Screenvision Media is a cinema advertising and film distribution company in the United States. The Screenvision Media cinema

advertising network An online advertising network or ad network is a company that connects advertisers to websites that want to host advertisements. The key function of an ad network is an aggregation of ad supply from publishers and matching it with advertiser's d ...

includes over 15,000 screens, more than 2,400 theatre locations, and 335 universities in every state and 93% of U.S. designated market areas, and through this network delivers more than 500 million consumer touches annually. Headquartered in

New York City New York, often called New York City or NYC, is the most populous city in the United States. With a 2020 population of 8,804,190 distributed over , New York City is also the most densely populated major city in the Un ...

, Screenvision provides on-screen advertising, in-lobby promotions and integrated marketing programs, with offices in New York City,

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, and

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. The company’s Screenvision Direct business unit has 6 regional offices and local sales representatives nationwide. John Partilla joined as CEO in October, 2015. Screenvision has 350 employees and an annual revenue of $250 million. Screenvision represents over 155 theatrical exhibitors, including 17 of the top 25 exhibitor companies. In addition to cinema advertising sales and media management, the company provides production services, high definition

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installation and management,

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preshow production, alternative content services and other associated products and services.

Structure

Screenvision was a joint venture between

ITV plc ITV plc is a British media company that holds 13 of the 15 regional television licences that make up the ITV network (Channel 3), the oldest and largest commercial terrestrial television network in the United Kingdom. ITV plc is listed on the ...

(LSE: ITV), a UK-based

free to air Free-to-air (FTA) services are television (TV) and radio services broadcast in unencrypted form, allowing any person with the appropriate receiving equipment to receive the signal and view or listen to the content without requiring a subscriptio ...

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broadcaster and

Technicolor SA Vantiva SA, formerly Technicolor SA, Thomson SARL, and Thomson Multimedia, is a French multinational corporation that provides creative services and technology products for the communication, media and entertainment industries. Vantiva's headq ...

, a provider of technology, services, systems and equipment to the media and entertainment industries.

History

On 28 September 2010, ITV plc sold their stake to Shamrock Capital Growth Fund II, in a deal worth a reported $80m. Later on,

Carmike Cinemas Carmike Cinemas was a motion picture exhibitor headquartered in Columbus, Georgia. As of March 2016, the company had 276 theaters with 2,954 screens in 41 states, and was the fourth largest movie theater chain in the United States. The company b ...

acquired 20% of Screenvision; today, that 20% stake is owned by

AMC Entertainment AMC Entertainment Holdings, Inc. ( d/b/a AMC Theatres, originally an abbreviation for American Multi-Cinema; often referred to simply as AMC and known in some countries as AMC Cinemas or AMC Multi-Cinemas) is an American movie theater chain fo ...

. AMC's acquisition of Carmike Cinemas resulted in the transfer of 384 AMC Theatre screens into the Screenvision Media exhibitor network. In May 2014, Screenvision entered into a merger agreement with

National CineMedia National CineMedia (NCM) is an American cinema advertising company. NCM displays ads to U.S. consumers in movie theaters, online and through mobile technology. NCM presents cinema advertising across a digital in-theater network, consisting of the ...

(NCM) for US$375 million. The merger was blocked by the

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over

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concerns, since Screenvision and NCM together would supply advertising to 34,000 of the nation's 39,000 movie theaters. In March 2015, Screenvision and NCM terminated their deal and NCM paid Screenvision a $26.8 million termination payment. In the fall of 2016, Screenvision Media rolled out Screenvision Select, an additive network with curated programming created specifically for art house theatres. At their 2016 upfront event in New York City, Screenvision Media unveiled the Connected Cinema brand "storytelling platform", which, through several tech alliances, will allow advertisers to "engage with" moviegoers before, during and after the movie. Screenvision was acquired by Abry Partners in June 2018 for $380 million. The Boston-based media-focused private equity firm took a controlling stake in the company. In November 2019, the company launched Screenvision Sports, extending their core cinema advertising business to sports leagues, teams and properties.

Film distribution

The company also distributed Hasbro's '' My Little Pony: Equestria Girls'' and '' My Little Pony: Equestria Girls – Rainbow Rocks'', films that serve as a spin-off to the award winning family animation series '' My Little Pony: Friendship is Magic'' to over 300 theaters across the United States. In January 2017, Screenvision Media partnered with 4K Media to bring '' Yu-Gi-Oh!: The Dark Side of Dimensions'' to over 500 theatres across North America.

References

{{Reflist Advertising industry