Microtargeting
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Microtargeting
Microtargeting is the use of online data to tailor advertising messages to individuals, based on the identification of recipients’ personal vulnerabilities. Such tactics can be used for promoting a product or a political candidate. Direct marketing datamining techniques that are used often involve predictive market segmentation (aka cluster analysis). Microtargeting's tactics rely on transmitting a tailored message to a subgroup on the basis of unique information about that subgroup. Microtargeting is increasingly used by political parties and in election campaigns, including Australia, the United States Republican and Democratic political parties, as well as candidates who track individual voters and identify potential supporters. They use various means of communication such as direct mail, phone calls, home visits, television, radio, web advertising, email, and text messaging, among others, to communicate with voters, crafting messages to build support for fundraising, campa ...
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Election Campaign
A political campaign is an organized effort which seeks to influence the decision making progress within a specific group. In democracies, political campaigns often refer to electoral campaigns, by which representatives are chosen or referendums are decided. In modern politics, the most high-profile political campaigns are focused on general elections and candidates for head of state or head of government, often a president or prime minister. Campaign message The message of the campaign contains the ideas that the candidate wants to share with the voters. It is to get those who agree with their ideas to support them when running for a political position. The message often consists of several talking points about policy issues. The points summarize the main ideas of the campaign and are repeated frequently in order to create a lasting impression with the voters. In many elections, the opposition party will try to get the candidate "off message" by bringing up policy or person ...
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Disinformation Attack
Disinformation attacks are the intentional dissemination of false information, with an end goal of misleading, confusing, or manipulating an audience. Disinformation attacks may be executed by state or non-state actors to influence domestic or foreign populations. These attacks are commonly employed to reshape attitudes and beliefs, drive a particular agenda, or elicit certain actions out of a target audience. Tactics include the presentation of incorrect or misleading information, the creation of uncertainty, and the undermining of both correct information and the credibility of information sources. Disinformation attacks can be employed through traditional media outlets, such as state-sponsored TV channels and radios. However, disinformation attacks have become increasingly widespread and potent with the advent of social media. Digital tools such as bots, algorithms, and AI technology are leveraged to spread and amplify disinformation and micro-target populations on online pl ...
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Direct Marketing
Direct marketing is a form of communicating an offer, where organizations communicate directly to a pre-selected customer and supply a method for a direct response. Among practitioners, it is also known as ''direct response marketing''. By contrast, advertising is of a mass-message nature. Response channels include toll-free telephone numbers, reply cards, reply forms to be sent in an envelope, websites and email addresses. The prevalence of direct marketing and the unwelcome nature of some communications has led to regulations and laws such as the CAN-SPAM Act, requiring that consumers in the United States be allowed to opt-out. Overview Intended targets are selected from larger populations based on vendor-defined criteria, including average income for a particular ZIP code, purchasing history and presence on other lists. The goal is "to sell directly to consumers" without letting others "join (the) parade." Popularity A 2010 study by the Direct Marketing Associatio ...
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Republican National Committee
The Republican National Committee (RNC) is a U.S. political committee that assists the Republican Party of the United States. It is responsible for developing and promoting the Republican brand and political platform, as well as assisting in fundraising and election strategy. It is also responsible for organizing and running the Republican National Convention. When a Republican is president, the White House controls the committee. According to Boris Heersink, "political scientists have traditionally described the parties' national committees as inconsequential but impartial service providers." Similar committees exist in every U.S. state and most U.S. counties, although in some states party organization is structured by congressional district, allied campaign organizations being governed by a national committee. Ronna McDaniel is the current committee chairwoman. The RNC's main counterpart is the Democratic National Committee. History The 1856 Republican National Conventio ...
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America Votes
America Votes is a 501(c)(4) organization that aims "to coordinate and promote progressive issues." America Votes leads national and state-based coalitions to advance progressive policies and increase voter turnout for Democratic Party candidates. America Votes was created prior to the 2004 United States presidential election by Ellen Malcolm, the founder of EMILY's List; former Sierra Club executive director Carl Pope; Harold Ickes; Steve Rosenthal; and Andy Stern, the former president of Service Employees International Union (SEIU). Greg Speed serves as president of the organization. Activities According to the Center for Public Integrity, "America Votes, a national liberal nonprofit group with significant union funding, made the 2011 and 2012 Wisconsin recall elections a top priority, providing a major cash infusion to a handful of groups that helped organize the efforts." America Votes donated $940,000 toward the ultimately unsuccessful recall effort against Wisconsin Govern ...
