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Favored Placement
Favored placement (also known as preferred placement) is the practice of preferentially listing search engine results for given sites. It is also known as pay for placement, but this term usually refers to advertisements that appear along with relevant search results while favored placement affects the order of actual search results. One of the earliest companies to use favored placement was Open Text Corporation for its Open Text Index search engine in 1996. However, the practice was met with complaints from consumers, and Open Text abandoned the idea within a few weeks. In February 1998 GoTo.com, a project of Idealab, started using favored placement. The search engine ranked web sites depending on how much they are willing to pay to be listed at the top for a search term under a real-time competitive bidding process. Unlike Open Text, GoTo.com was more successful that after five months, more than a thousand sites were paying for favored placement. Yahoo! acquired GoTo.com (which ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Pay For Placement
Pay for placement, or P4P, is an Internet advertising model in which advertisements appear along with relevant search results from a Web search engine. Under this model, advertisers bid for the right to present an advertisement with specific search terms (i.e., keywords) in an open auction. When one of these keywords is entered into the search engine, the results of the auction on that keyword are presented, with higher-ranking bids appearing more prominently on the page. When P4P was first introduced, controversy arose because seventy percent of Internet users were unaware that search results could be skewed as a result of such agreements, which in some cases led to legal action. Pay per click marketing is a subset of search engine marketing. It is not a form of SEO as SEO refers to practices which are intended to improve your organic search results. Pay per click marketing can be done through ad networks such as Google Adwords or by paying for placement on a specific site. Th ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Open Text Corporation
OpenText Corporation (also written ''opentext'') is a Canadian company that develops and sells enterprise information management (EIM) software. OpenText, headquartered in Waterloo, Ontario, Canada, is Canada's fourth-largest software company as of 2022, and recognized as one of Canada's top 100 employers 2016 by Mediacorp Canada Inc. OpenText software applications manage content or unstructured data for large companies, government agencies, and professional service firms. OpenText aims its products at addressing information management requirements, including management of large volumes of content, compliance with regulatory requirements, and mobile and online experience management. OpenText employs over 16,000 people worldwide, and is a publicly traded company, listed on the NASDAQ (OTEX) and the Toronto Stock Exchange (OTEX). History Timothy Bray, with University of Waterloo professors Frank Tompa and Gaston Gonnet, founded OpenText Corporation in 1991. It grew out of Open ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Idealab
Idealab (formerly known as idealab!) is a startup studio based in Pasadena, California, U.S.A. History Idealab was founded by Bill T. Gross (not to be confused with the founder of PIMCO, Bill H. Gross) in March 1996. Prior to Idealab, Gross founded GNP Loudspeakers (now GNP Audio Video), an audio equipment manufacturer; GNP Development Inc., acquired by Lotus Software; and Knowledge Adventure, an educational software company, later acquired by Cendant. Gross graduated with a Bachelor of Science in Mechanical Engineering from the California Institute of Technology and Idealab has historically hired many alumni; Gross now sits on the Institute's board of trustees. The company leased the right to use the .tv domain, giving the island nation of Tuvalu enough money to join the United Nations The United Nations (UN) is an intergovernmental organization whose stated purposes are to maintain international peace and international security, security, develop friendly relations among ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Yahoo!
