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Personal Brand
Personal branding is the conscious and intentional effort to create and influence public perception of an individual by positioning them as an authority in their industry, elevating their credibility, and differentiating themselves from the competition, to ultimately advance their career, widen their circle of influence, and have a larger impact. The process of personal branding involves finding your uniqueness, building a reputation on the things you want to be known for, and then allowing yourself to be known for them. Ultimately, the goal is to create something that conveys a message and that can be monetized. Whereas some self-help practices focus on self-''improvement'', personal branding defines success as a form of self-''packaging''. The term is thought to have originated from an article written by Tom Peters in 1997. In ''Be Your Own Brand'', first published in 1999, marketers David McNally and Karl Speak wrote: "Your brand is a perception or emotion, maintained by someb ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Self-help
Self-help or self-improvement is a self-guided improvement''APA Dictionary of Physicology'', 1st ed., Gary R. VandenBos, ed., Washington: American Psychological Association, 2007.—economically, intellectually, or emotionally—often with a substantial psychological basis. When engaged in self-help, people often use publicly available information or support groups, on the Internet as well as in person, where people in similar situations join together. From early examples in self-driven legal practiceSteve Salerno (2005) ''Sham: How the Self-Help Movement Made America Helpless'', pp. 24–25 and home-spun advice, the connotations of the word have spread and often apply particularly to education, business, psychology and psychotherapy, commonly distributed through the popular genre of self-help books. According to the ''APA Dictionary of Psychology'', potential benefits of self-help groups that professionals may not be able to provide include friendship, emotional support, experi ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
