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Email Service Provider (marketing)
An email service provider (ESP) is a company that offers email marketing or bulk email services. Services offered An ESP may provide tracking information showing the status of email sent to each member of an address list. ESPs also often provide the ability to segment an address list into interest groups or categories, allowing the user to send targeted information to people who they believe will value the correspondence. An ESP will provide a service which may include the following features: *Ability to create templates for sending to contacts and/or use pre-made templates *A subscriber list, which is uploaded by the user for distributing messages. This may be enhanced with custom fields in order to hold additional information for each subscriber for filtering and targeted messaging purposes *A send engine, which allows users to distribute their message to the subscribers *Updating of the subscriber list to suppress those requesting to be unsubscribed *Statistical reviews of e ...
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CIO Magazine
''CIO'' is a magazine related to technology and IT. The magazine was founded in 1987 and is now entirely digital. The name refers to the job title chief information officer. ''CIO'' is part of Boston-based International Data Group's enterprise publications business. Background Founded 1987 in Framingham, Massachusetts Framingham () is a city in the Commonwealth of Massachusetts in the United States. Incorporated in 1700, it is located in Middlesex County and the MetroWest subregion of the Greater Boston metropolitan area. The city proper covers with a popu ..., as a monthly magazine at a time when the CIO title was relatively new and relatively unknown in corporate America, today ''CIO'' is also noted for its ''CIO''-100 annual awards, for those "that have distinguished themselves through the effective and innovative use" of information technology. CIO.com In 1996, the website was launched as a companion to the magazine. On October 29, 2015, editor-in-chief Maryfran Jo ...
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HTML
The HyperText Markup Language or HTML is the standard markup language for documents designed to be displayed in a web browser. It can be assisted by technologies such as Cascading Style Sheets (CSS) and scripting languages such as JavaScript. Web browsers receive HTML documents from a web server or from local storage and render the documents into multimedia web pages. HTML describes the structure of a web page semantically and originally included cues for the appearance of the document. HTML elements are the building blocks of HTML pages. With HTML constructs, images and other objects such as interactive forms may be embedded into the rendered page. HTML provides a means to create structured documents by denoting structural semantics for text such as headings, paragraphs, lists, links, quotes, and other items. HTML elements are delineated by ''tags'', written using angle brackets. Tags such as and directly introduce content into the page. Other tags such as surround ...
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Plain Text
In computing, plain text is a loose term for data (e.g. file contents) that represent only characters of readable material but not its graphical representation nor other objects (floating-point numbers, images, etc.). It may also include a limited number of "whitespace" characters that affect simple arrangement of text, such as spaces, line breaks, or tabulation characters (although tab characters can "mean" many different things, so are hardly "plain"). Plain text is different from formatted text, where style information is included; from structured text, where structural parts of the document such as paragraphs, sections, and the like are identified; and from binary files in which some portions must be interpreted as binary objects (encoded integers, real numbers, images, etc.). The term is sometimes used quite loosely, to mean files that contain ''only'' "readable" content (or just files with nothing that the speaker doesn't prefer). For example, that could exclude any indic ...
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MIME
Multipurpose Internet Mail Extensions (MIME) is an Internet standard that extends the format of email messages to support text in character sets other than ASCII, as well as attachments of audio, video, images, and application programs. Message bodies may consist of multiple parts, and header information may be specified in non-ASCII character sets. Email messages with MIME formatting are typically transmitted with standard protocols, such as the Simple Mail Transfer Protocol (SMTP), the Post Office Protocol (POP), and the Internet Message Access Protocol (IMAP). The MIME standard is specified in a series of requests for comments: , , , , and . The integration with SMTP email is specified in and . Although the MIME formalism was designed mainly for SMTP, its content types are also important in other communication protocols. In the HyperText Transfer Protocol (HTTP) for the World Wide Web, servers insert a MIME header field at the beginning of any Web transmission. Clients ...
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Acceptable Use Policy
An acceptable use policy (AUP), acceptable usage policy or fair use policy is a set of rules applied by the owner, creator or administrator of a computer network website, or service. That restricts the ways in which the network, website or system may be used and sets guidelines as to how it should be used. AUP documents are written for corporations, businesses, universities, schools, internet service providers (ISPs), and website owners, often to reduce the potential for legal action that may be taken by a user, and often with little prospect of enforcement. Acceptable use policies are an integral part of the framework of information security policies; it is often common practice to ask new members of an organization to sign an AUP before they are given access to its information systems. For this reason, an AUP must be concise and clear. While at the same time covering the most important points about what users are, and are not allowed to do with the IT systems of an organization, i ...
