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Fourth Screen
In advertising and marketing communication, fourth screen, or sometimes third screen, refers to a small portable video screen such as a mobile phone or portable media player. Today, people use mobile devices in ways that open new possibilities for documentary practice. History The term fourth screen originates in reference to the actual historical sequence in the development of video screens. With the rapid proliferation of video networks in non-traditional spots such as movie theaters, bars and restaurants, gas stations, health clubs, and other place-based venues a category entitled "fourth screen" was created. The first three screens are considered: TV, Internet, and Mobile. The fourth screen is mainly used in the advertising and media space with the explanation and use of digital signage. With the proliferation of technology, digital signage has expanded in this "fourth screen" section to include movie theaters, gas stations and health clubs. One of the leading digital signa ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Mobile Phone
A mobile phone, cellular phone, cell phone, cellphone, handphone, hand phone or pocket phone, sometimes shortened to simply mobile, cell, or just phone, is a portable telephone that can make and receive calls over a radio frequency link while the user is moving within a telephone service area. The radio frequency link establishes a connection to the switching systems of a mobile phone operator, which provides access to the public switched telephone network (PSTN). Modern mobile telephone services use a cellular network architecture and, therefore, mobile telephones are called ''cellular telephones'' or ''cell phones'' in North America. In addition to telephony, digital mobile phones ( 2G) support a variety of other services, such as text messaging, multimedia messagIng, email, Internet access, short-range wireless communications (infrared, Bluetooth), business applications, video games and digital photography. Mobile phones offering only those capabilities are known as fea ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Portable Media Player
A portable media player (PMP) (also including the related digital audio player (DAP)) is a portable consumer electronics device capable of storing and playing digital media such as audio, images, and video files. The data is typically stored on a compact disc (CD), Digital Video Disc (DVD), Blu-ray Disc (BD), flash memory, microdrive, or hard drive; most earlier PMPs used physical media, but modern players mostly use flash memory. In contrast, analogue portable audio players play music from non-digital media that use analogue media, such as cassette tapes or vinyl records. Digital audio players (DAP) were often marketed as MP3 players even if they also supported other file formats and media types. The PMP term was introduced later for devices that had additional capabilities such as video playback. Generally speaking, they are portable, employing internal or replaceable batteries, equipped with a 3.5 mm headphone jack which can be used for headphones or to connect to a ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Documentary Practice
Documentary practice is the process of creating documentary projects. It refers to what people do with media devices, content, form, and production strategies in order to address the creative, ethical, and conceptual problems and choices that arise as they make documentary films or other similar presentations based on fact or reality. Colleges and universities offer courses and programs in documentary practice (see External Links). Traditional definitions put forth by scholars of documentary film address documentary practice in terms of formal codes, categories and conventions. These are used by filmmakers to create "non-fictional" representations of the historical world. Subsequent definitions made by others define various approaches to documentary in terms of how they use such rhetorical strategies as voice, structure and style. Such definitions focus on finished documentary projects and how they measure up to contemporary notions of truth and representation. However, recent ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Digital Signage
Digital signage is a segment of electronic signage. Digital displays use technologies such as LCD, LED, projection and e-paper to display digital images, video, web pages, weather data, restaurant menus, or text. They can be found in public spaces, transportation systems, museums, stadiums, retail stores, hotels, restaurants and corporate buildings etc., to provide wayfinding, exhibitions, marketing and outdoor advertising. They are used as a network of electronic displays that are centrally managed and individually addressable for the display of text, animated or video messages for advertising, information, entertainment and merchandising to targeted audiences. Roles and function The many different uses of digital signage allow a business to accomplish a variety of goals. Some of the most common applications include: *Public information – news, weather, traffic and local (location specific) information, such as building directory with a map, fire exits and traveler i ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Screenvision
Screenvision Media is a cinema advertising and film distribution company in the United States. The Screenvision Media cinema advertising network includes over 15,000 screens, more than 2,400 theatre locations, and 335 universities in every state and 93% of U.S. designated market areas, and through this network delivers more than 500 million consumer touches annually. Headquartered in New York City, Screenvision provides on-screen advertising, in-lobby promotions and integrated marketing programs, with offices in New York City, Chicago, Detroit, and Los Angeles. The company’s Screenvision Direct business unit has 6 regional offices and local sales representatives nationwide. John Partilla joined as CEO in October, 2015. Screenvision has 350 employees and an annual revenue of $250 million. Screenvision represents over 155 theatrical exhibitors, including 17 of the top 25 exhibitor companies. In addition to cinema advertising sales and media management, the company provides prod ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Gas Station TV
Gas is one of the four fundamental states of matter (the others being solid, liquid, and plasma). A pure gas may be made up of individual atoms (e.g. a noble gas like neon), elemental molecules made from one type of atom (e.g. oxygen), or compound molecules made from a variety of atoms (e.g. carbon dioxide). A gas mixture, such as air, contains a variety of pure gases. What distinguishes a gas from liquids and solids is the vast separation of the individual gas particles. This separation usually makes a colourless gas invisible to the human observer. The gaseous state of matter occurs between the liquid and plasma states, the latter of which provides the upper temperature boundary for gases. Bounding the lower end of the temperature scale lie degenerative quantum gases which are gaining increasing attention. High-density atomic gases super-cooled to very low temperatures are classified by their statistical behavior as either Bose gases or Fermi gases. For a comprehensive listi ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Television
Television, sometimes shortened to TV, is a telecommunication medium for transmitting moving images and sound. The term can refer to a television set, or the medium of television transmission. Television is a mass medium for advertising, entertainment, news, and sports. Television became available in crude experimental forms in the late 1920s, but only after several years of further development was the new technology marketed to consumers. After World War II, an improved form of black-and-white television broadcasting became popular in the United Kingdom and the United States, and television sets became commonplace in homes, businesses, and institutions. During the 1950s, television was the primary medium for influencing public opinion.Diggs-Brown, Barbara (2011''Strategic Public Relations: Audience Focused Practice''p. 48 In the mid-1960s, color broadcasting was introduced in the U.S. and most other developed countries. The availability of various types of archival st ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