Yahoo! (, styled yahoo''!'' in its logo) is an American web services provider. It is headquartered in Sunnyvale, California and operated by the namesake company Yahoo Inc., which is 90% owned by investment funds managed by Apollo Global Management and 10% by Verizon Communications. It provides a web portal, search engine Yahoo Search, and related services, including My Yahoo!, Yahoo Mail, Yahoo News, Yahoo Finance, Yahoo Sports and its advertising platform, Yahoo! Native. Yahoo was established by Jerry Yang and David Filo in January 1994 and was one of the pioneers of the early Internet era in the 1990s. However, usage declined in the late 2000s as some services discontinued and it lost market share to Facebook and Google. History Founding In January 1994, Yang and Filo were electrical engineering graduate students at Stanford University, when they created a website named "Jerry and David's guide to the World Wide Web". The site was a human-edited web directory, or ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Overture Services, Inc
Overture (from French ''ouverture'', "opening") in music was originally the instrumental introduction to a ballet, opera, or oratorio in the 17th century. During the early Romantic era, composers such as Beethoven and Mendelssohn composed overtures which were independent, self-existing instrumental, programmatic works that foreshadowed genres such as the symphonic poem. These were "at first undoubtedly intended to be played at the head of a programme". History 17th century The idea of an instrumental opening to opera existed during the 17th century. Peri's '' Euridice'' opens with a brief instrumental ritornello, and Monteverdi's ''L'Orfeo'' (1607) opens with a toccata, in this case a fanfare for muted trumpets. More important, however, was the prologue, which comprised sung dialogue between allegorical characters which introduced the overarching themes of the stories depicted. French overture As a musical form, however, the French overture first appears in the court ball ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Yahoo! Search Marketing
Yahoo! Native (formerly known as Yahoo! Advertising, Yahoo! Search Marketing and Yahoo! Gemini) is a native "Pay per click" Internet advertising service provided by Yahoo!, Yahoo. Yahoo began offering this service after acquiring Overture Services, Inc.'' The current offering of Yahoo Native launched in 2014 as Yahoo! Gemini. It handles advertising for both Yahoo and AOL properties, as well as other media outlets. History GoTo and Overture GoTo (not to be confused with Go.com or Go2Net) was an Idealab corporate spin-off, spin off and was the first company to successfully provide a pay-for-placement search service.GoTo Going Strong'', Danny Sullivan, The Search Engine Report, July 1, 1998 Jeff Pelline, CNET News.com, February 19, 1998''Who Will GoTo.com?'', K ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Google
Google LLC () is an American multinational technology company focusing on search engine technology, online advertising, cloud computing, computer software, quantum computing, e-commerce, artificial intelligence, and consumer electronics. It has been referred to as "the most powerful company in the world" and one of the world's most valuable brands due to its market dominance, data collection, and technological advantages in the area of artificial intelligence. Its parent company Alphabet is considered one of the Big Five American information technology companies, alongside Amazon, Apple, Meta, and Microsoft. Google was founded on September 4, 1998, by Larry Page and Sergey Brin while they were PhD students at Stanford University in California. Together they own about 14% of its publicly listed shares and control 56% of its stockholder voting power through super-voting stock. The company went public via an initial public offering (IPO) in 2004. In 2015, Google was reor ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Google Finance
Google Finance is a website focusing on business news and financial information hosted by Google. History Google Finance was first launched by Google on March 21, 2006. The service featured business and enterprise headlines for many corporations including their financial decisions and major news events. Stock information was available, as were Adobe Flash-based stock price charts which contained marks for major news events and corporate actions. The site also aggregated Google News and Google Blog Search articles about each corporation, though links were not screened and often deemed untrustworthy.Search Engine Watch Google Finance's Untrusted Links and Spotting Nofollow - November 26, 2006 Google launched a revamped version of their finance site on December 12, 2006, featuring a new homepage design which lets users see currency information, sector performance for the United States market and a listing of top market movers along with the relevant and important news of the day. ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Yahoo! Finance
Yahoo! Finance is a media property that is part of the Yahoo! network. It provides financial news, data and commentary including stock quotes, press releases, financial reports, and original content. It also offers some online tools for personal finance management. In addition to posting partner content from other web sites, it posts original stories by its team of staff journalists. It is ranked 20th by SimilarWeb on the list of largest news and media websites. In 2017 Yahoo! Finance added the feature to look at news surrounding cryptocurrency. It lists over 9,000 unique coins including Bitcoin and Ethereum. See also * Google Finance * MSN Money References * https://finance.yahoo.com/portfolios External links Yahoo! Finance Economics websites Finance Finance is the study and discipline of money, currency and capital assets. It is related to, but not synonymous with economics, the study of production, distribution, and consumption of money, assets, goods and serv ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
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