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Multicultural Marketing
Multicultural marketing (also known as ethnic marketing) is the practice of marketing to one or more audiences of specific ethnicities—typically an ethnicity outside of a country's majority culture, which is sometimes called the "general market." Typically, multicultural marketing takes advantage of the ethnic group's different cultural referents—such as language, traditions, celebrations, religion and any other concepts—to communicate to and persuade that audience. Cultural as well as ethnic variations in multicultural societies such as the United States provide marketers with the opportunity to connect with consumers by developing consumer segments for targeted marketing initiatives. For example, insight into the culture and ethnicity of consumers is applied directly to consumer targeting through a variety of marketing initiatives in the U.S. Multicultural marketing acknowledges differences in perception, motives and beliefs among consumers with different cultural background ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Ethnic Group
An ethnic group or an ethnicity is a grouping of people who identify with each other on the basis of shared attributes that distinguish them from other groups. Those attributes can include common sets of traditions, ancestry, language, history, society, culture, nation, religion, or social treatment within their residing area. The term ethnicity is often times used interchangeably with the term nation, particularly in cases of ethnic nationalism, and is separate from the related concept of races. Ethnicity may be construed as an inherited or as a societally imposed construct. Ethnic membership tends to be defined by a shared cultural heritage, ancestry, origin myth, history, homeland, language, or dialect, symbolic systems such as religion, mythology and ritual, cuisine, dressing style, art, or physical appearance. Ethnic groups may share a narrow or broad spectrum of genetic ancestry, depending on group identification, with many groups having mixed genetic ancestry. Ethnic ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Benetton Group
Benetton Group S.r.l. () is a global fashion brand based in Ponzano Veneto, Italy, founded in 1965. Benetton Group has a network of about 5,000 stores worldwide. It is a wholly owned subsidiary of the Benetton family's holding company Edizione. History In 1965, the Benettons opened their first store in Belluno and three years after in Paris. The company's core business consists of clothing brands United Colors of Benetton and Sisley. Benetton was an iconic brand in the 1980s and 1990s, but has since struggled to regain this position. In 2000, it ranked 75th in Interbrand's ranking of the best global brands; however, by 2002, it had dropped out of the list. In 2012, Benetton Group was delisted from the stock exchange and is now a fully owned subsidiary of the Benetton family company Edizione holding. In 2017, the group posted a loss of €180 million. Prompted by the heavy losses, Luciano Benetton, who was then 83 years old, returned from retirement as Executive Chairma ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Alternative Media
Alternative media are media sources that differ from established or dominant types of media (such as mainstream media or mass media) in terms of their content, production, or distribution.Downing, John (2001). ''Radical Media''. Thousand Oaks, CA: Sage Publications. Sometimes the term '' independent media'' is used as a synonym, indicating independence from large media corporations, but this term is also used to indicate media enjoying freedom of the press and independence from government control. Alternative media does not refer to a specific format and may be inclusive of print, audio, film/video, online/digital and street art, among others. Some examples include the counter-culture zines of the 1960s, ethnic and indigenous media such as the First People's television network in Canada (later rebranded Aboriginal Peoples Television Network), and more recently online open publishing journalism sites such as Indymedia. In contrast to mainstream mass media, alternative media tend ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Ethnic Multicultural Media Academy
EMMA (Ethnic Multicultural Media Academy) is a British organization that raises awareness of discrimination through media campaigns and social networking. The EMMA Awards was founded in 1997 by Bobby Syed and "seeks to promote diversity within the media industry by publicly recognizing the levels of excellence achieved by the multicultural community, and the qualities that each ethnic group brings to the professional and commercial success of the United Kingdom as a whole". The first award presentation took place in 1998 at The Dorchester Hotel, Park Lane, London, and was hosted by TV presenter Lisa Aziz and journalist/broadcaster Darcus Howe. Prominent recipients include Lord Richard Attenborough, who received the 2001 Lifetime Achievement Award at the Grosvenor House Hotel, London. In the previous year, EMMA honored Nelson Mandela. Mahatma Gandhi (2002) and Bruce Lee (2004) both received EMMA's Legend Award. The UK EMMAs are screened on the Internet in May each year and accompa ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Ethnic Media
Ethnic media is media fashioned with a particular ethnic minority group or ethnic minority community in mind. Definition Academic Yu Shi tenders an operational definition for ethnic media: “Ethnic media are often regarded as media ''by and for'' ethnics in a host country with content in ethnic languages." Shi also adds, ethnic media “can be published by big ethnic media groups and by small organic ethnic communities”, as well. Practitioner Inga Buchbinder of New America Media adds, “Our organization defines it most as a publication, whether that’s news, television, radio, online, print, magazine--any sort of publication that caters to a specific ethnic community. And it could be in-language…or it could be bilingual that reaches a very specific community.” In addition to news, television, radio, online, print, and magazine outlets that qualify as ethnic media, academic John D.H. Downing adds musical culture and forms of religious expression to the ethnic media mix. ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Alan M
