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Open Rate
There are two types of "open rates"- one for electronic mail (aka e-mail; see below) and one for physical mail (aka snail mail via the USPS or other physical mail carrier). Email Open Rate The email open rate is a measure primarily used by marketers as an indication of how many people "view" or "open" the commercial electronic mail they send out. It is most commonly expressed as a percentage and calculated by dividing the number of email messages opened by the total number of email messages sent (excluding those that bounced.) Some Email Service Providers (ESP) also track unique email opens. Similar to an email open, unique email opens eliminate all duplicate opens that occur. Tracking Email Open Rates Open rates are typically tracked using a transparent 1x1 pixel, or small transparent tracking image, that is embedded in outgoing emails. When the client or browser used to display the email requests that image, then an "open" is recorded for that email by the image's host se ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Electronic Mail
Electronic mail (email or e-mail) is a method of exchanging messages ("mail") between people using electronic devices. Email was thus conceived as the electronics, electronic (digital media, digital) version of, or counterpart to, mail, at a time when "mail" meant only physical mail (hence ''wikt:e-#Etymology 2, e- + mail''). Email later became a ubiquitous (very widely used) communication medium, to the point that in current use, an email address is often treated as a basic and necessary part of many processes in business, commerce, government, education, entertainment, and other spheres of daily life in most countries. ''Email'' is the medium, and each message sent therewith is also called an ''email.'' The term is a mass noun. Email operates across computer networks, primarily the Internet access, Internet, and also local area networks. Today's email systems are based on a store-and-forward model. Email Server (computing), servers accept, forward, deliver, and store ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Email Service Provider (marketing)
An email service provider (ESP) is a company that offers email marketing or bulk email services. Services offered An ESP may provide tracking information showing the status of email sent to each member of an address list. ESPs also often provide the ability to segment an address list into interest groups or categories, allowing the user to send targeted information to people who they believe will value the correspondence. An ESP will provide a service which may include the following features: *Ability to create templates for sending to contacts and/or use pre-made templates *A subscriber list, which is uploaded by the user for distributing messages. This may be enhanced with custom fields in order to hold additional information for each subscriber for filtering and targeted messaging purposes *A send engine, which allows users to distribute their message to the subscribers *Updating of the subscriber list to suppress those requesting to be unsubscribed *Statistical reviews of e ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Web Beacon
A web beaconAlso called web bug, tracking bug, tag, web tag, page tag, tracking pixel, pixel tag, 1×1 GIF, or clear GIF. is a technique used on web pages and email to unobtrusively (usually invisibly) allow checking that a user has accessed some content. Web beacons are typically used by third parties to monitor the activity of users at a website for the purpose of web analytics or page tagging. They can also be used for email tracking. When implemented using JavaScript, they may be called JavaScript tags. Using such beacons, companies and organizations can track the online behaviour of web users. At first, the companies doing such tracking were mainly advertisers or web analytics companies; later social media sites also started to use such tracking techniques, for instance through the use of buttons that act as tracking beacons. In 2017, W3C published a candidate specification for an interface that web developers can use to create web beacons. Overview A web beacon is a ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
E-mail Client
An email client, email reader or, more formally, message user agent (MUA) or mail user agent is a computer program used to access and manage a user's email. A web application which provides message management, composition, and reception functions may act as a web email client, and a piece of computer hardware or software whose primary or most visible role is to work as an email client may also use the term. Retrieving messages from a mailbox Like most client programs, an email client is only active when a user runs it. The common arrangement is for an email user (the client) to make an arrangement with a remote Mail Transfer Agent (MTA) server for the receipt and storage of the client's emails. The MTA, using a suitable mail delivery agent (MDA), adds email messages to a client's storage as they arrive. The remote mail storage is referred to as the user's mailbox. The default setting on many Unix systems is for the mail server to store formatted messages in mbox, within the us ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Web Browser
A web browser is application software for accessing websites. When a user requests a web page from a particular website, the browser retrieves its files from a web server and then displays the page on the user's screen. Browsers are used on a range of devices, including desktops, laptops, tablets, and smartphones. In 2020, an estimated 4.9 billion people used a browser. The most used browser is Google Chrome, with a 65% global market share on all devices, followed by Safari with 18%. A web browser is not the same thing as a search engine, though the two are often confused. A search engine is a website that provides links to other websites. However, to connect to a website's server and display its web pages, a user must have a web browser installed. In some technical contexts, browsers are referred to as user agents. Function The purpose of a web browser is to fetch content from the World Wide Web or from local storage and display it on a user's device. This process ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Server (computing)
