IPod Advertising
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IPod Advertising
Apple has used a variety of advertising campaigns to promote its iPod portable digital media player. The campaigns include television commercials, print ads, posters in public places, and wrap advertising campaigns. These advertising techniques are unified by a distinctive, consistent style that differs from Apple's other ads. Original ad The very first advert for the first iPod (only compatible with Macs) featured a man in his room grooving to his digital music collection on his Apple iBook. He drags his music to his iPod, closes his iBook, and plugs in the ear phones. He hits play and the music increases its volume. He then dances and hops around the room, then puts on his jacket, sliding the iPod into the pocket. He dances to the door and leaves the room. The song used was "Take California" by the Propellerheads, which became the hallmark of all subsequent advertisements. One of the problems, noted Apple ad agency creative director Ken Segall, was the use of what he term ...
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Apple Inc
Apple Inc. is an American multinational technology company headquartered in Cupertino, California, United States. Apple is the largest technology company by revenue (totaling in 2021) and, as of June 2022, is the world's biggest company by market capitalization, the fourth-largest personal computer vendor by unit sales and second-largest mobile phone manufacturer. It is one of the Big Five American information technology companies, alongside Alphabet, Amazon, Meta, and Microsoft. Apple was founded as Apple Computer Company on April 1, 1976, by Steve Wozniak, Steve Jobs and Ronald Wayne to develop and sell Wozniak's Apple I personal computer. It was incorporated by Jobs and Wozniak as Apple Computer, Inc. in 1977 and the company's next computer, the Apple II, became a best seller and one of the first mass-produced microcomputers. Apple went public in 1980 to instant financial success. The company developed computers featuring innovative graphical user inter ...
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Steriogram
Steriogram were a rock band from New Zealand that formed in Auckland in 1999. The band consisted of frontman Tyson Kennedy (lead vocals and drums), Brad Carter (vocals, lead guitar and lead vocals), Tim Youngson (rhythm guitar and backing vocals), Jake Adams (bass guitar and backing vocals) and Jared Wrennall (drums and backing vocals). The band released three studio albums ''Schmack!'' (2004), ''This Is Not the Target Market'' (2007) and ''Taping the Radio'' (2010). The band's 2004 international hit single " Walkie Talkie Man" was used in an advertisement for the iPod and a number of films and video games. History Formation, EPs and ''Schmack!'' (1999–2005) Steriogram was formed in June 1999 by Brad Carter and Jake Adams, two friends from Whangarei, who joined with Tyson Kennedy and Tim Youngson, two friends from Auckland. They started performing as a melodic rock four-piece band with a manic live show. They released the EP ''Soccerstar'' in December that year. It had three ...
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Steve Jobs
Steven Paul Jobs (February 24, 1955 – October 5, 2011) was an American entrepreneur, industrial designer, media proprietor, and investor. He was the co-founder, chairman, and CEO of Apple; the chairman and majority shareholder of Pixar; a member of The Walt Disney Company's board of directors following its acquisition of Pixar; and the founder, chairman, and CEO of NeXT. He is widely recognized as a pioneer of the personal computer revolution of the 1970s and 1980s, along with his early business partner and fellow Apple co-founder Steve Wozniak. Jobs was born in San Francisco to a Syrian father and German-American mother. He was adopted shortly after his birth. Jobs attended Reed College in 1972 before withdrawing that same year. In 1974, he traveled through India seeking enlightenment before later studying Zen Buddhism. He and Wozniak co-founded Apple in 1976 to sell Wozniak's Apple I personal computer. Together the duo gained fame and wealth a year later with produ ...
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Wynton Marsalis
Wynton Learson Marsalis (born October 18, 1961) is an American trumpeter, composer, teacher, and artistic director of Jazz at Lincoln Center. He has promoted classical and jazz music, often to young audiences. Marsalis has won nine Grammy Awards, and his ''Blood on the Fields'' was the first jazz composition to win the Pulitzer Prize for Music. He is the only musician to win a Grammy Award in both jazz and classical during the same year. Early years Marsalis was born in New Orleans, Louisiana, on October 18, 1961, and grew up in the suburb of Kenner. He is the second of six sons born to Dolores Ferdinand Marsalis and Ellis Marsalis Jr., a pianist and music teacher.Stated on ''Finding Your Roots'', PBS, March 25, 2012 He was named for jazz pianist Wynton Kelly. Branford Marsalis is his older brother and Jason Marsalis and Delfeayo Marsalis are younger. All three are jazz musicians. While sitting at a table with trumpeters Al Hirt, Miles Davis, and Clark Terry, his father jokin ...
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Eminem
Marshall Bruce Mathers III (born October 17, 1972), known professionally as Eminem (; often stylized as EMINƎM), is an American rapper and record producer. He is credited with popularizing hip hop in middle America and is critically acclaimed as one of the greatest rappers of all time. Eminem's global success and acclaimed works are widely regarded as having broken racial barriers for the acceptance of white rappers in popular music. While much of his transgressive work during the late 1990s and early 2000s made him widely controversial, he came to be a representation of popular angst of the American underclass and has been cited as an influence for many artists of various genres. After the release of his debut album ''Infinite'' (1996) and the extended play ''Slim Shady EP'' (1997), Eminem signed with Dr. Dre's Aftermath Entertainment and subsequently achieved mainstream popularity in 1999 with ''The Slim Shady LP''. His next two releases, ''The Marshall Mathers LP'' (200 ...
