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Forehead Advertising
Forehead advertising is a type of nontraditional advertising that involves using a person's forehead as Media space, advertising space. History ''The Wall Street Journal'' ran a piece about John Carver and his London Creative Agency, Cunning, in February 2003. In the piece John was credited with inventing a new type of advertising. He called it ForeheADS. This preceded other companies that jumped on the bandwagon. The origin of forehead advertising cannot be attributed to Justin Kapust and Nathan Allen. These former Johnson & Wales University students launched a Providence-based Startup company, start-up, Headvertise, in late 2003. At its start, employees of Headvertise could earn up to $150 per week for wearing a temporary tattoo, temporary logo tattoo on their forehead. It was last reported that 64 students had featured ads on their foreheads for companies such as Roommates.com. According to a forum post by Kapust on YoungEntrepreneur.com, the company is now defunct. In 2004, ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Advertising
Advertising is the practice and techniques employed to bring attention to a product or service. Advertising aims to put a product or service in the spotlight in hopes of drawing it attention from consumers. It is typically used to promote a specific good or service, but there are wide range of uses, the most common being the commercial advertisement. Commercial advertisements often seek to generate increased consumption of their products or services through "branding", which associates a product name or image with certain qualities in the minds of consumers. On the other hand, ads that intend to elicit an immediate sale are known as direct-response advertising. Non-commercial entities that advertise more than consumer products or services include political parties, interest groups, religious organizations and governmental agencies. Non-profit organizations may use free modes of persuasion, such as a public service announcement. Advertising may also help to reassure employees ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Media Space
Media spaces are "electronic settings in which groups of people can work together, even when they are not present in the same place and time. In a media space, people can create real-time visual and acoustic environments that span physically separate areas. They can also control the recording, accessing and replaying of images and sounds from those environments." Media Spaces were the subject of research during the mid- and late-1980s, led by Robert Stults and Steve Harrison, in the Smalltalk group at Xerox Palo Alto Research Center (PARC). The research was carried out in the Design and Media Spaces Area of the Software Concepts Laboratory, as part of a larger inquiry into systems and media to support the social process of design. The Media Space at Xerox PARC was implemented in laboratory sites in Palo Alto, California, and Portland, Oregon. These employed live and recorded audio and video, video and audio switching, networked workstations and servers, and inter-site network ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
The Wall Street Journal
''The Wall Street Journal'' is an American business-focused, international daily newspaper based in New York City, with international editions also available in Chinese and Japanese. The ''Journal'', along with its Asian editions, is published six days a week by Dow Jones & Company, a division of News Corp. The newspaper is published in the broadsheet format and online. The ''Journal'' has been printed continuously since its inception on July 8, 1889, by Charles Dow, Edward Jones, and Charles Bergstresser. The ''Journal'' is regarded as a newspaper of record, particularly in terms of business and financial news. The newspaper has won 38 Pulitzer Prizes, the most recent in 2019. ''The Wall Street Journal'' is one of the largest newspapers in the United States by circulation, with a circulation of about 2.834million copies (including nearly 1,829,000 digital sales) compared with ''USA Today''s 1.7million. The ''Journal'' publishes the luxury news and lifestyle magazine ' ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Johnson & Wales University
Johnson & Wales University (JWU) is a private university with its main campus in Providence, Rhode Island. Founded as a business school in 1914 by Gertrude I. Johnson and Mary T. Wales, JWU enrolled 7,357 students across its campuses in the fall of 2020. The university is accredited by the New England Commission of Higher Education. History 1914–1947 Johnson & Wales Business School was founded in September 1914 in Providence, Rhode Island. Founders Gertrude I. Johnson and Mary T. Wales met as students at Pennsylvania State Normal School in Millersville, Pennsylvania. Years later, both were teaching at Bryant and Stratton business school in Providence (now Bryant University) when they decided to team up and open a business school. The school opened with one student and one typewriter on Hope Street in Providence. The school soon moved to a larger site on Olney Street, and later moved downtown to 36 Exchange Street to better serve returning soldiers after World War I. The c ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Startup Company
A startup or start-up is a company or project undertaken by an entrepreneur to seek, develop, and validate a scalable business model. While entrepreneurship refers to all new businesses, including self-employment and businesses that never intend to become registered, startups refer to new businesses that intend to grow large beyond the solo founder. At the beginning, startups face high uncertainty and have high rates of failure, but a minority of them do go on to be successful and influential.Erin Griffith (2014)Why startups fail, according to their founders Fortune.com, 25 September 2014; accessed 27 October 2017 Actions Startups typically begin by a founder (solo-founder) or co-founders who have a way to solve a problem. The founder of a startup will begin market validation by problem interview, solution interview, and building a minimum viable product (MVP), i.e. a prototype, to develop and validate their business models. The startup process can take a long period of time (by ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Temporary Tattoo
