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Marketing Warfare Strategies
Marketing warfare strategies represent a type of strategy, used in commerce and marketing, that tries to draw parallels between business and warfare and then applies the principles of military strategy to business situations, with competing firms considered as analogous to sides in a military conflict, and market share considered as analogous to territory in dispute. This view of marketing argues that in mature, low-growth markets, where real GDP growth is negative or low, commerce operates as a zero-sum game. One participant's gain is possible only at another participant's expense. Success depends on battling competitors for market share. The use of marketing warfare strategies Strategy is the organized deployment of resources to achieve specific objectives, something that business and warfare have in common. In the 1980s business strategists realized that there was a vast knowledge base stretching back thousands of years that they had barely examined. They turned to military str ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Strategic Planning
Strategic planning is an organization's process of defining its strategy or direction, and making decisions on allocating its resources to attain strategic goals. It may also extend to control mechanisms for guiding the implementation of the strategy. Strategic planning became prominent in corporations during the 1960s and remains an important aspect of strategic management. It is executed by strategic planners or strategists, who involve many parties and research sources in their analysis of the organization and its relationship to the environment in which it competes. ''Strategy'' has many definitions, but it generally involves setting strategic goals, determining actions to achieve the goals, setting a timeline, and mobilizing resources to execute the actions. A strategy describes how the ends (goals) will be achieved by the means (resources) in a given span of time. Often, Strategic Planning is long term and organizational action steps are established from two to five year ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
First-mover Advantage
In marketing strategy, first-mover advantage (FMA) is the competitive advantage gained by the initial ("first-moving") significant occupant of a market segment. First-mover advantage enables a company or firm to establish strong brand recognition, customer loyalty, and early purchase of resources before other competitors enter the market segment. First movers in a specific industry are almost always followed by competitors that attempt to capitalise on the first movers' success. These followers are also aiming to gain market share; however, most of the time the first-movers will already have an established market share, with a loyal customer base that allows them to maintain their market share. Mechanisms leading to first-mover advantages The three primary sources of a first-mover advantage are technology leadership, control of resources, and buyer switching costs. Technology leadership First movers can make their technology/product/services harder for later entrants to replicat ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Aggressiveness Strategy
Business strategies can be categorized in many ways. One popular method uses the typology put forward by American academics Raymond E. Miles and Charles C. Snow in their 1978 book on Organization Strategy. Miles and Snow's typology Miles and Snow identify three types of competitive strategies, those adopted by defender, analyzer and prospector types of organization, and a fourth, non-strategic type of organization, whose competitive behaviour is reactive to the perceived environmental conditions within which it operates.Miles, R. E. ''et al''Organizational Strategy, Structure, and Process ''The Academy of Management Review'', July 1978, Vol. 3, No. 3, pp. 546-562, accessed 20 December 2022 For convenience the reactor type of approach is often characterised as a form of competitive strategy. Prospector strategy This is the most aggressive of the four strategies. It typically involves active programs to expand into new markets and stimulate new opportunities. New product development ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Wess Roberts
Wesley Johnson known by his stage name Wess (August 13, 1945 — September 21, 2009) was an American-born Italian singer Singing is the act of creating musical sounds with the voice. A person who sings is called a singer, artist or vocalist (in jazz and/or popular music). Singers perform music (arias, recitatives, songs, etc.) that can be sung with or without ... and bass guitarist, perhaps mostly known for representing Italy along with Dori Ghezzi in the Eurovision Song Contest 1975 in Stockholm, Sweden, placing third. Originally from North Carolina, Wess moved to Italy in the 1960s in pursuit of a musical career. He formed a successful duo with Ghezzi and achieved some hits in Italy, such as "Voglio stare con te", "Come stai? Con chi sei?" and "Un corpo e un'anima". Wess also was a singer and played bass guitar for the soul-funk band Wess & The Airedales in the 1960s and early 1970s. He died in New York during his United States tour when a breathing crisis led to his ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Jack Trout
