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Film Marketing
Film promotion is the practice of promotion specifically in the film industry, and usually occurs in coordination with the process of film distribution. Sometimes called the press junket or film junket, film promotion generally includes press releases, advertising campaigns, merchandising, franchising, media and interviews with the key people involved with the making of the film, like actors and directors. As with all business, it is an important part of any release because of the inherent high financial risk; film studios will invest in expensive marketing campaigns to maximize revenue early in the release cycle. Marketing budgets tend to equal about half the production budget. Publicity is generally handled by the distributor and exhibitors. Techniques In theaters Trailers are a mainstay of film promotion because they are delivered directly to movie-goers. They screen in theatres before movie showings. Generally they tell the story of the movie in a highly condensed fashio ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Promotion (marketing)
In marketing, promotion refers to any type of marketing communication used to inform target audiences of the relative merits of a product, service, brand or issue, most of the time persuasive in nature. It helps marketers to create a distinctive place in customers' mind, it can be either a cognitive or emotional route. The aim of promotion is to increase brand awareness, create interest, generate sales or create brand loyalty. It is one of the basic elements of the market mix, which includes the four Ps, i.e., product, price, place, and promotion. Promotion is also one of the elements in the promotional mix or promotional plan. These are personal selling, advertising, sales promotion, direct marketing, publicity, word of mouth and may also include event marketing, exhibitions and trade shows. A promotional plan specifies how much attention to pay to each of the elements in the promotional mix, and what proportion of the budget should be allocated to each element. Promotion c ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Entertainment Tonight
''Entertainment Tonight'' (or simply ''ET'') is an American Broadcast syndication, first-run syndicated news broadcasting news magazine, newsmagazine program that is distributed by CBS Media Ventures throughout the United States and owned by Paramount Streaming. ET also airs in Australia on Network 10. Format The format of the program is composed of stories of interest from throughout the entertainment industry, exclusive set visits, first looks at upcoming film and television projects, and one-on-one interviews with actors, musicians and other entertainment personalities and newsmakers. A one-hour weekend edition, ''ET Weekend'' (known as ''Entertainment This Week'' until September 1991), originally offered a recap of the week's entertainment news, with most or all episodes later transitioning to center (either primarily or exclusively) around some sort of special theme; though the weekend edition now utilizes either format depending on the episode, most commonly, the format of ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Film Short
A film also called a movie, motion picture, moving picture, picture, photoplay or (slang) flick is a work of visual art that simulates experiences and otherwise communicates ideas, stories, perceptions, feelings, beauty, or atmosphere through the use of moving images. These images are generally accompanied by sound and, more rarely, other sensory stimulations. The word "cinema", short for cinematography, is often used to refer to filmmaking and the film industry, and to the art form that is the result of it. Recording and transmission of film The moving images of a film are created by photographing actual scenes with a motion-picture camera, by photographing drawings or miniature models using traditional animation techniques, by means of CGI and computer animation, or by a combination of some or all of these techniques, and other visual effects. Before the introduction of digital production, series of still images were recorded on a strip of chemically sensitize ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
The Muppets (film)
''The Muppets'' is a 2011 American musical comedy film directed by James Bobin and written by Jason Segel and Nicholas Stoller, and the seventh theatrical film featuring the Muppets. The film stars Segel, Amy Adams, Chris Cooper, and Rashida Jones, as well as Muppets performers Steve Whitmire, Eric Jacobson, Dave Goelz, Bill Barretta, David Rudman, Matt Vogel, and Peter Linz. Bret McKenzie served as music supervisor, writing four of the film's five original songs, while Christophe Beck composed the film's score. In the film, devoted Muppet fan Walter, his human brother Gary and Gary's girlfriend Mary help Kermit the Frog reunite the disbanded Muppets, as they must raise $10 million to save the Muppet Theater from Tex Richman, a businessman who plans to demolish the studio to drill for oil. Walt Disney Pictures first announced the film in March 2008, with Segel and Stoller as the screenwriters and Mandeville Films as co-producer. Bobin was hired to direct in January 2010, an ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Website
A website (also written as a web site) is a collection of web pages and related content that is identified by a common domain name and published on at least one web server. Examples of notable websites are Google Search, Google, Facebook, Amazon (website), Amazon, and Wikipedia. All publicly accessible websites collectively constitute the World Wide Web. There are also private websites that can only be accessed on a intranet, private network, such as a company's internal website for its employees. Websites are typically dedicated to a particular topic or purpose, such as news, education, commerce, entertainment or social networking. Hyperlinking between web pages guides the navigation of the site, which often starts with a home page. User (computing), Users can access websites on a range of devices, including desktop computer, desktops, laptops, tablet computer, tablets, and smartphones. The application software, app used on these devices is called a Web browser. History ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Viral Marketing