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Lanyard
A lanyard is a cord, length of webbing, or strap that may serve any of various functions, which include a means of attachment, restraint, retrieval, and activation and deactivation. A lanyard is also a piece of rigging used to secure or lower objects aboard a ship."lanyard lan-yrd." Merriam-Webster's Collegiate(R) Dictionary. Springfield: Merriam-Webster, 2004. Credo Reference. Web. 1 October 2012. Origins The earliest references to lanyards date from 15th century France: "lanière" was a thong or strap-on apparatus. Bosun's pipe, marlinspike, and small knives typically had a lanyard consisting of a string loop tied together with a diamond knot. It helped secure against fall and gave an extended grip over a small handle. In the French military, lanyards were used to connect a pistol, sword, or whistle (for signaling) to a uniform semi-permanently. Lanyards were used by mounted cavalry on land and naval officers at sea. A pistol lanyard can be easily removed and reattach ...
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IPod Shuffle
The iPod Shuffle (stylized and marketed as iPod shuffle) is a discontinued digital audio player designed and formerly marketed by Apple Inc. It was the smallest model in Apple's iPod family, and was the first iPod to use flash memory. The first model was announced at the Macworld Conference & Expo on January 11, 2005; the fourth- and final-generation models were introduced on September 1, 2010. The iPod Shuffle was discontinued by Apple on July 27, 2017. Overview 1st generation Released on January 11, 2005 during the Macworld expo, the first-generation iPod Shuffle weighed , resembled a pack of chewing gum sticks, and was designed to be easily loaded with a selection of songs and to play them in sequential or random order. According to Apple, owners of existing iPods had often left the music selection to "shuffle", and the new iPod Shuffle was a way of implementing that in a much more cost-effective fashion. It used the SigmaTel STMP35xx system on a chip (SOC) and its ...
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Jerk It Out
"Jerk It Out" is a song by Swedish rock band Caesars. It was released in 2002 (when the band was known as Caesars Palace) as the lead single from their album '' Love for the Streets''; it is also featured on the follow-up ''Paper Tigers'' in remixed form. The song was an international success following a re-release in 2005, reaching number eight on the UK Singles Chart and peaking at number 70 on the US '' Billboard'' Hot 100. Chart performance The song was first released for radio airplay in Sweden in early 2002 and reached number 32 in Sweden at the start of April. The following year, the song made an appearance on the UK Singles Chart, at number 60. It was re-released on 8 April 2005 as a maxi-CD single, and appeared on the band's album of that year, ''Paper Tigers''. The re-release peaked at number eight on the UK Singles Chart, number 70 on the US ''Billboard'' Hot 100 and number 19 on the ''Billboard'' Dance/Mix Show Airplay chart. Track listings 2002–2003 Swedish C ...
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Coldplay
Coldplay are a British rock band formed in London in 1997. They consist of vocalist and pianist Chris Martin, guitarist Jonny Buckland, bassist Guy Berryman, drummer Will Champion and creative director Phil Harvey. They met at University College London and began playing music together from 1996 to 1998, initially calling themselves Starfish. After independently releasing an extended play, ''Safety'' (1998), Coldplay signed with Parlophone in 1999. The band's debut album, ''Parachutes'' (2000), included their breakthrough single "Yellow" and received a Brit Award for British Album of the Year, a Grammy Award for Best Alternative Music Album and a Mercury Prize nomination. Their second album, ''A Rush of Blood to the Head'' (2002), won the same accolades and included "Clocks", which earned a Grammy Award for Record of the Year. In 2005, they released '' X&Y''; the album was marked by a troubled production and various delays, completing what the band considered a trilogy as wel ...
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The Ting Tings
The Ting Tings are an English indie pop duo from Salford, Greater Manchester formed in 2007. The band consists of Katie White (vocals, guitar, bass drums, bass guitar, cowbells) and Jules De Martino (drums, lead guitar, bass guitar, keyboards, vocals). The duo's debut studio album, ''We Started Nothing'', was released in 2008 by Columbia Records to positive reviews and commercial success, peaking at number one on the UK Albums Chart"World Album Charts"
aCharts.us. Retrieved 10 June 2008.
and number 78 on the US ''Billboard'' 200. It spawned four singles, including "", which topped the

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The Fratellis
The Fratellis are a Scottish rock Rock most often refers to: * Rock (geology), a naturally occurring solid aggregate of minerals or mineraloids * Rock music, a genre of popular music Rock or Rocks may also refer to: Places United Kingdom * Rock, Caerphilly, a location in Wales ... band from Glasgow, formed in 2005. The band consists of three unrelated members, who perform under pseudonyms: lead vocalist and guitarist Jon Fratelli, bassist Barry Fratelli, and drummer Mince Fratelli. Their singles "Chelsea Dagger" and "Whistle for the Choir" were both top ten hits in the UK charts. History 2005–2006: ''The Fratellis EP'' and ''Costello Music'' The band's name came from the criminal family in ''The Goonies'' and received their first radio playing in 2005, on central Scotland's Beat 106 (later XFM Scotland, now Capital Scotland) Beatscene show hosted by Jim Gellatly. They were signed by Fallout Records after less than 10 shows. The band formed after the band members placed ...
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Wolfmother
Wolfmother is an Australian hard rock band from Sydney. Formed in 2004, the group is centred around vocalist and guitarist Andrew Stockdale, who is the only constant member of the line-up. The band has been through many personnel changes since their formation, with the current incarnation including drummer Hamish Rosser and bassist Brad Heald, both of whom are former members of The Vines. The original – and most commercially successful – line-up included bassist and keyboardist Chris Ross and drummer Myles Heskett. Ross and Heskett left Wolfmother after four years in 2008. Stockdale, Ross and Heskett formed Wolfmother in 2004 after several years of informal jamming. Signing with independent label Modular Recordings, the band released their self-titled debut album in Australia in 2005, which reached number 3 on the domestic albums chart. It was released internationally by Interscope and Island Records the following year, and to date has sold in excess of 1.5 million copi ...
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