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Online Classified Advertising
Classified advertising is a form of advertising, particularly common in newspapers, online and other periodicals, which may be sold or distributed free of charge. Classified advertisements are much cheaper than larger display advertisements used by businesses, although display advertising is more widespread. They were also commonly called "want" ads, starting in 1763, and are sometimes called small ads in Britain. Newspaper classifieds Advertisements in a newspaper are typically short, as they are charged for by the line or word, and are one newspaper column wide. Publications printing news or other information often have sections of classified advertisements; there are also publications that contain only advertisements. The advertisements are grouped into categories or ''classes'' such as "for sale—telephones", "wanted—kitchen appliances", and "services—plumbing", hence the term "classified". Classified ads generally fall into two types: individuals advertising sales o ...
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For Sale - Classifieds
For or FOR may refer to: English language *For, a preposition *For, a complementizer *For, a grammatical conjunction Science and technology * Fornax, a constellation * for loop, a programming language statement * Frame of reference, in physics * Field of regard, in optoelectronics * Forced outage rate, in reliability engineering Other uses * Fellowship of Reconciliation, a number of religious nonviolent organizations * Pinto Martins International Airport (IATA airport code), an airport in Brazil * Revolutionary Workers Ferment (''Fomento Obrero Revolucionario''), a small left communist international * Fast oil recovery Fast oil recovery (FOR) is a term comprising various innovative systems which can be built into a new ship or integrated into an old ship, thus facilitating efficient and safe removal of an oil spill from a wrecked vessel. The drastic consequences ..., systems to remove an oil spill from a wrecked ship * Field of Research, a component of the Australian and Ne ...
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Jupiter Media Metrix
Jupiter Media Metrix, an American media measurement and analytics company, was created via the merger of Jupiter Communications and Media Metrix Media may refer to: Communication * Media (communication), tools used to deliver information or data ** Advertising media, various media, content, buying and placement for advertising ** Broadcast media, communications delivered over mass el ... in June 2000. The Media Metrix part of Jupiter Media Metrix was subsequently sold to comScore. The AdRelevance product was sold to Nielsen NetRatings in 2002 after the FTC blocked a proposed acquisition of Jupiter Media Metrix by NetRatings, and the Jupiter Research business was sold to INT Media Group in June 2002 for $250,000 plus the assumption of liabilities. References {{reflist Companies based in New York (state) 2000 establishments in New York (state) ...
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Vertical Market
A vertical market is a market in which vendors offer goods and services ''specific'' to an industry, trade, profession, or other group of customers with specialized needs. A horizontal market is a market in which a product or service meets a need of a wide range of buyers across different sectors of an economy. Types There are three types of vertical market which encompass successive market stages of production and distribution: corporate, administered and contractual. #Corporate vertical markets combine market stages under single ownership. #Administered vertical markets are coordinated by one company due its size and power. #Contractual vertical markets are created by independent companies that combine market stages through legal agreements. See also *Vertical integration *Vertical market software *Vertical monopoly *Supply and demand *Product-market fit Product/market fit, also known as product-market fit, is the degree to which a product satisfies a strong market dema ...
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The Washington Post
''The Washington Post'' (also known as the ''Post'' and, informally, ''WaPo'') is an American daily newspaper published in Washington, D.C. It is the most widely circulated newspaper within the Washington metropolitan area and has a large national audience. Daily broadsheet editions are printed for D.C., Maryland, and Virginia. The ''Post'' was founded in 1877. In its early years, it went through several owners and struggled both financially and editorially. Financier Eugene Meyer purchased it out of bankruptcy in 1933 and revived its health and reputation, work continued by his successors Katharine and Phil Graham (Meyer's daughter and son-in-law), who bought out several rival publications. The ''Post'' 1971 printing of the Pentagon Papers helped spur opposition to the Vietnam War. Subsequently, in the best-known episode in the newspaper's history, reporters Bob Woodward and Carl Bernstein led the American press's investigation into what became known as the Watergate scandal ...
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Interactive Advertising Bureau
The Interactive Advertising Bureau (IAB) is an American advertising business organization that develops industry standards, conducts research, and provides legal support for the online advertising industry. The organization represents many of the most prominent media outlets globally, but mostly in the United States, Canada and Europe. Structure The IAB Global Network is made up of 42 international licensee organizations around the world. IAB Europe is a coalition of 27 national IABs across Europe, and over 500 companies. The IAB publishes Mediascope Europe annually, a media consumption study based on over 50,000 consumer interviews. The IAB's organizational model includes four areas: IAB (New Membership Criteria), IAB Education Foundation, IAB Technology Lab and Trustworthy Accountability Group. The Trustworthy Accountability Group is industry-owned whereas the rest are owned by IAB. Display ads are subject to standards established by the IAB. History Founded in 1996, the IAB ...
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Jupiter Research
Mecklermedia (formerly Internet.com LLC, Jupitermedia Inc., Mediabistro Inc. and WebMediaBrands Corporation) was a U.S.-based corporation. The original WebMediaBrands was established in 1994, and headquartered in New York. Founded by Alan M. Meckler and Tristan Louis, the company provides business-to-business (B2B) services for creative, business and information technology professionals, including recruitment and event promotion. Until 2014, the company also operated a group of websites aimed towards the B2B market—particularly blogs covering various aspects of the media industry. In August 2014, Mediabistro sold its editorial properties to Prometheus Global Media, a subsidiary of Guggenheim Partners, for $8 million. The company announced it would liquidate itself on December 22, 2015 History In 1994, Alan Meckler, then CEO of Mecklermedia, created MecklerWeb as an addendum to his offerings in print (''Virtual Reality World'', ''CDrom World'', and ''Internet World'') an ...