Alan may refer to: People * Alan (surname), an English and Turkish surname * Alan (given name), an English given name **List of people with given name Alan ''Following are people commonly referred to solely by "Alan" or by a homonymous name.'' *Alan (Chinese singer) (born 1987), female Chinese singer of Tibetan ethnicity, active in both China and Japan *Alan (Mexican singer) (born 1973), Mexican singer and actor * Alan (wrestler) (born 1975), a.k.a. Gato Eveready, who wrestles in Asistencia Asesoría y Administración *Alan (footballer, born 1979) (Alan Osório da Costa Silva), Brazilian footballer *Alan (footballer, born 1998) (Alan Cardoso de Andrade), Brazilian footballer *Alan I, King of Brittany (died 907), "the Great" *Alan II, Duke of Brittany (c. 900–952) * Alan III, Duke of Brittany(997–1040) *Alan IV, Duke of Brittany (c. 1063–1119), a.k.a. Alan Fergant ("the Younger" in Breton language) *Alan of Tewkesbury, 12th century abbott *Alan of Lynn (c. 1348–1423), 15th ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Ethnic Business Awards
Ethnic Business Awards (EBA) are Australian business awards. The awards recognise the significant achievements of migrant and Indigenous business owners. The EBA’s recognise the contributions made by migrants and the First Australians to business, the economy and multiculturalism. They reward their central roles in making Australia a welcoming, tolerant and fair society. They were founded in 1988 by Joseph Assaf Joseph Assaf (Arabic language, Arabic: جوزيف عساف; born 1944) is a Lebanese-born Australian businessman and founder of the Ethnic Business Awards. Biography Assaf was born in Hardine, a village in the Batroun District, 80 km from Bei ... AO, a Lebanese born Australian who specializes in multicultural marketing and businesses. Categories The Ethnic Business Awards consist of the following three categories: *Small Business (with turnover of less than or equal to $10 million per annum) *Medium to Large Business (with turnover of greater than $10 million p ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Joseph Assaf
Joseph Assaf (Arabic language, Arabic: جوزيف عساف; born 1944) is a Lebanese-born Australian businessman and founder of the Ethnic Business Awards. Biography Assaf was born in Hardine, a village in the Batroun District, 80 km from Beirut, Lebanon. His first language was Arabic, and he undertook his schooling in French. In 1967, at the age of 22, he migrated to Australia from Lebanon. In 1988, Assaf founded the Ethnic Business Awards. In June 2013, Australian Prime Minister Julia Gillard announced the appointment of Assaf to the Civil Society 20 group – the C20 – as part of the wider engagement process for the 2014 G20 Brisbane summit, G20 meeting in Australia in 2014. In 2008, Jascom International Pty Ltd published Assaf's book ''In Someone Else's Shoes'', a memoir detailing his experiences as a migrant in Australia. It also explores his understanding of Australian society in the context of multiculturalism. Honours and awards On 14 June 2010, Assaf was named a ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Pepsi Cola
Pepsi is a carbonated soft drink manufactured by PepsiCo. Originally created and developed in 1893 by Caleb Bradham and introduced as Brad's Drink, it was renamed as Pepsi-Cola in 1898, and then shortened to Pepsi in 1961. History Pepsi was first invented in 1893 as "Brad's Drink" by Caleb Bradham, who sold the drink at his drugstore in New Bern, North Carolina. It was renamed Pepsi-Cola in 1898, "Pepsi" because it was advertised to relieve dyspepsia (indigestion) and "Cola" referring to the cola flavor. Some have also suggested that "Pepsi" may have been a reference to the drink aiding digestion like the digestive enzyme pepsin, but pepsin itself was never used as an ingredient to Pepsi-Cola. The original recipe also included sugar and vanilla. Bradham sought to create a fountain drink that was appealing and would aid in digestion and boost energy. In 1903, Bradham moved the bottling of Pepsi from his drugstore to a rented warehouse. That year, Bradham sold 7,968 gallon ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Marketing Mix
The term "marketing mix" is a foundation model for businesses, historically centered around product, price, place, and promotion (also known as the "4 Ps"). The marketing mix has been defined as the "set of marketing tools that the firm uses to pursue its marketing objectives in the target market".Kotler, P., Marketing Management, (Millennium Edition), Custom Edition for University of Phoenix, Prentice Hall, 2001, p. 9. Marketing theory emerged in the early twenty-first century. The contemporary marketing mix which has become the dominant framework for marketing management decisions was first published in 1984. In services marketing, an extended marketing mix is used, typically comprising 7 Ps ( product, price, promotion, place, packaging, positioning and people), made up of the original 4 Ps extended by process, people and physical evidence. Occasionally service marketers will refer to 8 Ps (product, price, place, promotion, people, positioning, packaging, and performance), comp ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Procter And Gamble
The Procter & Gamble Company (P&G) is an American multinational Final good, consumer goods corporation headquartered in Cincinnati, Cincinnati, Ohio, founded in 1837 by William Procter (industrialist), William Procter and James Gamble (industrialist), James Gamble. It specializes in a wide range of personal health/consumer health, personal care and hygiene products; these products are organized into several segments including beauty; grooming; health care; fabric & home care; and baby, feminine, & family care. Before the sale of Pringles to Kellogg's, its product portfolio also included food, snacks, and Drink, beverages. P&G is incorporated in Ohio. In 2014, P&G recorded $83.1 billion in sales. On August 1, 2014, P&G announced it was streamlining the company, dropping and selling off around 100 brands from its product portfolio in order to focus on the remaining 65 brands, which produced 95% of the company's profits. A.G. Lafley, the company's chairman and CEO until Octob ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
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