In computing, a server is a piece of computer hardware or software (computer program) that provides functionality for other programs or devices, called " clients". This architecture is called the client–server model. Servers can provide various functionalities, often called "services", such as sharing data or resources among multiple clients, or performing computation for a client. A single server can serve multiple clients, and a single client can use multiple servers. A client process may run on the same device or may connect over a network to a server on a different device. Typical servers are database servers, file servers, mail servers, print servers, web servers, game servers, and application servers. Client–server systems are usually most frequently implemented by (and often identified with) the request–response model: a client sends a request to the server, which performs some action and sends a response back to the client, typically with a result or acknowledg ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Email Marketing
Email marketing is the act of sending a commercial message, typically to a group of people, using email. In its broadest sense, every email sent to a potential or current customer could be considered email marketing. It involves using email to send advertisements, request business, or solicit sales or donations. Email marketing strategies commonly seek to achieve one or more of three primary objectives, to build loyalty, trust, or brand awareness. The term usually refers to sending email messages with the purpose of enhancing a merchant's relationship with current or previous customers, encouraging customer loyalty and repeat business, acquiring new customers or convincing current customers to purchase something immediately, and sharing third-party ads. History Email marketing has evolved rapidly alongside the technological growth of the 21st century. Before this growth, when emails were novelties to most customers, email marketing was not as effective. In 1978, Gary Thuerk of ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Bounce Message
A bounce message or just "bounce" is an automated message from an email system, informing the sender of a previous message that the message has not been delivered (or some other delivery problem occurred). The original message is said to have "bounced". This feedback may be immediate (some of the causes described here) or, if the sending system can retry, may arrive days later after these retries end. More formal terms for bounce message include "Non-Delivery Report" or "Non-Delivery Receipt" (NDR), ailed"Delivery Status Notification" (DSN) message, or a "Non-Delivery Notification" (NDN). Classification Although the SMTP is a mature technology, counting more than thirty years, the architecture is increasingly strained by both normal and unsolicited load. The email systems have been enhanced with reputation systems tied to the actual sender of the email, with the idea of recipient's email servers rejecting email when a forged sender is used in the protocol. Therefore, two types ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Webmail
Webmail (or web-based email) is an email service that can be accessed using a standard web browser. It contrasts with email service accessible through a specialised email client software. Examples of webmail providers are 1&1 Ionos, AOL Mail, Gmail, GMX Mail, Mailfence, Outlook.com/Hotmail.com, Yahoo! Mail and IceWarp Mail Server. Additionally, many internet service providers (ISP) provide webmail as part of their internet service package. Similarly, some web hosting providers also provide webmail as a part of their hosting package. ISP providers and hosting companies, typically use webmail software via 3rd party software such as Roundcube or SquirrelMail. As with any web application, webmail's main advantage over the use of a desktop email client is the ability to send and receive email anywhere from a web browser. Its main disadvantage is the need to be connected to the Internet while using it. History Early implementations The first Web Mail implementation was dev ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Web Bug
A web beaconAlso called web bug, tracking bug, tag, web tag, page tag, tracking pixel, pixel tag, 1×1 GIF, or clear GIF. is a technique used on web pages and email to unobtrusively (usually invisibly) allow checking that a user has accessed some content. Web beacons are typically used by third parties to monitor the activity of users at a website for the purpose of web analytics or page tagging. They can also be used for email tracking. When implemented using JavaScript, they may be called JavaScript tags. Using such beacons, companies and organizations can track the online behaviour of web users. At first, the companies doing such tracking were mainly advertisers or web analytics companies; later social media sites also started to use such tracking techniques, for instance through the use of buttons that act as tracking beacons. In 2017, W3C published a candidate specification for an interface that web developers can use to create web beacons. Overview A web beacon is a ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
E-mail Tracking
Email tracking is a method for monitoring whether the email messages is read by the intended recipient. Most tracking technologies use some form of digitally time-stamped record to reveal the exact time and date that an email was received or opened, as well as the IP address of the recipient. Email tracking is useful for when the sender wants to know whether the intended recipient actually received the email or clicked the links. However, due to the nature of the technology, email tracking cannot be considered an absolutely accurate indicator that a message was opened or read by the recipient. Most email marketing software provides tracking features, sometimes in aggregate (e.g., click-through rate), and sometimes on an individual basis. Read-receipts Some email applications, such as Microsoft Office Outlook and Mozilla Thunderbird, employ a read-receipt tracking mechanism. The sender selects the receipt request option prior to sending the message, and then upon sending, each ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
