie uses a deductive approach based on the work of Kenneth Burke, claiming that "a people strongly committed to the ideal of peace, but simultaneously faced with the reality of war, must believe that the fault for any such disruption of their ideal lies with others" (Ivie 279). Rhetorical framework of Ronald Reid Reid's Three Topoi provide a basic framework for understanding pro-war rhetoric and propaganda:Reid, Ronald F. "New England Rhetoric and the French War, 1754-1760: A Case Study in the Rhetoric of War." ...
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Rhetoric
Rhetoric () is the art of persuasion, which along with grammar and logic (or dialectic), is one of the three ancient arts of discourse. Rhetoric aims to study the techniques writers or speakers utilize to inform, persuade, or motivate particular audiences in specific situations. Aristotle defines rhetoric as "the faculty of observing in any given case the available means of persuasion" and since mastery of the art was necessary for victory in a case at law, for passage of proposals in the assembly, or for fame as a speaker in civic ceremonies, he calls it "a combination of the science of logic and of the ethical branch of politics". Rhetoric typically provides heuristics for understanding, discovering, and developing arguments for particular situations, such as Aristotle's three persuasive audience appeals: logos, pathos, and ethos. The five canons of rhetoric or phases of developing a persuasive speech were first codified in classical Rome: invention, arrangement, style ...
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