John Francis "Jack" Trout (January 31, 1935 – June 4, 2017) was an American advertising executive and an owner of Trout & Partners, a consulting firm. He was one of the founders and pioneers of positioning theory and also marketing warfare theory. Career Trout started his business career in the advertising department of General Electric. From there he went on to become a divisional advertising manager at Uniroyal. He then joined Al Ries in the advertising agency and marketing strategy firm where they worked together for over twenty-six years. He was the founder and president of the international marketing strategy firm "Trout and Partners". The firm is represented in offices in many countries worldwide including emerging markets. Trout worked with a number of different client companies, including AT&T, Apple, Citicorp, General Electric, Hewlett-Packard, IBM, Pfizer, Procter & Gamble, Southwest Airlines, and Xerox. When working with pizza chain Papa John's, Trout was maj ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Al Ries
Alfred Paul Ries (November 14, 1926 – October 7, 2022) was an American marketing professional and author. He was the cofounder and chairman of the Atlanta-based consulting firm Ries & Ries with his partner and daughter, Laura Ries. Along with Jack Trout, Ries is credited with resurrecting the idea of " positioning" in the field of marketing. Life and career Born in Indianapolis, Indiana in 1926, Ries graduated from DePauw University as a mathematics major in 1950. He accepted a position with the advertising department of General Electric before founding his own advertising agency in New York City, Ries Cappiello Colwell, in 1961. Jack Trout joined the agency in 1967. Ries and Trout wrote a three-part series of articles for ''Advertising Age'' in 1972. The themes discussed in that series of articles inspired their later book, ''Positioning: The Battle for Your Mind'', published in 1981. Ries wrote an article for AdWeek that centered around the historical failure of converged devi ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Marketing Warfare
Marketing is the process of exploring, creating, and delivering value to meet the needs of a target market in terms of goods and services; potentially including selection of a target audience; selection of certain attributes or themes to emphasize in advertising; operation of advertising campaigns; attendance at trade shows and public events; design of products and packaging attractive to buyers; defining the terms of sale, such as price, discounts, warranty, and return policy; product placement in media or with people believed to influence the buying habits of others; agreements with retailers, wholesale distributors, or resellers; and attempts to create awareness of, loyalty to, and positive feelings about a brand. Marketing is typically done by the seller, typically a retailer or manufacturer. Sometimes tasks are contracted to a dedicated marketing firm or advertising agency. More rarely, a trade association or government agency (such as the Agricultural Marketing Servi ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Barrie James
Barrie is a city in Southern Ontario, Canada, about north of Toronto. The city is within Simcoe County and located along the shores of Kempenfelt Bay, the western arm of Lake Simcoe. Although physically in Simcoe County, Barrie is politically independent. The city is part of the extended urban area in southern Ontario known as the Greater Golden Horseshoe. As of the 2021 census, the city's population was 147,829, while the census metropolitan area had a population of 212,667 residents. The area was first settled during the War of 1812 as a supply depot for British forces, and Barrie was named after Sir Robert Barrie. The city has grown significantly in recent decades due to the emergence of the technology industry. It is connected to the Greater Golden Horseshoe by Ontario Highway 400 and GO Transit. Significant sectors of the city's diversified economy include education, healthcare, information technology and manufacturing. History Before 1900 Barrie is situated on ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Journal Of Business Strategy
A journal, from the Old French ''journal'' (meaning "daily"), may refer to: *Bullet journal, a method of personal organization * Diary, a record of what happened over the course of a day or other period *Daybook, also known as a general journal, a daily record of financial transactions *Logbook, a record of events important to the operation of a vehicle, facility, or otherwise *Record (other) * Transaction log, a chronological record of data processing *Travel journal In publishing, ''journal'' can refer to various periodicals or serials: *Academic journal, an academic or scholarly periodical **Scientific journal, an academic journal focusing on science **Medical journal, an academic journal focusing on medicine **Law review, a professional journal focusing on legal interpretation *Magazine, non-academic or scholarly periodicals in general **Trade magazine, a magazine of interest to those of a particular profession or trade **Literary magazine, a magazine devoted to lit ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Philip Kotler
Philip Kotler (born May 27, 1931) is an American marketing author, consultant, and professor emeritus; the S. C. Johnson & Son Distinguished Professor of International Marketing at the Kellogg School of Management at Northwestern University (1962–2018). He is known for popularizing the definition of marketing mix. He is the author of over 80 books, including ''Marketing Management'', ''Principles of Marketing'', ''Kotler on Marketing'', ''Marketing Insights from A to Z'', ''Marketing 4.0'', ''Marketing Places'', ''Marketing of Nations'', ''Chaotics, Market Your Way to Growth, Winning Global Markets, Strategic Marketing for Health Care Organizations, Social Marketing, Social Media Marketing, My Adventures in Marketing, Up and Out of Poverty,'' and ''Winning at Innovation.'' Kotler describes strategic marketing as serving as "the link between society's needs and its pattern of industrial response." Kotler helped create the field of social marketing that focuses on helping individ ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