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Email Spam
Email spam, also referred to as junk email, spam mail, or simply spam, is unsolicited messages sent in bulk by email (spamming). The name comes from a Monty Python sketch in which the name of the canned pork product Spam is ubiquitous, unavoidable, and repetitive. Email spam has steadily grown since the early 1990s, and by 2014 was estimated to account for around 90% of total email traffic. Since the expense of the spam is borne mostly by the recipient, it is effectively postage due advertising. This makes it an excellent example of a negative externality. The legal definition and status of spam varies from one jurisdiction to another, but nowhere have laws and lawsuits been particularly successful in stemming spam. Most email spam messages are commercial in nature. Whether commercial or not, many are not only annoying as a form of attention theft, but also dangerous because they may contain links that lead to phishing web sites or sites that are hosting malware or includ ...
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Mailbox Provider
A mailbox provider, mail service provider or, somewhat improperly, email service provider is a provider of email hosting. It implements email servers to send, receive, accept, and store email for other organizations or end users, on their behalf. The term "mail service provider" was coined in the Internet Mail Architecture document . Types There are various kinds of email providers. There are paid and free ones, possibly sustained by advertising. Some allow anonymous users, whereby a single user can get multiple, apparently unrelated accounts. Some require full identification credentials; for example, a company may provide email accounts to full-time staff only. Often, companies, universities, organizations, groups, and individuals that manage their mail servers themselves adopt naming conventions that make it straightforward to identify who is the owner of a given email address. Besides control of the local names, insourcing may provide for data confidentiality, network t ...
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The Spamhaus Project
The Spamhaus Project is an international organisation based in the Principality of Andorra, founded in 1998 by Steve Linford to track email spammers and spam-related activity. The name ''spamhaus'', a pseudo-German expression, was coined by Linford to refer to an internet service provider, or other firm, which spams or knowingly provides service to spammers. Anti-spam lists The Spamhaus Project is responsible for compiling several widely used anti-spam lists. Many internet service providers and email servers use the lists to reduce the amount of spam that reaches their users. In 2006, the Spamhaus services protected 650 million email users, including the European Parliament, US Army, the White House and Microsoft, from billions of spam emails a day. Spamhaus distributes the lists in the form of DNS-based Blacklists (DNSBLs) and Whitelists (DNSWLs). The lists are offered as a free public service to low-volume mail server operators on the Internet. Commercial spam filtering servi ...
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Email Marketing
Email marketing is the act of sending a commercial message, typically to a group of people, using email. In its broadest sense, every email sent to a potential or current customer could be considered email marketing. It involves using email to send advertisements, request business, or solicit sales or donations. Email marketing strategies commonly seek to achieve one or more of three primary objectives, to build loyalty, trust, or brand awareness. The term usually refers to sending email messages with the purpose of enhancing a merchant's relationship with current or previous customers, encouraging customer loyalty and repeat business, acquiring new customers or convincing current customers to purchase something immediately, and sharing third-party ads. History Email marketing has evolved rapidly alongside the technological growth of the 21st century. Before this growth, when emails were novelties to most customers, email marketing was not as effective. In 1978, Gary Thuerk of ...
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Email Marketing Software
Bulk email software is software that is used to send emails in large quantities. Bulk email software usually refers to standalone software, while there are bulk email sending web-based services as well. Computer worm A computer worm is a standalone malware computer program that replicates itself in order to spread to other computers. It often uses a computer network to spread itself, relying on security failures on the target computer to access it. It wil ...s that spread themselves via email are an example of bulk email software, sometimes referred to as a ''mass mailer''. Such worms usually (but not necessarily) send spoofed "From" headers. Types of software Most bulk email software programs are hosted by third party companies who sell access to their system. Customers pay per send or at a fixed monthly rate to have their own user account from which they can manage their contacts and send out email campaigns. Generally the advantage of this type of program is the relia ...
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Email
Electronic mail (email or e-mail) is a method of exchanging messages ("mail") between people using electronic devices. Email was thus conceived as the electronic ( digital) version of, or counterpart to, mail, at a time when "mail" meant only physical mail (hence '' e- + mail''). Email later became a ubiquitous (very widely used) communication medium, to the point that in current use, an email address is often treated as a basic and necessary part of many processes in business, commerce, government, education, entertainment, and other spheres of daily life in most countries. ''Email'' is the medium, and each message sent therewith is also called an ''email.'' The term is a mass noun. Email operates across computer networks, primarily the Internet, and also local area networks. Today's email systems are based on a store-and-forward model. Email servers accept, forward, deliver, and store messages. Neither the users nor their computers are required to be online simult ...
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