Viral marketing is a business strategy that uses existing social networks to promote a product mainly on various social media platforms. Its name refers to how consumers spread information about a product with other people, much in the same way that a virus spreads from one person to another. It can be delivered by word of mouth, or enhanced by the network effects of the Internet and mobile networks. The concept is often misused or misunderstood, as people apply it to any successful enough story without taking into account the word "viral". Viral advertising is personal and, while coming from an identified sponsor, it does not mean businesses pay for its distribution. Most of the well-known viral ads circulating online are ads paid by a sponsor company, launched either on their own platform (company web page or social media profile) or on social media websites such as YouTube. Consumers receive the page link from a social media network or copy the entire ad from a website and pass ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Yahoo
Yahoo! (, styled yahoo''!'' in its logo) is an American web services provider. It is headquartered in Sunnyvale, California and operated by the namesake company Yahoo! Inc. (2017–present), Yahoo Inc., which is 90% owned by investment funds managed by Apollo Global Management and 10% by Verizon Communications. It provides a web portal, search engine Yahoo! Search, Yahoo Search, and related services, including My Yahoo!, Yahoo! Mail, Yahoo Mail, Yahoo! News, Yahoo News, Yahoo! Finance, Yahoo Finance, Yahoo! Sports, Yahoo Sports and its advertising platform, Yahoo! Native. Yahoo was established by Jerry Yang and David Filo in January 1994 and was one of the pioneers of the early Internet era in the 1990s. However, usage declined in the late 2000s as some services discontinued and it lost market share to Facebook and Google. History Founding In January 1994, Yang and Filo were electrical engineering graduate students at Stanford University, when they created a website named ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Streaming Media
Streaming media is multimedia that is delivered and consumed in a continuous manner from a source, with little or no intermediate storage in network elements. ''Streaming'' refers to the delivery method of content, rather than the content itself. Distinguishing delivery method from the media applies specifically to telecommunications networks, as most of the traditional media delivery systems are either inherently ''streaming'' (e.g. radio, television) or inherently ''non-streaming'' (e.g. books, videotape, audio CDs). There are challenges with streaming content on the Internet. For example, users whose Internet connection lacks sufficient bandwidth may experience stops, lags, or poor buffering of the content, and users lacking compatible hardware or software systems may be unable to stream certain content. With the use of buffering of the content for just a few seconds in advance of playback, the quality can be much improved. Livestreaming is the real-time delivery of co ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Starz (TV Network)
Starz (stylized as STARZ since 2016; pronounced "stars") is an American premium cable and satellite television network owned by Lions Gate Entertainment, and is the flagship property of parent subsidiary Starz Inc. Programming on Starz consists of theatrically released motion pictures and first-run original television series. Created in 1994 as a multiplex service of Encore (now Starz Encore), Starz operates six 24-hour, linear multiplex channels; a traditional subscription video on demand service; and a namesake over-the-top streaming platform that both acts as a TV Everywhere offering for Starz's linear television subscribers and is sold directly to streaming-only consumers. Starz is also sold independently of traditional and over-the-top multichannel video programming distributors a la carte through Apple TV Channels and Amazon Video Channels, which feature VOD library content and live feeds of Starz's linear television services (consisting of the primary channel's East ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Showtime (TV Network)
Showtime is an American pay television, premium television television network, network owned by Paramount Media Networks, and is the flagship property of the namesake parent company, Showtime Networks, a part of Paramount Media Networks. Showtime's programming primarily includes Art release#Film, theatrically released Feature film, motion pictures and Original series, original television program, television series, along with boxing and mixed martial arts matches, occasional stand-up comedy television special, specials, and Television film, made-for-TV movies. Headquartered at Paramount Plaza on the northern end of New York City's Broadway (Manhattan), Broadway district, Showtime operates eight 24-hour, linear Multiplex (television)#Pay television multiplexes, multiplex channels; a traditional subscription video on demand service; and two proprietary streaming media, streaming platforms, the TV Everywhere offering Showtime Anytime (which is included as part of a subscription to th ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Making-of
In cinema, behind-the-scenes (BTS), also known as the making-of, the set, or on the set, is a type of documentary film that features the production of a film or television program. This is often referred to as the EPK (electronic press kit) video, due to its main usage as a promotional tool, either concurrent with theatrical release or as a bonus feature for the film's DVD or Blu-ray release. History Shorter behind-the-scenes documentaries are often used as a bonus on DVDs, as it offers more insight into the film, how it was made, and to credit the film crew. Occasionally, some films have included a "making of the making-of" as a joke. The making-of is also often released for TV as a part of the promotion of the film. Examples of feature-length making-ofs *''Burden of Dreams'', the ''Fitzcarraldo'' making-of *'' Hearts of Darkness: A Filmmaker's Apocalypse'', the ''Apocalypse Now'' making-of *''Lost in La Mancha'', a making-of documentary of the failed ''The Man Who Killed Do ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Entertainment Studios
Entertainment Studios, Inc., also known as Allen Media Group, is an American media and entertainment company based in Los Angeles. Owned and founded in 1993 by businessman Byron Allen, the company was initially involved in the production and distribution of first-run television series for U.S. television syndication. Under the Entertainment Studios Networks division, it also operates a group of digital cable and satellite channels, which broadcast a mix of original programs and the company's syndicated content. In the late 2010s, the company made several major expansions to its operations, including: entering the film distribution market; acquiring The Weather Channel from NBCUniversal and Bain Capital; partnering with Sinclair Broadcast Group to operate the regional sports network chain Bally Sports via Diamond Sports Group; and its acquisition of television stations from another minority-owned media group, Bayou City Broadcasting. History Entertainment Studios was founded ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