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United States Elections, 2006
The 2006 United States elections were held on Tuesday, November 7, 2006, in the middle of Republican President George W. Bush's second term. Democrats won control of both houses of Congress, which was the first and only time either party did so since the 1994 elections. These elections were widely categorized as a Democratic wave. In the Senate, Democrats won a net gain of six seats to take a narrow majority in that chamber. Democrats picked up 31 seats in the House of Representatives, and after the election Nancy Pelosi became the first female Speaker of the House. In the gubernatorial elections, Democrats won a net gain of six seats. Nationwide, Republicans failed to win any congressional or gubernatorial seat that was held by a Democrat going into the election. This was also the first time since 1994 where a party did not lose a single incumbent in a gubernatorial or congressional election. Reasons for the Democratic Party victory included the decline of the public image of ...
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The Forward
''The Forward'' ( yi, פֿאָרווערטס, Forverts), formerly known as ''The Jewish Daily Forward'', is an American news media organization for a Jewish American audience. Founded in 1897 as a Yiddish-language daily socialist newspaper, ''The New York Times'' reported that Seth Lipsky "started an English-language offshoot of the Yiddish-language newspaper" as a weekly newspaper in 1990. In the 21st century ''The Forward'' is a digital publication with online reporting. In 2016, the publication of the Yiddish version changed its print format from a biweekly newspaper to a monthly magazine; the English weekly paper followed suit in 2017. Those magazines were published until 2019. ''The Forward''s perspective on world and national news and its reporting on the Jewish perspective on modern United States have made it one of the most influential American Jewish publications. It is published by an independent nonprofit association. It has a politically progressive editorial fo ...
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About
About may refer to: * About (surname) * About.com, an online source for original information and advice * about.me, a personal web hosting service * ''abOUT'', a Canadian LGBT online magazine * ''About Magazine'', a Texas-based digital platform covering LGBT news * About URI scheme, an internal URI scheme * About box, a dialog box that displays information related to a computer software * About equal sign, symbol used to indicate values are approximately equal See also * About Face (other) * About Last Night (other) * About Time (other) * About us (other) * About You (other) * ''about to The ''going-to'' future is a grammatical construction used in English to refer to various types of future occurrences. It is made using appropriate forms of the expression ''to be going to''.Fleischman, Suzanne, ''The Future in Thought and Langua ...
'', one of the future constructions in English grammar * {{disambiguation ...
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Jeff Ballabon
Jeff (Jeffrey) Ballabon is an American Mass media, media executive, lobbying, lobbyist, political advisor, and consultant. Early life Ballabon was born and raised in an Orthodox Jewish family in New York City. He received undergraduate degrees from the Ner Israel Rabbinical College and Yeshiva University, and a JD from Yale Law School. During law school, he interned at the State of Israel's Ministry of Justice, where he worked on the formulation of Israel's Basic Law: Human Dignity and Liberty. Career Ballabon began his career in government in the 1990s as legislative counsel to Senator John C. Danforth, and Republican Party (United States), Republican counsel to the United States Senate Committee on Commerce, Science, and Transportation.He was responsible for a number of initiatives, including the creation of the Troops to Teachers program. As a government relations and communications consultant and political adviser, Ballabon has run his own companies, Ballabon Group, B2 Stra ...
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Alex Gage
Alex is a given name. It can refer to a shortened version of Alexander, Alexandra, Alexis. People Multiple *Alex Brown (other), multiple people *Alex Gordon (other), multiple people *Alex Harris (other), multiple people *Alex Jones (other), multiple people *Alexander Johnson (other), multiple people *Alex Taylor (other), multiple people Politicians *Alex Allan (born 1951), British diplomat *Alex Attwood (born 1959), Northern Irish politician *Alex Kushnir (born 1978), Israeli politician *Alex Salmond (born 1954), Scottish politician, former First Minister of Scotland Baseball players *Alex Avila (born 1987), American baseball player *Alex Bregman (born 1994), American baseball player *Alex Gardner (baseball) (1861–1921), Canadian baseball player *Alex Katz (baseball) (born 1994), American baseball player *Alex Pompez (1890–1974), American executive in Negro league baseball and Major League Baseball scout *Alex Rodriguez ...
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Yochi Dreazen
Yochi J. Dreazen (born ) is an American journalist whose area of expertise is military affairs and national security. , he is the deputy managing editor and foreign editor of Vox and the author of a book, ''The Invisible Front: Love and Loss in an Era of Endless War'', which details the story of one Army family's fight against military suicide. In the past he has been a reporter for ''The Wall Street Journal'' and ''National Journal'' and managing editor for news at ''Foreign Policy''. He is a frequent guest on radio and television programs, including ''The Diane Rehm Show'' (NPR) and '' Washington Week with Gwen Ifill'' (PBS). Life Dreazen was born in Chicago, Illinois in 1976. In 1994, he graduated from the Ida Crown Jewish Academy, where he started a student newspaper. He spent a year in Israel before attending college. He graduated ''magna cum laude'' from the University of Pennsylvania in 1999, with degrees in history and English. As a student at the University of Pennsylvan ...
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