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Green Business
A sustainable business, or a green business, is an enterprise that has minimal negative impact or potentially a positive effect on the global or local environment, community, society, or economy—a business that strives to meet the triple bottom line. They cluster under different groupings and the whole is sometimes referred to as "green capitalism." Often, sustainable businesses have progressive environmental and human rights policies. In general, business is described as green if it matches the following four criteria:Cooney, S. (2009) "Build A Green Small Business. Profitable ways to become an ecopreneur." # It incorporates principles of sustainability into each of its business decisions. # It supplies environmentally friendly products or services that replaces demand for nongreen products and/or services. # It is greener than traditional competition. # It has made an enduring commitment to environmental principles in its business operations. Terminology A sustainable business ...
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Natural Environment
The natural environment or natural world encompasses all life, living and non-living things occurring nature, naturally, meaning in this case not Artificiality, artificial. The term is most often applied to the Earth or some parts of Earth. This environment encompasses the interaction of all living species, climate, weather and natural resources that affect human survival and economic activity. The concept of the ''natural environment'' can be distinguished as components: * Complete ecological units that function as natural systems without massive civilized human intervention, including all vegetation, microorganisms, soil, Rock (geology), rocks, Atmosphere of Earth, atmosphere, and natural phenomenon, natural phenomena that occur within their boundaries and their nature. * Universal natural resources and physical phenomena that lack clear-cut boundaries, such as air, water, and climate, as well as energy, radiation, electric charge, and magnetism, not originating from civilize ...
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Upcycling
Upcycling, also known as creative reuse, is the process of transforming by-products, waste materials, useless, or unwanted products into new materials or products perceived to be of greater quality, such as artistic value or environmental value. Description Upcycling is the opposite of downcycling, which is the other part of the recycling process. Downcycling involves converting materials and products into new materials, sometimes of lesser quality. Most recycling involves converting or extracting useful materials from a product and creating a different product or material. The terms upcycling and ''downcycling'' were first used in print in an article in SalvoNEWS by Thornton Kay quoting Reiner Pilz and published in 1994. ''Upsizing'' was the title of the German edition of a book about upcycling first published in English in 1998 by Gunter Pauli and given the revised title of ''Upcycling'' in 1999. The German edition was adapted to the German language and culture by Johannes ...
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Subaru
( or ; ) is the automaker, automobile manufacturing division of Japanese transportation conglomerate (company), conglomerate Subaru Corporation (formerly known as Fuji Heavy Industries), the Automotive industry#By manufacturer, twenty-first largest automaker by production worldwide in 2017. Subaru cars are known for their use of a flat engine, boxer engine layout in most vehicles above 1,500 cc. The Symmetrical All Wheel Drive drive-train layout was introduced in 1972. Both became standard equipment for mid-size and smaller cars in most markets by 1996. The lone exception is the Subaru BRZ, BRZ, introduced in 2012 via a partnership with Toyota, which pairs the boxer engine with rear-wheel-drive. Subaru also offers turbocharged versions of their passenger cars, such as the Subaru WRX, WRX, Subaru Legacy, Legacy and Subaru Outback, Outback XT, Subaru Ascent, Ascent, and formerly the Subaru Legacy, Legacy GT and Subaru Forester, Forester XT. In Western markets, Subaru vehi ...
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Energy Independence
Energy independence is independence or autarky regarding energy resources, energy supply and/or energy generation by the energy industry. Energy dependence, in general, refers to mankind's general dependence on either primary or secondary energy for energy consumption (fuel, transport, automation, etc.). In a narrower sense, it may describe the dependence of one country on energy resources from another country. Energy dependence has been identified as one of several factors (energy sources diversification, energy suppliers diversification, energy sources fungibility, energy transport, market liquidity, energy resources, political stability, energy intensity, GDP) negatively contributing to energy security. Generally, a higher level of energy dependence is associated with higher risk, because of the possible interference of trade regulations, international armed conflicts, terrorist attacks, etc. A crucial contribution on the road to energy independence is energy efficiency b ...
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Marketing Claim
Advertising slogans are short phrases used in advertising campaigns to generate publicity and unify a company's marketing strategy. The phrases may be used to attract attention to a distinctive product feature or reinforce a company's brand. Etymology and nomenclature According to the 1913 Webster's Dictionary, a slogan () derives from the Gaelic "sluagh- ghairm" (an army cry). Its contemporary definition denotes a distinctive advertising motto or advertising phrase used by any entity to convey a purpose or ideal. This is also known as a catchphrase. Taglines, or tags, are American terms describing brief public communications to promote certain products and services. In the UK, they are called ''end lines'' or ''straplines.'' In Japan, advertising slogans are called or . Format Most corporate advertisements are short, memorable phrases, often between 3 and 5 words. Slogans adopt different tones to convey different meanings. For example, funny slogans can enliven conversation ...
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Henry Ford
Henry Ford (July 30, 1863 – April 7, 1947) was an American industrialist, business magnate, founder of the Ford Motor Company, and chief developer of the assembly line technique of mass production. By creating the first automobile that middle-class Americans could afford, he converted the automobile from an expensive luxury into an accessible conveyance that profoundly impacted the landscape of the 20th century. His introduction of the Ford Model T automobile revolutionized transportation and American industry. As the Ford Motor Company owner, he became one of the richest and best-known people in the world. He is credited with "Fordism", the mass production of inexpensive goods coupled with high wages for workers. Ford had a global vision, with consumerism as the key to peace. His intense commitment to systematically lowering costs resulted in many technical and business innovations, including a franchise system that put dealerships throughout North America and major citie ...
