|
Personalized
Personalization (broadly known as customization) consists of tailoring a service or a product to accommodate specific individuals, sometimes tied to groups or segments of individuals. A wide variety of organizations use personalization to improve customer satisfaction, digital sales conversion, marketing results, branding, and improved website metrics as well as for advertising. Personalization is a key element in social media and recommender systems. Personalization is affecting every sector of society -- work, leisure, and citizenship. History of Personalization The idea of personalization is rooted in ancient rhetoric as part of the practice of an agent or communicator being responsive to the needs of the audience. When industrialization led to the rise of mass communication, the practice of message personalization diminished for a time. But the significant increase in the number of mass media outlets that use advertising as a primary revenue stream, and as they sought to at ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Filter Bubble
A filter bubble or ideological frame is a state of intellectual isolationTechnopediaDefinition – What does Filter Bubble mean?, Retrieved October 10, 2017, "....A filter bubble is the intellectual isolation, that can occur when websites make use of algorithms to selectively assume the information a user would want to see, and then give information to the user according to this assumption ... A filter bubble, therefore, can cause users to get significantly less contact with contradicting viewpoints, causing the user to become intellectually isolated...." that can result from personalized searches when a website algorithm selectively guesses what information a user would like to see based on information about the user, such as location, past click-behavior, and search history.Website visitor tracking As a result, users become separated from information that disagrees with their viewpoints, effectively isolating them in their own cultural or ideological bubbles. The choices made by ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Web Portal
A web portal is a specially designed website that brings information from diverse sources, like emails, online forums and search engines, together in a uniform way. Usually, each information source gets its dedicated area on the page for displaying information (a portlet); often, the user can configure which ones to display. Variants of portals include mashups and intranet "dashboards" for executives and managers. The extent to which content is displayed in a "uniform way" may depend on the intended user and the intended purpose, as well as the diversity of the content. Very often design emphasis is on a certain "metaphor" for configuring and customizing the presentation of the content (e.g., a dashboard or map) and the chosen implementation framework or code libraries. In addition, the role of the user in an organization may determine which content can be added to the portal or deleted from the portal configuration. A portal may use a search engine's application programming inte ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Evgeny Morozov
Evgeny Morozov (Russian: Eвге́ний Моро́зов; be, Яўгені Марозаў; born in 1984) is an American writer, researcher, and intellectual from Belarus who studies political and social implications of technology. He was named one of the 28 most influential Europeans by ''Politico'' in 2018. Life and career Morozov was born in 1984 in Soligorsk, Belarus. He attended the American University in Bulgaria and later lived in Berlin before moving to the United States. Morozov has been a visiting scholar at Stanford University, a fellow at the New America Foundation, and a contributing editor of and blogger for ''Foreign Policy'' magazine, for which he wrote the blog Net Effect. He has previously been a ''Yahoo!'' fellow at Georgetown University's Walsh School of Foreign Service, a fellow at the Open Society Institute, director of new media at the NGO Transitions Online, and a columnist for the Russian newspaper '' Akzia''. In 2009, he was chosen as a TED Fellow wher ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Web Mapping
Web mapping or an online mapping is the process of using maps, usually created through geographic information systems (GIS), on the Internet, more specifically in the World Wide Web (WWW). A web map or an online map is both served and consumed, thus web mapping is more than just web cartography, it is a service by which consumers may choose what the map will show. Web GIS emphasizes geodata processing aspects more involved with design aspects such as data acquisition and server software architecture such as data storage and algorithms, than it does the end-user reports themselves. The terms ''web GIS'' and ''web mapping ''remain somewhat synonymous. Web GIS uses web maps, and end users who are ''web mapping'' are gaining analytical capabilities. The term ''location-based services'' refers to ''web mapping'' consumer goods and services. Web mapping usually involves a web browser or other user agent capable of client-server interactions. Questions of quality, usability, social ben ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Social Media
Social media are interactive media technologies that facilitate the creation and sharing of information, ideas, interests, and other forms of expression through virtual communities and networks. While challenges to the definition of ''social media'' arise due to the variety of stand-alone and built-in social media services currently available, there are some common features: # Social media are interactive Web 2.0 Internet-based applications. # User-generated content—such as text posts or comments, digital photos or videos, and data generated through all online interactions—is the lifeblood of social media. # Users create service-specific profiles for the website or app that are designed and maintained by the social media organization. # Social media helps the development of online social networks by connecting a user's profile with those of other individuals or groups. The term ''social'' in regard to media suggests that platforms are user-centric and enable communal ac ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Recommender System