A tattoo is a form of body modification made by inserting tattoo ink, dyes, and/or pigments, either indelible or temporary, into the dermis layer of the skin to form a design. Tattoo artists create these designs using several tattooing processes and techniques, including hand-tapped traditional tattoos and modern tattoo machines. The history of tattooing goes back to Neolithic times, practiced across the globe by many cultures, and the symbolism and impact of tattoos varies in different places and cultures. Tattoos may be decorative (with no specific meaning), symbolic (with a specific meaning to the wearer), or pictorial (a depiction of a specific person or item). Many tattoos serve as rites of passage, marks of status and rank, symbols of religious and spiritual devotion, decorations for bravery, marks of fertility, pledges of love, amulets and talismans, protection, and as punishment, like the marks of outcasts, slaves and convicts. Extensive decorative tattooing has al ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Guerilla Marketing
''Guerilla Marketing'' ( si, ගරිල්ලා මාර්කටිං, italic=yes) is a 2005 Sri Lankan Sinhala action thriller film directed by Jayantha Chandrasiri and produced by K.C.K Communications for Euroshian Consultancy. It stars Yashoda Wimaladharma, Kamal Addararachchi and Sangeetha Weeraratne in lead roles along with Jackson Anthony and Sriyantha Mendis. Music composed by Premasiri Khemadasa. It is the 1050th Sri Lankan film in the Sinhala cinema. Plot Thisara is running an advertising agency. He has had a relationship with his cousin Suramya. But when she was away for her education he married Rangi, a young woman from a rich family. When Suramya returned after completing her education, she joins Thisara's agency, even though she is qualified to join a better firm. Suramya seems to be traditionally dressed but well talented, educated and professional while Rangi is western styled but not qualified or educated despite her richness. Presidential election is to be c ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Andrew Fischer
Nurv is a film production and viral marketing company based out of Colorado Springs, CO. It was founded by Andrew Fischer. Nurv's viral marketing campaigns include human billboard advertising, in which CEO Fischer auctioned advertising space on his forehead in the form of a temporary tattoo on eBay in 2005. As of 2011, Nurv was producing a feature-length movie starring viral video stars titled The Chronicles of Rick Roll. Human ad space Nurv CEO Andrew Fischer first gained international spotlight in January 2005 when he successfully auctioned temporary tattoo advertising space on his forehead for $37,375. Fischer was interviewed by many top media outlets worldwide including ABC, BBC, CBS, CNBC, CNN, FOX, MSNBC and NBC. He started a human advertising trend that ranged from pregnant bellies to arms and legs, most of which were auctioned through eBay. According to Snorestop, Fischer's sponsor, their web sales quintupled while retail sales jumped 50%. Web properties In addition to se ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
EBay
eBay Inc. ( ) is an American multinational e-commerce company based in San Jose, California, that facilitates consumer-to-consumer and business-to-consumer sales through its website. eBay was founded by Pierre Omidyar in 1995 and became a notable success story of the dot-com bubble. eBay is a multibillion-dollar business with operations in about 32 countries, as of 2019. The company manages the eBay website, an online auction and shopping website in which people and businesses buy and sell a wide variety of goods and services worldwide. The website is free to use for buyers, but sellers are charged fees for listing items after a limited number of free listings, and an additional or separate fee when those items are sold. In addition to eBay's original auction-style sales, the website has evolved and expanded to include: instant "Buy It Now" shopping; shopping by Universal Product Code, ISBN, or other kind of SKU number (via Half.com, which was shut down in 2017); and ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Head Shaving
Head shaving is a form of body modification which involves shaving the hair from a person's head. People throughout history have shaved all or part of their heads for diverse reasons including aesthetics, convenience, culture, fashion, practicality, punishment, a rite of passage, religion, or style. Early history The earliest historical records describing head shaving are from ancient Mediterranean cultures such as Egypt, Greece, and Rome. The Egyptian priest class ritualistically removed all hair from head to toe by plucking it. As a symbol of subordination Enslaved peoples In many cultures throughout history, cutting or shaving the hair on men has been seen as a sign of subordination. In ancient Greece and much of Babylon, long hair was a symbol of economic and social power, while a shaved head was the sign of a slave. This was a way of the slave-owner establishing the slave's body as their property by literally removing a part of their personhood and individuality. Military T ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Human Billboard
A human billboard is someone who applies an advertisement on their person. Most commonly, this means holding or wearing a sign of some sort, but also may include wearing advertising as clothing or in extreme cases, having advertising tattooed on the body. Sign holders are known as human directionals in the advertising industry, or colloquially as sign walkers, sign wavers, sign twirlers or (in British territories) sandwich men. Frequently, they will spin or dance or wear costumes with the promotional sign in order to attract attention. History Human billboards have been used for centuries. In the 19th century London, the practice began when advertising posters became subject to a tax and competition for wall space became fierce. Prince Pückler-Muskau described the activity in 1820s London as such: Furthermore, besides holding signs, some human billboards would wear sandwich boards. Charles Dickens described these advertisers as "a piece of human flesh between two slices of ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