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Ford Motor Company
Ford Motor Company (commonly known as Ford) is an American multinational automobile manufacturer headquartered in Dearborn, Michigan, United States. It was founded by Henry Ford and incorporated on June 16, 1903. The company sells automobiles and commercial vehicles under the Ford brand, and luxury cars under its Lincoln luxury brand. Ford also owns Brazilian SUV manufacturer Troller, an 8% stake in Aston Martin of the United Kingdom and a 32% stake in China's Jiangling Motors. It also has joint ventures in China (Changan Ford), Taiwan (Ford Lio Ho), Thailand ( AutoAlliance Thailand), and Turkey ( Ford Otosan). The company is listed on the New York Stock Exchange and is controlled by the Ford family; they have minority ownership but the majority of the voting power. Ford introduced methods for large-scale manufacturing of cars and large-scale management of an industrial workforce using elaborately engineered manufacturing sequences typified by moving assembly lines; by ...
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Solar Energy
Solar energy is radiant light and heat from the Sun that is harnessed using a range of technologies such as solar power to generate electricity, solar thermal energy (including solar water heating), and solar architecture. It is an essential source of renewable energy, and its technologies are broadly characterized as either passive solar or active solar depending on how they capture and distribute solar energy or convert it into solar power. Active solar techniques include the use of photovoltaic systems, concentrated solar power, and solar water heating to harness the energy. Passive solar techniques include orienting a building to the Sun, selecting materials with favorable thermal mass or light-dispersing properties, and designing spaces that naturally circulate air. The large magnitude of solar energy available makes it a highly appealing source of electricity. In 2020 solar energy has been the cheapest source of Electricity. In Saudi Arabia a power purchase agreemen ...
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Geoffrey Jones (academic)
Geoffrey G. Jones is a British-born business historian. He became a US citizen in 2010. He is currently Isidor Straus Professor of Business History at the Harvard Business School. The previous holders of this Chair, which was the first in the world in business history being founded in 1927, included Alfred D. Chandler, Jr. and Thomas K. McCraw. Jones's works have concentrated on the historical evolution of globalization, international banking and trading, and foreign direct investment by multinationals. He has published histories of Unilever, and has more recently written on the history of sustainable business worldwide. In 2017 he published a historical study of green entrepreneurship from the nineteenth century until the present day called ''Profits and Sustainability. A History of Green Entrepreneurship'' (Oxford, 2017) Life Born in Birmingham, Jones attended Corpus Christi, Cambridge. After receiving his PhD, he worked there as a research fellow. He then became a lecturer i ...
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Microlending
:''This article is specific to small loans, often provided in a pooled manner. For direct payments to individuals for specific projects, see Micropatronage. For financial services to the poor, see Microfinance. For small payments, see Micropayment.'' Microcredit is the extension of very small loans (microloans) to impoverished borrowers who typically lack collateral, steady employment, or a verifiable credit history. It is designed to support entrepreneurship and alleviate poverty. Many recipients are illiterate, and therefore unable to complete paperwork required to get conventional loans. As of 2009 an estimated 74 million people held microloans that totaled US$38 billion. Grameen Bank reports that repayment success rates are between 95 and 98 percent. Microcredit is part of microfinance, which provides a wider range of financial services, especially savings accounts, to the poor. Modern microcredit is generally considered to have originated with the Grameen Bank founded in Ba ...
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Green Investment Bank
Green Investment Group Limited (GIG) is a specialist in green infrastructure principal investment, project delivery and the management of portfolio assets, and related services. The business was launched initially by the UK government in 2012 as the first institution of its type in the world. The organisation was acquired by the diversified financial group Macquarie Group Limited in 2017, creating one of Europe's largest teams of dedicated green infrastructure investors, and now operates under the name Green Investment Group. It is structured as a public limited company and is owned by the Macquarie Group. It has offices in London and Edinburgh. History Origins As a result of the Climate Change Act 2008, the United Kingdom became legally committed to significantly reducing its carbon emissions by 2050. More importantly, the Act committed the UK to generating a significantly higher percentage of its energy from renewable sources by 2020. A non-partisan, House of Commons committ ...
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Gort Cloud
The gort cloud is "a vast, largely invisible and growing (environmentally-aware) 'community' that sieves, measures and exchanges information on environmental (green) products and services." "The community includes NGOs, government agencies, certifying groups, academics, eco-tech specialists, business alliances, green media including green business news, sustainable designers, foundations, other social networks, conferences, trade shows, events, competitions, green blogs, special interest groups, and trendspotters—to name just a few." The book,The Gort Cloud, examines the marketing and brand-building experiences of sustainable businesses in America and discusses the gort cloud concept. It was critically reviewed by TreeHugger in December 2008. The gort cloud is analogous to a social network: "A social network is a social structure made of nodes (which are generally individuals or organizations) that are tied by one or more specific types of interdependency, such as values, vision ...
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