A recommender system, or a recommendation system (sometimes replacing 'system' with a synonym such as platform or engine), is a subclass of information filtering system that provide suggestions for items that are most pertinent to a particular user. Typically, the suggestions refer to various decision-making processes, such as what product to purchase, what music to listen to, or what online news to read. Recommender systems are particularly useful when an individual needs to choose an item from a potentially overwhelming number of items that a service may offer. Recommender systems are used in a variety of areas, with commonly recognised examples taking the form of playlist generators for video and music services, product recommenders for online stores, or content recommenders for social media platforms and open web content recommenders.Pankaj Gupta, Ashish Goel, Jimmy Lin, Aneesh Sharma, Dong Wang, and Reza Bosagh ZadeWTF:The who-to-follow system at Twitter Proceedings of the ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Adaptive Hypermedia
Adaptive hypermedia (AH) uses hypermedia which is adaptive according to a ''user model''. In contrast to linear media, where all users are offered a standard series of hyperlinks, adaptive hypermedia (AH) tailors what the user is offered based on a model of the user's goals, preferences and knowledge, thus providing links or content most appropriate to the current user. Background Adaptive hypermedia is used in educational hypermedia, on-line information and help systems, as well as institutional information systems. Adaptive educational hypermedia tailors what the learner sees to that learner's goals, abilities, needs, interests, and knowledge of the subject, by providing hyperlinks that are most relevant to the user in an effort to shape the user's cognitive load. The teaching tools "adapt" to the learner. On-line information systems provide reference access to information for users with a different knowledge level of the subject. An adaptive hypermedia system should satisfy three ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Eli Pariser
Eli Pariser (born December 17, 1980) is an author, activist, and entrepreneur. He has stated that his focus is "how to make technology and media serve democracy". He became executive director of MoveOn.org in 2004, where he helped pioneer the practice of online citizen engagement. He is the co-founder of Upworthy, a website for meaningful viral content, and Avaaz, a global citizen's organization. His bestselling book, ''The Filter Bubble: What the Internet Is Hiding from You'', introduced the term “filter bubble” to the lexicon. He is currently an Omidyar Fellow at the New America and co-directs the Civic Signals project at the National Conference on Citizenship. Early life Pariser was born to Dora Lievow of Camden, Maine and Emanuel Pariser of Waterville, Maine. He grew up in Lincolnville, Maine, and in 2000 graduated summa cum laude from Bard College at Simon's Rock with a B.A. in law and political science. In 2005, he returned to Simon's Rock to give the commencement spee ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Facebook
Facebook is an online social media and social networking service owned by American company Meta Platforms. Founded in 2004 by Mark Zuckerberg with fellow Harvard College students and roommates Eduardo Saverin, Andrew McCollum, Dustin Moskovitz, and Chris Hughes, its name comes from the face book directories often given to American university students. Membership was initially limited to Harvard students, gradually expanding to other North American universities and, since 2006, anyone over 13 years old. As of July 2022, Facebook claimed 2.93 billion monthly active users, and ranked third worldwide among the most visited websites as of July 2022. It was the most downloaded mobile app of the 2010s. Facebook can be accessed from devices with Internet connectivity, such as personal computers, tablets and smartphones. After registering, users can create a profile revealing information about themselves. They can post text, photos and multimedia which are shared with any ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Intranet
An intranet is a computer network for sharing information, easier communication, collaboration tools, operational systems, and other computing services within an organization, usually to the exclusion of access by outsiders. The term is used in contrast to public networks, such as the Internet, but uses the same technology based on the Internet protocol suite. An organization-wide intranet can constitute an important focal point of internal communication and collaboration, and provide a single starting point to access internal and external resources. In its simplest form, an intranet is established with the technologies for local area networks (LANs) and wide area networks (WANs). Many modern intranets have search engines, user profiles, blogs, mobile apps with notifications, and events planning within their infrastructure. An intranet is sometimes contrasted to an extranet. While an intranet is generally restricted to employees of the organization, extranets may also be accessed ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Customer Satisfaction
Customer satisfaction (often abbreviated as CSAT) is a term frequently used in marketing. It is a measure of how products and services supplied by a company meet or surpass customer expectation. Customer satisfaction is defined as "the number of customers, or percentage of total customers, whose reported experience with a firm, its products, or its services (ratings) exceeds specified satisfaction goals."Farris, Paul W.; Neil T. Bendle; Phillip E. Pfeifer; David J. Reibstein (2010). ''Marketing Metrics: The Definitive Guide to Measuring Marketing Performance.'' Upper Saddle River, New Jersey: Pearson Education, Inc. . Customers play an important role and are essential in keeping a product or service relevant; it is, therefore, in the best interest of the business to ensure customer satisfaction and build customer loyalty. The Marketing Accountability Standards Board (MASB) endorses the definitions, purposes, and measures that appear in ''Marketing Metrics'' as part of its ongoing ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Google Maps
Google Maps is a web mapping platform and consumer application offered by Google. It offers satellite imagery, aerial photography, street maps, 360° interactive panoramic views of streets ( Street View), real-time traffic conditions, and route planning for traveling by foot, car, bike, air (in beta) and public transportation. , Google Maps was being used by over 1 billion people every month around the world. Google Maps began as a C++ desktop program developed by brothers Lars and Jens Rasmussen at Where 2 Technologies. In October 2004, the company was acquired by Google, which converted it into a web application. After additional acquisitions of a geospatial data visualization company and a real-time traffic analyzer, Google Maps was launched in February 2005. The service's front end utilizes JavaScript, XML, and Ajax. Google Maps offers an API that allows maps to be embedded on third-party websites, and offers a locator for businesses and other organizations in numero ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
