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Murketing
Murketing is an advertising strategy that avoids direct sales of a product and focuses instead on vagaries such as marketing buzz, brand identity and publicity. Examples Well known examples of murketing include the launch of Red Bull, which spent millions of dollars promoting stealth events and competitions that had little to do with their actual product.Branded New York Times Book Review. By FARHAD MANJOO Published: July 27, 2008 similarly attempted to cultivate an apathetic image by deliberately not trying to sell or brand their product, knowing that doing so would have alienated their brand-weary potential customers. The use of viral videos, often unattributed or ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Rob Walker (journalist)
Rob Walker is an American journalist, author and educator, whose primary interests include design, business, technology, consumer culture, and the arts. He is the author of ''The Art of Noticing'' (2019), ''Buying In: The Secret Dialogue Between What We Buy and Who We Are'' (2008), and co-author, with Joshua Glenn, of ''Significant Objects: 100 Extraordinary Stories About Ordinary Things'' (2012). He writes a regular column in Fast Company Magazine, and has written for Design Observer, Bloomberg Businessweek, and The Atlantic. From 2013 until 2018, he wrote ''"The Workologist"'' column in the New York Times, and between 2004 and 2012 was a contributing writer for the New York Times Magazine, for which he wrote the ''"Consumed"'' column. He serves on the faculty of the ''Products of Design MFA'' program at the School of Visual Arts, in New York City. Career Walker has written for and worked as an editor at such publications as the New York Times, New York Times Magazine, Slat ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Direct Sales
Direct selling consists of single-level marketing (in which a direct seller makes money by buying products from a parent organization and selling them directly to customers) and multi-level marketing (in which the direct seller may earn money from both direct sales to customers and by sponsoring new direct sellers and potentially earning a commission from their efforts). Multi-Level Marketing is usually known as MLM. A single level direct selling involve mainly sale effort by the sales person, or named as an agent or a distributor. MLM would require more leadership and team work as products are sold through the network of many distributors, termed as business partners in many cases. According to the FTC: "Direct selling is a blanket term that encompasses a variety of business forms premised on person-to-person selling in locations other than a retail establishment, such as social media platforms or the home of the salesperson or prospective customer." Modern direct selling ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Marketing Buzz
Marketing buzz or simply buzz—a term used in viral marketing—is the interaction of consumers and users of a product or service which amplifies or alters the original marketing message. This emotion, energy, excitement, or anticipation about a product or service can be positive or negative. Buzz can be generated by intentional marketing activities by the brand owner or it can be the result of an independent event that enters public awareness through social or traditional media such as newspapers. Marketing buzz originally referred to oral communication but in the age of Web 2.0, social media such as Facebook, Twitter, Instagram and YouTube are now the dominant communication channels for marketing buzz. Strategies Some of the common tactics used to create buzz include building suspense around a launch or event, creating a controversy, or reaching out to bloggers and social media influencers. Social media participants in any particular virtual community can be divided into three s ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Brand Identity
A brand is a name, term, design, symbol or any other feature that distinguishes one seller's good or service from those of other sellers. Brands are used in business, marketing, and advertising for recognition and, importantly, to create and store value as brand equity for the object identified, to the benefit of the brand's customers, its owners and shareholders. Brand names are sometimes distinguished from generic or store brands. The practice of branding - in the original literal sense of marking by burning - is thought to have begun with the ancient Egyptians, who are known to have engaged in livestock branding as early as 2,700 BCE. Branding was used to differentiate one person's cattle from another's by means of a distinctive symbol burned into the animal's skin with a hot branding iron. If a person stole any of the cattle, anyone else who saw the symbol could deduce the actual owner. The term has been extended to mean a strategic personality for a product or comp ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Publicity
In marketing, publicity is the public visibility or awareness for any product, service, person or organization (company, charity, etc.). It may also refer to the movement of information from its source to the general public, often (but not always) via the media. The subjects of publicity include people of public interest, goods and services, organizations, and works of art or entertainment. A publicist is someone that carries out publicity, while public relations (PR) is the strategic management function that helps an organization establish and maintain communication with the public. This can be done internally, without the use of popular media. From a marketing perspective, publicity is one component of promotion and marketing. The other elements of the ''promotional mix'' are advertising, sales promotion, direct marketing and personal selling. Organizations will sometimes organize events designed to attract media coverage, and subsequently, provide positive publicity; these even ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Red Bull
