Ethnic Multicultural Media Academy
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EMMA (Ethnic Multicultural Media Academy) is a British organization that raises awareness of discrimination through media campaigns and social networking. The EMMA Awards was founded in 1997 by Bobby Syed and "seeks to promote diversity within the media industry by publicly recognizing the levels of excellence achieved by the multicultural community, and the qualities that each ethnic group brings to the professional and commercial success of the United Kingdom as a whole". The first award presentation took place in 1998 at
The Dorchester The Dorchester is a five-star luxury hotel on Park Lane and Deanery Street in London, to the east of Hyde Park. It is one of the world's most prestigious and expensive hotels. The Dorchester opened on 18 April 1931, and it still retains its ...
Hotel, Park Lane, London, and was hosted by TV presenter Lisa Aziz and journalist/broadcaster Darcus Howe. Prominent recipients include Lord
Richard Attenborough Richard Samuel Attenborough, Baron Attenborough, (; 29 August 192324 August 2014) was an English actor, filmmaker, and entrepreneur. He was the president of the Royal Academy of Dramatic Art (RADA) and the British Academy of Film and Televisio ...
, who received the 2001 Lifetime Achievement Award at the
Grosvenor House Hotel ] JW Marriott Grosvenor House London, originally named the Grosvenor House Hotel, is a luxury hotel that opened in 1929 in the Mayfair area of London, England. The hotel is managed by JW Marriott Hotels, which is a brand of Marriott Internationa ...
, London. In the previous year, EMMA honored
Nelson Mandela Nelson Rolihlahla Mandela (; ; 18 July 1918 – 5 December 2013) was a South African Internal resistance to apartheid, anti-apartheid activist who served as the President of South Africa, first president of South Africa from 1994 to 1 ...
.
Mahatma Gandhi Mohandas Karamchand Gandhi (; ; 2 October 1869 – 30 January 1948), popularly known as Mahatma Gandhi, was an Indian lawyer, anti-colonial nationalist Quote: "... marks Gandhi as a hybrid cosmopolitan figure who transformed ... anti- ...
(2002) and
Bruce Lee Bruce Lee (; born Lee Jun-fan, ; November 27, 1940 – July 20, 1973) was a Hong Kong and American martial artist and actor. He was the founder of Jeet Kune Do, a hybrid martial arts philosophy drawing from different combat disciplines that ...
(2004) both received EMMA's Legend Award. The UK EMMAs are screened on the Internet in May each year and accompanied by an online voting system. The
BBC #REDIRECT BBC #REDIRECT BBC Here i going to introduce about the best teacher of my life b BALAJI sir. He is the precious gift that I got befor 2yrs . How has helped and thought all the concept and made my success in the 10th board exam. ...
...
broadcast the ceremony until 2004.


Patrons

The patrons of the Ethnic Multicultural Media Academy (Awards) include
Sir Trevor McDonald Sir Trevor McDonald (born George McDonald; 16 August 1939) is a Trinidadian-British newsreader and journalist, best known for his career as a news presenter with ITN. McDonald was knighted in 1999 for his services to journalism. Career ...
OBE, Dame Anita Roddick (Late),
Donald Woods Donald James Woods (15 December 1933 – 19 August 2001) was a South African journalist and Internal resistance to apartheid, anti-apartheid activist. As editor of the ''Daily Dispatch'', he was known for befriending fellow activist Steve Bik ...
CBE The Most Excellent Order of the British Empire is a British order of chivalry, rewarding contributions to the arts and sciences, work with charitable and welfare organisations, and public service outside the civil service. It was established o ...
(Late), Sir GK Noon, Lord Desai, Lord Ouseley,
Darcus Howe Leighton Rhett Radford "Darcus" Howe (26 February 1943 – 1 April 2017)"Civil ...
and
Jonathan Dimbleby Jonathan Dimbleby (born 31 July 1944) is a British presenter of current affairs and political radio and television programmes, author and historian. He is the son of Richard Dimbleby and younger brother of television presenter David Dimbleby. ...
. They have all backed EMMA since 1998.


References

{{DEFAULTSORT:Emma Awards established in 1997 Mass media awards Multiculturalism