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Ink Trap
An ink trap is a feature of certain typefaces designed for printing in small sizes. At an ink trap, the corners or details are removed from the letterforms. When the type is printed, ink naturally spreads into the removed area. Without ink traps, the excess ink would soak outwards and ruin the crisp edge. Ink traps are only needed for small point sizes and are usually only found on typefaces designed for printing on newsprint. Fonts of this kind are applicable for classifieds or telephone books. Typefaces with ink traps may be offered in versions without them for display on screen or at larger sizes. Typefaces featuring ink traps include Retina The retina (from la, rete "net") is the innermost, light-sensitive layer of tissue of the eye of most vertebrates and some molluscs. The optics of the eye create a focused two-dimensional image of the visual world on the retina, which then ..., Bell Centennial, and Tang. References Typography {{typ-stub ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Typeface
A typeface (or font family) is the design of lettering that can include variations in size, weight (e.g. bold), slope (e.g. italic), width (e.g. condensed), and so on. Each of these variations of the typeface is a font. There are thousands of different typefaces in existence, with new ones being developed constantly. The art and craft of designing typefaces is called ''type design''. Designers of typefaces are called ''type designers'' and are often employed by ''type foundries''. In desktop publishing, type designers are sometimes also called ''font developers'' or ''font designers''. Every typeface is a collection of glyphs, each of which represents an individual letter, number, punctuation mark, or other symbol. The same glyph may be used for characters from different scripts, e.g. Roman uppercase A looks the same as Cyrillic uppercase А and Greek uppercase alpha. There are typefaces tailored for special applications, such as cartography, astrology or mathematics. Term ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Newsprint
Newsprint is a low-cost, non-archival paper consisting mainly of wood pulp and most commonly used to print newspapers and other publications and advertising material. Invented in 1844 by Charles Fenerty of Nova Scotia, Canada, it usually has an off white cast and distinctive feel. It is designed for use in printing presses that employ a long web of paper ( web offset, letterpress and flexographic), rather than individual sheets of paper. Newsprint is favored by publishers and printers as it is relatively low cost (compared with paper grades used for glossy magazines and sales brochures), strong (to run through modern high-speed web printing presses) and can accept four-color printing at qualities that meet the needs of typical newspapers. Invention Charles Fenerty began experimenting with wood pulp around 1838, making his discovery in 1844. On October 26, 1844, Fenerty took a sample of his paper to Halifax's top newspaper, the ''Acadian Recorder'', where he had written a l ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Classified Advertising
Classified advertising is a form of advertising, particularly common in newspapers, online and other periodicals, which may be sold or distributed free of charge. Classified advertisements are much cheaper than larger display advertisements used by businesses, although display advertising is more widespread. They were also commonly called "want" ads, starting in 1763, and are sometimes called small ads in Britain. Newspaper classifieds Advertisements in a newspaper are typically short, as they are charged for by the line or word, and are one newspaper column wide. Publications printing news or other information often have sections of classified advertisements; there are also publications that contain only advertisements. The advertisements are grouped into categories or ''classes'' such as "for sale—telephones", "wanted—kitchen appliances", and "services—plumbing", hence the term "classified". Classified ads generally fall into two types: individuals advertising sales ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Telephone Directory
A telephone directory, commonly called a telephone book, telephone address book, phonebook, or the white and yellow pages, is a listing of telephone subscribers in a geographical area or subscribers to services provided by the organization that publishes the directory. Its purpose is to allow the telephone number of a subscriber identified by name and address to be found. The advent of the Internet and smartphones in the 21st century greatly reduced the need for a paper phone book. Some communities, such as Seattle and San Francisco, sought to ban their unsolicited distribution as wasteful, unwanted and harmful to the environment.Yellow Pages ruling endangers SF ban Heather Knight, '' |
Retina (typeface)
Retina is a font by created by Tobias Frere-Jones for ''The Wall Street Journal'', which used it for high density print in their newspapers from 2000 to 2007. It was created to be legible at very small font sizes, using ink traps to stop smearing during the printing process. History In 1999 Jonathan Hoefler and Tobias Frere-Jones's firm Hoefler & Frere-Jones was commissioned to create a font for ''The Wall Street Journal'' stock listings. The font was completed and began use in ''The Wall Street Journal'' stock listings in 2000. The small size of Retina allowed ''The Wall Street Journal'' to print the same amount of text on eight fewer pages per issue, which was estimated to have saved the newspaper $6 million to $7 million annually. ''The Wall Street Journal'' condensed the size of its pages in 2007, replacing Retina with another font that was also developed by Hoefler & Frere-Jones called Exchange. In 2011 Retina was one of twenty-three digital fonts acquired by MoMA for i ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Bell Centennial
Bell Centennial is a sans-serif typeface in the industrial or grotesque style designed by Matthew Carter in the period 1975–1978. The typeface was commissioned by AT&T as a proprietary type to replace their then current directory typeface Bell Gothic on the occasion of AT&T's one hundredth anniversary. Carter was working for the Mergenthaler Linotype Company, which now licenses the face for general public use. Design AT&T's brief called for a typeface that would fit substantially more characters per line without loss of legibility, dramatically reducing the need for abbreviations and two-line entries, increase legibility at the smaller point sizes used in a telephone directory, and reduce consumption of paper. Bell Centennial was designed to address and overcome most of the limitations of telephone directory printing: poor reproduction due to high-speed printing on newsprint, and ink spread which decayed legibility as it closed up counterforms. Carter's design increased the ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