Red Bull is a brand of energy drinks of Austria, Austrian company Red Bull GmbH. With 38% market share, it is the most popular energy drink brand as of 2019. Since its launch in 1987, more than 100 billion cans of Red Bull have been sold worldwide, including 9.8 billion in 2021. Originally available only in a single nondescript flavor sold in a tall and slim silver-blue can, called Red Bull Energy Drink, numerous Red Bull#Variants, variants of the drink were added over the course of time. Its slogan, "Red Bull Gives You Wings", is one of the most popular and memorable Advertising slogan, advertising slogans in the United States. Rather than following a traditional marketing approach, Red Bull has generated awareness and created a "brand myth" through proprietary extreme sport event series such as Red Bull Cliff Diving World Series, Red Bull Air Race, Crashed Ice, Red Bull Crashed Ice and standout stunts such as the Red Bull Stratos, Stratos space diving project. In addition to spo ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Pabst Blue Ribbon
Pabst Blue Ribbon, commonly abbreviated PBR, is an American lager beer sold by Pabst Brewing Company, established in Milwaukee, Wisconsin, in 1844 and currently based in San Antonio. Originally called Best Select, and then Pabst Select, the current name comes from the blue ribbons tied around the bottle neck between 1882 and 1916. History Gottlieb and Frederika Pabst and their twelve-year-old son Frederick arrived in the United States in 1848 and settled in Chicago where Frederick eventually found work on the ships of Lake Michigan. In 1862, Frederick married Maria Best, daughter of Philip Best, founder and owner of the Best Brewing Company, and in 1863 became a brewer at his father-in-law's brewery. When Philip Best retired to Germany in 1867, Pabst and Emil Schandein – his sister-in-law's husband and the vice-president of Best Brewery – worked to transform the company into one of the nation's largest brewers, capitalizing on, among other things, the Great Chicago Fire of ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Portmanteau
A portmanteau word, or portmanteau (, ) is a blend of wordsGarner's Modern American Usage , p. 644. in which parts of multiple words are combined into a new word, as in ''smog'', coined by blending ''smoke'' and ''fog'', or ''motel'', from ''motor'' and ''hotel''. In , a portmanteau is a single morph that is analyzed as representing two (or more) underlying s. When portmanteaus shorten es ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Outside (magazine)
''Outside'' is an American company and magazine focused on the outdoors. The first issue of ''Outside'' was published in September 1977. History Outside founders were Jann Wenner (the first editor in chief), William Randolph Hearst III (its first managing editor), and Jack Ford (an assistant to founding publisher Donald Welsh and a son of former U.S. President Gerald Ford). Wenner sold ''Outside'' to Lawrence J. Burke two years later. Burke merged it into his magazine ''Mariah'' (founded in 1976) and after a period of using the name ''Mariah/Outside'' kept the ''Outside'' name for the merged magazine. Christopher Keyes is the current editor. Outside, formerly Pocket Outdoor Media, acquired Outside Integrated Media in February 2021. Outside brands include Outside Magazine, Outside Business Journal, Outside Integrated Media, Outside TV, Gaia GPS, fastestknowntime.com, athleteReg, Peloton Magazine, Yoga Journal, SKI, Backpacker, VeloNews, Climbing, Rock & Ice, Gym Climber, Trail ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Cuba
Cuba ( , ), officially the Republic of Cuba ( es, República de Cuba, links=no ), is an island country comprising the island of Cuba, as well as Isla de la Juventud and several minor archipelagos. Cuba is located where the northern Caribbean Sea, Gulf of Mexico, and Atlantic Ocean meet. Cuba is located east of the Yucatán Peninsula (Mexico), south of both the American state of Florida and the Bahamas, west of Hispaniola ( Haiti/Dominican Republic), and north of both Jamaica and the Cayman Islands. Havana is the largest city and capital; other major cities include Santiago de Cuba and Camagüey. The official area of the Republic of Cuba is (without the territorial waters) but a total of 350,730 km² (135,418 sq mi) including the exclusive economic zone. Cuba is the second-most populous country in the Caribbean after Haiti, with over 11 million inhabitants. The territory that is now Cuba was inhabited by the Ciboney people from the 4th millennium BC with the Gua ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Kyteboarding
Kiteboarding or kitesurfing is a sport that involves using wind power with a large power kite to pull a rider across a water, land, or snow surface. It combines aspects of paragliding, surfing, windsurfing, skateboarding, snowboarding, and wakeboarding. Kiteboarding is among the less expensive and the more convenient sailing sports. After some concepts emerged in the late 1970s and early 1980s and some designs were successfully tested, the sport received a wider audience in the late 1990s and became mainstream at the turn of the century. It has freestyle, wave-riding, and racing competitions. The sport held the speed sailing record, reaching before being eclipsed by the Vestas Sailrocket. Worldwide, there are 1.5 million kitesurfers, while the industry sells around 100,000 to 150,000 kites per year. Most power kites are leading edge inflatable kites or foil kites attached by about of flying lines to a control bar and a harness. The kitesurfer rides on either a ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
2000s Neologisms
S, or s, is the nineteenth letter in the Latin alphabet, used in the modern English alphabet, the alphabets of other western European languages and others worldwide. Its name in English is ''ess'' (pronounced ), plural ''esses''. History Origin Northwest Semitic šîn represented a voiceless postalveolar fricative (as in 'ip'). It originated most likely as a pictogram of a tooth () and represented the phoneme via the acrophonic principle. Ancient Greek did not have a phoneme, so the derived Greek letter sigma () came to represent the voiceless alveolar sibilant . While the letter shape Σ continues Phoenician ''šîn'', its name ''sigma'' is taken from the letter ''samekh'', while the shape and position of ''samekh'' but name of ''šîn'' is continued in the '' xi''. Within Greek, the name of ''sigma'' was influenced by its association with the Greek word (earlier ) "to hiss". The original name of the letter "sigma" may have been ''san'', but due to the complica ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
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