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Kelsey Research Group
__NOTOC__ Kelsey may refer to: Places Canada * Kelsey, Alberta * Kelsey, Manitoba * Rural Municipality of Kelsey, Manitoba (unconnected with Kelsey, Manitoba) * Kelsey Airport, Manitoba * SIAST Kelsey Campus, one of four campuses of the Saskatchewan Institute of Applied Science and Technology in Saskatoon United States * Kelsey, California in El Dorado County * Kelseyville, California in Lake County; formerly called Kelsey, California * Kelsey, Ohio * Kelsey, Texas * Kelsey Museum of Archaeology at the University of Michigan * Mount Kelsey, a mountain in New Hampshire Other uses * Kelsey (automobile company) * Kelsey (given name) * Kelsey (surname) * Kelsey (actor), known for ''Shoe Diaries'' (1992), ''Return to Frogtown'' (1992) and ''Carjack'' (1993) * "Kelsey" (song), a 2007 single by Metro Station from their debut album, ''Metro Station'' * Kelsey Lake Diamond Mine, a defunct diamond mine in the U.S. state of Colorado * Kelsey, a fashion doll in the 2001 series of Groovy ...
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Social Classifieds
Social organisms, including human(s), live collectively in interacting populations. This interaction is considered social whether they are aware of it or not, and whether the exchange is voluntary or not. Etymology The word "social" derives from the Latin word ''socii'' ("allies"). It is particularly derived from the Italian ''Socii'' states, historical allies of the Roman Republic (although they rebelled against Rome in the Social War of 91–87 BC). Social theorists In the view of Karl MarxMorrison, Ken. ''Marx, Durkheim, Weber. Formations of modern social thought'', human beings are intrinsically, necessarily and by definition social beings who, beyond being "gregarious creatures", cannot survive and meet their needs other than through social co-operation and association. Their social characteristics are therefore to a large extent an objectively given fact, stamped on them from birth and affirmed by socialization processes; and, according to Marx, in producing and reproducin ...
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Content Delivery Platform
A content delivery platform (CDP) is a software as a service (SaaS) content service, similar to a content management system (CMS), that utilizes embedded software code to deliver web content. Instead of the installation of software on client servers, a CDP feeds content through embedded code snippets, typically via JavaScript widget, Flash widget or server-side Ajax. Content delivery platforms are not content delivery networks, which are utilized for large web media and do not depend on embedded software code. A CDP is utilized for all types of web content, even text-based content. Alternatively, a content delivery platform can be utilized to import a variety of syndicated content into one central location and then re-purposed for web syndication. The term ''content delivery platform'' was coined by Feed.Us software architect John Welborn during a presentation to the Chicago Web Developers Association. In late 2007, two blog comment services launched utilizing CDP-based ...
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Application Service Provider
An application service provider (ASP) is a business providing application software generally through the Web. The ASP model The application software resides on the vendor's system and is accessed by users through a communication protocol. Alternatively, the vendor may provide special purpose client software. Client software may interface with these systems through an application programming interface. ASP characteristics include: * ASP fully owns and operates the software application(s) * ASP owns, operates and maintains the servers that support the software * ASP makes information available to customers via the Internet or a thin client * ASP may bill on a per-use basis, a monthly/annual fee, or a per-labor hour basis The advantages to this approach include: * Software costs for the application are spread over multiple clients * Vendors provide more application experience than the in-house staff * Key software systems are kept up to date and managed for performance by experts * ...
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Online Advertising
Online advertising, also known as online marketing, Internet advertising, digital advertising or web advertising, is a form of marketing and advertising which uses the Internet to promote products and services to audiences and platform users. Online advertising includes email marketing, search engine marketing (SEM), social media marketing, many types of display advertising (including web banner advertising), and mobile advertising. Advertisements are increasingly being delivered via automated software systems operating across multiple websites, media services and platforms, known as programmatic advertising. Like other advertising media, online advertising frequently involves a publisher, who integrates advertisements into its online content, and an advertiser, who provides the advertisements to be displayed on the publisher's content. Other potential participants include advertising agencies who help generate and place the ad copy, an ad server which technologically deliver ...
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Blog
A blog (a truncation of "weblog") is a discussion or informational website published on the World Wide Web consisting of discrete, often informal diary-style text entries (posts). Posts are typically displayed in reverse chronological order so that the most recent post appears first, at the top of the web page. Until 2009, blogs were usually the work of a single individual, occasionally of a small group, and often covered a single subject or topic. In the 2010s, "multi-author blogs" (MABs) emerged, featuring the writing of multiple authors and sometimes professionally edited. MABs from newspapers, other media outlets, universities, think tanks, advocacy groups, and similar institutions account for an increasing quantity of blog traffic. The rise of Twitter and other "microblogging" systems helps integrate MABs and single-author blogs into the news media. ''Blog'' can also be used as a verb, meaning ''to maintain or add content to a blog''. The emergence and growth of blogs i ...
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